The 21 Best Content Curation Tools

Webbiquity SMM

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). A social network / curation tool for images.

Travel Brands that Are Doing Social Right

Ignite Social Media

From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. A key part of our social strategy is the curation of UGC. All employ a strong UGC curation strategy.

The Ultimate Guide to Instagram Hashtags in 2019

Later

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. Why You Should Use Instagram Hashtags. The Different Types of Instagram Hashtags.

3 Common UGC Challenges And How To Conquer Them

Pixlee

From YouTube to Yelp, user-generated content (UGC) powers some of the most popular websites in the world. To maximize your team’s success with UGC, consider these common challenges before getting started. To keep UGC in top form, your team must curate the most compelling images , brand mentions, and product reviews across channels. Extracting the most value from UGC means putting these hunches to the test.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

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The 6 Best Ways to Showcase User-Generated Content on Social Media

agora pulse

Most brands try to get their customers to create UGC, but then fail to actually do much of anything with it. This is a massive lost opportunity, so in this post, we’re going to go over 6 ways you can showcase UGC on social media. Share UGC In Stories.

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The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content

Pixlee

More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. Through the PHOTOiD campaign, Nike curated and monetized images that included easily recognizable products that could be tagged for photo galleries.

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7 Tips for Reposting Instagram Stories & User-Generated Content

Later

Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too? . User-generated content is the word-of-mouth equivalent on social media, meaning that every post or story about your brand that is created by your customers is UGC gold. So why is UGC so valuable? This makes it easier to create branded, themed stories around UGC.

Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

64% of consumers turn to online peer reviews (one type of UGC derived from community-driven marketing) before purchasing. From thank you emails and social media posts to shoppable website galleries and out-of-home media, UGC can be integrated across channels and in every stage of the funnel.

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How to Get Started with User Generated Content

Pixlee

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. Pixlee’s three simple steps are all you need to revolutionize your business with UGC.

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How to Get Started with User Generated Content

Pixlee

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. Pixlee’s three simple steps are all you need to revolutionize your business with UGC.

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How to Get Free Imagery for Your Business on Instagram using Tack

Razor Social

We all know that UGC is far more believable than content produced by brands. UGC is so powerful because of its authenticity. So if UGC has so much influence on your customers’ decision-making process, how do you use this to your advantage?

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15 Innovative Brands Using Technology to Power Their Content

Pixlee

This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Old Navy curates this content from various social media platforms and displays it on its website.

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How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Curate user-generated content. UGC is a powerful storytelling technique as it means recruiting your customers to tell their own stories. Collate stories with hashtags. Hashtags such as #LikeAGirl, and #ThisGirlCan became amazing collections of stories.

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6 Tips for Organizing Instagram Content with Later

Later

With so many photos, videos, dates, photo credits, and hashtags to remember, it can be difficult to stay on top of your Instagram content calendar. For example, you can create labels for user-generated content (UGC), social campaigns, or even for photos that have a certain color palette.

How We Grew Our Instagram Followers by 60% with User Generated Content

Buffer Social

That strategy is the implementation of user generated content (UGC). I decided to give UGC a try here at Buffer and the results were compelling. You may have seen UGC before and not even known it – Take this beautiful picture from REI for example: All user content!

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4 Tips for Driving Sales with Instagram Ads

Socialmedia.biz

Leverage UGC as Ad Content. There’s an authenticity to user-generated content (UGC) of this type that professional production photos can’t match. Yotpo-generated Instagram ads are powered by real UGC. To begin with, use hashtags in the text that accompanies your visual content.

10 Social Media Predictions for 2019

agora pulse

User-generated content (UGC) is content created by unpaid fans which businesses can use to promote themselves. UGC comes in the form of photos, videos, memes and stories and is set to rise dramatically in 2019. Takeaway: Invest in UGC.

How to Partner With Social Media Influencers for the Holidays

Convince & Convert

But it’s not just influencers: Everyday people are just as into the platform and are creating user-generated content (UGC) around the products they buy. Customers who view or engage with a piece of UGC featuring the brand’s products are more likely to purchase an item.

User Generated Content 101

Pixlee

Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important? Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty.

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How to Run Your Own Instagram Audit: 8 Steps to Building a Better Profile

Later

Whether it’s your branding, content, community engagement, hashtags, or something else entirely, auditing your account is a great way to reassess your strategy and update your goals. Are you liking and/or commenting on tagged and hashtagged photos as they appear?

Top 7 Social Media Management Tools of 2018

Socialmedia.biz

With over 15 million people users worldwide, the all-in-one platform allows you to discover, curate, and schedule content, create and run successful social media ad campaigns, measure your social ROI, and track the progress of team assignments.

30+ Free Instagram Tools to Help You Grow Your Following

Buffer Social

Going beyond the usual photo editing tools, we’ll also be sharing tools for finding the best hashtags to use, running Instagram contests, displaying your Instagram posts on your website, and more. It also filters out banned and spammy hashtags.

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Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

Using the hashtag #SURFERPoll , they collected and published user-generated content (UGC) in a gallery to maximize visibility and build interest in the event. Westfield Mall also recently united user content around the hashtag #VIPinkWeekend.

