Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media 129

Social Media Strategy Marketing Influencer 129

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 119

Retail Social Media How To UGC 119

Oktopost

NOVEMBER 25, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary When executives are active on social media, it can work wonders for your brand’s credibility and visibility. Hint: This is where you come in!

Social Media 149

Social Media B2B Apple Authentication 149

Sprout Social

JUNE 18, 2025

Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. Now, social media drives culture.

Social Media 130

Social Media Survey Marketing Influencer 130

Social Media Strategies Summit

APRIL 9, 2025

Social media has always been a fast-moving channel, with no guarantees that what works today will still work tomorrow. But what are the biggest opportunities in social media right now AI? In the words of Jon-Stephen: The most important thing a social media manager can read is the room. Personalization?

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Social Media Lurker Marketing Team 147

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most.

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Social Media Brands Reddit B2B 121

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media 119

Social Media Strategy Marketing How To 119

Webbiquity SMM

NOVEMBER 23, 2024

Proven Strategies to Get 1,000 Likes on Instagram Here are some six effective strategies to get more likes on your Instagram account: Know Your Target Audience Knowing the interests and tastes of your target audience is among the most successful techniques in social media marketing. This can help you reach 1,000 likes and more.

Instagram 198

Instagram B2B Buy Analytics 198

Sprout Social

JANUARY 24, 2025

Social media is where culture thrives. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride.

Trends 104

Trends Social Media Loyalty Authentication 104

Buffer Social

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” B2B social media marketing vs. B2C social media marketing: How should your strategy differ?

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B2B Company Social Media How To 98

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! What is social media marketing?

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Template Templates Social Media Strategy 113

Hootsuite

DECEMBER 3, 2024

Social media measurement is all about using data to make informed decisions that support and align with business goals. In this post, we’ll explore how social measurement can drive real results for your business. What is social media measurement? What can social media measurement tell you about your brand?

Social Media 111

Social Media How To Metrics HootSuite 111

Sprout Social

MARCH 12, 2025

We know that social media moves fast. That’s why we’re launching this new series, @MeNextTime, where we’ll invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends. Nothing is guaranteed its a lesson we relearn everyday in the social media industry.

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Social Media Survey Proposal Communities 115

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. These numbers underline the pivotal role of social media in present-day consumer habits.

Retail 88

Retail Social Media How To UGC 88

Webbiquity SMM

JULY 30, 2024

When you tell people you want to promote your B2B company on social media, they all tell you to jump on LinkedIn. With most of these videos, you won’t ask people to buy anything, as your goal is simply to build a relationship of trust and value. Mitt Ray is the founder of Social Marketing Writing. Guest post by Mitt Ray.

B2B 180

B2B Instagram BuzzStream Hubspot 180

Sprout Social

DECEMBER 12, 2024

Its time for a special edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout.

Social Media 89

Social Media Brands Transportation Meme 89

Oktopost

DECEMBER 3, 2024

From gaining employee buy-in to crafting an internal communications plan, training your advocates, and measuring success, Jennifer shares actionable insights and best practices every marketer needs to know.

B2B 143

B2B How To Training Social Media Management 143

Sprout Social

JULY 1, 2025

But in recent months, they’ve regained cultural cache and are finally getting the flowers they deserve for pioneering social media culture. Despite the nostalgia associated with Millennials and social media, 31% of Millennials actually plan to use social more in 2025, the most of any generation, per The 2025 Sprout Social Index™.

Social Media 72

Social Media Marketing Survey Trends 72

Sprout Social

JULY 23, 2024

” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. Affirm Affirm is a buy now, pay later service shoppers use to buy products from their favorite brands online.

Brands 129

Brands Travel Metadata Feedly 129

Oktopost

JULY 22, 2024

Passionate about the impact of social on lead generation, Lena Weber-Reed walks us through how she created and launched a social selling pilot program that secured her management’s buy-in for a social selling strategy. However, getting management buy-in for a first-time social selling program can be challenging.

Buy 87

Buy How To B2B Startup 87

Ignite Social Media

DECEMBER 9, 2024

I never thought Id be saying this, but one of the most frequently asked questions we still receive in 2024nearly 17 years since we opened our doors as the first social media agency in the United Statesis: ‘How can we achieve organic social media growth beyond just gaining followers?’ The upside? The downside?

Organization 60

Organization Social Media Strategy FeedBurner 60

Buffer Social

JANUARY 30, 2025

Or maybe it’s March, and you’re side-eyeing your social media, wondering if you missed the reset window. Whether it’s the first week of January or the last day of October, the best time to get your social media on track is right now. Grow newsletter subscribers by 25% through social media traffic.

