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Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Bulletin Board Systems (BBSs), finally leading us to modern day social networks. One thing that all of these have in common is the notion of community building.

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Uncovering The Remarkable In Your Social Networks

Waxing UnLyrical

Social media is an interesting animal. We talk often – myself included – about using it to build relationships , about getting to know one’s community, about deepening human interaction. And that made me think some more: what is the hidden remarkability in the lives of those we encounter every day – or, at least, every few days – in social media? Because when you know what makes your community tick, you know what will move them.

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Prioritize the Top Social Networks for Your Business with These 5 Easy Steps

Pam Moore

When it comes to digital marketing, social media and branding, it is no different. ” Unfortunately, there are far too many “experts” online touting that you must be on every new shiny object and social network. You do not need to treat every social network equal nor spend the same amount of time and investment on every social network. Stop only playing around with the social networks.

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Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Mark is changing the goal for his product team from “finding meaningful content to having meaningful social interactions.” Because this is not any different than many of us have been trying to inform, educate and help business owners and social marketers understand for many years. Social media including Facebook is NOT a solution to your marketing woes. Yes, social currency on the web today = attention + action (you need BOTH!).

Facebook 164
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10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Register for my free live training Webinar Thursday, February 8th at 2pm et -> “ 10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS ” The biggest concern any smart social, digital or content marketer should have right now is ensuring they understand the changes Facebook announced and that they know how to quickly adapt to new strategies and tactics that keep their content in the news feed. Social Media Audience Analysis Worksheet.

Feed 164
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Facebook Launches Questions

Mindjumpers

Tweet Yesterday Facebook has launched Facebook Questions, which allows users and pages to post a Question to friends or a Facebook community. Questions will be a useful feature for business that run a page as part of creating involvement for users in the community. Asking questions in the community also encourages users to interact and comment on each others’ responses.

Questions 267
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Changing Trends in Social Media Can Influence Your Business Model (part II)

Mindjumpers

Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. In my previous post, I have given an overview of the changing trends in social media. Take a look: Social networking: Connect, Share, Engage. Companies all over the world are now looking forward to improving their relationship with their customers with the help of social networking sites.

Trends 245
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Is Your Social Media Content Really Top of News Feed Worthy?

Pam Moore

The truth is marketers have no guarantee their content will be seen on any medium, platform or social network, by anyone, let alone their target audience. Though it may be tempting to be the loudest or most negative marketer in the social room to grab attention, the truth is these tactics are likely hurting your brand more than helping it. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

Feed 165
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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community!

Training 167
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Facebook Marketing Webinar: Change the Way You Think About Marketing Your Business on Facebook

Pam Moore

Tired of spinning your social wheels trying to market your business on Facebook? Want the blueprint for social marketing success right now? Check out our new online social media and branding training academy, the Social Profit Factor , designed to help you create a solid social media and content marketing strategy and plan that will connect you with your ideal customer in a human way!

Facebook 165
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Audience Marketing 101: Your #1 Competitive Weapon for 2018 – FREE Webinar

Pam Moore

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. How to increase ROI on every piece of content and social media post you write and design. How audience marketing relates to social media and digital marketing. While your competition is arguing about which social network is going to win.

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Is Personal Branding Required for Business? How to Ignite the YOU Factor – Free Webinar

Pam Moore

You can create fancy messages, fancy graphics and amazing social profiles that rock the online web. 7 Foundations to build a personal brand that attracts your ideal customer . How to build your personal brand along side or as a face to your business brand . How to quickly build trust and authority with content and branding essentials . How to leverage your personal brand and social marketing to create brand awareness and generate leads while you sleep.

Brands 164
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Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

It's these common foundations that weave the threads for relationships, trust and community. If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures? They say they want to build community. Storytelling helps build relationships and earn trust.

Brands 166
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Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. Social currency on the web today = attention + action. . The truth is that an audience first marketing strategy will help align every aspect of your social, digital, content and media spend to the needs of your audience and the goals of your business.

Strategy 166
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How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

Your epic piece of content is shared all over the social and digital web, once again. Social currency on the web today = attention + action. Unfortunately many marketers confuse social buzz with social bucks. Marketers and business owners responsible for the success of their social media, marketing and content efforts need to step up and own the results. Want the blueprint for social marketing success right now? Another day of amazing content creation.

