New Rules for Instagram Hashtags: How to Find the Right Hashtags for Your Business

Later

The rules for Instagram hashtags have changed. Here are the new rules for Instagram hashtags and how you can find the right hashtags for your business: Contents: Keeping Your Instagram Hashtags Relevant is More Important Than Ever.

The Ultimate Guide to Instagram Hashtags in 2019

Later

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. Why You Should Use Instagram Hashtags. The Different Types of Instagram Hashtags.

Travel Brands that Are Doing Social Right

Ignite Social Media

From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. A key part of our social strategy is the curation of UGC. All employ a strong UGC curation strategy.

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments.

Three Key Reasons Why User Generated Content Works for Influencer Marketing

Talkwalker SM

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. We also use our proprietary image recognition technology for visual social listening to understand the nature of user generated content and influencer marketing.

Does Influencer Marketing Work with Baby Boomers?

Pixlee

With brands like Kylie Cosmetics and Fashion Nova leveraging young influencers to skyrocket to enormous valuations overnight, it can sometimes seem like the whole world of social media influence stops with millennials and Generation Z. Choosing the Right Influencers.

How to Grow Your Audience With Hashtags for Instagram

Sprout Social

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram.

How to Partner With Social Media Influencers for the Holidays

Convince & Convert

If you’ve never dabbled in influencer marketing, it can be tricky to get started. Especially with the holidays in full swing, influencers are busier than ever. And when it comes to the rules of influencer marketing , they don’t really exist. Instagram Influencers.

5 Ways to Influence Shoppers on Valentine’s Day

Convince & Convert

After all, these influencers are viewed as one of the most trusted sources of information on the web and one of the most sought-after solutions for informing purchase decisions. And if you’re working with influencers , ensure they’re using it, too.

5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Influencer marketing continues to rise as an effective way to reach target audiences and build brand trust.

10 Tools to Help You Run a Highly Successful Influencer Marketing Program

Social Media Strategies Summit

Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. Why Influencer Marketing. This sentiment extends to the influencers that consumers follow and engage with on social media.

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Energize Your Fans and Followers with a Sweepstakes

Ignite Social Media

Like the Facebook Comment to Win, ask your audience a question and ask them to respond back using a specific hashtag to help track your entries. Instagram UGC. What’s this I hear about the FTC and sweepstakes hashtags?

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“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” Whereas in the past, these micro trendsetters worked independent of brands, companies can now leverage, shape, and measure their influence. Brands have always sought ways to authentically reach their audience – social media influencers have been a natural extension of that game plan.

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Winning Instagram Strategies for Small Business

Later

And the easiest way to do this on Instagram is with Instagram hashtags. Finding Your Target Audience on Instagram With Hashtags. But if you can find and use the right Instagram hashtags , you’ll be placing your content and products in front of the right people.

Social Media Platforms that Yield the Best User-Generated Content

Pixlee

Instagram is a great social media platform for harvesting the best UGC. Not only does Instagram provide high-quality photos and videos, but streamlined tagging, hashtags, and high user growth make Instagram the top social media platform for collecting customer content for most brands.

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Will Your Number of Instagram Followers Matter in 2019?

Pixlee

With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers actually matters. Follower count sometimes helps to give a brand or influencer legitimacy, but recently, it’s done the exact opposite. In the push to build an Instagram audience, many brands and influencers cut corners by purchasing fake followers that artificially inflate page numbers. UGC can be gathered on Instagram in a variety of ways. Influencer Marketing

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5 Ways to Woo Last-Minute Mother’s Day Shoppers

Convince & Convert

Utilize Influencers. And since trust is an influencers’ currency, they have a leg up when it comes to Mother’s Day suggestions. Enlist relevant influencers to share their favorite last-minute gift picks from your brand right on their social channels, primarily Instagram.

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7 Tips for Reposting Instagram Stories & User-Generated Content

Later

Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too? . User-generated content is the word-of-mouth equivalent on social media, meaning that every post or story about your brand that is created by your customers is UGC gold. So why is UGC so valuable? This makes it easier to create branded, themed stories around UGC.

This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Brands can then leverage this UGC in marketing campaigns, product galleries, and throughout social media. Research has shown that 64% of customers look for peer reviews before making a purchase, and there’s no better peer review than organic UGC. Empower Influencers.

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How to Get Free Imagery for Your Business on Instagram using Tack

Razor Social

We all know that UGC is far more believable than content produced by brands. Today’s consumers are not easily influenced by advertisements. In fact, 85% of consumers trust visual content generated by others (their friends, other users, influencers, etc.)

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Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

64% of consumers turn to online peer reviews (one type of UGC derived from community-driven marketing) before purchasing. From thank you emails and social media posts to shoppable website galleries and out-of-home media, UGC can be integrated across channels and in every stage of the funnel.

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Five Things We Learned In Social Media This Year

Ignite Social Media

Another year of hashtags, pins, stories and #ads. Ad Doesn’t Equal UGC. Be sure to check those hashtags for #Ad. Can you believe another year has passed? Here’s a quick round-up of what we learned in social media this year: Stories Aren’t for Everybody.

