Direct Marketing Observations

MARCH 29, 2010

For the last few weeks I’ve started to compile a social media abilities list. Namely the skills and strengths that you would need in any high level position within an organization to carry out the social media duties and responsibilities required to be successful. Can you drive social media work for clients?

Questions 196

Questions Social Media RFP Collaboration 196

Direct Marketing Observations

JANUARY 14, 2010

Well here’s a list of a 101 social media websites. 4) The Social Media Group this past week rolled out the “ Social Media RFP , which is essentially a working document on what companies of all sizes should be looking for when hiring a social media consultant or firm.

RFP 218

RFP Bookmarklet One Spot Flickr 218

Sprout Social

MAY 11, 2022

So, you’ve been tasked with creating a social media RFP. Keep reading for a breakdown on what makes a great RFP. What is a social media RFP? A social media request for proposal (RFP) is a formal questionnaire used to gather proposals for service or software needs.

RFP 99

RFP Template Templates Social Media 99

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Do you see social media participation as one of the hurdles businesses now need to successfully clear? Measuring social media is viable, but not obvious.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

FEBRUARY 12, 2012

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. Delegation equals death in social media.

Content 129

Content Marketing Cost Metrics 129

Social Media Strategery

MARCH 8, 2020

Drive business results – While in-house PR pros focus on telling their organization’s story, agencies are experts at creating narratives that differentiate brands in the market. This creates brand preference that drives the upper funnel and positive business impacts.

RFP 63

RFP Brands Trends ROI 63

Ignite Social Media

OCTOBER 28, 2016

As we are in Q4, contracts are ending and the pressure is on to make a decision on a new social media agency going into the new year. Issue a boilerplate Request for Proposal (RFP), then head out the door to enjoy the holiday season. Finally, go ahead and issue the RFP before the holidays are upon us. Cut the Questions.

RFP 60

RFP Issues Social Media Proposal 60

Sprout Social

JULY 20, 2022

If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together. Keep reading to find out what you need to know when choosing an enterprise social media management software. The tool that takes your team’s efforts to the next level is out there.

Organization 78

Organization Social Media Tools Hubspot 78

Convince & Convert

MAY 3, 2012

This is Episode 14 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jason Falls , the founder and principal of Social Media Explorer. My name is Eric Boggs , and welcome to Social Pros podcast, episode #14. Special Guest: Jason Falls, Social Media Explorer.

Klout 114

Klout Social Media Conference Influencer 114

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Techipedia: Tamar Weinberg

JULY 29, 2010

Yet with social media, there’s a perception that it’s easy to score freebies. Social media has introduced incentives to the online space, encouraging others to connect with your business. And unfortunately, social media is at fault for breeding this mentality and causing it to spread.

Products 267

Products Consultant Price Social Media 267

Myrland Marketing

JUNE 29, 2010

I think we are in the midst of several worlds co-existing in Social Media. I also agree social media is here to stay and will continue to grow in leaps and bounds. They do everything via social media. I agree with Deb about how social media has revolutionized how we communicate and connect with our audience.

RFP 77

RFP Social Media Comments Training 77

Convince & Convert

SEPTEMBER 20, 2010

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs.

Social Media 115

Social Media Strategy RFP Social CRM 115