Sprout Social

OCTOBER 24, 2019

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. Few brands have as successfully embraced UGC as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better than telling.

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agora pulse

JANUARY 6, 2021

Respond immediately to anything simple—like a meeting request—or anything urgent—like a campaign update. Check Paid Social Campaigns. Start by checking the performance of any paid social campaigns you’re running. Start by reviewing branded or campaign hashtags, and respond to or assign important items as necessary.

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Pixlee

SEPTEMBER 17, 2018

For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Through the PHOTOiD campaign, Nike curated and monetized images that included easily recognizable products that could be tagged for photo galleries.

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Ignite Social Media

JULY 19, 2019

From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. A key part of our social strategy is the curation of UGC. All employ a strong UGC curation strategy. View this post on Instagram Mornings spent at Mt.

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Pixlee

NOVEMBER 10, 2020

The first email marketing campaign was in 1978. Customers who view UGC are twice as likely to convert compared to prospects who don’t get exposed to real customer images or videos. Knowing UGC is hugely effective is the first step in leveling up your email marketing. Quickly Curate The Best Content For Each Email Type.

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UGC Content Curation Apparel 98

Pixlee

DECEMBER 7, 2017

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. While AI-authored content may still be several years away, machine learning and related technologies certainly play a role in UGC marketing.

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Social Media Strategies Summit

JANUARY 5, 2022

Nailing down your goals won’t just guide your strategy, but it will also help you track your campaigns more effectively. Look at how the hair color brand, Paradyes, has curated its Instagram bio. User-generated content (UGC) is content created by fans or contributors and relates to your brand and product or service.

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agora pulse

DECEMBER 6, 2018

Most brands try to get their customers to create UGC, but then fail to actually do much of anything with it. This is a massive lost opportunity, so in this post, we’re going to go over 6 ways you can showcase UGC on social media. Share UGC In Stories. Create Story Highlights Featuring UGC.

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Pixlee

MAY 9, 2022

For example, if a competing brand has recently hired several new influencers and looks to be doubling down on user-generated content (UGC), they may be predicting a need for community-driven marketing on social. Knowing these trends can help you more accurately forecast what topics and platforms to focus future campaigns and content around.

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Pixlee

AUGUST 23, 2018

Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. Every store department featured curated content from Pixlee and ComQi’s EnGage CMS ensured all of it was distributed accurately based upon their data attributes.

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Pixlee

JULY 22, 2020

Social contests are also a practical way to provoke more user-generated content (UGC), real customer photos from your fans and followers. Running a photo contest on social media can be as easy as asking followers to share a post with a campaign hashtag unique to the contest. . Social Email Campaigns.

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Keyhole.co

SEPTEMBER 13, 2023

Campaign-specific hashtags also allow better audience targeting by reaching users according to their preferences. When you use unique campaign-specific hashtags, you attract more engagement and let your audience remember you. However, branded hashtags need to be campaign-specific and audience-oriented.

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Pixlee

SEPTEMBER 21, 2020

One of the most effective ways to diversify your content organically is through user-generated content (UGC). UGC is a powerful, free marketing tool available already at your fingertips if you know how to find it. Guess’s #InMyDenim TikTok Campaign. Alo Yoga’s UGC Integration. KiraGrace’s Brand Story through Customers.

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Keyhole.co

DECEMBER 26, 2023

Instead of choosing mass-media campaigns, Red Bull used cartoon characters for their ads. Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. These UGCs have a sense of drama and hook your attention.

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Pixlee

MAY 18, 2022

The Pixlee TurnTo Creator Network bridges the gap between influencer discovery and campaign management, showcasing a curated selection of creators to brands already using Pixlee TurnTo for Creators , the influencer marketing solution released by Pixlee TurnTo in 2021. .

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Ignite Social Media

AUGUST 2, 2022

Essentially, here’s how TikTok would define its algorithm: “A stream of videos curated to your interests, making it easy to find content and creators you love … powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user.”. original sound – Trey Kennedy.

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Pixlee

JULY 14, 2021

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. But, did you know you can also use UGC to improve your Net Promoter Score? Here’s how: NPS & UGC: How They Relate. 4 Ways to Use UGC to Improve NPS.

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Pixlee

JUNE 23, 2020

You can also curate the content in your social hub to ensure the best content is front and center on your site. The impact of user-generated content (UGC) has been proven over and over. Websites featuring UGC have 29% higher web conversion rates than websites without it. Why you Need a Social Hub .

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Pixlee

JULY 14, 2020

User-generated content tools (UGC) are highly effective for combatting stale and ineffective content. Good user-generated content tools help you collect and publish UGC, all in one platform. Once you have a library of high-quality UGC, you need to be able to leverage it to drive engagement and conversions. .

