Ignite Social Media

OCTOBER 28, 2016

Issue a boilerplate Request for Proposal (RFP), then head out the door to enjoy the holiday season. If you’re looking to get that last minute social media agency RFP out the door, here are three tips to ensure you receive meaningful submissions, allowing you to make the right decision for your brand. Really think about what you hope to achieve in the RFP process and structure your questions to see how the agency would approach your challenges. It’s that time of year again.

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RFP Issues Proposal Social Media 150

Ignite Social Media

OCTOBER 19, 2020

What is an RFP? An RFP is a request for a proposal and is typically a written document that outlines a brands’ criteria for agencies to respond and bid against. Also, the questions in a social media RFP can be redundant and lengthy.

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RFP Proposal Issues Questions 94

Hootsuite

MARCH 10, 2021

Write a sub-par request for proposals, and the proposals you receive from digital marketing agencies will only be so strong. Learn what information you should include in a social media RFP to attract the best companies and proposals for your business. What is a social media RFP?

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RFP Template Templates HootSuite 145

Sprout Social

MAY 11, 2022

So, you’ve been tasked with creating a social media RFP. Keep reading for a breakdown on what makes a great RFP. What is a social media RFP? A social media request for proposal (RFP) is a formal questionnaire used to gather proposals for service or software needs.

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RFP Template Templates Proposal 93

Direct Marketing Observations

JANUARY 19, 2010

One of the most proven methods of sourcing external suppliers is through a Request For Proposal process or RFP. As stated in Wikipedia, an RFP is: “is an invitation for suppliers, often through a bidding process, to submit a proposal on a specific commodity or service. The RFP process brings structure to the procurement decision and allows the risks and benefits to be identified clearly upfront.”. Q1: How do you formulate a proper RFP that conveys your social media goals?

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RFP RFI Marketing Social Media 159

Direct Marketing Observations

JANUARY 14, 2010

4) The Social Media Group this past week rolled out the “ Social Media RFP , which is essentially a working document on what companies of all sizes should be looking for when hiring a social media consultant or firm. It also serves as a document/template for marketers to use to gauge where they stand before they go traipsing into a client stating that they are a social media expert. Content. We’re either creating it or consuming it.

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RFP Bookmarklet Marketing Flickr 218

Ignite Social Media

DECEMBER 9, 2019

We are proud to announce that Ignite Social Media has been named a top marketing agency of 2020 by Chief Marketer. We were one of 27 agencies in the social media marketing category. About the Top Marketing Agencies List. About Chief Marketer.

List 78

List RFP B2B Social Media 78

Twist Image

APRIL 18, 2012

While I have been pitching new business in the marketing and communications space for nearly two decades, it's always surprisingly when you win the business and when you lose the business. With that, the marketing industry has changed as the corporate world has evolved. There is no reason for any brand to request that fifteen agencies take part in a RFP process. Almost all formal RFP processes have a Q&A session where agencies can submit questions and the brand responds.

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RFI RFP Proposal Compete 106

Twist Image

NOVEMBER 22, 2013

The marketing agency business is a strange bird. As the marketing industry evolves, we have all experienced massive shifts in how the business is won and done. It''s amazing - after all of these years - how brands fail to understand the simple business model of the marketing agency (which is this: agencies charge more for a human unit of time than they pay for it). I have been in the marketing business since the late eighties. This is the marketing business.

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Cost RFI RFP Proposal 91

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Here we go… Content Marketing Trends. Content marketing itself first started emerging a hot trend five years, at the end of 2012.

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Analysis B2B Trends Marketing 289

Convince & Convert

FEBRUARY 12, 2012

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. Among the excellent content marketers listed above, there is a difference in strategy, tactics, and execution. Experienced content marketers don’t “do” search engine optimization.

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Content RFP Cost Marketing 118

Direct Marketing Observations

MARCH 29, 2010

Consider this the reverse RFP for social media consultants and companies. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Can you develop a methodology that includes resources, team structure, core processes, and best practices that can be scalable across the board with media and marketing teams? Could you identify and act on opportunities to attract, market, and recruit top social media talent?

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Questions Social Media RFP Marketing 196

Hootsuite

AUGUST 11, 2020

A great social media proposal is a key tool for any social media marketer. Maybe you’re responding to an RFP (request for proposal). Either way, a social media marketing proposal is the document that takes a new customer from prospect to client.

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Proposal Template Templates HootSuite 145

Social Media Strategery

MARCH 8, 2020

Drive business results – While in-house PR pros focus on telling their organization’s story, agencies are experts at creating narratives that differentiate brands in the market. ROI – Although a relatively small part of an overall marketing budget, PR represents one of the strongest dollar-for-dollar investments a brand can make, and helps make the overall marketing investment to work harder. It’s not an easy time to be an agency PR pro.

