All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

UGC (user generated content) has been a buzz word in social media for a while now. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC.

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New Rules for Instagram Hashtags: How to Find the Right Hashtags for Your Business

Later

The rules for Instagram hashtags have changed. Here are the new rules for Instagram hashtags and how you can find the right hashtags for your business: Contents: Keeping Your Instagram Hashtags Relevant is More Important Than Ever.

You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content

Ignite Social Media

UGC, how can I explain it? The user used your brand’s hashtag. Is every piece of content in the #LiveThere (their campaign) hashtag amazing? Love the UGC you’re already seeing and want even more to work into your content mix? The post You Down with UGC?

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10 Instagram Hashtag Hacks + Tricks You Definitely Want to Try

Later

If you’re searching for some great Instagram hashtag hacks to get more followers and boost your engagement, you’ve come to the right place! . Here are 10 Instagram hashtag hacks and tricks you don’t want to miss: .

The Ultimate Guide to Instagram Hashtags in 2019

Later

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. Why You Should Use Instagram Hashtags. The Different Types of Instagram Hashtags.

Travel Brands that Are Doing Social Right

Ignite Social Media

From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. A key part of our social strategy is the curation of UGC. All employ a strong UGC curation strategy.

3 Common UGC Challenges And How To Conquer Them

Pixlee

From YouTube to Yelp, user-generated content (UGC) powers some of the most popular websites in the world. For brands, it’s a powerful marketing technique that can double conversion rates and increase average order value. To maximize your team’s success with UGC, consider these common challenges before getting started. To keep UGC in top form, your team must curate the most compelling images , brand mentions, and product reviews across channels. Brand Marketing

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5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Q & A on UGC and Digital PR with Alicia. Authentic reviews and user-generated content is more important than pushed-out marketing messages.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Q & A on UGC and Digital PR with Alicia. Authentic reviews and user-generated content is more important than pushed-out marketing messages.

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5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience. Here are three brands that are effectively using UGC on their product and category pages to inspire browsers to buy. eCommerce Marketin

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What’s More Important: Social Media Fans or User Generated Content?

agora pulse

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? It all depends on your company’s marketing strategy. Marketing pros are always striving to build bigger and better brands.

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How to Grow Your Audience With Hashtags for Instagram

Sprout Social

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram.

4 Ways to Extend the Lifespan of your Social Media Content

Ignite Social Media

Take West Elm for example, who has the hugely popular #MyWestElm hashtag for users to show off their impeccably decorated rooms. They even started using UGC in Facebook Carousel ads, and saw a spike in sales because of it.

Three Key Reasons Why User Generated Content Works for Influencer Marketing

Talkwalker SM

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. Budgets are growing fast, and marketers are seeing strong returns. UGC Drives Purchase Decisions . UGC is Credible.

Content for the Customer Journey – Phase V: Loyalty & Advocacy

Ignite Social Media

Asking for user-generated content (UGC) from fans and sharing recommendations & reviews should be considered for customers in this stage of the journey. Ask for UGC. Collecting and repurposing UGC is a low cost, highly effective content strategy.

5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Influencer marketing continues to rise as an effective way to reach target audiences and build brand trust. Brand Marketing

Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers. Social Media Marketing

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Does Influencer Marketing Work with Baby Boomers?

Pixlee

Boomers, in particular, are easily reached by influencer marketing as social media adoption within this demographic climbs. Learning how to effectively engage with boomers through influencer marketing, however, involves a different strategy than it does for millennials and Generation Z.

The 6 Best Ways to Showcase User-Generated Content on Social Media

agora pulse

Community-building and relationship-building should be an important part of your social media marketing efforts. Most brands try to get their customers to create UGC, but then fail to actually do much of anything with it. Share UGC In Stories. Have Followers Vote on UGC Contests.

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This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead.

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Energize Your Fans and Followers with a Sweepstakes

Ignite Social Media

Like the Facebook Comment to Win, ask your audience a question and ask them to respond back using a specific hashtag to help track your entries. Instagram UGC. What’s this I hear about the FTC and sweepstakes hashtags?

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10 Black Friday Marketing Tips for Instagram

Later

With Thanksgiving weekend just around the corner, now is the perfect time to start thinking about your Black Friday marketing on Instagram. Ready to level-up your Instagram marketing for Black Friday and Cyber Monday? Tip #3: Create a Custom Hashtag for Black Friday or Cyber Monday.

