5 Reasons Listening to Influencers Will Better Inform Your Content Strategy

Ignite Social Media

Of what use can influencers be to our brands? This is an important question, but one that rarely yields a response beyond the obvious, they have influence. Influencers Understand the Audience You Want to Target. “So Influencers Have Sizeable, Relevant Audiences.

How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Consider Influencer Marketing First. Has your brand considered taking influencer marketing one step further?

What’s New at Pixlee: 6 Features that Redefine UGC

Pixlee

The solution: With the Pixlee platform, users can send UGC straight to the Facebook ad platform to scale their ad content. Marketers can increase their click-through rate on ads by 35% by using permissioned UGC. And how do you quickly match UGC with the corresponding text reviews?

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4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

Fortunately for you, we’re here to share with you four essential tactics to influence brand loyalty through social media. Utilizing reputable and relevant influencers is a terrific way to influence your audience to dive even deeper into your brand.

Three Key Reasons Why User Generated Content Works for Influencer Marketing

Talkwalker SM

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. We also use our proprietary image recognition technology for visual social listening to understand the nature of user generated content and influencer marketing.

Monday Roundup: Building Influencer Relationships

Waxing UnLyrical

And building influencer relationships is one of the best ways to spread the word about your business or campaign. Influencer Engagement: 15 Ways to Fail & 25 Ways to WIN [eBook]. How To Connect With Influencers: Q&A With Stacey Miller and Natalia Dykyj.

3 UGC Marketing Trends on the Rise in 2018

Pixlee

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels. Influencer Marketing.

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Keys to a Successful Black Friday Cyber Monday: Social Proof and UGC

Pixlee

Why should UGC matter for Black Friday? Let’s look at some hard facts: UGC is now considered a “top marketing tactic”, influencing a shopper’s buying decision by up to 90%. Brand engagement for consumers who interact with UGC (sharing a post, clicking on a linked image,) rises by 28%. Pixlee customers have seen a click-through rate increase of 35% in marketing emails that included UGC.

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Does Influencer Marketing Work with Baby Boomers?

Pixlee

With brands like Kylie Cosmetics and Fashion Nova leveraging young influencers to skyrocket to enormous valuations overnight, it can sometimes seem like the whole world of social media influence stops with millennials and Generation Z. Choosing the Right Influencers.

The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media

Pixlee

Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. Powered by Pixlee’s API, “Shoppers would get that social engagement through screens, and that would not only encourage them to like posts and do their own posts, but influence them to buy apparel that’s popular with their peers,” says Stuart Armstrong, Group President of ComQi.

2019 Influencer Marketing Trends for Brands

Pixlee

Influencer marketing has proven to be one of the most effective forms of connecting with a community. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Instagram Will Remain a Key Influencer Marketing Channel. Also, the platform will continue to be the leading one for brand-influencer collaborations. Trend#3: UGC Will be King Across all Marketing Channels.

What Influencers and Brands Should Takeaway from the #WWDC Conference 2019

Pixlee

WWDC this year brought a lot to the influencer and UGC space – and not just with Photos app updates. We’re going to dive into some of the highlights from the keynote that directly affect the UGC market and Instagram influencers, and how to make the most of these new software upgrades.

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The Social Influence Surge—Are You Prepared?

Harp Interactive

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. The New Rules of Social Engagement.

How to Partner With Social Media Influencers for the Holidays

Convince & Convert

If you’ve never dabbled in influencer marketing, it can be tricky to get started. Especially with the holidays in full swing, influencers are busier than ever. And when it comes to the rules of influencer marketing , they don’t really exist. Instagram Influencers.

5 Ways to Influence Shoppers on Valentine’s Day

Convince & Convert

After all, these influencers are viewed as one of the most trusted sources of information on the web and one of the most sought-after solutions for informing purchase decisions. And if you’re working with influencers , ensure they’re using it, too.

