All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

UGC (user generated content) has been a buzz word in social media for a while now. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC. To get started, there are a variety of ways to run a UGC social media campaign for your brand. What type of UGC do you want? How are you gathering UGC?

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UGC + Social Distancing: Bringing the In-Store Experience Online

Pixlee

One answer is with user – generated content (UGC). UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. UGC is 35% more memorable than other media, and 50% more trusted. Utilize UGC Efficiently.

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Trending Sources

You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content

Ignite Social Media

UGC, how can I explain it? The user used your brand’s hashtag. Is every piece of content in the #LiveThere (their campaign) hashtag amazing? Love the UGC you’re already seeing and want even more to work into your content mix? The post You Down with UGC? User-generated content is an authentic, cost-effective way to get branded content that’s really going to resonate with your brand’s audience … because they create it!

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The Ultimate Guide to Instagram Hashtags in 2019

Later

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . Ready to learn how to use Instagram hashtags strategically and what steps you need to take to implement an effective hashtag strategy? Why You Should Use Instagram Hashtags.

New Rules for Instagram Hashtags: How to Find the Right Hashtags for Your Business

Later

The rules for Instagram hashtags have changed. From following hashtags to adding them to your Instagram Stories, we’re showing you all of the new ways that you can use Instagram hashtags to help you grow your brand this year , as well as sharing helpful hashtag tips to ensure that you’re using hashtags strategically to meet your marketing goals! Switch Up Your Instagram Hashtags to Avoid “Spammy” Behavior. How to Hide Hashtags on Instagram with Later.

7 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

Whether you’re planning a social media marketing campaign for your client or wanting to grow your company’s online audience, hashtags can help you reach your goals. And these hashtag tools can make that process easier. With hashtags, you can do everything from increasing your brand’s reach and tracking trending topics on social media to launching user-generated content (UGC) campaigns and identifying influencers. All Hashtag. Hashtag generator.

Quick Tips for Making the Absolute Most of Your Hashtags

agora pulse

Hashtags help businesses expand their reach, build their brand, and establish a community when used properly. Use hashtags to put your content in front of people searching for keywords associated with your brand or industry. Instagram hashtag tips. Twitter hashtags tips.

Instagram Hashtag Mistakes You Want to Avoid

agora pulse

Hashtags are an essential part of marketing on Instagram, so you want to make sure that this is something you get right. Hashtags must be carefully thought out, well researched, and exceptionally engaging if your followers are going to use them. Unfortunately, most businesses make the same five hashtag mistakes on Instagram. In this post, we’re going to look at each of the common Instagram hashtag mistakes and how to avoid them. Ignoring a Local or Community Hashtag.

Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Few brands have as successfully embraced UGC as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better than telling. User-generated content (UGC) has long been a best practice for B2C social strategies, with the typical goal being to solicit and repurpose content that shows real people using your products. But GoPro’s take on UGC is unique in that the product itself is rarely shown.

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Start leveraging the power of UGC and growing your business with our Ultimate Guide! . UGC Best Practices #1: Be Original with Your UGC. UGC Best Practices #2: Strive for Authenticity .

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5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. LiveThere: Airbnb Uses Data For Hashtag Inspiration.

5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content. Whether you’re launching a new product or running a customer appreciation campaign, incorporating UGC into your campaigns can help you drive even more success.

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10 Brands Killing it with User-Generated Content on Instagram

Later

Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen your online community on Instagram. From sharing real-life product reviews, to curating a stunning Instagram feed, there are so many creative ways to elevate your content strategy with UGC! Get inspired by these 10 brands taking user-generated content to the next level on Instagram: UGC Brand Inspo #1: Set a Challenge like @over. It’s UGC, but supercharged! .

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Travel Brands that Are Doing Social Right

Ignite Social Media

From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. A key part of our social strategy is the curation of UGC. On a continual basis, we encourage OBX visitors to share their photos and videos with us using our branded hashtag, #OBXnow. As a bonus, we found that UGC was the most effective type of content at driving signups for our client’s newsletter.

How to Legally Repost User-Generated Content on Instagram

Later

If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. In this blog post, we get a legal opinion on what the actual rules for reposting to Instagram are, and break down how to correctly reach out, repost, and give credit to creators: Legally Repost User-Generated Content on Instagram: Why Following UGC Rules is Important.

This is Why Instagram Hashtags Aren’t Going Anywhere in 2020

Later

Trying to stand out on an app with over 1 billion monthly users is no easy task – but Instagram hashtags make it easier! . That’s because hashtags are great at increasing the discoverability of the content you share. Why You Need a Strong Instagram Hashtag Strategy in 2020.

