Best Practices for 2017 Social Media Buying

Ignite Social Media

We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying.

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Update on Social Media ‘Buy Buttons’

Ignite Social Media

It has been awhile since we have heard much about ‘buy buttons’, even though almost all of the social channels have their own version. Buy buttons started coming on to the scene in 2014 in response to marketers trying to better tie social media interactions to purchases.

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Strategies for Approaching Social Media Paid Buying

Ignite Social Media

Ever since Facebook changed the organic content algorithm in 2013 , paid media support has been an important part of social media strategies. There are two strategies for approaching paid media buying: directly from the platform or through third-party software companies.

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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Social Media Use, Engagement and Paid Efficiency are Way Up. What is Working Well for Brands on Social Right Now.

Stop Buying Followers; Why You Should Stop Paying to Grow Your Social Following

Ignite Social Media

Buying followers is one of the worst ways to spend your social media budget. Social media trends ebb and flow, and recently more and more marketers are approaching our agency asking, “Can you run a program to get me more fans on Instagram/Facebook/Twitter?”.

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Bye Bye Buy Buttons | Social You Should Know

Ignite Social Media

As we get ready to say goodbye to 2016 we’re also saying Bye Bye Buy Buttons, checking out my big 2017 Facebook “Prediction” and taking a look at Snapchat’s big move with the NFL. All this and more in this week’s Social You Should Know. Bye Bye Buy Buttons.

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Computers vs. Humans: Media Buying in the 21st Century

Ignite Social Media

Imagine a world where computers make decisions about where and who to target on traditional and non-traditional media. They handle the entire media-buying process, from building and maintaining relationships with vendors, to setting up insertion orders, to placing and optimizing ad buys.

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Best Practices for Social Media Ad Spending

Ignite Social Media

Social network ad spending isn’t going anywhere anytime soon. By 2018, social media ad spending is expected to be just under $20 billion; amounting to nearly 22% of total digital ad spends. Serious inefficiencies in the process will lead to serious lost media dollars.

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COVID-19 Social Media Re-Opening Checklist

Ignite Social Media

As a social media agency , we’ve been on a different kind of frontlines during COVID-19: helping our clients navigate and communicate individual business plans on their social channels. Download our Complete COVID-19 Social Media Re-Opening Checklist.

(Social Media) Strategy: Lessons from the Trenches

Dave Fleet

When Bill Doern asked if I would participate once again this year I readily said yes, and on a Friday afternoon this Spring I listened and provided feedback on social media strategy presentations by 10 teams of aspiring digital marketing professionals. 101 social media strategy

You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. Results in the social world of today require more planning, integration, and money. At the heart of social media is people.

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July Social Media Trends

Ignite Social Media

Social media marketing is one of the fastest changing forms of marketing online and this past month was no exception! There has been a whole host of new features and updates that have rolled out so without further ado let’s dive into some of this month’s social media trends.

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5 Tips for Social Media Advertising During the Election Season

Ignite Social Media

Its only September and I’m sure you’re already sick of the political madness that has taken over your social feeds. Politicians and brands involved in the election will be buying up as much social inventory as possible, especially in swing states like Ohio, Florida, Virginia and Colorado.

Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast

Pam Moore

Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? You struggle with getting budget approved to implement your social media plan. Your executives don’t understand social media.

An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. The two buying types work can work hand in hand.

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3 Social Media Advertising Spending Trends to Consider in 2019

Ignite Social Media

Whether you are still finalizing your social media strategy or hitting the ground running with execution this year, we’ve compiled the following few social media ad spending trends to help guide and inform your social advertising spending in 2019.

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? Your social media plans should include a laser focus on both of these if you want to succeed.

The Dangers of Buying Followers

Socialmedia.biz

As a business, getting online traction can be difficult — especially when most social media websites today are pushing for paid advertising. While this may seem like a good idea, there are valid reasons for why you should not spend your money on buying Instagram followers.

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Social Media Updates

yMarketingMatters

Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! Get tickets to movies and events: For many new movies this fall, you can buy movie tickets straight from their Facebook Pages via Fandango.

Social Media Stock Talk: Five Reasons to Buy Facebook

Waxing UnLyrical

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. ” It represents the term “social network,” and has the story and movie to prove it.

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Social Media Updates: September

yMarketingMatters

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Buy Now is currently only available to U.S.

Buy Some Social Media Today!

Jason Yormark

I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing. MA has established themselves as a leader in brands using social, and I was lucky enough to be a part of that team in the early stages as social media tools like Facebook and Twitter began to take off. I had reservations around focusing my career primarily on social early on for the fear of the fad wearing off eventually.

