All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

UGC (user generated content) has been a buzz word in social media for a while now. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC.

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New Rules for Instagram Hashtags: How to Find the Right Hashtags for Your Business

Later

The rules for Instagram hashtags have changed. Here are the new rules for Instagram hashtags and how you can find the right hashtags for your business: Contents: Keeping Your Instagram Hashtags Relevant is More Important Than Ever.

10 Instagram Hashtag Hacks + Tricks You Definitely Want to Try

Later

If you’re searching for some great Instagram hashtag hacks to get more followers and boost your engagement, you’ve come to the right place! . Here are 10 Instagram hashtag hacks and tricks you don’t want to miss: .

You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content

Ignite Social Media

UGC, how can I explain it? The user used your brand’s hashtag. Is every piece of content in the #LiveThere (their campaign) hashtag amazing? Love the UGC you’re already seeing and want even more to work into your content mix? The post You Down with UGC?

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The Ultimate Guide to Instagram Hashtags in 2019

Later

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. Why You Should Use Instagram Hashtags. The Different Types of Instagram Hashtags.

3 Common UGC Challenges And How To Conquer Them

Pixlee

From YouTube to Yelp, user-generated content (UGC) powers some of the most popular websites in the world. To maximize your team’s success with UGC, consider these common challenges before getting started. To keep UGC in top form, your team must curate the most compelling images , brand mentions, and product reviews across channels. Extracting the most value from UGC means putting these hunches to the test.

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Instagram Hashtag Mistakes You Want to Avoid

agora pulse

Hashtags are an essential part of marketing on Instagram, so you want to make sure that this is something you get right. Hashtags must be carefully thought out, well researched, and exceptionally engaging if your followers are going to use them. Ignoring a Local or Community Hashtag.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

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5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience.

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What’s More Important: Social Media Fans or User Generated Content?

agora pulse

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? User generated content (UGC) includes any form of content created by the consumer. UGC also demonstrates audience engagement.

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How to Grow Your Audience With Hashtags for Instagram

Sprout Social

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram.

Content for the Customer Journey – Phase V: Loyalty & Advocacy

Ignite Social Media

Asking for user-generated content (UGC) from fans and sharing recommendations & reviews should be considered for customers in this stage of the journey. Ask for UGC. Collecting and repurposing UGC is a low cost, highly effective content strategy.

4 Ways to Extend the Lifespan of your Social Media Content

Ignite Social Media

Take West Elm for example, who has the hugely popular #MyWestElm hashtag for users to show off their impeccably decorated rooms. They even started using UGC in Facebook Carousel ads, and saw a spike in sales because of it.

5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. The vacations were chock full of prime moments for social sharing using the #TrippinWithTarte hashtag. Hashtag campaigns can serve several different purposes—often at one time.

What to Look for in an Instagram Posting App

agora pulse

Then, I typed out the caption and hashtags with my thumbs. Sharing UGC. Some businesses thrive by posting UGC (user-generated content). Instagram content calendar instagram management photography publishing schedule security ugc

Three Key Reasons Why User Generated Content Works for Influencer Marketing

Talkwalker SM

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. UGC Drives Purchase Decisions . UGC is Credible. Credibility is also a major reason UGC posted by influencers is key. How-To Find the Best UGC.

Energize Your Fans and Followers with a Sweepstakes

Ignite Social Media

Like the Facebook Comment to Win, ask your audience a question and ask them to respond back using a specific hashtag to help track your entries. Instagram UGC. What’s this I hear about the FTC and sweepstakes hashtags?

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The 6 Best Ways to Showcase User-Generated Content on Social Media

agora pulse

Most brands try to get their customers to create UGC, but then fail to actually do much of anything with it. This is a massive lost opportunity, so in this post, we’re going to go over 6 ways you can showcase UGC on social media. Share UGC In Stories.

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Winning Instagram Strategies for Small Business

Later

And the easiest way to do this on Instagram is with Instagram hashtags. Finding Your Target Audience on Instagram With Hashtags. But if you can find and use the right Instagram hashtags , you’ll be placing your content and products in front of the right people.

Social Media Platforms that Yield the Best User-Generated Content

Pixlee

Instagram is a great social media platform for harvesting the best UGC. Not only does Instagram provide high-quality photos and videos, but streamlined tagging, hashtags, and high user growth make Instagram the top social media platform for collecting customer content for most brands.

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The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content

Pixlee

More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. The “Just Do It” campaign’s seismic cultural impact, combined with the brand’s huge marketing expenditures, means that there’s more potential for UGC this time around.

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How to Spring into a New Season with Fresh Content

Ignite Social Media

Spring on a Relevant Hashtag. However, using hashtags that are relevant to your brand and audience’s interest can be beneficial when it comes to creating fresh content. An example of using a relevant hashtag can be seen here in fashion retail brand Altar’d State’s post.

How to Use Instagram Stories to Increase Reach

agora pulse

That being said, we’re going to look at a few specific techniques centered around user-generated content (UGC) for how to use Instagram Stories to expand your reach even further. Encourage Users to Create UGC. There’s a formula I like to use when creating UGC-inspiring Stories.

