Expert insights. Personalized for you.
As we get ready to say goodbye to 2016 we’re also saying Bye Bye Buy Buttons, checking out my big 2017 Facebook “Prediction” and taking a look at Snapchat’s big move with the NFL. All this and more in this week’s Social You Should Know. Bye Bye Buy Buttons. MORE
Social network ad spending isn’t going anywhere anytime soon. By 2018, social media ad spending is expected to be just under $20 billion; amounting to nearly 22% of total digital ad spends. Serious inefficiencies in the process will lead to serious lost media dollars. MORE
We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. To support this mission, we developed three social media objectives: 1) Build awareness among our target audience. MORE
It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. Results in the social world of today require more planning, integration, and money. At the heart of social media is people. MORE
As a business, getting online traction can be difficult — especially when most social media websites today are pushing for paid advertising. While this may seem like a good idea, there are valid reasons for why you should not spend your money on buying Instagram followers. MORE
Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, Foursquare, Tumblr, YouTube and Vine: Facebook. Facebook tests new ‘buy’ button for online purchases in U.S. MORE
So, here the question: “If these segments are provided in your marketing brief for social advertising purposes, how do you target them?”The Typically, the targeting options social platforms currently provide aren’t match perfectly with each segment. MORE
The post Is Buying on Facebook More Expensive? appeared first on Ignite Social Media - The original social media agency. Facebook Marketing Media Buying Social Media Marketing Facebook Ad Buying Facebook Ads Facebook Advertising social media social media ad buying MORE
It has been awhile since we have heard much about ‘buy buttons’, even though almost all of the social channels have their own version. Buy buttons started coming on to the scene in 2014 in response to marketers trying to better tie social media interactions to purchases. MORE
Imagine a world where computers make decisions about where and who to target on traditional and non-traditional media. They handle the entire media-buying process, from building and maintaining relationships with vendors, to setting up insertion orders, to placing and optimizing ad buys. MORE
Its only September and I’m sure you’re already sick of the political madness that has taken over your social feeds. Politicians and brands involved in the election will be buying up as much social inventory as possible, especially in swing states like Ohio, Florida, Virginia and Colorado. MORE
In regards to social media marketing, you know your stuff. Your social media audiences are growing steadily. When you run a marketing or advertising campaign on social media, it’s essential to send your audience to a landing page that encourages targeted actions. MORE
One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Social Media Use, Engagement and Paid Efficiency are Way Up. What is Working Well for Brands on Social Right Now. MORE
Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? You struggle with getting budget approved to implement your social media plan. Your executives don’t understand social media. MORE
But when it comes to social media, organic reach is all about the influence content has without paying to boost it. Also, most social media platforms are vigilant about clearing out fake/spammy profiles. Learn a little more about copyright info for social media here.). MORE
Whether you are still finalizing your social media strategy or hitting the ground running with execution this year, we’ve compiled the following few social media ad spending trends to help guide and inform your social advertising spending in 2019. MORE
” With that, brand marketers are trying to figure out how to adapt their social strategies to new social media behaviors. Social Media During Covid-19 Survey Results. How Consumers Feel About Social Media Ads in Light of the Pandemic. MORE
Social media marketing is one of the fastest changing forms of marketing online and this past month was no exception! There has been a whole host of new features and updates that have rolled out so without further ado let’s dive into some of this month’s social media trends. MORE
We’re proud to announce that alongside our client, Visit the Outer Banks of North Carolina (Outer Banks) we’ve won the Shorty Award in the Large Media Buying Strategy category. Working alongside the client we created an overall social and paid media strategy. MORE
Do you have social media, digital marketing and branding problems? I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Do you have social media problems? . MORE
That means it is time to start figuring out your plan for your social media marketing initiatives for the end of the year. Messaging is also important to be able to break through all the clutter that is being thrown at consumers through their social feeds. MORE
Buying followers is one of the worst ways to spend your social media budget. Social media trends ebb and flow, and recently more and more marketers are approaching our agency asking, “Can you run a program to get me more fans on Instagram/Facebook/Twitter?”. MORE
Many advertisers believe getting people to click is the driving force behind social media advertising. Let the team here at Ignite Social Media design your social media ad objectives strategy to maximize your business results. MORE