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Ignite Social Media + Visit the Outer Banks = Winning Work

Ignite Social Media

We’re proud to announce that alongside our client, Visit the Outer Banks of North Carolina (Outer Banks) we’ve won the Shorty Award in the Large Media Buying Strategy category. Working alongside the client we created an overall social and paid media strategy.

Ignite Social Media Receives Audience Honors at Shorty Awards

Ignite Social Media

Ignite Social Media received the Audience Honor at the Shorty Awards for both of the categories we applied for: Retail & E-commerce and Large Media Buying Strategy. Shorty Award Audience Honor: Large Media Buying Strategy.

Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring

The Realtime Report

Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, Foursquare, Tumblr, YouTube and Vine: Facebook. Facebook tests new ‘buy’ button for online purchases in U.S.

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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Do you have social media problems? .

Which Media Buying Platform is Right for You?

Ignite Social Media

When it comes to placing media on social, media buyers have a choice: buy directly or through third-party software. The comparisons below can help you determine which buying platform is right for you. Cost: Lastly, the cost to place media varies by buying platform.

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Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

I am thrilled to announce that Social Profit Factor is finally here! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today! Why did we create Social Profit Factor? .

Social Media Ad Objectives: Clicks vs. Conversion

Ignite Social Media

Many advertisers believe getting people to click is the driving force behind social media advertising. Let the team here at Ignite Social Media design your social media ad objectives strategy to maximize your business results.

No-Cost Ways to Grow Your Social Media Following

Ignite Social Media

But when it comes to social media, organic reach is all about the influence content has without paying to boost it. Also, most social media platforms are vigilant about clearing out fake/spammy profiles. Learn a little more about copyright info for social media here.).

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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit?

Getting everyone social media trained

Sherrilynne Starkie

“Tell me and I forget, teach me and I may remember, involve me and I learn,” said Ben Franklin about social media training never. Most organizations use social media channels in some way as part of their daily business. Social media training.

The State of Social Ad Spend 2020

Ignite Social Media

When it comes down to ad revenue, 2019 seems like a pretty good year for the major social media platforms. Let’s break down the state of social ad spend. State of Social Ad Spend Growth. Ad Spend & Social Commerce. Source: Adobe.

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May Social Media Trends

Ignite Social Media

They say April showers bring May flowers and Social’s in full bloom! So many new, fresh and exciting things are popping up on the social scene. Let’s dive into the May Social Media Trends! LinkedIn Live is the newest update to come out of the working-world social platform.

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Get Ahead of the Holidays with Your Social Media Strategy

Ignite Social Media

That means it is time to start figuring out your plan for your social media marketing initiatives for the end of the year. Messaging is also important to be able to break through all the clutter that is being thrown at consumers through their social feeds.

How Social Media Marketing Will Emerge Post-COVID-19

Ignite Social Media

After all, Walmart’s mobile app shot to #1 in the app store, meaning that a lot of people discovered the convenience of BOPIS (buy online purchase in-store) and curbside pickup. The post How Social Media Marketing Will Emerge Post-COVID-19 appeared first on Ignite Social Media Agency.

Building out Experian Mosaics® and Claritas PRIZM® Segments for Paid Social Media

Ignite Social Media

So, here the question: “If these segments are provided in your marketing brief for social advertising purposes, how do you target them?”The Typically, the targeting options social platforms currently provide aren’t match perfectly with each segment.

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Ignite Social Media Selected as Shorty Awards Finalist in Two Categories

Ignite Social Media

We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. To support this mission, we developed three social media objectives: 1) Build awareness among our target audience.

Is Buying on Facebook More Expensive? And is it Worth it?

Ignite Social Media

The post Is Buying on Facebook More Expensive? appeared first on Ignite Social Media - The original social media agency. Facebook Marketing Media Buying Social Media Marketing Facebook Ad Buying Facebook Ads Facebook Advertising social media social media ad buying

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How Should Marketers Buy a Social Media Management Platform

Oktopost

In the B2B realm, social media marketing cannot function effectively and efficiently without technology. The right social media management platform can set your marketing team – and organization as whole – up for success. So where to begin when buying a platform? With a myriad of social media vendors out there, it can be an … Social Media Marketing Social Media Management

5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker.

The Most Important Component Of Social Media Program Success: Executive Buy-In

Firebelly

Regardless of the size of your company, the most important component of your social media program is executive buy-in. I’ve heard about social media marketing budgets being buried in other digital budgets. Blog Social Media Social Media Marketing

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How to Craft a Social Media Landing Page That Wows

agora pulse

In regards to social media marketing, you know your stuff. Your social media audiences are growing steadily. When you run a marketing or advertising campaign on social media, it’s essential to send your audience to a landing page that encourages targeted actions.