7 Tips for Reposting Instagram Stories & User-Generated Content

Later

Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too? . User-generated content is the word-of-mouth equivalent on social media, meaning that every post or story about your brand that is created by your customers is UGC gold. So why is UGC so valuable? This makes it easier to create branded, themed stories around UGC.

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How to Get Started with User Generated Content

Pixlee

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. Pixlee’s three simple steps are all you need to revolutionize your business with UGC.

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How to Get Started with User Generated Content

Pixlee

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. Pixlee’s three simple steps are all you need to revolutionize your business with UGC.

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This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Brands can then leverage this UGC in marketing campaigns, product galleries, and throughout social media. Research has shown that 64% of customers look for peer reviews before making a purchase, and there’s no better peer review than organic UGC.

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How to Get Free Imagery for Your Business on Instagram using Tack

Razor Social

We all know that UGC is far more believable than content produced by brands. UGC is so powerful because of its authenticity. So if UGC has so much influence on your customers’ decision-making process, how do you use this to your advantage?

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7 Instagram Selling Tips You Need to Be Using

agora pulse

If people are discovering your products due to a well-timed hashtag search, seeing you tagged in someone’s post, or coming across you in the explore section, they might be finding out about your brand for the first time. Leveraging UGC to Its Fullest Potential.

How (and Why) You Should Attract Pet Owners to Your Brand

Pixlee

With UGC, brands can highlight the ways pet lovers use products or services, whether the products are meant for pets or not. Isle used Pixlee-powered UGC in a blog post to highlight why customers love their inflatable paddleboards.

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Does Influencer Marketing Work with Baby Boomers?

Pixlee

Here are three tips for using influencer marketing and UGC to reach baby boomers. Brands can also work with influencers to solicit UGC or product reviews from fans and then do round-ups that reinforce engagement with followers.

Why Mentions and Tags Rule Instagram for Businesses

Pixlee

Hashtags used to be the king of Instagram, but if your brand is ignoring tags and mentions, you’re missing a big piece of the IG puzzle. Brands that encourage mentions and tags over hashtags are more likely to increase quality interactions with actual customers and prospects that are more likely to buy. Mentions and Tags Win for UGC. Searching through your brand mentions lets your cut past lower quality engagements that are more likely found in hashtags.

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7 Best Practices To Rock Your Instagram Stories

agora pulse

Hashtag stickers. These allow you to share your branded hashtag, which is clickable by users watching your story. When they click, they’re taken to the hashtag’s feed and can see all the other UGC shared with it. Incorporate UGC & EGC.

7 Best Practices To Rock Your Instagram Stories

agora pulse

Hashtag stickers. These allow you to share your branded hashtag, which is clickable by users watching your story. When they click, they’re taken to the hashtag’s feed and can see all the other UGC shared with it. Incorporate UGC & EGC.

21 Ways to Get More Engagement on Instagram Stories

Later

5: Use Hashtags in Instagram Stories to Improve Your Reach. If you’re looking to get more views on your Instagram Stories, you need to be adding hashtags to your posts! Adding hashtags to your stories is a great way to give your content an added chance to be discovered by new audiences.

“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

Savvy brands will unearth this flavor of ‘influencer’ in the form of user-generated content (UGC) to amplify the authentic voice these individuals lend to their content. Shoppers who engage with User-Generated Content (UGC) are more than twice as likely to make a purchase than their peers and UGC increases on-site conversion rates by 12%. Brands can gather organic UGC in a number of ways.

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Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

64% of consumers turn to online peer reviews (one type of UGC derived from community-driven marketing) before purchasing. From thank you emails and social media posts to shoppable website galleries and out-of-home media, UGC can be integrated across channels and in every stage of the funnel.

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Five Things We Learned In Social Media This Year

Ignite Social Media

Another year of hashtags, pins, stories and #ads. Ad Doesn’t Equal UGC. Be sure to check those hashtags for #Ad. Can you believe another year has passed? Here’s a quick round-up of what we learned in social media this year: Stories Aren’t for Everybody.

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7 Great User-Generated Content Campaigns

Pixlee

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. They also challenged users to post unedited photos of themselves in bathing suits with the hashtag #AerieReal. When they noticed that massive amounts of content with the hashtag #SeeAustralia were being shared on social media, they realized it was a great opportunity to bring travelers into the conversation.

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5 Insightful Instagram Stats That You Should Know

Sprout Social

7 out of 10 Hashtags on Instagram Are Branded. Could you imagine the state of social media marketing without hashtags? Hashtags are everywhere, from casual conversations on and offline to TV commercials and billboards. hashtags per brand post.

6 Twitter Search Features You Should Already Be Using

agora pulse

This can be especially true for your brand’s specific or marketing campaign’s dedicated hashtag. Are you looking to get more out of Twitter’s native search function?

How We Grew Our Instagram Followers by 60% with User Generated Content

Buffer Social

That strategy is the implementation of user generated content (UGC). I decided to give UGC a try here at Buffer and the results were compelling. You may have seen UGC before and not even known it – Take this beautiful picture from REI for example: All user content!

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