Buzz Marketing for Technology
JUNE 27, 2008
Marketing IT. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Managing the RFP Process. Network Monitoring. Disaster Recovery. Load Balancing. Data Center.
Webbiquity SMM
DECEMBER 19, 2017
Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)
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Proactive Report
FEBRUARY 7, 2016
I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? Q1A: So if it’s the #1 need and the #1 challenge, how do we help marketers measure better?
Buzz Marketing for Technology
JUNE 27, 2008
The field research component of the study was conducted by an ethnographer (the first author) and was reviewed by a project team whose 12 members included IT specialists in design, development, marketing, product management, and research. The project team included people from design, development, marketing, product management, and research.
Writtent Blog
MAY 6, 2021
An agency agreement template can be used when one party is to act as an agent, marketing or selling the products, goods, or services of another party (known as the principal). In order to receive buying offers, the renewable project owner usually goes through a request for proposal or quotation (RFP/RFQ).
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