Hootsuite

MARCH 21, 2025

High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. Curate your products and collections Rather than making your shop a free-for-all, you can curate your products into categories and collections based on trends, seasonality, or any other theme that makes sense for your business.

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Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. But more important than those reasons is the fact that UGC also has a big impact on the bottom line. more likely to convert than the average customer.

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Convince & Convert

AUGUST 29, 2024

Moreover, the comments section allows interaction, the community section provides a great place for updates, and playlists enable curated content experiences that keep viewers engaged and coming back for more. That allows brands to tell richer stories, provide in-depth education, and foster deeper connections with their audience.

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Hootsuite

NOVEMBER 23, 2022

Well, a new wave of people is doing just that: UGC creators. If you’ve spent time on TikTok or Instagram in the last 6-12 months, chances are you’ve come across UGC creators. By the end of this guide, you’ll know the exact steps needed to become a UGC content creator. What is a UGC creator? Why is UGC so valuable?

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Hootsuite

APRIL 25, 2024

Content curation tools can help. This comprehensive guide examines the top contenders for content curation software. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy.

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Hootsuite

JANUARY 10, 2025

If youre running out of original content to post , content curation can be a great way to share quality, informative content that gets your audience excited. Share user-generated content (UGC) User-generated content , or UGC, is any social content text, videos, images, reviews, etc. created by people rather than brands.

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Social Media Strategies Summit

NOVEMBER 18, 2020

These can be platforms for publishing, analysis, automation, curation, chatbots, etc. Include user-generated content (UGC) as social proof in ads. UGC is more believable and authentic, not to mention FREE. 79% of social-savvy shoppers say that UGC helps them make purchase decisions. It’s compelling and non-promotional.

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Sprout Social

OCTOBER 24, 2019

Few brands have as successfully embraced UGC as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better than telling. But GoPro’s take on UGC is unique in that the product itself is rarely shown. You can’t get something for nothing, even when it comes to UGC.

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Sprout Social

OCTOBER 3, 2024

As you share more holiday-related content and offers, user-generated content (UGC), comments and questions also flood in. Content curation Curating relevant, high-quality content for your audience is time-consuming and requires sifting through countless articles, posts and media.

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agora pulse

MAY 13, 2020

Instead, you may want to share user-generated content (UGC) that showcases your brand naturally from a customer or influencer’s point of view. Collecting UGC isn’t always quick or easy, but Foursixty streamlines the process. This platform curates the best UGC from the most desirable creators.

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Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . But we’re here to help!

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Pixlee

SEPTEMBER 27, 2018

From YouTube to Yelp, user-generated content (UGC) powers some of the most popular websites in the world. To maximize your team’s success with UGC, consider these common challenges before getting started. Extracting the most value from UGC means putting these hunches to the test. Great content requires permission.

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agora pulse

JANUARY 6, 2021

For example, if I identify user-generated content (UGC) to share or trending topics to pursue, I add them to a list of things to explore when I have more time. Curate & Queue Content. Review the UGC you saved earlier and add the best examples to your social media schedule. Follow and Engage With Influencers.

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Pixlee

APRIL 12, 2018

Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance. Is UGC the Future of Marketing?

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Pixlee

OCTOBER 10, 2018

There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy.

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Oktopost

DECEMBER 17, 2024

Oktopost’s platform makes it easy to curate and distribute these materials, streamlining the process for your team. It streamlines the process by offering employees curated, pre-approved content they can share effortlessly across their networks. Sporadic sharing can dilute momentum, while regular posts keep your brand visible.

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Ignite Social Media

JULY 19, 2019

From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. A key part of our social strategy is the curation of UGC. All employ a strong UGC curation strategy.

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Convince & Convert

JANUARY 25, 2018

With that understanding comes the expectation that you will carefully curate your own photos, selecting only highlights intended for the enjoyment of your audience. One caveat with slideshows is that they still aren’t great when it comes to mass user-generated content (UGC) shares. Yes, this goes for brands, too. I crack myself up.

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Pixlee

JANUARY 29, 2019

The solution: With the Pixlee platform, users can send UGC straight to the Facebook ad platform to scale their ad content. Marketers can increase their click-through rate on ads by 35% by using permissioned UGC. Scaling curation of this content can be tough, and even impossible for brands to do manually. AI Powered UGC.

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Social Media Strategies Summit

JANUARY 5, 2022

Look at how the hair color brand, Paradyes, has curated its Instagram bio. User-generated content (UGC) is content created by fans or contributors and relates to your brand and product or service. Now, you’re probably wondering how to source UGC on Instagram. Remember—you get just 150 characters to make a first impression.

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agora pulse

DECEMBER 6, 2018

Most brands try to get their customers to create UGC, but then fail to actually do much of anything with it. This is a massive lost opportunity, so in this post, we’re going to go over 6 ways you can showcase UGC on social media. Share UGC In Stories. Create Story Highlights Featuring UGC.

