Dos and Don’ts of UGC Curation 2021 

Pixlee

In today’s digital landscape, user-generated content (UGC) has become more important than ever as 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision. Treat UGC like any other piece of marketing content.

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How to Curate a Stunning Instagram Feed with User Generated Content

Later

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . We’re running through how to strategically use UGC to create a stunning Instagram feed — plus we’re sharing some time-saving hacks and tools along the way: .

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UGC + Social Distancing: Bringing the In-Store Experience Online

Pixlee

One answer is with user – generated content (UGC). UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. UGC is 35% more memorable than other media, and 50% more trusted. Utilize UGC Efficiently.

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The 21 Best Content Curation Tools

Webbiquity SMM

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). What’s more, the work of discovering and saving curation-worthy content—and in some cases, even displaying and sharing it—doesn’t have to be (entirely at least) a manual effort. A social network / curation tool for images.

Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Few brands have as successfully embraced UGC as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better than telling. And in Instagram, GoPro has found the perfect channel on which to build the kind of loyal community that keeps it top of mind for adventurous consumers across the globe. But GoPro’s take on UGC is unique in that the product itself is rarely shown.

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The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media

Pixlee

Today’s consumers rely heavily on social media and tapping into their community when it comes to brand loyalty and their purchase decisions. Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. The question is how to bring the authentic community experience from social media into your stores.

Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Start leveraging the power of UGC and growing your business with our Ultimate Guide! . Building a loyal fan base and community around your brand. UGC Best Practices #1: Be Original with Your UGC.

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How to Legally Repost User-Generated Content on Instagram

Later

If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. In this blog post, we get a legal opinion on what the actual rules for reposting to Instagram are, and break down how to correctly reach out, repost, and give credit to creators: Legally Repost User-Generated Content on Instagram: Why Following UGC Rules is Important.

5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content. Whether you’re launching a new product or running a customer appreciation campaign, incorporating UGC into your campaigns can help you drive even more success.

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10 Brands Killing it with User-Generated Content on Instagram

Later

Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen your online community on Instagram. From sharing real-life product reviews, to curating a stunning Instagram feed, there are so many creative ways to elevate your content strategy with UGC! Get inspired by these 10 brands taking user-generated content to the next level on Instagram: UGC Brand Inspo #1: Set a Challenge like @over.

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Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Building relationships with current and potential customers is a cornerstone for social media marketing in the digital age, and creating thriving communities has to be the center of your marketing strategy. But what is community-driven marketing and how can brands use it successfully? What is Community-Driven Marketing? Community-driven marketing takes this idea to the next level. Community-driven marketing is more agile than traditional branded content.

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3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. Leading manufacturer of grooming products, Wahl Professional , applied these strategic tactics to grow its Instagram community by 56% and, in the process, averaged 847 interactions per post.

The Best Way to Save Instagram Photos & Re-Post Them to Your Feed

Later

Looking to save Instagram photos and add user-generated content (UGC) into your Instagram strategy? While UGC is a great way to grow and engage your community — it comes with its own set of rules. Another way to do this is by using Later’s UGC Tool.

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3 New Apps You Should Use for Social Content Creation

Ignite Social Media

Publish images and journals, or curate others to your VSCO profile. Finally, you’re able to share and discover content to and from other VSCO users, making it a great photography community all on its own. Photography and content apps are a dime a dozen in your App and Google Play Stores. But there are some apps that stand out from the crowd, and by default, make your content infinitely better and more engaging.

How Pixlee Improves Your Email Performance With User-Generated Content

Pixlee

Customers who view UGC are twice as likely to convert compared to prospects who don’t get exposed to real customer images or videos. Knowing UGC is hugely effective is the first step in leveling up your email marketing. Quickly Curate The Best Content For Each Email Type.

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7 Brands With a Killer Social Media Campaign

Later

7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. 1: Knix’s Community-building Campaign. Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. UGC is a great way to humanize your brand.

How to Transform Your Customers into Brand Advocates

Pixlee

Although paid partnerships are common with ambassador programs or influencer marketing , brand advocates that arise from your customer community often do this on your behalf and free of charge. Embrace User-Generated Content (UGC) Marketing. Build an Online Community.

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The 6 Best Ways to Showcase User-Generated Content on Social Media

agora pulse

Community-building and relationship-building should be an important part of your social media marketing efforts. Most brands try to get their customers to create UGC, but then fail to actually do much of anything with it. This is a massive lost opportunity, so in this post, we’re going to go over 6 ways you can showcase UGC on social media. These posts are excellent for engagement, and also offer up an opportunity for you to share a call for more UGC.

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5 Times Brands Used User-Generated Content to Build Inclusivity

Pixlee

One of the most effective ways to diversify your content organically is through user-generated content (UGC). UGC is a powerful, free marketing tool available already at your fingertips if you know how to find it. Alo Yoga’s UGC Integration.

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Top 5 User-Generated Content Tools of 2020

Pixlee

User-generated content tools (UGC) are highly effective for combatting stale and ineffective content. Good user-generated content tools help you collect and publish UGC, all in one platform. 92% of customers trust earned media (like UGC) more than any other form of content.

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How to Improve Your Net Promoter Score (NPS) With User-Generated Content

Pixlee

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. But, did you know you can also use UGC to improve your Net Promoter Score? Here’s how: NPS & UGC: How They Relate.