5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker. MORE
“Tell me and I forget, teach me and I may remember, involve me and I learn,” said Ben Franklin about social media training never. Most organizations use social media channels in some way as part of their daily business. Social media training. MORE
Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! Get tickets to movies and events: For many new movies this fall, you can buy movie tickets straight from their Facebook Pages via Fandango. MORE
They say April showers bring May flowers and Social’s in full bloom! So many new, fresh and exciting things are popping up on the social scene. Let’s dive into the May Social Media Trends! LinkedIn Live is the newest update to come out of the working-world social platform. MORE
We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying. MORE
Ignite Social Media received the Audience Honor at the Shorty Awards for both of the categories we applied for: Retail & E-commerce and Large Media Buying Strategy. Shorty Award Audience Honor: Large Media Buying Strategy. MORE
As a social media agency , we’ve been on a different kind of frontlines during COVID-19: helping our clients navigate and communicate individual business plans on their social channels. Download our Complete COVID-19 Social Media Re-Opening Checklist. MORE
September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Buy Now is currently only available to U.S. MORE
When it comes down to ad revenue, 2019 seems like a pretty good year for the major social media platforms. Let’s break down the state of social ad spend. State of Social Ad Spend Growth. Ad Spend & Social Commerce. Source: Adobe. MORE
In the B2B realm, social media marketing cannot function effectively and efficiently without technology. The right social media management platform can set your marketing team – and organization as whole – up for success. So where to begin when buying a platform? With a myriad of social media vendors out there, it can be an … Social Media Marketing Social Media Management MORE
Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit? MORE
Ever since Facebook changed the organic content algorithm in 2013 , paid media support has been an important part of social media strategies. There are two strategies for approaching paid media buying: directly from the platform or through third-party software companies. MORE
After all, Walmart’s mobile app shot to #1 in the app store, meaning that a lot of people discovered the convenience of BOPIS (buy online purchase in-store) and curbside pickup. The post How Social Media Marketing Will Emerge Post-COVID-19 appeared first on Ignite Social Media Agency. MORE
Regardless of the size of your company, the most important component of your social media program is executive buy-in. I’ve heard about social media marketing budgets being buried in other digital budgets. Blog Social Media Social Media Marketing MORE
Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. The two buying types work can work hand in hand. MORE
The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. ” It represents the term “social network,” and has the story and movie to prove it. MORE
” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? Your social media plans should include a laser focus on both of these if you want to succeed. MORE
When it comes to placing media on social, media buyers have a choice: buy directly or through third-party software. The comparisons below can help you determine which buying platform is right for you. Cost: Lastly, the cost to place media varies by buying platform. MORE
I am thrilled to announce that Social Profit Factor is finally here! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today! Why did we create Social Profit Factor? . MORE
I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing. MA has established themselves as a leader in brands using social, and I was lucky enough to be a part of that team in the early stages as social media tools like Facebook and Twitter began to take off. I had reservations around focusing my career primarily on social early on for the fear of the fad wearing off eventually. MORE
When Bill Doern asked if I would participate once again this year I readily said yes, and on a Friday afternoon this Spring I listened and provided feedback on social media strategy presentations by 10 teams of aspiring digital marketing professionals. 101 social media strategy MORE
Ignite Social Media
JANUARY 3, 2017
We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying.
Ignite Social Media
FEBRUARY 23, 2017
It has been awhile since we have heard much about ‘buy buttons’, even though almost all of the social channels have their own version. Buy buttons started coming on to the scene in 2014 in response to marketers trying to better tie social media interactions to purchases.
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Ignite Social Media
OCTOBER 6, 2017
Ever since Facebook changed the organic content algorithm in 2013 , paid media support has been an important part of social media strategies. There are two strategies for approaching paid media buying: directly from the platform or through third-party software companies.
Ignite Social Media
MARCH 23, 2020
One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Social Media Use, Engagement and Paid Efficiency are Way Up. What is Working Well for Brands on Social Right Now.