5 Ways to Influence Shoppers on Valentine’s Day

Convince & Convert

This is a great way for bloggers to curate the online shopping experience for their hard-won readers, since they know all the best gifts to buy (and their readers know it, too). Leave your perfectly curated feeds for Instagram. Customers spend a lot of money in the name of love.

We Made These 10 Social Media Mistakes so You Don’t Have To

Buffer Social

Not curating user-generated content. For instance, on Instagram, hashtags can help to increase your reach , but they don’t quite have the same effect on Facebook. Curated content helped grow our Facebook fan base. UGC grew our Instagram account by 500% within six months.

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How to Plan Instagram Content: 6 Tips for Captions, Stories, & More!

Later

How to Plan Instagram Content Tip #1: Curate Your Instagram Feed 2-3 Weeks in Advance. When you start planning your Instagram posts in advance, you’re giving yourself much more time to edit and be selective in your content to curate your feed.

How Nescafe Dolce Gusto Quadrupled Engagement by Listening to Coffee Lovers on Social

Talkwalker SM

The theme cloud above highlights the key themes and hashtags linked to coffee in Malaysia. A final key discovery Nescafe and Lion & Lion made through their analysis of social data was the importance of user-generated content (UGC).

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How to Manage Multiple Instagram Accounts With a Team

Later

Curating and Creating Content for Instagram. That’s why content curation should be an ongoing weekly process that you and your team should put time against every single week, for each of your clients.

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How to Gain a Massive Following on Instagram: 10 Proven Tactics To Grow Followers and Engagement

Buffer Social

Study and load up on quality hashtags. Study and load up on quality hashtags. We’ve explored hashtags a lot on the blog , but it seems that nowhere on social media are they quite as important as on Instagram. Which hashtags should you use?

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5 Things You Didn’t Know You Could Do with Pixlee

Pixlee

Pixlee’s industry-leading UGC platform is known for its extensive content creation, curation, and multi-channel publishing capabilities.

How to Use Instagram Stories Highlights to Wow Your Customers

Later

They’re like curated collections of Instagram Stories that your followers — both old and new — can tap into and watch any time they like. Do your customers love tagging you in Instagram Stories or regularly use your branded hashtag in posts?

3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

A Bazaarvoice study on UGC and millennials found that 84% of the demographic are at least somewhat influenced by this type of content when making a purchasing decision. To date, @wahlpro’s three top-performing posts consist of curated UGC.

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9 Instagram analytics tools to help you crush it in 2019

Sprout Social

Another key component of Instagram growth is not sucking at hashtags. The platform’s features include competitive hashtag and growth-tracking not unlike that of Sprout. These links belong to Curalate, a platform which curates user-generated content to help brands sell their products directly from Instagram. In addition to engagement and sales metrics, Curalate monitors tags and mentions, making it easy to spot UGC in the wild.

Ultimate Guide to Instagram Shopping

Later

Add your filters, edit the image, write a caption, and add hashtags and location tags if you like. You’ve probably been working hard at creating an Instagram aesthetic that reflects your brand style and looks curated and cohesive across all your posts.

Introducing Instagram Reposting by Buffer: Never Run Out of Amazing Content

Buffer Social

According to research from marketing startup Crowdtap and the global research company Ipsos , millennials and other generations trust UGC 50% more than other types of media. Live events, meetups and talks are great times to create and curate content.

Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram

Buffer Social

Add a caption with hashtags, mentions, and emoji. Leverage hashtags. Hashtags have become a uniform way to categorize content on many social media platforms. Hashtags allow Instagrammers to discover content and accounts to follow.

How to Sell on Instagram Like the Pros [Proven Tips & Strategies]

Buffer Social

Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. Here’s a fun fact, Millennials trust UGC 50% more than other types of media, so it makes sense that these images would work well for selling your product as well.

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How to build your social media marketing strategy for 2019

Sprout Social

Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Hashtag performance. What were your most used hashtags on your own side? Which hashtags were most associated with your brand? Or what hashtags created the most engagement? This is the measurement of how users reacted to your content, brand or hashtag. Create and curate engaging social content.

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Buffer Social

User-Generated Content (UGC). But you’ll still need to collect, curate, optimize, and publish what they’ve produced. Even though it might be easier to, say, upload your own photo to Instagram rather than finding one from a customer, UGC has some incredible and unique benefits.

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5 Tips for Launching a Follow-Worthy Instagram Account

Sprout Social

Curate Your Feed. One of the most authentic, compelling and affordable brand assets available today is user-generated content (UGC). Another bonus of UGC is that it’s one less piece of content your social team has to budget its time and resources to create.

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The Top 20 Brands to Watch at NRF 2019

Pixlee

To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Successful influencer-driven marketing in 2019 starts on social media, and 4 million #underarmour hashtags include posts from The Rock, Vin Diesel, Steph, and thousands of loyal Under Armour fans. Cole Haan uses UGC to keep an audience focus on their website and to help drive more sales. .