Waxing UnLyrical

APRIL 4, 2019

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. One thing that all of these have in common is the notion of community building. So how can you, as a communications professional, leverage the power of community building for your brand?

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Community building Communities Hubspot Loyalty 187

Oktopost

JULY 29, 2022

Jessica Kalbarczyk gets candid about social strategy, crisis communication, and community. Jessica Kalbarczyk , Senior Social Media Manager at Corel , takes the hot seat to discuss strategy, employee advocacy, and community. Hot Topics: Golden community building tips for B2B brands.

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Community building Tourism Communities Social Media Management 62

agora pulse

JULY 12, 2018

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. It sounds basic but branding your channel properly is one of the most important steps you need to take to build your community. This is key for YouTube community building. Creating Your YouTube Community.

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Community building YouTube Communities Video 90

Convince & Convert

OCTOBER 12, 2012

The RSS feed is: [link] Click to read more » Social Pros Podcast email marketing jason keath productivity SEO social fresh social media conferences Social Pros twitter marketingJason Keath, Social Fresh @jasonkeath. Jason Keath of Social Fresh joins the Social Pros Podcast this week to tell us about the blooming success of Social Fresh and how to run a more efficient, interesting conference. Read on for some of the highlights or listen below for the full podcast. Listen Now.

Community building 87

Community building Conference Communities RSS 87

Pam Moore

FEBRUARY 6, 2018

Register for my free live training Webinar Thursday, February 8th at 2pm et -> “ 10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS ” The biggest concern any smart social, digital or content marketer should have right now is ensuring they understand the changes Facebook announced and that they know how to quickly adapt to new strategies and tactics that keep their content in the news feed. Influencer Marketing 2018 Training Webinar (free!).

Feed 164

Feed Feedly News Facebook 164

Pam Moore

MARCH 5, 2019

Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality. Watch the video below to learn 5 digital mindset shifts marketers MUST make in 2019. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Want to leverage social media, digital marketing and branding to grow your business?

Marketing 109

Marketing Small Business Analysis Community building 109

Pam Moore

AUGUST 2, 2017

Tired of spinning your social wheels trying to market your business on Facebook? 6 foundational pillars for success for Facebook marketing for business. Want the blueprint for social marketing success right now? Check out our new online social media and branding training academy, the Social Profit Factor , designed to help you create a solid social media and content marketing strategy and plan that will connect you with your ideal customer in a human way!

Facebook 165

Facebook Training Small Business Marketing 165

Pam Moore

NOVEMBER 29, 2017

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts? If you are excited to hop on one of the hottest trends in marketing and want to learn how to leverage influencer marketing for your business, you landed on the right blog post today!

Influencer 160

Influencer Training Small Business Conference 160

Pam Moore

OCTOBER 1, 2017

Today's marketer has no guarantee of reaching their audience on any medium. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. The truth is, without an audience first marketing approach, every aspect of marketing is going to cost more time and money. Audience First Marketing is a Requirement Not an Option.

Strategy 166

Strategy Small Business Marketing Community building 166

Pam Moore

JUNE 22, 2017

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? Partnering with influencers to create content and campaigns can be a faster way to increase brand awareness, earn trust and build authority in your market niche and industry! Here is what you will learn: – Influencer Marketing Trends 2017.

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Influencer Course Small Business Training 163

Pam Moore

APRIL 24, 2017

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. Brands big and small are getting more savvy at embracing new media and the ever changing social media and communication channels and formats such as live streaming video, recorded video, audio, visual marketing, blogging, micro-blogging and the list goes on. Influencer Marketing in a Nutshell (episode 96).

Influencer 167

Influencer Industry How To Content 167

Pam Moore

APRIL 28, 2017

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. If you haven't heard about influence marketing you have likely been on a long vacation on a beautiful island with zero internet connectivity or you have been hiding under a rock. There are also agencies who are claiming to help brands big and small build relationships with an influencer marketing program.

Influencer 167

Influencer Brands Small Business Marketing 167

Pam Moore

NOVEMBER 14, 2017

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. There's a ton of buzz about audience marketing being the NEW BIG shiny thing for 2018. The funny thing is that many smart marketers have been taking an audience based marketing approach in everything they do in marketing and business for decades.

Small Business 158

Small Business Training Marketing Community building 158

Pam Moore

AUGUST 16, 2017

Are you sick and tired of spinning your social wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? Maybe you are falling to some lazy content marketing tactics without even knowing it? I am here to help you do a reality check and get a grip on your content marketing program starting right now. 8 Bad habits that stop content marketing ROI in it's tracks.

