The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends.

The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. Among the excellent content marketers listed above, there is a difference in strategy, tactics, and execution. BlissPR is all B2B, and heavily blog-focused.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs. Companies should go into the RFP process looking for a partner, not an order-taker. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

The problem that we have a lot in content marketing is that people say, “Okay, we did this thing and then we had a call to action.” ” This sounds like a case study for great content that was really marketed well. It sits within marketing.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

The problem that we have a lot in content marketing is that people say, “Okay, we did this thing and then we had a call to action.” ” This sounds like a case study for great content that was really marketed well. It sits within marketing.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. link] [link] Hot In Marketing Social Media's Internal Impact – An Interview with Phil Simon | Internal Social Media | Social Media Consultin. Ive founded 5 companies, and spent 15 years running digital marketing agencies.