Travel Brands that Are Doing Social Right

Ignite Social Media

Social media’s impact on the travel and tourism industry continues to grow stronger. When it comes to reaching these users, here are our top travel brands on social. A key part of our social strategy is the curation of UGC. All employ a strong UGC curation strategy.

Energize Your Fans and Followers with a Sweepstakes

Ignite Social Media

Like the Facebook Comment to Win, ask your audience a question and ask them to respond back using a specific hashtag to help track your entries. Instagram UGC. Does and Don’ts of Social Networks. What’s this I hear about the FTC and sweepstakes hashtags?

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4 Tips for Driving Sales with Instagram Ads

Socialmedia.biz

Here are a few tips for successful Instagram ad strategies , to help you launch captivating ad campaigns on this hugely popular social platform. Leverage UGC as Ad Content. Social recommendations are powerful forms of marketing. Post by Adi Englander.

2019 Influencer Marketing Trends for Brands

Pixlee

In 2018, the network reached one billion monthly active users and is expected to continue to grow, according to TechCrunch. Trend#3: UGC Will be King Across all Marketing Channels. UGC performs exceptionally well on social media, but smart brands are starting to use influencer content across all their marketing channels. Social networks are growing, and the generations that were born using them are reaching purchasing maturity.

Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

Today’s fastest growing social media channels are visual-first and if you want engagement, you’ll want to double down on photos and videos. Visual content boosts social engagement. That’s why a lot of brands leverage user generated content (UGC). Guest Post by Denise Chan.

Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. Westfield Mall also recently united user content around the hashtag #VIPinkWeekend.

How to Partner With Social Media Influencers for the Holidays

Convince & Convert

Bloggers and social media influencers are essentially making them up as they go. Here are three types of social media influencers, and how you can partner up with them this holiday season. Curate UGC from your customers or influencers on your website or social networks.

How to Gain a Massive Following on Instagram: 10 Proven Tactics To Grow Followers and Engagement

Buffer Social

Study and load up on quality hashtags. Social media analytics tool Quintly analyzed over 5,000 profiles in early 2015 to learn that the average Instagram account posts once per day. Study and load up on quality hashtags. Which hashtags should you use?

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5 Ways to Influence Shoppers on Valentine’s Day

Convince & Convert

User-generated content (UGC) is one of the easiest and most inexpensive ways to experiment with influencer marketing during Valentine’s Day. Customers basically do the work for you by sharing the items they’ve purchased from you with their friends on social networks.

The 21 Best Content Curation Tools

Webbiquity SMM

The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. A hybrid curation app and social network—grab any content from the web and save it to your own Flipboard magazine.

How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

This messaging will then feed into your entire social media and marketing strategy, from email marketing to replies to customers on Twitter. Take Advantage of User Generated Content (UGC). Be Transparent on Social Media. Take a stance on relevant social and political issues.

The complete guide to social media and the beauty industry

Sprout Social

Social media and the beauty industry go hand in hand. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. From content ideas to techniques to streamline your social presence, we’ve got you covered.

10 Standout Social Media Marketing Examples From 2016

Sprout Social

What social media tactics and strategies do you have planned for the new year? In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016.

How to Sell on Instagram Like the Pros [Proven Tips & Strategies]

Buffer Social

In our latest episode of The Science of Social Media , we’re exploring tons of detailed tips, strategies, and best-practices for how businesses can sell on Instagram like the pros. How to Sell With Instagram Shoppable Posts: Shopping on Instagram – Social Media Examiner Blog.

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How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement.

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Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. Choosing Your Social Networks. Set your strategy up for success right out the gate by choosing the best social networks for your brand.

How to build your social media marketing strategy for 2019

Sprout Social

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. To keep your brand from sitting on the sidelines, we’ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose. First things first: you need to figure out what you want out of social media at large. Maybe it’s more social-savvy customers. Hashtag performance.

#SproutChat Calendar: Upcoming Topics for January 2017

Sprout Social

Simply follow the hashtag every Wednesday from 2—3 p.m. January 4, 2017: Maintaining a Social Media CRM. Sprout Product Focus: Social CRM. Organizing and keeping track of community members across social networks can be incredibly overwhelming. Building meaningful relationships with a brand’s online community is dependent on maintaining an organized social media CRM. This week’s #SproutChat will focus on Sprout Social’s CRM features.

Master the art of social media reporting (with our editable template)

Sprout Social

If you’re responsible for your business’ social presence, you might feel a bit under pressure. As businesses invest more and more in social media, they want to make sure they’re receiving a positive ROI. Presenting your social data in such a way that actually makes sense to your colleagues. Struggling to convey your social activities to your team? Then it’s probably time to step up your social media reporting. Publish more UGC.

Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Thanks to Facebook, social media at large received some serious mainstream attention in regard to consumer privacy and the crusade against “fake news.” Organic social.

#SproutChat Recap: Social Content & Engagement

Sprout Social

Social media managers are often trying to increase social audience engagement. Testing and measuring content and post types across social networks is the best way to see what resonates with your audience. This week at #SproutChat , we discussed what content strategies work best for each popular social network. We know hashtags and bright photos are necessary for success on Instagram. If so you're winning social.

7 Tips to Launch Successful Twitter Promotions

Sprout Social

The challenge many brands face is figuring out how reach their target audience amongst all the noise on the network. Integrate UGC: Getting people to submit user-generated content as a part of their entry helps build buzz as well as gives you more content to share.