Ignite Social Media
OCTOBER 25, 2019
Buying followers is one of the worst ways to spend your social media budget. Social media trends ebb and flow, and recently more and more marketers are approaching our agency asking, “Can you run a program to get me more fans on Instagram/Facebook/Twitter?”.
Ignite Social Media
DECEMBER 26, 2016
As we get ready to say goodbye to 2016 we’re also saying Bye Bye Buy Buttons, checking out my big 2017 Facebook “Prediction” and taking a look at Snapchat’s big move with the NFL. All this and more in this week’s Social You Should Know. Bye Bye Buy Buttons.
Ignite Social Media
AUGUST 19, 2016
Imagine a world where computers make decisions about where and who to target on traditional and non-traditional media. They handle the entire media-buying process, from building and maintaining relationships with vendors, to setting up insertion orders, to placing and optimizing ad buys.
Ignite Social Media
SEPTEMBER 22, 2016
Social network ad spending isn’t going anywhere anytime soon. By 2018, social media ad spending is expected to be just under $20 billion; amounting to nearly 22% of total digital ad spends. Serious inefficiencies in the process will lead to serious lost media dollars.
Ignite Social Media
MAY 14, 2020
As a social media agency , we’ve been on a different kind of frontlines during COVID-19: helping our clients navigate and communicate individual business plans on their social channels. Download our Complete COVID-19 Social Media Re-Opening Checklist.
Dave Fleet
MAY 28, 2020
When Bill Doern asked if I would participate once again this year I readily said yes, and on a Friday afternoon this Spring I listened and provided feedback on social media strategy presentations by 10 teams of aspiring digital marketing professionals. 101 social media strategy
Pam Moore
MAY 5, 2016
It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. Results in the social world of today require more planning, integration, and money. At the heart of social media is people.
Ignite Social Media
JULY 31, 2019
Social media marketing is one of the fastest changing forms of marketing online and this past month was no exception! There has been a whole host of new features and updates that have rolled out so without further ado let’s dive into some of this month’s social media trends.
Ignite Social Media
SEPTEMBER 27, 2016
Its only September and I’m sure you’re already sick of the political madness that has taken over your social feeds. Politicians and brands involved in the election will be buying up as much social inventory as possible, especially in swing states like Ohio, Florida, Virginia and Colorado.
Pam Moore
MARCH 17, 2017
Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? You struggle with getting budget approved to implement your social media plan. Your executives don’t understand social media.
Ignite Social Media
JUNE 23, 2016
Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. The two buying types work can work hand in hand.
Ignite Social Media
APRIL 24, 2019
Whether you are still finalizing your social media strategy or hitting the ground running with execution this year, we’ve compiled the following few social media ad spending trends to help guide and inform your social advertising spending in 2019.
Pam Moore
AUGUST 31, 2018
” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? Your social media plans should include a laser focus on both of these if you want to succeed.
Socialmedia.biz
MARCH 18, 2019
As a business, getting online traction can be difficult — especially when most social media websites today are pushing for paid advertising. While this may seem like a good idea, there are valid reasons for why you should not spend your money on buying Instagram followers.
yMarketingMatters
NOVEMBER 2, 2016
Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! Get tickets to movies and events: For many new movies this fall, you can buy movie tickets straight from their Facebook Pages via Fandango.
Waxing UnLyrical
MAY 20, 2012
The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. ” It represents the term “social network,” and has the story and movie to prove it.
yMarketingMatters
OCTOBER 9, 2015
September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Buy Now is currently only available to U.S.
Jason Yormark
MAY 5, 2011
I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing. MA has established themselves as a leader in brands using social, and I was lucky enough to be a part of that team in the early stages as social media tools like Facebook and Twitter began to take off. I had reservations around focusing my career primarily on social early on for the fear of the fad wearing off eventually.
Ignite Social Media
APRIL 16, 2018
We’re proud to announce that alongside our client, Visit the Outer Banks of North Carolina (Outer Banks) we’ve won the Shorty Award in the Large Media Buying Strategy category. Working alongside the client we created an overall social and paid media strategy.
Ignite Social Media
JULY 31, 2019
Ignite Social Media received the Audience Honor at the Shorty Awards for both of the categories we applied for: Retail & E-commerce and Large Media Buying Strategy. Shorty Award Audience Honor: Large Media Buying Strategy.