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How Marketers Can Drive More Conversions with Inspiration Galleries

Pixlee

Morphe co-opts traditional photography with “Inspiration Galleries” derived from UGC that provides an authentic look at their products in action. Morphe uses Pixlee to get the most out of their loyal community of 7.5 million followers by collecting UGC to directly promote specific products and ‘looks’ as they would realistically be worn. How Marketers generate huge ROI from UGC Inspiration Galleries.

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5 Ways to Elevate Loyal Customers on Social

Likeable

When brands think about community management , they usually think about addressing customer issues, complaints, and crises. Here are a few ways community managers can use social media to elevate their most loyal customers. Users can earn these badges by being the most engaging members of the community, and then they can accept their badges. Accepted badges are then visible in the Community tab of the Page. Share UGC.

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The Top 5 Social Media Tools in 2020

Pixlee

The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. Social contests are also a practical way to provoke more user-generated content (UGC), real customer photos from your fans and followers.

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Social Spotlight: Peloton and how to get your community to speak for itself 

Sprout Social

But my teammates’ raving reviews did all share one thing in common: “For me it’s about the community feel. But this life-changing virtual community doesn’t just live on the streaming service. Lean on your community for product development. Feature UGC content frequently.

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How to Get More Followers on TikTok

Later

From leveling up your posting schedule to taking part in challenges, and optimizing your hashtags, the creative ways to gain followers and build a TikTok community are endless. But it is a way to build up a community that loves and supports your brand.

8 Tactics for Getting More Sales Beyond the Holiday Season

Pixlee

One of the most powerful marketing assets you have access to is the user-generated content (UGC) created by your happy customers. Because so much shopping goes down during the holidays, the period just after that craze ends is ripe for UGC collection from your fan base.

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The Increasing Demand for Ecommerce Content

Pixlee

Despite this, many brands are thriving through a strategy built largely on user-generated content (UGC). Why Content Shifted: UGC Strategy. To that end, the online world serves as a community for ecommerce. The Benefits of UGC for Ecommerce Brands.

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How to Build a Foolproof Brand Strategy for Ecommerce in 2022

Pixlee

Community. Brands are defined more by their community than by who they say they are. A strong brand has an active community of consumers. Your primary purpose — beyond generating sales — should be meeting the needs of your community.

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How User-Generated Content Can Reduce Bounce Rate

Pixlee

Beyond tried-and-true practices, this often missed tool can help you reduce bounce rate – user-generated content (UGC). Ways to Reduce Bounce Rate with UGC. One of the ways to reduce bounce rate is user-generated content (UGC).

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10 Top Instagram Marketing Tools to Grow Your Business

agora pulse

Instead, you may want to share user-generated content (UGC) that showcases your brand naturally from a customer or influencer’s point of view. Collecting UGC isn’t always quick or easy, but Foursixty streamlines the process. Want to get the most out of your Instagram marketing?

Instagram 101: How to Get Your Small Business Started on the Platform

Social Media Strategies Summit

Here are some examples: To nurture an online community. Look at how the hair color brand, Paradyes, has curated its Instagram bio. If you want to hop on to current trends and collaborate with the Instagram community, Reels are a great place to start.

How to Identify the Best Conversion Points on Your Website

Pixlee

Optimization: User-Generated Content (UGC) Driving Conversions. Since 41% of consumers only need to see between one and four UGC reviews in order to be influenced to purchase, it’s a must-have to boost conversion rates while promoting an authentic community on your company’s site.

How to Make Money with Instagram Shoppable Posts

Later

Collect and Share UGC. Rounding up shoppable posts into a guide is a great way to curate and organize content for your followers. 3: Collect and Share UGC . If you have UGC content that your followers have shared that feature your products, why not use them as shoppable posts?

Why User-Generated Content and Influencer Marketing Stole the Show at the Super Bowl

Pixlee

In this article, we’ll cover how some brands took advantage of this opportunity through leveraging user-generated content (UGC) and influencer marketing. . The Pivotal Role of UGC and Influencer Marketing in 2021’s Super Bowl. How often will you curate UGC?

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5 Ways Social Media Data Can Help Your Business

Pixlee

Whether it’s a new product announcement or a piece of user-generated content (UGC), analytics help you see what type of content and what medium resonates best with your audience. 87% of brands use UGC for authentic (and free) content.

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5 Ways Social Media Data Can Help Your Business

Pixlee

Whether it’s a new product announcement or a piece of user-generated content (UGC), analytics help you see what type of content and what medium resonates best with your audience. 87% of brands use UGC for authentic (and free) content.

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How to Make Video Testimonials That Boost Sales

Pixlee

People trust other consumers over brands; user-generated content (UGC) is 35% more memorable than other media, and 50% more trusted. Many brands realize there is a need for video content, but aren’t aware of the breadth of content already available to them from their existing community.

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How to Make Better “No Results” Pages for Your Ecommerce Store

Pixlee

Take Advantage of User-Generated Content (UGC) Galleries. The opportunities to showcase UGC are plenty, and adding a customizable inspiration gallery to your “no results” page is a great way to redirect the shopper back to product pages on your website.

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15 Innovative Brands Using Technology to Power Their Content

Pixlee

This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Because Old Navy is a lifestyle brand, UGC is the perfect way to promote their retail products by connecting with their customers and staying up to date with the latest trends. Old Navy curates this content from various social media platforms and displays it on its website. Engaging the community has never been more efficient.

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