Why Your Brand Should Create Less Content

Convince & Convert

Here are four influencer marketing strategies with user-generated content as their backbone, complete with actionable strategies you can use to do a better job of amplifying the voices your consumers actually want to hear from. Quick!

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10 Tools to Help You Run a Highly Successful Influencer Marketing Program

Social Media Strategies Summit

Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. Why Influencer Marketing. This sentiment extends to the influencers that consumers follow and engage with on social media.

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Four Ways to Develop Amazing Social Media Content

Ignite Social Media

Whether you’re hosting an annual event that everyone and anyone will be at or you’re getting ready to host several influencers on-site to shoot a video, take advantage. We’ll start with Carusele’s specialty service -influencers. Finally, there’s User-Generated Content (UGC).

“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” Whereas in the past, these micro trendsetters worked independent of brands, companies can now leverage, shape, and measure their influence. Brands have always sought ways to authentically reach their audience – social media influencers have been a natural extension of that game plan.

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Social Media Platforms that Yield the Best User-Generated Content

Pixlee

Instagram is a great social media platform for harvesting the best UGC. Morphe features high-quality UGC from their Instagram community in product pages. However, UGC can be sourced from other social media platforms and monetized quickly on Facebook.

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Will Your Number of Instagram Followers Matter in 2019?

Pixlee

With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers actually matters. Follower count sometimes helps to give a brand or influencer legitimacy, but recently, it’s done the exact opposite. In the push to build an Instagram audience, many brands and influencers cut corners by purchasing fake followers that artificially inflate page numbers. UGC can be gathered on Instagram in a variety of ways. Influencer Marketing

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The 50 User Generated Content Stats You Need to Know

Pixlee

The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers, improve brand loyalty, and increase ecommerce sales. UGC and Brand Influencers. Influencer marketing is the fastest growing channel for customer acquisition.

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5 Content Marketing Trends to Put You Ahead of the Pack

Convince & Convert

Influence Marketing. In the past, social media influencers may have been hired primarily for their millions and millions of followers, but increasingly, they’re being commissioned to create original content for brand social media channels.

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Why Hotel Brands Need to Curate Experiences to Drive Business

Pixlee

Travelers are constantly looking for advice from their peers, social media influencers, review websites, magazines, and more. UGC provides a seal of approval from guests that an experience is worthwhile. UGC can also help a brand differentiate itself from competitors by drawing on the unique perspectives of guests. Brands can gather UGC in a number of ways. Browsing mentions and locations related to itinerary items can also yield relevant UGC.

7 Tips for Reposting Instagram Stories & User-Generated Content

Later

Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too? . User-generated content is the word-of-mouth equivalent on social media, meaning that every post or story about your brand that is created by your customers is UGC gold. So why is UGC so valuable? This makes it easier to create branded, themed stories around UGC.

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5 Ways to Woo Last-Minute Mother’s Day Shoppers

Convince & Convert

Utilize Influencers. And since trust is an influencers’ currency, they have a leg up when it comes to Mother’s Day suggestions. Enlist relevant influencers to share their favorite last-minute gift picks from your brand right on their social channels, primarily Instagram.

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3 Social Media Promotions to End Your Fiscal Year

Ignite Social Media

Beyond social paid media, one of the best ways to generate awareness and impressions is with an influencer program. Influencers can help you efficiently reach your target audience, and expand your reach to new audiences. One way to drive advocacy actions is through a UGC promotion.

This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Brands can then leverage this UGC in marketing campaigns, product galleries, and throughout social media. Research has shown that 64% of customers look for peer reviews before making a purchase, and there’s no better peer review than organic UGC. Empower Influencers.

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3 Tips for Brands Targeting Brides on Social Media

Ignite Social Media

My advice to brands: Sponsored influencer content is hands down the way to go. Influencers have a tendency to tell a story that brides can find relatable. Weddings. You either love them or you hate them.