Content 162
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Facebook Messenger: The Unfair Competitive Advantage for Small Business Webinar

Pam Moore

Trust me, you will be using it after you learn how easy it is and how much it can benefit your business, your customers and your social media communities. Best practices for brand building using Messenger advertising and more. Want the blueprint for social marketing success right now? Increase sales by generating more leads using social media and content marketing to nurture relationships. Would you like a competitive Facebook edge?

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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

It’s everything from your privacy policy, social media policy to the amount of spam email you send. The sooner you can acknowledge the importance of becoming a human brand and the need to truly inspire and connect with your audiences, the sooner you will see results and progress as you integrate social media into the DNA of your organization. They don’t think like a cash register or corporate building. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

Brands 167
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What A Dog’s Cancer Taught Me About Community

Waxing UnLyrical

She was simultaneously started on a fairly new melanoma vaccine therapy, the idea being that the surgery takes care of the local cancer, and the vaccine builds up her immune system to fight off any microscopic cancer cells that may show up elsewhere. I tell you all this not to make excuses for being away, but because part of being in a community means we share what’s going on. We are a community.

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Rise of the social photobooth and video jukebox. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? I used to write here all the time.

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Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today!

Training 165
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Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Brands big and small are getting more savvy at embracing new media and the ever changing social media and communication channels and formats such as live streaming video, recorded video, audio, visual marketing, blogging, micro-blogging and the list goes on. The truth is your prospects, customers, online audience and social network communities are bombarded by information, news and media. If yes, then this episode of today's Social Zoom Factor podcast is for you.

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Facebook: Improving Employee Communications?

Waxing UnLyrical

Of course, this is why organizations often use platforms such as Yammer for employee engagement, creating internal or private social networks, as it were. I just find it ironic that what is currently the world’s largest social network can successfully connect strangers across the globe… but not employees of the same organization. With a keen interest in social media, she blogs regularly at In My Humble Opinion.

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Five Observations Gained from Starting an Online Community

Waxing UnLyrical

In October of last year, I launched an online community called Agree, Disagree, or Qualify. Building an online community doesn’t happen overnight. Discussion builds communities. The community builds upon itself by testing claims and commenting on those claims. The more discourse that takes place, the more others engage and the larger the community becomes. Communities co-create their own culture. Hey there, #WUL.

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Could Buyer Personas be Your Secret Weapon for More Leads and Sales with Social Media?

Pam Moore

Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. Just because you see others wasting time 24/7 trying to become social media rich and famous, doesn't mean that is where your focus should be. Webinar Title: Buyer Personas 101: How to Get More Leads and Sales with Social Media. Register for the Social Media Training Webinar NOW.

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Social Network Quality vs. Quantity: What's More Important.

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media / Social Network Quality vs. Quantity: What’s More Important? Subcribe via RSS Social Network Quality vs. Quantity: What’s More Important? August 9th, 2009 Posted in Social Media Tweet Share When I peruse the different Twitter followers and followees I often get Twitter envy when I stumble across some users with a large follower base.

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Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality. Social Profit Factor Strategy Mastery Course Pack (available for a LIMITED time – our top Strategy Courses in ONE Bundle!). Social Profit Factor Training Academy and Marketing Nutz Can Help! . You need a structured plan to be successful using social media. How to Subscribe to Social Zoom Factor Podcast .

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When Social Media Fills In The Blanks

Waxing UnLyrical

I suppose I did this because of the primary social networks, my personal Facebook circle is the one I’ve kept tightest rein on. Social media’s a lot of fun, but never more so when it helps you fill in the blanks. And doing things like this is what helps to grow your network and your community. When Social Media Fills In The Blanks is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn When Social Media Fills In The Blanks.

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How Franchise Organizations Can Use Digital and Social Media to Amplify and Grow the Brand in 2019

Pam Moore

Why is it then that many franchisors and franchisees shy away from social media and digital marketing in 2019? Many franchisors will state they are a big fan of digital and social. ” They may be a “fan” of social and digital technologies, but they are not truly investing in empowerment of their teams and integrating these technologies into the DNA of their organizations. Franchise Social and Digital Marketing is about Empowerment, Not Control.

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10 Reasons We All Need Community in Business and Life

Pam Moore

Do you remember the early days when you waddled thru the social media mumbo jumbo. As your knowledge deepened, community expanded and influence rose you somehow forgot those little things you once celebrated. Community Doesn't Happen Overnight. 10 Reasons We All Need Community.