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Ignite Social Media

FEBRUARY 9, 2022

Taco Bell Loves UGC. Taco Bell is one of the many brands on TikTok that has leaned into the power of a well-curated content mix. The brand leverages user generated content (UGC), all while including a diverse mix of original content. Glossier Embraces UGC & BTS. Followers: 1.5M. tacobell Is this how manifesting works?

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Pixlee

NOVEMBER 10, 2020

Customers who view UGC are twice as likely to convert compared to prospects who don’t get exposed to real customer images or videos. Knowing UGC is hugely effective is the first step in leveling up your email marketing. Pixlee can make the transition to high-performing UGC emails straightforward and stress-free. .

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Convince & Convert

JULY 9, 2014

Using the hashtag #SURFERPoll , they collected and published user-generated content (UGC) in a gallery to maximize visibility and build interest in the event. 2) Incentivize Your Campaign With Promotions Incorporating a promotion that resonates with your audience can help to increase sharing, and contribute to the addition of new UGC.

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Keyhole.co

JULY 27, 2024

One big area of content is user-generated content (UGC). What is UGC, how can you use it to your benefit, and how do you find the people making it? What is UGC? The most important thing to note is that UGC creation is done by real people. The main groups you will find in the UGC creation sphere are: Customers.

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Sprout Social

DECEMBER 16, 2020

From feed to frozen aisle, you’re mentally inserting yourself in the chic social moments they curated as you eye your next pint of Jeni’s at the grocery store. As a result, they not only rely on their own curated content, they also have ample opportunities to repost UGC that fits right into their motif.

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Buffer Social

DECEMBER 10, 2024

User-generated content (UGC) thrives on this day, and brands can tap into trends by encouraging engagement and showcasing their audience. Content ideas: Curate a list or carousel that spotlights your favorite small businesses (and don’t forget to tag them!). Run a campaign: “Tag your favorite small business below!”

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Pixlee

AUGUST 22, 2020

One answer is with user – generated content (UGC). UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. UGC is 35% more memorable than other media, and 50% more trusted. Utilize UGC Efficiently. Implement Live Chat. Upgrade Your Website Design.

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Social Media Strategies Summit

NOVEMBER 18, 2022

User-generated content (UGC) isn’t just a time-saver for marketers; it’s amazing for driving sales. According to Stackla , four in five consumers say UGC is “highly influential” to their purchasing decisions, compared to just one in eight who say the same about branded content. GoPro is a master at UGC. Content Curation.

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Buffer Social

JULY 6, 2017

Not curating user-generated content. Curated content helped grow our Facebook fan base. We used to shy away from curated content because we thought it wouldn’t contribute to our bottom-line: traffic, signups, and revenue. Five out of our recent top 10 Facebook posts are curated from others. The strategy?

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The Way of the Web

MAY 25, 2011

In an age of democratisation of content creation and particularly at the moment, content curation, it seems as if simple and easy user-generated radio is an obvious desire and fit. The reason I struggle is that open democratisation and curation of text, images and video services has been a great thing.

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Razor Social

AUGUST 16, 2017

We all know that UGC is far more believable than content produced by brands. UGC is so powerful because of its authenticity. So if UGC has so much influence on your customers’ decision-making process, how do you use this to your advantage? So how do you leverage UGC at scale while being mindful about the author’s rights?

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agora pulse

APRIL 23, 2020

With hashtags, you can do everything from increasing your brand’s reach and tracking trending topics on social media to launching user-generated content (UGC) campaigns and identifying influencers. Hashtracking is designed to help you grow your brand’s following, create successful social media marketing campaigns, and curate relevant content.

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agora pulse

APRIL 11, 2017

What this really means, at the end of the day, is that users want to be able to read your content and believe two things: It was written by an actual person, and not a bot or some sort of automated curation tool. Since UGC is the most authentic form of marketing, this is a great strategy. Long-Term Consistency.

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Ignite Social Media

AUGUST 2, 2022

Essentially, here’s how TikTok would define its algorithm: “A stream of videos curated to your interests, making it easy to find content and creators you love … powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user.”.

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Later

FEBRUARY 15, 2021

Collect and Share UGC. Rounding up shoppable posts into a guide is a great way to curate and organize content for your followers. Instagram Guides also open up new opportunities for influencer partnerships , as anyone (including influencers and brand ambassadors) can use this tool to curate a list of recommended products. #3:

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Pixlee

APRIL 26, 2021

Optimization: User-Generated Content (UGC) Driving Conversions. Since 41% of consumers only need to see between one and four UGC reviews in order to be influenced to purchase, it’s a must-have to boost conversion rates while promoting an authentic community on your company’s site.

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