Ignite Social Media

JUNE 29, 2016

UGC, how can I explain it? Love the UGC you’re already seeing and want even more to work into your content mix? The post You Down with UGC? User-generated content is an authentic, cost-effective way to get branded content that’s really going to resonate with your brand’s audience … because they create it! In a time where we’re seeing more and more over-produced ads continue to creep into the social space, fans are craving authenticity.

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Pixlee

APRIL 12, 2018

Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance. Here are five of the best examples of homepages using UGC to great effect. Is UGC the Future of Marketing?

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Pixlee

MARCH 31, 2021

In today’s digital landscape, user-generated content (UGC) has become more important than ever as 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision. Treat UGC like any other piece of marketing content.

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Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%).

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UGC Report comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%).

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UGC Report comScore Bazaarvoice 40

Later

SEPTEMBER 12, 2019

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content. Whether you’re launching a new product or running a customer appreciation campaign, incorporating UGC into your campaigns can help you drive even more success.

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Pixlee

DECEMBER 7, 2017

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels. One use case for AI in the UGC marketing space is in influencer marketing platforms.

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Waxing UnLyrical

JUNE 4, 2014

Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Holistic commerce and media involve opening the door to gamification and meeting the customer halfway in their environment, including on social media, mobile devices, through beacon technologies while in store, at kiosks, and more. Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me?

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Talkwalker SM

APRIL 5, 2016

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. With rising rates of ad blocking, the adoption of mobile-first everything, social media app use, and declining rates of TV viewership, brands and marketers of all industries are realizing just how critical digital influencers are to an effective, comprehensive, and multi-platform marketing strategy. UGC Drives Purchase Decisions . UGC is Credible.

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Convince & Convert

MARCH 23, 2013

Justin Johnson connects many of the important dots: humanization, local, crowd sourcing, UGC, mobile in one simple program. social media case studies social media strategy Justin Johnson local social social media case study social media for campaigns social media for politicians UGC Yelp

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Social Media Strategies Summit

JANUARY 5, 2023

But consumers are increasingly using smartphones to watch online videos, with almost two-thirds of YouTube viewing time stemming from mobile devices. 2.Smaller Social Teams Leveraging UGC Creators. 93% of marketers agree consumers trust UGC more than content created by brands.

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agora pulse

JULY 11, 2017

Stories take up a full mobile screen. That being said, we’re going to look at a few specific techniques centered around user-generated content (UGC) for how to use Instagram Stories to expand your reach even further. Encourage Users to Create UGC. One of the best ways to do this is by encouraging the creation of user-generated content, or UGC. There’s a formula I like to use when creating UGC-inspiring Stories. Mobile App Downloads.

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Ignite Social Media

SEPTEMBER 13, 2016

Knowing the difference between, “We received 22 Facebook Shares this month, ” and, “We received 22 Facebook Shares on UGC content this month and need a plan to encourage more UGC so so we can syndicate more of that type of content” is your ticket to elevating the brand’s social media presence. We hope you had time to catch our team’s August webinar on Staffing for Social Success ! And if you didn’t you can find the recorded webinar here.)

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Ignite Social Media

JULY 11, 2016

They even started using UGC in Facebook Carousel ads, and saw a spike in sales because of it. Start by brainstorming the high performing content your brand needs more of, then create a campaign with a simple hashtag, and sit back and watch the UGC roll in.

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Pixlee

APRIL 28, 2021

This is where user-generated content (UGC) campaigns come in. With UGC campaigns, it’s your customers who showcase your product across social media channels through content they made. MADE.com extended its UGC run in 2020 with its “Stay Grounded” campaign.

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Pixlee

DECEMBER 10, 2020

Julie joins us with an impressive background within the user-generated content and mobile marketing industry. Inspired by my work in the mobile ad industry, I was searching for something that was as emergent as mobile marketing was at its inception.

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Convince & Convert

OCTOBER 19, 2011

And while Twitter and Facebook (in particular) have stolen the buzz scepter from those UGC pioneers, the importance of facilitating customer-created content has not faded a bit. mobile Social Media MarketingAlthough it’s expanded and morphed to become a catch-all term that means both everything and yet nothing, “social media” started with user-generated content, as sites like Yelp enabled consumers to weigh-in and sway collective opinion.