Social Media 107

Social Media Collaboration Metrics Template 107

Sprout Social

MAY 29, 2025

Social media ROI reports often present a challenge: a disconnect between available metrics and actual business impact. Social teams need to prove real business impact, but the metrics social networks traditionally surfacereach, click-through rates and impressionswerent designed for that purpose.

ROI 82

ROI Statistics Social Media UGC 82

Social Media Strategies Summit

APRIL 3, 2025

Most EGC is shared via social media, but it can also cover other channels, like blogs and podcasts. Inspiring Employee-Generated Content Examples Some of the worlds biggest brands are using employee-generated content as part of their social media strategies. Here are some of our favorite examples 1.

Examples 147

Examples Brands Content Airlines 147

Ignite Social Media

JUNE 18, 2025

And, as nearly one in four users now turn to social media as their primary search tool, caption optimization is more important than ever. Also me: buys three.” Reach out to Ignite Social Media – we help brands turn content into community. Me: just one pair. Related Posts MySpace Goes (High?)

Engagement 78

Engagement Social Media How To Hashtag 78

Sprout Social

FEBRUARY 24, 2025

Social media for financial services is often met with some hesitation. But heres the thing: social media marketing isnt just about trends and hashtags. At a time when misinformation spreads rapidly online, financial institutions can use social media to inform and protect their audiences. A 2021 J.D.

Social Media 80

Social Media Strategy Tips Banking 80

Sprout Social

FEBRUARY 28, 2025

Social media has become a key part of the UK’s digital world. Social touches every aspect of how businesses operate and grow. For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions.

Statistics 78

Statistics Social Media Reddit Authentication 78

Sprout Social

JUNE 25, 2025

Amid the noise, social media is becoming a central force in how people discover, evaluate and buy—especially younger consumers with newfound purchasing power. According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information. Already, 5.24 Already, 5.24

Social Media 87

Social Media Survey Compete Influencer 87

Sprout Social

JUNE 3, 2025

By the end of this guide, youll know which Facebook KPIs actually move the needle, how to align them to your business goals and how to improve your social media performance. Why Facebook KPIs are valuable for Facebook marketing Facebook is still the largest social media network , with a staggering 3.07 billion users.

ROI 80

ROI Social Media CPA CPC 80

Oktopost

SEPTEMBER 12, 2024

He explains how by embracing audience empathy and putting their needs first you can help your brand build trust and lasting relationships, especially when your audience is not yet ready to buy. Tune in to discover how to transform your social media strategy and become the brand your audience loves to follow!

B2B 152

B2B Loyalty Apple Buy 152

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. Read on for industry insights, examples, and advice on using numbers in social media narratives. Making up numbers or bending statistics to suit your own needs is a dangerous game, especially on social media.

Data 126

Data Strategy Statistics Sports 126

Oktopost

NOVEMBER 20, 2024

However, he certainly didn’t foresee today’s social media-connected world. Over five billion people engage in social media conversations, and many talk about your brand. In today’s cutthroat B2B social media world, social media reputation management is more crucial than ever. The best part?

Reputation 62

Reputation Social Media Tools Sentiment 62

Buffer Social

DECEMBER 18, 2024

The previous year had been such a whirlwind with the rise of decentralized social and the addition of AI features that creators, brands, and platforms had all started to redefine how they would operate. Let’s look at the themes that shaped social media in 2024. 5 Themes We Expect to See Across Social Media in 2024 (ft.

Trends 58

Trends Social Media Authentication YouTube 58

Social Media Today

JULY 6, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. Research shows that 77% of users have recently bought household care items, and nearly half say they’re open to buying consumer packaged goods directly on the platform.

Publishing 157

Publishing Press Release Wikimedia Policies 157

Sprout Social

MARCH 17, 2025

With consumers spending so much time on social media, it has become a key part of our culture, both online and IRL. But social media is always changing. When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind.

Trends 74

Trends Social Media Authentication Skills 74

Sprout Social

JULY 18, 2025

And social media—namely, social commerce — has become a major part of e-commerce success. Aussie consumers regularly turn to social to learn about new products, seek customer support and make purchases, according to The 2025 Sprout Social Index™ Australia. Per The 2025 Sprout Social Index™ Australia, 38.5%

Social Media 60

Social Media Retail Sentiment Influencer 60

Buffer Social

NOVEMBER 22, 2024

With Bluesky, we now support the three major social networks pushing forward a new era of decentralized social media:  Mastodon ,  Threads  and  Bluesky. to buy out the majority of our VC investors  and be able to go our long-term path. In 2018, we made the decision to  spend $3.3M

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Social Media API Social Networking Feedly 61