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Content Marketing Community building ROI 163

Pam Moore

MARCH 31, 2017

It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! I can guarantee you there is nothing like it on the market today! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today!

Training 165

Training Social Media Brands Class 165

Pam Moore

SEPTEMBER 18, 2017

Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? Unfortunately many marketers confuse social buzz with social bucks. Marketers and business owners responsible for the success of their social media, marketing and content efforts need to step up and own the results. You need to create your own content strategy that supports your business and marketing goals. Another day of amazing content creation.

Content 162

Content Conversation Focus Group Case Study 162

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. . Welcome to the inspiration age!

Content 78

Content Marketing Template Templates 78

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? Brave Marketers Will Win in 2020!

Trends 78

Trends Brands Real Estate Small Business 78

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community!

Training 167

Training Communities Social Media Class 167

Pam Moore

MARCH 4, 2018

The truth is marketers have no guarantee their content will be seen on any medium, platform or social network, by anyone, let alone their target audience. There are still quite a few lazy marketers pushing out mass quantities of junk content trying to grab that sacred top of news feed position. Though it may be tempting to be the loudest or most negative marketer in the social room to grab attention, the truth is these tactics are likely hurting your brand more than helping it.

Feed 165

Feed Feedly News Social Media 165

Pam Moore

JANUARY 30, 2018

It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018. Take a listen to episode #243 of the Social Zoom Factor podcast and learn how you can get a grip on not only the recent announcement, but also how to get a grip on your Facebook marketing in 2018. Grab your seat here -> How to Get a Grip on Facebook Marketing in 2018: What You Need to Know About the News Feed Changes.

Feed 167

Feed Feedly News Facebook 167

Pam Moore

OCTOBER 9, 2017

It's these common foundations that weave the threads for relationships, trust and community. If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures? They say they want to build community. Storytelling helps build relationships and earn trust.

Brands 166

Brands Small Business Community building How To 166

Pam Moore

APRIL 29, 2019

When is the last time you did a reality check on how the people in your community are doing? I've had several in tears they are so overwhelmed with thankfulness for the content I have been pumping into the mainstream digital and social media community for over 10 years. Read them and then do a sanity check with some of your clients and community members. Are you inspiring your community members, partners and clients to try, do, and be more?

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Metrics Social Media Small Business Marketing 96

Waxing UnLyrical

MARCH 12, 2014

For marketers, memes may have come to represent something very different: an “in” with the “Internet culture” crowd. What we’re talking about here is memejacking: another of those made-up-sounding words that has come to have a welcome place in the marketer’s toolkit. Memejacking is, quite simply, the appropriation of these memes for marketing purposes: that is, hitching your brand’s proverbial wagon to content that’s already popular and instantly recognizable.

Meme 187

Meme Community building Marketing How To 187

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand.

ROI 78

ROI Real Estate Small Business Strategy 78

Pam Moore

FEBRUARY 1, 2016

It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops. Influencer Marketing in a Nutshell.

Social Media 113

Social Media Research Small Business ROI 113

Pam Moore

NOVEMBER 6, 2017

Social Profit Factor Training Academy and Marketing Nutz Can Help! . Check out our new comprehensive online social media and branding training academy, the Social Profit Factor , that will help with you master Facebook marketing and also develop your audience based social media, branding and digital marketing strategy and plan. Need help training your sales team or marketing team on the power of audience marketing, social media or social selling?

Advertising 166

Advertising Facebook Small Business How To 166

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. Community. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand.

Brands 167

Brands Strategy Small Business Training 167

Pam Moore

JUNE 2, 2017

Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. How to build and grow your community using a Facebook Group. How to market your business using a Facebook Group. How to promote your Facebook Group and Community. Importance of establishing community Guidelines for your Facebook Group.

Groups 167

Groups Groups Facebook Small Business 167

Pam Moore

AUGUST 23, 2017

Maybe up your game with Facebook marketing and do something your competition hasn't figured out yet? . Trust me, you will be using it after you learn how easy it is and how much it can benefit your business, your customers and your social media communities. Best practices for brand building using Messenger advertising and more. Want the blueprint for social marketing success right now? Would you like a competitive Facebook edge?

Small Business 164

Small Business Facebook Training Community building 164

Pam Moore

OCTOBER 20, 2020

Many savvy marketers will tell you that you “must know your customer.” However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! It's a vicious cycle of mediocre marketing.

