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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Learn what other free tools might work for community building, like MyBlogLog. Investigate whether your product sells better by recommendation versus education, and use either wikis and widgets to help recommend, or videos and podcasts for education. In fact, the more ways you can spread and distribute your content, the better.

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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

Customers who participate, create content and connect with other community members become loyal brand advocates. Support communities—forum sites, wikis or any venues that include user-generated content—are surprisingly self-sufficient. An effective support community relies on members to generate much of the support.

Cost 135
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