The Realtime Report
JULY 21, 2014
Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, Foursquare, Tumblr, YouTube and Vine: Facebook. Facebook tests new ‘buy’ button for online purchases in U.S.
Pam Moore
JUNE 2, 2017
Do you have social media, digital marketing and branding problems? I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Do you have social media problems? .
Ignite Social Media
OCTOBER 9, 2017
When it comes to placing media on social, media buyers have a choice: buy directly or through third-party software. The comparisons below can help you determine which buying platform is right for you. Cost: Lastly, the cost to place media varies by buying platform.
Pam Moore
MARCH 31, 2017
I am thrilled to announce that Social Profit Factor is finally here! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today! Why did we create Social Profit Factor? .
Ignite Social Media
JUNE 20, 2019
Many advertisers believe getting people to click is the driving force behind social media advertising. Let the team here at Ignite Social Media design your social media ad objectives strategy to maximize your business results.
Ignite Social Media
NOVEMBER 15, 2019
But when it comes to social media, organic reach is all about the influence content has without paying to boost it. Also, most social media platforms are vigilant about clearing out fake/spammy profiles. Learn a little more about copyright info for social media here.).
Webbiquity SMM
JANUARY 31, 2019
Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit?
Sherrilynne Starkie
OCTOBER 16, 2018
“Tell me and I forget, teach me and I may remember, involve me and I learn,” said Ben Franklin about social media training never. Most organizations use social media channels in some way as part of their daily business. Social media training.
Ignite Social Media
FEBRUARY 20, 2020
When it comes down to ad revenue, 2019 seems like a pretty good year for the major social media platforms. Let’s break down the state of social ad spend. State of Social Ad Spend Growth. Ad Spend & Social Commerce. Source: Adobe.
Ignite Social Media
MAY 31, 2019
They say April showers bring May flowers and Social’s in full bloom! So many new, fresh and exciting things are popping up on the social scene. Let’s dive into the May Social Media Trends! LinkedIn Live is the newest update to come out of the working-world social platform.
Ignite Social Media
SEPTEMBER 13, 2017
That means it is time to start figuring out your plan for your social media marketing initiatives for the end of the year. Messaging is also important to be able to break through all the clutter that is being thrown at consumers through their social feeds.
Ignite Social Media
APRIL 17, 2020
After all, Walmart’s mobile app shot to #1 in the app store, meaning that a lot of people discovered the convenience of BOPIS (buy online purchase in-store) and curbside pickup. The post How Social Media Marketing Will Emerge Post-COVID-19 appeared first on Ignite Social Media Agency.
Ignite Social Media
APRIL 2, 2019
So, here the question: “If these segments are provided in your marketing brief for social advertising purposes, how do you target them?”The Typically, the targeting options social platforms currently provide aren’t match perfectly with each segment.
Ignite Social Media
APRIL 2, 2019
We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. To support this mission, we developed three social media objectives: 1) Build awareness among our target audience.
Ignite Social Media
MAY 29, 2018
The post Is Buying on Facebook More Expensive? appeared first on Ignite Social Media - The original social media agency. Facebook Marketing Media Buying Social Media Marketing Facebook Ad Buying Facebook Ads Facebook Advertising social media social media ad buying
Oktopost
OCTOBER 17, 2017
In the B2B realm, social media marketing cannot function effectively and efficiently without technology. The right social media management platform can set your marketing team – and organization as whole – up for success. So where to begin when buying a platform? With a myriad of social media vendors out there, it can be an … Social Media Marketing Social Media Management
Pam Moore
JULY 8, 2019
5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker.
Firebelly
APRIL 9, 2013
Regardless of the size of your company, the most important component of your social media program is executive buy-in. I’ve heard about social media marketing budgets being buried in other digital budgets. Blog Social Media Social Media Marketing
agora pulse
MAY 26, 2020
In regards to social media marketing, you know your stuff. Your social media audiences are growing steadily. When you run a marketing or advertising campaign on social media, it’s essential to send your audience to a landing page that encourages targeted actions.
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