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Pixlee

JULY 14, 2020

User-generated content tools (UGC) are highly effective for combatting stale and ineffective content. Good user-generated content tools help you collect and publish UGC, all in one platform. 92% of customers trust earned media (like UGC) more than any other form of content.

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Ignite Social Media

APRIL 15, 2021

Optimize for Mobile. Pinterest has shared that 85% of Pinners are actively saving pins on the mobile app, so it’s important that your creative team is developing Pinterest visuals with a mobile-first mindset.

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agora pulse

FEBRUARY 13, 2020

Share UGC to Stories . Sharing user-generated content (UGC) to Stories is a fantastic way to post more content without having to create it yourself. Stories aren’t always high quality, so if a UGC post doesn’t fit your visual brand, feature it in Stories instead.

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Pixlee

DECEMBER 22, 2021

Showcasing user-generated content (UGC) from real customers across your most impactful marketing channels . Leading brands in ecommerce often employ shoppable UGC galleries on their ecommerce site, letting site visitors shop directly from real pieces of customer content.

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agora pulse

SEPTEMBER 29, 2020

Your social media manager needs to worry about creating great content (which includes images and captions) for feed posts, exciting Stories content daily, managing engagement, and checking your inbox, all while looking for UGC. Photo editing for mobile devices.

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Direct Marketing Observations

OCTOBER 15, 2010

We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Know the difference between “real&# UGC and professional content. 3) Mobile will be THE social platform.The global mobile market is expected to reach $1 trillion by 2015. Get serious about mobile. Often times you have to step in it to realize you are in it.

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Pixlee

MAY 11, 2021

Beyond tried-and-true practices, this often missed tool can help you reduce bounce rate – user-generated content (UGC). The page is not optimized for mobile. Ways to Reduce Bounce Rate with UGC. One of the ways to reduce bounce rate is user-generated content (UGC).

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Social Media Strategies Summit

NOVEMBER 18, 2022

Provided you’ve got a Business or Creator account, you can access all the audience insights you need via the menu on your profile page within Instagram’s mobile app. User-generated content (UGC) isn’t just a time-saver for marketers; it’s amazing for driving sales.

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Pixlee

APRIL 26, 2021

Mobile ? Optimization: User-Generated Content (UGC) Driving Conversions. Pixlee automatically pulls in UGC from fans on your social media platforms of choice, allowing you to curate the pieces of content to best fit your website.

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agora pulse

DECEMBER 11, 2019

They are yielding incredibly high engagement and conversion rates, even on mobile. In this post, we’ll dive deep into how to use Facebook’s Collection Ads to attract your audience’s attention on mobile, earn clicks, and drive sales. Incorporate UGC.

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UGC Mobile Products Facebook 87

Pixlee

AUGUST 18, 2021

Given that it’s a very user-driven social media platform which lends itself to visual content created by influencers and other people, Pinterest is an excellent place for finding user-generated content (UGC.). Share UGC Directly to Pinterest.

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UGC Influencer Features Products 73

Pixlee

JANUARY 19, 2017

UGC and Brand Influencers. UGC and Brand Loyalty. UGC and Millennials. 59% of millennials claim that they use UGC to inform their purchase decisions about major electronics. That's followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Millennials (ages 25 and above) are the biggest content drivers—contributing over 70% of all UGC. Millennials use 2 to 3 devices at least once a day to consume UGC.

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agora pulse

NOVEMBER 23, 2020

User-generated content (UGC) is going to be your biggest Facebook selling weapon this holiday season. Use Stories to feature UGC, big announcements, and exciting products. Bonus Material: FREE Social Content Calendar.

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Facebook UGC How To Energy 166

Pixlee

SEPTEMBER 1, 2021

If you’re showcasing user-generated content (UGC) on your site to show shoppers how real people use your products, your site widgets should utilize self-contained code , asset optimization, and asynchronous loading like Pixlee’s do. Optimize Your Online Store for Mobile Users.