2019 Influencer Marketing Trends for Brands

Pixlee

Influencer marketing has proven to be one of the most effective forms of connecting with a community. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Instagram Will Remain a Key Influencer Marketing Channel. Trend#3: UGC Will be King Across all Marketing Channels. Successful marketing campaigns will be focused on in meeting the need for authenticity in 2019.

Winning Instagram Strategies for Small Business

Later

With Instagram, you can reach new customers, stay connected to your existing ones, and even make sales right from the app, which makes it the perfect platform for marketing your small business. . And the easiest way to do this on Instagram is with Instagram hashtags.

Social Media Platforms that Yield the Best User-Generated Content

Pixlee

Instagram is a great social media platform for harvesting the best UGC. Not only does Instagram provide high-quality photos and videos, but streamlined tagging, hashtags, and high user growth make Instagram the top social media platform for collecting customer content for most brands.

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How to Integrate Email Marketing into Your Social Media Efforts

Social Media Strategies Summit

For years, marketers have debated the benefits of social media versus email marketing. According to the Marketing Rule of 7 , consumers need to “hear” a message at least 7 times before taking the desired action. Read on for 6 ways to integrate social media and email marketing.

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How to Use Instagram Stories to Increase Reach

agora pulse

And as a marketer, it had the biggest flaw I saw with Snapchat marketing : the content disappeared after 24 hours, meaning that its reach was fleeting and the hard-earned content was impermanent. Encourage Users to Create UGC. Use Instagram Story Hashtag Stickers.

The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content

Pixlee

More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. The “Just Do It” campaign’s seismic cultural impact, combined with the brand’s huge marketing expenditures, means that there’s more potential for UGC this time around. Brand Marketing

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11 chatbot marketing examples to boost your bot strategy

Sprout Social

This sort of line has been popular among marketers over the past couple of years. While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. 11 effective chatbot marketing examples. “The bots are coming.”.

7 Instagram Selling Tips You Need to Be Using

agora pulse

If people are discovering your products due to a well-timed hashtag search, seeing you tagged in someone’s post, or coming across you in the explore section, they might be finding out about your brand for the first time. Leveraging UGC to Its Fullest Potential.

How to build your social media marketing strategy for 2019

Sprout Social

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. Last years happenings combined with this year’s emerging trends have left marketers with a sense of analysis paralysis. To keep your brand from sitting on the sidelines, we’ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose. Hashtag performance.

Gain Your Customers’ Trust With Permissioned Content

Pixlee

Brands are becoming aware that customers are a brand’s best marketers. Consumers will trust other people who are just like them over glitzy marketing campaigns, which can greatly increase conversion rates. Pixlee has proven that installing UGC on PDPs creates about a 1.5x

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15 Innovative Brands Using Technology to Power Their Content

Pixlee

Top brands are leading the way by utilizing the latest technology to market their content. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. In today’s market, customers want to be heard.

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10 Social Media Predictions for 2019

agora pulse

Organic social media marketing remains largely unaffected by GDPR but paid social media marketing methods will continue to evolve. Marketers relying heavily on paid ads will need to keep an eye on the latest rules regarding customer consent and data protection.

7 Best Practices To Rock Your Instagram Stories

agora pulse

With near-constant updates and new additions coming to Stories ever since it was first released, they’ve become an essential part of marketing on Instagram. Hashtag stickers. These allow you to share your branded hashtag, which is clickable by users watching your story.

7 Best Practices To Rock Your Instagram Stories

agora pulse

With near-constant updates and new additions coming to Stories ever since it was first released, they’ve become an essential part of marketing on Instagram. Hashtag stickers. These allow you to share your branded hashtag, which is clickable by users watching your story.

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Consumers don’t care about your brand or your marketing message—unless it resonates. the Charmin Bears, Tony the Tiger, and the Keebler Elves) in their marketing messages and for good reason. This type of ephemeral marketing is super popular especially with millennials.

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In the Billion Dollar Athleisure Market, Here’s What Alo Yoga is Doing Right

Pixlee

Athleisure is a billion dollar market, and everyone wants a piece of a pie—but only a few brands have excelled in the industry. While its products are incredibly stylish and high-quality, it’s been the marketing team that’s propelled the company to such levels of success.

How to Get Started with User Generated Content

Pixlee

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. That the content your customers post about you online can be your most valuable marketing asset. .

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How to Get Started with User Generated Content

Pixlee

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. That the content your customers post about you online can be your most valuable marketing asset. .

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Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.

How (and Why) You Should Attract Pet Owners to Your Brand

Pixlee

With UGC, brands can highlight the ways pet lovers use products or services, whether the products are meant for pets or not. That content can then be transformed into marketing content that is authentic and makes users feel connected to the brand. Brand Marketing

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