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10 Social Media Predictions for 2019

agora pulse

Marketers Will Invest Heavily in YouTube Influencers. Every time you see a sponsored video by someone with hundreds of thousands of subscribers, you’re watching someone who’s an influencer. Takeaway: Look for ways you can leverage influencer marketing. Takeaway: Invest in UGC.

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

UGC is a powerful storytelling technique as it means recruiting your customers to tell their own stories. Collate stories with hashtags. Hashtags such as #LikeAGirl, and #ThisGirlCan became amazing collections of stories. Nike always pairs its videos with a hashtag.

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6 Tips for Organizing Instagram Content with Later

Later

With so many photos, videos, dates, photo credits, and hashtags to remember, it can be difficult to stay on top of your Instagram content calendar. For example, you can create labels for user-generated content (UGC), social campaigns, or even for photos that have a certain color palette.

15 Innovative Brands Using Technology to Power Their Content

Pixlee

This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. HYLETE uses Pixlee to collect UGC for popular items from top-customers to market their products and stay relevant to consumers.

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21 Ways to Get More Engagement on Instagram Stories

Later

Check out how Anthropologie teamed up with The Good of the Hive to create hand-drawn bee prints for their storefronts for Earth Day: Or on a larger project scale, Billabong collaborated with fashion influencer Sincerely Jules to create a summer collection.

4 Tips for Driving Sales with Instagram Ads

Socialmedia.biz

Leverage UGC as Ad Content. There’s an authenticity to user-generated content (UGC) of this type that professional production photos can’t match. Yotpo-generated Instagram ads are powered by real UGC. To begin with, use hashtags in the text that accompanies your visual content.

7 Great User-Generated Content Campaigns

Pixlee

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. They also challenged users to post unedited photos of themselves in bathing suits with the hashtag #AerieReal. When they noticed that massive amounts of content with the hashtag #SeeAustralia were being shared on social media, they realized it was a great opportunity to bring travelers into the conversation.

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How We Grew Our Instagram Followers by 60% with User Generated Content

Buffer Social

That strategy is the implementation of user generated content (UGC). I decided to give UGC a try here at Buffer and the results were compelling. You may have seen UGC before and not even known it – Take this beautiful picture from REI for example: All user content!

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What to Post on Instagram When You’re Fresh Out of Ideas

Later

For example, at @latermedia we use our branded hashtag #laterfeature to highlight interesting ways that businesses are using social media and the Later app. . What to Post on Instagram #5: Share User-Generated-Content (UGC) From Your Community.

How to Run Your Own Instagram Audit: 8 Steps to Building a Better Profile

Later

Whether it’s your branding, content, community engagement, hashtags, or something else entirely, auditing your account is a great way to reassess your strategy and update your goals. Are you liking and/or commenting on tagged and hashtagged photos as they appear?

How to Repurpose Your Best Social Media Content

agora pulse

Facebook posts should not have hashtags, for example, while tweets should have a few and Instagram posts should have a lot. A quote from a celebrity of influencer, as seen in the example below, can also be a great tagline.

Why It’s Important to Repost on Instagram

Pixlee

Millennials and Gen Z-ers are particularily influenced by the opinions of their peers on social. 59% of millennials claim that they use UGC to inform their purchase decisions about major electronics. Millennials trust UGC 50% more than original content generated by the brands.

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What the Facebook and Instagram API Changes Mean for You

agora pulse

What this means for users: Starting April 30, 2018, your third party tool will no longer allow you to: reply to or like public content (posts you retrieve via our listening feature, i.e., hashtags and location searches).

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The Social Media Manager’s Top 5 Priorities for in 2019

Pixlee

Isle features UGC of their customers in blog posts. Find the Right Influencers. Social media managers are often at the forefront of relationship management with influencers, micro-influencers, and even nanoinfluencers to grow their audience and drive sales.

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9 essential social media management tools for marketers

Sprout Social

In addition to planning a comprehensive social strategy, responsiveness is a crucial factor that influences people’s experience with your brand on social media. So you’ll have no trouble adding more hashtags or expanding on a post description through the crucial first comment.

Instagram Stories Stickers: 8 Features That Are Perfect For Businesses

Later

When you’re working with other brands on Instagram or reposting user-generated content (UGC), it’s really important that you shout-out to their account with the mention sticker. Highlighting partnerships and influencer campaigns. Instagram Stories Stickers #3: Hashtag Stickers.

Instagram bio ideas and tips for maximizing your account

Sprout Social

Share your hashtag? For example, Yeti encourages followers to share photos featuring its products coupled with the #BuiltForTheWild hashtag. Feature your branded hashtag(s). Of course, hashtags are central to your Instagram presence. Hashtag.

User Generated Content 101

Pixlee

The definition of user generated content (or UGC) is any form of content including blogs, tweets, photos, videos, and beyond that was created by users of an online system or service and is available via social media websites. How to Leverage UGC Effectively.

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