5 Social Ad Content Mistakes Brands Make and How To Avoid Them (With UGC)

Pixlee

By ignoring the feedback and UGC of your target audience on social media, you miss a huge opportunity to boost engagement, trust, and sales! They find great pictures with their hashtags, ask for permission from their users, and then incorporate that content into their story. The post 5 Social Ad Content Mistakes Brands Make and How To Avoid Them (With UGC) appeared first on The Pixlee Blog. Social media advertising has huge potential for brands.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

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What’s More Important: Social Media Fans or User Generated Content?

agora pulse

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? User generated content (UGC) includes any form of content created by the consumer. UGC gives potential customers an inside look at your brand before they buy. UGC also demonstrates audience engagement. Most importantly, UGC is one of the best options for adding some fun. So, more fans or more UGC?

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New! Find and Share User-Generated Content from Instagram (& Beyond)

Later

You can also search by hashtags or add photos from any URL to find user-generated content in seconds, or have contributors upload content to your Later account. If you’re new to user-generated content (UGC), here’s the cut-and-dry textbook definition. UGC is any form of content, such as images, videos, text, and audio, that have been posted by consumers on online platforms. So how is UGC going to help you ? Search by Instagram Hashtag.

5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience. Here are three brands that are effectively using UGC on their product and category pages to inspire browsers to buy. Every touchpoint is authentic and mindful to who they are as a sustainable brand, starting with UGC campaigns, such as #AloGivesWater.

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10 Instagram Hashtag Hacks + Tricks You Definitely Want to Try

Later

If you’re searching for some great Instagram hashtag hacks to get more followers and boost your engagement, you’ve come to the right place! . Whether you want to find out which hashtags are generating the most interactions on your account, hide your hashtags in your Instagram Stories, or add more than 30 hashtags to your post’s caption, we’ve got a hack for you. . Here are 10 Instagram hashtag hacks and tricks you don’t want to miss: .

How to Curate a Stunning Instagram Feed with User Generated Content

Later

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . We’re running through how to strategically use UGC to create a stunning Instagram feed — plus we’re sharing some time-saving hacks and tools along the way: . A super-strong branded hashtag!

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How to Grow Your Audience With Hashtags for Instagram

Sprout Social

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram. Why You Need to Use Hashtags. The first step to using hashtags to grow your audience is to understand the way they work within Instagram. Instagram uses hashtags to categorize content.

5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. The vacations were chock full of prime moments for social sharing using the #TrippinWithTarte hashtag. Hashtag campaigns can serve several different purposes—often at one time.

The Best Way to Save Instagram Photos & Re-Post Them to Your Feed

Later

Looking to save Instagram photos and add user-generated content (UGC) into your Instagram strategy? While UGC is a great way to grow and engage your community — it comes with its own set of rules. Another way to do this is by using Later’s UGC Tool.

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Content for the Customer Journey – Phase V: Loyalty & Advocacy

Ignite Social Media

Asking for user-generated content (UGC) from fans and sharing recommendations & reviews should be considered for customers in this stage of the journey. Ask for UGC. Use call to actions that encourage the customer to post with your branded hashtag or develop contests that reward people for their images. If people are already using your hashtags during the buying process, be sure to reward them by sharing their photos on your channels!

What to Look for in an Instagram Posting App

agora pulse

Then, I typed out the caption and hashtags with my thumbs. Sharing UGC. Some businesses thrive by posting UGC (user-generated content). Instagram content calendar instagram management photography publishing schedule security ugcWhen I first started managing Instagram accounts for organizations, I did it all manually. When it was time to post, I searched for the image I wanted in my photos app. I would have to schedule times in my calendar for Instagram posting.

How to Get More From Instagram (Without More Work!)

Later

With Later Premium, you get access to your best times to post — they’ll be automatically highlighted in your weekly content calendar, along with other Instagram management perks like suggested hashtags, deeper analytics, and video, stories, and carousel scheduling on Instagram! Instagram for Business Tips #3: Use the Best Hashtags for Your Content . But through it all, one thing has remained consistent: the importance of Instagram hashtags.

Three Key Reasons Why User Generated Content Works for Influencer Marketing

Talkwalker SM

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. UGC Drives Purchase Decisions . With that said, UGC can be a primary driver when it comes to capturing and targeting the right audiences for your brand and products. UGC is Credible. Credibility is also a major reason UGC posted by influencers is key. How-To Find the Best UGC.