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Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

Buyer personas help you understand your audience and ensure your marketing messages are helping you earn trust, build relationships and become relevant in the mind and heart of your ideal customer. Why relevancy is key to earning trust, building relationships and getting more customers!

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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

My agency, Marketing Nutz helps businesses of all sizes research their audience, prioritize their market segments and buyer personas for incredible results with digital, content and social media marketing. Importance of social listening to learn about your customer.

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10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

It's easy to get side tracked by all the geekdom in social. Social Media is About Humans Connecting to and Growing With Other Humans. Underneath all of the bits, bytes, and likes we can't forget why we like social media in the first place. Social networks connect human beings. When is the last time you did a reality check on how the people in your community are doing? Read them and then do a sanity check with some of your clients and community members.

Metrics 96
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3 Reasons Your Boss Said NO to your Digital and Social Media Plan [podcast + ebook]

Pam Moore

SocialZoomFactor · Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan. ” Do you have what you think is an amazing social media or digital marketing plan? ” A social media plan is far more than throwing pretty visuals at Instagram or Facebook.

eBook 78
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How to be a Digital and Social Marketing ROI Rebel – 10 Proven Strategies

Pam Moore

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand.

ROI 78
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15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

They have influencers excited to work with them to amplify their brand, expand their reach and build new relationships. Listen to episode 267 of the Social Zoom Factor podcast for more details on each of the below 15 digital marketing and branding trends.

Trends 78
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You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. Results in the social world of today require more planning, integration, and money. At the heart of social media is people. Earning brand advocates and making friends via the social networks is based on trust. It requires investment in the human beings within your community. Tips to nurture relationships using social media.

Buy 113
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Who’s on Your Cheering Squad?

Waxing UnLyrical

It’s because of those things that business owners need to build their own cheerleading squads , their own communities. Business owners who are interested in building a squad may do so locally. They meet people at networking events or seminars, and those people turn into their best cheerleaders. They might use a social network or two. Although weekly video chats or phone calls begin to get closer to a genuine community, those things are somewhat removed.

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15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

It’s no surprise that Facebook is still one of the hottest social networks around. Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. However, if you don’t understand the ecosystem, how you can best fit within it to build relationships and your brand, you may wind up hurting your brand more than helping it. Every social network is different.

FAQ 113
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Celebrating 200 Episodes #SocialZoomFactor Podcast – Power of Media Differentiation

Pam Moore

It’s hard to believe this is the 200th episode of the Social Zoom Factor podcast ! The Social Zoom Factor podcast has enabled us to differentiate, diversify, build community, provide value to our audience, establish thought leadership, earn trust, generate leads, increase revenue by creating new and diverse revenue streams, make new friends and the list goes on. I choose what experiences build my business, my team, my memories and my life.

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#SocialPowWow: A meeting ground for Communicators & Marketers

Waxing UnLyrical

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. Social media has paved the way for us to meet like-minded people from all over the world. Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time!

Meeting 100
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Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Pam Moore

It's your promise to your customers, partners, employees, audience and community. Your brand will help you tell your story and helps you build trust as it informs people what to expect. Your brand is rooted in who you are at the core, what you are about and what you do for your customers, employees, partners, audience and even online community. Social Profit Factor Training Academy and Marketing Nutz Brand Storytelling Services Can Help! .

Brands 60
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Facebook for Small Business: How to Reduce Overwhelm and Increase Results

Pam Moore

Facebook enables businesses to build a brand presence that is intertwined with the rest of their online platform such as websites, blogs, video channels, and other social networks such as Instagram and more. However, as the social web is getting noisier by the minute, it is becoming more challenging to keep up with the changes. Building an integrated platform that works for you 24/7 even when you are not working requires more than knowing the ins and outs of Facebook.

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10 Content Marketing Holiday Survival Tips for Digital and Social Marketers

Pam Moore

We're jumping smack dab into the middle of the time of year where digital and content marketers must balance keeping their family and own soul fed while at the same time ensure they are giving their audience, community and customers the content they need and expect. Maybe you are feeling overwhelmed and have no idea how to keep up your social presence, content marketing and overall brand during the holiday? Social Profit Factor Training Academy and Marketing Nutz Can Help! .

Content 60