Research 78

Research Template Templates Real Estate 78

Pam Moore

AUGUST 16, 2018

It's even easier for many marketers to sit on Twitter half the day and chat with colleagues near and far. How to leverage an audience based marketing approach. We have been helping our customers create audience based marketing plans and buyer personas for many years. That is exactly why I decided to share exactly how you create a buyer persona for any market, any industry and for any size of business. Social Profit Factor Training Academy and Marketing Nutz Can Help!

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Social Media Avatar Small Business Training 132

Waxing UnLyrical

APRIL 18, 2019

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. I mainly interview leading digital social media marketers to discuss social media, technology, innovation and entrepreneurship. However, in this small laundry room, I interviewed several marketing gurus such as Seth Godin and Mark Schaefer.

Communities 174

Communities Influencer Brands Community building 174

Pam Moore

SEPTEMBER 26, 2017

7 Foundations to build a personal brand that attracts your ideal customer . How to build your personal brand along side or as a face to your business brand . How to quickly build trust and authority with content and branding essentials . How to leverage your personal brand and social marketing to create brand awareness and generate leads while you sleep. Want the blueprint for social marketing success right now?

Brands 164

Brands How To Small Business Community building 164

Pam Moore

JUNE 24, 2020

The best way to ensure your marketing campaigns, content and programs perform at their highest potential is to make sure you are targeting, inspiring, and attracting the RIGHT audience. What is audience marketing. What is market segmentation.

Template 78

Template Templates Avatar Small Business 78

Pam Moore

MARCH 8, 2018

They don’t think like a cash register or corporate building. They care about their needs, wants, problems, desires and offering them real value, not just non-sense marketing tactics. They know who they are and what they offer their customers, partners, online community and friends. They invest in listening, learning, training, empowering, building teams and creating a culture that enables their brand to shine from the inside out.

Brands 167

Brands Community building Authentication Small Business 167

Pam Moore

MARCH 26, 2019

Why is it then that many franchisors and franchisees shy away from social media and digital marketing in 2019? Here's the truth and reality that franchise organizations MUST embrace for success in 2019… digital and social media marketing is your friend. The reality is that the more the franchisor takes the lead with their digital and social marketing strategies, the more the risk can decrease. Franchise Social and Digital Marketing is about Empowerment, Not Control.

Organization 106

Organization Brands Small Business Social Media 106

Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? Good marketers know how to do these things with their eyes closed. There is a way you can build a compelling brand without a million dollar budget. Below are a 23 tips to help you build a brand that will be remembered, sung, tweeted, and virally shared. 23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples. What markets do you serve?

Brands 139

Brands Real Estate Focus Group Apple 139

Pam Moore

MARCH 7, 2017

We want to instead execute tactics and random acts of marketing because we think they deliver instant results.” Stop the Random Acts of Marketing! Random Acts of Marketing (RAMs) will destruct your ROI morsel by morsel, post by post. Plus chances are if you are just starting out with social media you have nobody listening to your self proclaimed “awesome buzz” as you haven’t invested the time or resource to build community.

Social Media 167

Social Media Small Business Research Community building 167

Pam Moore

MARCH 17, 2020

Marketing Nutz Training and Consulting Can Help! . Want to leverage the latest trends for digital marketing and social media marketing for your brand? Does your audience need more content from you? The answer is pretty simple. It's no.

Content 78

Content Video Authentication Small Business 78

Pam Moore

MARCH 17, 2020

Marketing Nutz Training and Consulting Can Help! . Want to leverage the latest trends for digital marketing and social media marketing for your brand? Does your audience need more content from you? The answer is pretty simple. It's no.

Content 78

Content Authentication Small Business Template 78

Pam Moore

MAY 27, 2016

Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. However, if you don’t understand the ecosystem, how you can best fit within it to build relationships and your brand, you may wind up hurting your brand more than helping it. Here are 15 things that smart, social savvy business marketers never do on Facebook. .

FAQ 113

FAQ Facebook Training Small Business 113

Pam Moore

JUNE 26, 2020

Are you sick and tired of of being sick and tired of cranking out videos, blog posts, social media posts, Instagram visuals, Facebook posts, podcasts and not achieving your marketing goals or generating more leads? The Top 10 Things You Must Know About Your Customer (ebook / marketing guide).

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eBook Template Templates Avatar 78