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RFP Social Media Trends ROI 63

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But with a client-first mindset, some agencies forget to prioritize their own marketing efforts as well. .

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RFP Case Study Reputation Study 104

Sprout Social

JULY 20, 2022

If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together. For example, your customer service team may have different priorities than those operating on the marketing side.

Organization 71

Organization RFP Hubspot Social Media Management 71

Twist Image

DECEMBER 27, 2017

Adoption of most consumer-facing innovation starts in Marketing Departments. And getting attention is one of the business goals of marketing. Innovation starts in Marketing, not the Contact Center, but budgets are forming in the latter. Having said that, it comes as no surprise that the high-profile consumer-facing chatbots deployed this year have for the most part not been deployed in the contact center, but in digital marketing.

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RFP Apple Embedding Patterns 98

Myrland Marketing

JUNE 29, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense IT’S NO LONGER OUR DECISION by Nancy Myrland on June 29, 2010 The other day I read, and commented on, a post from Twitterville author Shel Israel , in which he was discussing his assertion that social media is now at the end of a period of great disruption, and is now entering a longer, quieter period of normalization.

Marketing 75

Marketing RFP Comments Tools 75

Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? A1: Measurement is marketers number one stated need in content marketing, but there is confusion over which KPIs to pursue – there’s too much focus on sales over other ROI metrics and a proliferation of disparate tools.

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Report RFP Metrics Sentiment 40

Buzz Marketing for Technology

JUNE 27, 2008

Marketing IT. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Managing the RFP Process. When was the last time you were involved with a business application that was delivered on time, on budget and with all the features needed to compete successfully in the market?

Marketing 100

Marketing Wireless RFP Sharepoint 100

Bill Hartzer

AUGUST 7, 2009

Let me show you one prime example of some of the junk that people calling themselves “internet marketing specialists&# and SEO specialists are spamming (sending unsolicited commercial email). Hello, my name is Jason Miller and I am an internet marketing specialist. Better yet, try putting an SEO RFP together, there is a SEO Request for Proposal template right here. Tags: Search Engine Marketing

Engineering 92

Engineering Industry RFP SEO 92

Buzz Marketing for Technology

JUNE 27, 2008

The field research component of the study was conducted by an ethnographer (the first author) and was reviewed by a project team whose 12 members included IT specialists in design, development, marketing, product management, and research. The project team included people from design, development, marketing, product management, and research. One participant had seven different versions of the same RFP process. Country/region [ change ] Terms of use.

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Collaboration Study Marketing RFP 100

Writtent Blog

MAY 6, 2021

An agency agreement template can be used when one party is to act as an agent, marketing or selling the products, goods, or services of another party (known as the principal). In order to receive buying offers, the renewable project owner usually goes through a request for proposal or quotation (RFP/RFQ). Though Prophet Muhammad(sa) had not signed the agreement, he acknowledged that he had given his word to the terms written, and held fast to his word.

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RFP Sample Samples Compete 40

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. The problem that we have a lot in content marketing is that people say, “Okay, we did this thing and then we had a call to action.” It sits within marketing.

Bazaarvoice 87

Bazaarvoice RFP Metrics Press Release 87

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. The problem that we have a lot in content marketing is that people say, “Okay, we did this thing and then we had a call to action.” It sits within marketing.

Bazaarvoice 87

Bazaarvoice RFP Metrics Press Release 87

Techipedia: Tamar Weinberg

JULY 29, 2010

Expertise Comes at a Price I’m sure I’m speaking for all social media consultants (and other Internet Marketing strategists) out there when I say that social media advice has come at the cost of learning through trial and error for us, and the more and more times we’re asked to give out freebies, the more numb we get to the request. I’ve been a tech marketing consultant for 25+ years, but watching people try to take the value of advice to free just plain sucks.

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Products Conference Team Organization 267

Convince & Convert

MAY 3, 2012

Before we get going, special thanks to our sponsors, which includes my company, Argyle Social, developers of data driven social media marketing software ; Infusionsoft , developers of email marketing automation software; and Jim. They’re the market leader. It doesn’t measure your influence through email, through word-of-mouth marketing, through publishing, whether that be online or offline. We need less attention around online marketing.

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Social Media Klout RFP Conference 91

Convince & Convert

MAY 4, 2010

On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. link] [link] Hot In Marketing Social Media's Internal Impact – An Interview with Phil Simon | Internal Social Media | Social Media Consultin. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

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Social Media Strategy RFP ROI 79

Convince & Convert

SEPTEMBER 20, 2010

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs. Companies should go into the RFP process looking for a partner, not an order-taker. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

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Social Media Strategy RFP Committee 89