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UGC Retail Widget Review 52

Pixlee

SEPTEMBER 1, 2021

If you’re showcasing user-generated content (UGC) on your site to show shoppers how real people use your products, your site widgets should utilize self-contained code , asset optimization, and asynchronous loading like Pixlee’s do. Optimize Your Online Store for Mobile Users.

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UGC Retail Widget Review 52

Ignite Social Media

MARCH 19, 2019

Share UGC. If your audience shares a lot of UGC, your Stories are a great place for those images. If your brand is one that has a passionate fanbase you could use your team’s creative skills to come up with wallpapers that your fans can screenshot and use on their mobile devices. Stories have become a major part of Instagram, receiving millions of views daily.

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Instagram Social Media UGC Retail 132

Webbiquity SMM

JUNE 21, 2022

A 2020s website should act as a hub for all marketing activities, including email marketing, link-building, content marketing, search engine optimization (SEO), mobile marketing, PPC advertising, and much more. UGC (user-generated content). Guest post by Ron Stefanski.

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Pixlee

FEBRUARY 20, 2019

Savvy brands are using more user-generated content (UGC) to showcase their products because UGC converts better and is more scalable. Good UGC should showcase actual customers using the product, and can even include ratings and reviews overlayed on the UGC to provide more social proof for the product. Here is a good example of how to properly use images: Do make the page mobile friendly. Mobile traffic likely represents a large portion of your site traffic.

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Pixlee

DECEMBER 13, 2021

For instance, customers are more likely to access the internet via their mobile phones, so if your website isn’t mobile-friendly, you could stand to lose them. Incorporate Community Through User-Generated Content (UGC) .

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UGC Apparel Influencer Communities 52

Pixlee

AUGUST 18, 2021

Given that it’s a very user-driven social media platform which lends itself to visual content created by influencers and other people, Pinterest is an excellent place for finding user-generated content (UGC.). Share UGC Directly to Pinterest.

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UGC Influencer Features Products 63

Pixlee

JUNE 16, 2021

Shopping On Mobile Devices. Total sales in 2020 on mobile devices reached $2.66 From there, the year-over-year growth of sales on mobile devices will keep going up at remarkable rates. These numbers show that more and more consumers are comfortable shopping on mobile devices.

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Talkwalker SM

JUNE 2, 2016

But, the gap between strategy and where to find the prolific content known as UGC (user-generated content) needs to close. Why UGC is Powerful for Beauty Brands. UGC has been a proven strategy for brands across many sectors and has been implemented and successfully executed by powerhouses like Starbucks and Coca-Cola; both companies have launched campaigns with the help of their fan followings.

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agora pulse

DECEMBER 13, 2018

User-generated content (UGC) is content created by unpaid fans which businesses can use to promote themselves. UGC comes in the form of photos, videos, memes and stories and is set to rise dramatically in 2019. Firstly, brands are busier than ever and UGC can really take some heat off their busy content teams. Secondly and most importantly, UGC improves word of mouth interaction, conversion and leads to a better perception of your brand on social media.

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Later

JANUARY 28, 2021

Social media is all about building community — and sharing user-generated content (UGC) from your biggest fans is a great way to do that. . Sharing UGC helps you inspire your customers by showing your products in real-world settings. Exciting news!

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agora pulse

JANUARY 23, 2019

Leveraging UGC to Its Fullest Potential. UGC helps people like and trust you. When sharing UGC on your platform, make it clear right away in the description that’s what it is. Oh, and one last but very important tip: Make sure that the landing pages you’re sending customers to through your bio, your Instagram Ads, and your Shoppable posts are all mobile-optimized since most users will be coming from a smartphone.

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Instagram Tips UGC Hashtag 120

Pixlee

DECEMBER 15, 2021

More User-Generated Content (UGC). A post you or your friends share on Instagram would be considered UGC. Consider TikTok — this app is swiftly becoming synonymous with viral content, and there’s no shortage of UGC on TikTok. Roughly 3.6

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