No-Cost Ways to Grow Your Social Media Following

Ignite Social Media

Use Hashtags. I’m sure you’ve heard of hashtags and you probably already use them. Hashtags are basically a social platform’s way of labeling content so that it’s easier to find in searches, like how keywords work in search engines. However, there are a lot of people using a lot of hashtags out there, and their usage can become over-saturated quickly. You also want to use trending hashtags, and relevant hashtags.

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Energize Your Fans and Followers with a Sweepstakes

Ignite Social Media

Like the Facebook Comment to Win, ask your audience a question and ask them to respond back using a specific hashtag to help track your entries. Instagram UGC. This is also a great way to make a play for some UGC for your brand channel, if you receive proper permissions for use of that photo. What’s this I hear about the FTC and sweepstakes hashtags?

Winning Instagram Strategies for Small Business

Later

And the easiest way to do this on Instagram is with Instagram hashtags. Finding Your Target Audience on Instagram With Hashtags. But if you can find and use the right Instagram hashtags , you’ll be placing your content and products in front of the right people.

How to Inspire More User-Generated Content for Your Brand

agora pulse

User-generated content (UGC) is a game-changer for businesses. But is UGC worth all the effort? To get all these incredible benefits of UGC, however, you need to actually encourage customers to create content! Run UGC-oriented campaigns. If you want UGC, you need to run UGC-focused campaigns. Some brands, such as ModCloth , have long-standing and ongoing campaigns encouraging people to keep the UGC flowing. Share UGC regularly.

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The 6 Best Ways to Showcase User-Generated Content on Social Media

agora pulse

Most brands try to get their customers to create UGC, but then fail to actually do much of anything with it. This is a massive lost opportunity, so in this post, we’re going to go over 6 ways you can showcase UGC on social media. These posts are excellent for engagement, and also offer up an opportunity for you to share a call for more UGC. Share UGC In Stories. Create Story Highlights Featuring UGC. Have Followers Vote on UGC Contests.

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5 Times Brands Used User-Generated Content to Build Inclusivity

Pixlee

One of the most effective ways to diversify your content organically is through user-generated content (UGC). UGC is a powerful, free marketing tool available already at your fingertips if you know how to find it. Alo Yoga’s UGC Integration.

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10 Top Instagram Marketing Tools to Grow Your Business

agora pulse

This app also has built-in hashtag research tools, analytics, and photo filters to help you manage your Instagram account. For Hashtag Research: RiteTag. When you want to reach new followers on Instagram, it’s essential to use the optimal hashtags. But which hashtags should you add to your posts, and what kind of results can you expect? With RiteTag , it’s easy to find the right hashtags for any post. Want to get the most out of your Instagram marketing?

What Is a Social Media Hub and Why Would You Use One?

Webbiquity SMM

A social hub may or may not contain user-generated content (UGC), but it’s preferred as it is viewed as more authentic and builds trust. Also, if your social media hub includes UGC, people are more likely to engage with it because that content is more relatable to them.

4 Ways to Extend the Lifespan of your Social Media Content

Ignite Social Media

Take West Elm for example, who has the hugely popular #MyWestElm hashtag for users to show off their impeccably decorated rooms. They even started using UGC in Facebook Carousel ads, and saw a spike in sales because of it. Start by brainstorming the high performing content your brand needs more of, then create a campaign with a simple hashtag, and sit back and watch the UGC roll in.

Top 5 User-Generated Content Tools of 2020

Pixlee

User-generated content tools (UGC) are highly effective for combatting stale and ineffective content. Good user-generated content tools help you collect and publish UGC, all in one platform. Once you have a library of high-quality UGC, you need to be able to leverage it to drive engagement and conversions. . UGC is 35% more memorable and 50% more trusted than other media , especially when it comes to marketing towards millennials.

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9 Tips for Using Social Media Effectively For Your Business

Socialmedia.biz

Develop a Hashtag Strategy. You know hashtags can help your content find new audiences, but how do you use them strategically? Choose a handful of hashtags that pertain to your company, products, and industry and find the volume and frequency of posts related to your chosen hashtags.

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Social Media Platforms that Yield the Best User-Generated Content

Pixlee

Since UGC can be turned into actionable experiences on your website, emails, advertising, and even in-store, there’s no reason to limit your content nurturing to a few platforms, but knowing which social platforms yield the best content for your brand, and how to use that content is key to seamlessly providing the best experience for your customers. Instagram is a great social media platform for harvesting the best UGC. Morphe uses UGC in Facebook ads to sell more.

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