3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

Using user-generated content (UGC) to tell your brand story is one of the best methods for creating brand loyalty available to e-commerce businesses. And the best way to do that is with UGC. Center Your Online Community Around UGC. Influencer Marketing

3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

Using user-generated content (UGC) to tell your brand story is one of the best methods for creating brand loyalty available to e-commerce businesses. And the best way to do that is with UGC. Center Your Online Community Around UGC. Influencer Marketing

3 New Trends in Retail Customer Acquisition

Pixlee

Building connections with social influencers who can attract more followers. Expect to see user-generated content (UGC) become even more common in 2018. According to one survey, 85% of consumers find visual UGC more influential than brand photos or videos. Additionally, 86% of millennials consider UGC to be a key indicator in the quality of a brand. Harnessing the power of UGC gives retailers opportunities to improve their trustworthiness.

How to Create Instagram Stories that Will Help Your Brand

Ignite Social Media

Reposting User Generated Content (UGC). Camping with Dogs uses their story to re post UGC from their followers – making their story an interactive showcase of the people that have supported them & helped them build their brand into what it is today.

2019 Social Media Trends to Watch

Ignite Social Media

Now more than ever, consumers are heavily influenced by what they see on social media. These numbers demonstrate the increased importance of UGC and the key role it will play in brands’ content strategy moving forward. 2019 Social Media Trends to Watch.

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Think You Can Apply a SWOT Analysis to Social Media Marketing?

agora pulse

It also organizes your thoughts around internal and external factors that influence your success in a way that keeps your strategy balanced. Maybe your brick-and-mortar stores have great lighting so user-generated content (“UGC”) always looks fabulous.

10 Social Media Predictions for 2019

agora pulse

Marketers Will Invest Heavily in YouTube Influencers. Every time you see a sponsored video by someone with hundreds of thousands of subscribers, you’re watching someone who’s an influencer. Takeaway: Look for ways you can leverage influencer marketing. Takeaway: Invest in UGC.

How to Get Free Imagery for Your Business on Instagram using Tack

Razor Social

We all know that UGC is far more believable than content produced by brands. Today’s consumers are not easily influenced by advertisements. In fact, 85% of consumers trust visual content generated by others (their friends, other users, influencers, etc.)

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Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

64% of consumers turn to online peer reviews (one type of UGC derived from community-driven marketing) before purchasing. From thank you emails and social media posts to shoppable website galleries and out-of-home media, UGC can be integrated across channels and in every stage of the funnel.

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How Travel Brands Can Drive More Bookings for Spring Break 2019

Pixlee

Turn to Influencers to Reach Any Demographic. There is a reason why the Fyre Festival relied primarily on influencer marketing: it works. But you don’t need to go out and hire models and celebrities to reap the benefits of the influencer phenomenon. Micro-Influencers for the Win.

When Should You Use an Instagram Slideshow?

Convince & Convert

One caveat with slideshows is that they still aren’t great when it comes to mass user-generated content (UGC) shares. Therefore, if your brand has an overabundance of quality UGC (lucky you), slideshows may not be your clutter-reduction solution.

Why Localization Is a Key to Build a Global Ecommerce Brand

Pixlee

Puma features localized UGC for their website. Reach Untapped Markets with UGC and Compete with Existing Brands. Whether that means using local influencers or image styles that relate to that location, there are many strategies you can use to master localization.

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The Social Media Manager’s Top 5 Priorities for in 2019

Pixlee

Isle features UGC of their customers in blog posts. Find the Right Influencers. Social media managers are often at the forefront of relationship management with influencers, micro-influencers, and even nanoinfluencers to grow their audience and drive sales.

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Five Things We Learned In Social Media This Year

Ignite Social Media

Ad Doesn’t Equal UGC. Can you believe another year has passed? Another year of hashtags, pins, stories and #ads. Here’s a quick round-up of what we learned in social media this year: Stories Aren’t for Everybody.

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