3 Tips for Issuing a Last Minute Social Media Agency RFP

Ignite Social Media

Issue a boilerplate Request for Proposal (RFP), then head out the door to enjoy the holiday season. Too often we see last minute RFP’s come in asking us to answer a list of 50 or more boilerplate questions about every single service that we offer… in full detail… with a case study.

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Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results

Direct Marketing Observations

One of the most proven methods of sourcing external suppliers is through a Request For Proposal process or RFP. As stated in Wikipedia, an RFP is: “is an invitation for suppliers, often through a bidding process, to submit a proposal on a specific commodity or service.

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends. But for B2B marketers?

10 social links you need to bookmark

Direct Marketing Observations

4) The Social Media Group this past week rolled out the “ Social Media RFP , which is essentially a working document on what companies of all sizes should be looking for when hiring a social media consultant or firm. Content. We’re either creating it or consuming it.

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How To Hire A Marketing Agency

Twist Image

The process of hiring a Marketing agency feels old. Yes, there are some exceptions, but we live in a world where a Chief Marketing Officer's lifespan is under two years long and it's not a much better track record for the average agency either. The truth is that lateral experience is how to really inject a sense of innovation and newness to the marketing. Great marketing work gets attention and that attention is usually indexed in the major search engines.

Finding The Perfect Pitch

Twist Image

While I have been pitching new business in the marketing and communications space for nearly two decades, it's always surprisingly when you win the business and when you lose the business. With that, the marketing industry has changed as the corporate world has evolved. There is no reason for any brand to request that fifteen agencies take part in a RFP process. Almost all formal RFP processes have a Q&A session where agencies can submit questions and the brand responds.

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The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. Among the excellent content marketers listed above, there is a difference in strategy, tactics, and execution. Experienced content marketers don’t “do” search engine optimization.

The Social Media Self Assessment Checklist-22 questions

Direct Marketing Observations

Consider this the reverse RFP for social media consultants and companies. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? For the last few weeks I’ve started to compile a social media abilities list.

DigitalPR Chat #1 Content and KPIs

Proactive Report

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? KPIs can relate to areas other than marketing.

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The State of the Bot Going Into 2018

Twist Image

Adoption of most consumer-facing innovation starts in Marketing Departments. And getting attention is one of the business goals of marketing. Innovation starts in Marketing, not the Contact Center, but budgets are forming in the latter.

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Spammers Still Hurting the Search Engine Optimization Industry

Bill Hartzer

Let me show you one prime example of some of the junk that people calling themselves “internet marketing specialists&# and SEO specialists are spamming (sending unsolicited commercial email). Hello, my name is Jason Miller and I am an internet marketing specialist.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs. Companies should go into the RFP process looking for a partner, not an order-taker. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

The problem that we have a lot in content marketing is that people say, “Okay, we did this thing and then we had a call to action.” ” This sounds like a case study for great content that was really marketed well. It sits within marketing.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

The problem that we have a lot in content marketing is that people say, “Okay, we did this thing and then we had a call to action.” ” This sounds like a case study for great content that was really marketed well. It sits within marketing.

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Marketing IT. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Managing the RFP Process. When was the last time you were involved with a business application that was delivered on time, on budget and with all the features needed to compete successfully in the market?

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Tagged as: audacity of free , authors , book , chris brogan , free , Marketing , social media { 3 trackbacks } VIP Access: The VIPerchill Business Plan August 4, 2010 at 4:12 am Could Consultants Offer Incentive-Based Pricing? Before I was in marketing, I was in tech support.

IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

The field research component of the study was conducted by an ethnographer (the first author) and was reviewed by a project team whose 12 members included IT specialists in design, development, marketing, product management, and research. The project team included people from design, development, marketing, product management, and research. One participant had seven different versions of the same RFP process. Country/region [ change ] Terms of use.

IT'S NO LONGER OUR DECISION

Myrland Marketing

Those of us in communications and marketing need to take advantage of what it has to offer. That said, social media can be fickle and hard to control and is increasingly suspect when it comes to marketing.

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Social Pros 14 – Jason Falls, Social Media Explorer

Convince & Convert

Before we get going, special thanks to our sponsors, which includes my company, Argyle Social, developers of data driven social media marketing software ; Infusionsoft , developers of email marketing automation software; and Jim. They’re the market leader.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. link] [link] Hot In Marketing Social Media's Internal Impact – An Interview with Phil Simon | Internal Social Media | Social Media Consultin. Ive founded 5 companies, and spent 15 years running digital marketing agencies.