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Keyhole.co

DECEMBER 15, 2023

So, running engaging campaigns can be daunting. Keyhole Keyhole is an end-to-end social media monitoring and publishing tool that allows brands to track their online campaigns. This alternative to Mentionlytics helps businesses understand what their audiences care about and curate online content accordingly using social listening.

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Pixlee

SEPTEMBER 22, 2021

This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Whether it’s a new product announcement or a piece of user-generated content (UGC), analytics help you see what type of content and what medium resonates best with your audience. We all know how powerful content is.

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Pixlee

SEPTEMBER 22, 2021

This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Whether it’s a new product announcement or a piece of user-generated content (UGC), analytics help you see what type of content and what medium resonates best with your audience. We all know how powerful content is.

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Pixlee

APRIL 5, 2021

Despite this, many brands are thriving through a strategy built largely on user-generated content (UGC). Brands need more content that help shoppers envision what their experience would be like with that product, and UGC results in 29% higher web conversions than campaigns or websites without it.

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Sprout Social

DECEMBER 16, 2020

Jeni’s pulled out all the creative stops with their 2020 holiday campaign, highlighting the season’s latest flavors with a mixture of whimsical set design and story. From feed to frozen aisle, you’re mentally inserting yourself in the chic social moments they curated as you eye your next pint of Jeni’s at the grocery store.

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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Pixlee

OCTOBER 4, 2021

This makes it difficult to track campaign impact and sales reach, and is one of the common influencer marketing mistakes your brand should avoid. Tentsile uses affiliate marketing with its micro-influencers, giving these users a unique discount code to track campaign success and ROI. Limiting Your Influencer Campaign to Social Media.

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Social Media Strategies Summit

OCTOBER 3, 2019

TikTok’s content is also a sharp departure from the perfectly curated images made popular by the rise of Instagram. ByteDance is also taking steps to monetize the user-generated content (UGC) that millions of people post to the video-sharing platform. It was the first-ever campaign of its kind on TikTok. Source: Mobile Marketer.

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Keyhole.co

SEPTEMBER 13, 2023

Branding and promotion Using custom and campaign-specific hashtags for TikTok builds brand recognition. If the users come across your campaign-specific hashtags often enough, they will remember your business. This will get you more UGC, intrigue the target audience, and get them to explore more of your content.

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Pixlee

DECEMBER 13, 2021

The everyday people who advocate for you are able to influence the purchasing decisions of their family and friends more than your advertising campaigns. Incorporate Community Through User-Generated Content (UGC) . Seek their opinions about potential products, recent campaigns, or new services through Q&As, surveys, and polls.

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Sprout Social

JANUARY 12, 2022

There’s a reason why so many ecommerce brands are going all-in on user-generated content and hashtag campaigns that require customers to share photos and reviews — they get people talking. Actively gather and and curate user-generated content. Much like UGC, sometimes scoring reviews is as simple as asking.

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agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. BrandMentions.

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Pixlee

MAY 11, 2021

Beyond tried-and-true practices, this often missed tool can help you reduce bounce rate – user-generated content (UGC). Ways to Reduce Bounce Rate with UGC. One of the ways to reduce bounce rate is user-generated content (UGC). Share UGC from your happy customers on your homepage and product pages!

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Pixlee

JULY 3, 2019

This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Because Old Navy is a lifestyle brand, UGC is the perfect way to promote their retail products by connecting with their customers and staying up to date with the latest trends.

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agora pulse

DECEMBER 13, 2018

In its Equality campaign it focuses on social change and inspires people to act. Takeaway: Think about voice search when planning campaigns. If you’re running AdWords campaigns, you need to think about voice search. Do your AdWords campaigns match the likely terms customers are searching for? Takeaway: Invest in UGC.

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Convince & Convert

FEBRUARY 18, 2016

Brands from all sorts of industries, from Starbucks and Burberry to Chobani , have developed marketing campaigns that benefited from UGC. UGC not only showcases the relationship that consumers have with a brand or product, but it also provides a massive endorsement of it. The Importance of Informed Consent.

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Pixlee

FEBRUARY 17, 2021

In this article, we’ll cover how some brands took advantage of this opportunity through leveraging user-generated content (UGC) and influencer marketing. . The Pivotal Role of UGC and Influencer Marketing in 2021’s Super Bowl. In the context of UGC and influencer marketing, you can implement the same approach.

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Pixlee

DECEMBER 5, 2019

And it has some very real applications in UGC. There are a lot of possibilities, such as: A campaign where users share selfies of themselves using one of your filters or showing one of your digitally-superimposed products in their home. Allowing users to play with an AR mascot and create a curated feed of their experiences. .

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