Jon Loomer

APRIL 1, 2024

I added a column for the custom conversion representing this specific opt-in, and wouldn’t you know it — 38. When I hovered over the results column in Ads Manager, I saw a complete log of conversions — including Custom Conversions representing four stray registrations. They might buy something else.

Conversation 173

Conversation API Eventful Report 173

Jon Loomer

JUNE 30, 2025

In short, you should prioritize optimizing for conversions whenever possible. When Optimizing for Conversions: If you select a performance goal that maximizes the number or value of conversions, any lookalike audience you provide is expanded. The bigger issue at hand is whether these performance goals will yield quality results.

How To 167

How To Advertising Campaign Groups 167

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. This increases organic traffic to their account, while other tactics, like seasonal campaigns, drive conversions.

Brands 130

Brands Travel Metadata Feed 130

Jon Loomer

APRIL 13, 2022

I wrote recently about the role of custom conversions in your Facebook advertising. If you aren’t using custom conversions , it’s time to start. First, a very brief reminder about what custom conversions are, in the simplest terms. Custom conversions provide granularity for both reporting and optimization.

Conversation 199

Conversation Report Facebook Eventful 199

Jon Loomer

MARCH 10, 2025

There are two primary factors that drive the inflation of sales results: Conversion event setup issues Improper interpretation of results Conversion Event Setup Issues One of the most important pieces of attribution ( how Meta gives credit to ads for conversions ) is the proper setup of conversion events.

How To 183

How To Report URL Eventful 183

Jon Loomer

NOVEMBER 11, 2024

But, most don’t realize that their audience is usually expanded , especially when optimizing for conversions. Maximize Conversions (Purchase Event). This requires that you’ve set up conversion event tracking and have defined purchase events. Maximize Conversion Leads. Maximize Value (Purchase Event).

Eventful 179

Eventful Issues Conversation Advertising 179

Jon Loomer

APRIL 28, 2025

You won’t magically get clicks from people who may buy from you simply because you chose the Sales objective. If used when optimizing for conversions, any Lookalike Audience is expanded. It’s Meta learning from your pixel activity, conversion data, and prior engagement with your ads to determine who should see your ads.

Advertising 167

Advertising Conversation Campaign Eventful 167

Jon Loomer

FEBRUARY 17, 2025

Particularly when the goal is a purchase or some other conversion, it’s often best to stick with Meta’s defaults. Let the algorithm find a favorite to drive the most conversions. The attribution setting impacts both how your ads are delivered and how conversions are reported. But there are exceptions.

Advertising 174

Advertising Cost Groups Groups 174

Jon Loomer

OCTOBER 2, 2023

Attribution is how Meta gives credit to an ad for a conversion. Established in the ad set when optimizing for conversions, the default Attribution Setting is 7-day click and 1-day view. Report your conversions, by default, based on that Attribution Setting. You want to see how many conversions happened within 7 days, too.

Conversation 187

Conversation Data Advertising Report 187

Sprout Social

MAY 8, 2025

Since 2005, its evolved into a cultural nerve center with over 100,000 active communities and 22 billion posts and comments, influencing everything from buying behavior to political discourse. Its partnership with Google makes it easier for users to see and participate in Reddit communities and conversations.

Reddit 123

Reddit Trends Sentiment Analysis 123

Jon Loomer

MARCH 6, 2023

There is a common mistake made by Meta advertisers related to conversion rate and an attempt to scale ads. But it’s unlikely to work… Conversion Rate and Opportunity Like any good marketer, you pay attention to your website metrics with Google Analytics. And yet, no conversions. But virtually no one is buying.

Conversation 183

Conversation Cost Metrics Campaign 183

Oktopost

DECEMBER 3, 2024

We’re back with a bonus episode of Behind the Post, and this time, host Alina Dallal is giving you a peek into the conversations that take place in the Oktopost marketing room!

B2B 143

B2B How To Training Social Media Management 143

Social Media Strategies Summit

JUNE 11, 2025

People don’t move through the buying process in a straight line. Eventually, they decide to buy (if you’ve given them a reason to). Having a third-party blog publish this comparison adds additional weight to the favorable comparison and eliminates any sense of bias that may be an obstacle to the conversion. Source: smash.vc

Real Estate 165

Real Estate Content UGC Comparison 165

Convince & Convert

OCTOBER 9, 2024

AI tools are evolving rapidly, and it’s important to engage in the conversation, stay informed, and be intentional about how you approach and implement these tools. This isn’t just about finding and buying a subscription to the right tools. However, things are moving fast. It’s bigger than just the tool.

Marketing 168

Marketing Education Team Organization 168

Webbiquity SMM

NOVEMBER 8, 2022

Social proof: Boosts Conversions. ComScore’s case study shows how social proof affects conversions using their landing pages. Social proof is a key component of conversion rate optimization (CRO). The results were an outstanding victory for the first landing page with an 84% increase in conversion rates.

comScore 339

comScore Marketing Case Study Review 339

Webbiquity SMM

DECEMBER 10, 2024

Improving your website’s technical SEO should be among you top priorities for boosting traffic and conversions. Finally, share the content on social media to capture leads and conversions. Whether or not they are interested in buying in the near term, a newsletter protects against them falling prey to competitors.

B2B 144

B2B Strategy Content Hubspot 144

Audiense

DECEMBER 7, 2022

Whether or not you’re ready to buy in, the crypto market continues to grow, and more people are investing. While there has recently been some turbulence in the crypto market as stock value in some trading platforms dip, according to a recent report, the market size is expected to grow to around $2.2

Conversation 155

Conversation Buy Report Process 155

Hootsuite

NOVEMBER 7, 2024

It’s the secret sauce that turns customers into fans that buy your product again and again, while shouting from the rooftops how much they love you. Just as the sales funnel shows how potential buyers move through the conversion process, the brand loyalty pyramid shows how customers move through the process to becoming brand-loyal.

Loyalty 122

Loyalty Brands HootSuite How To 122

Convince & Convert

DECEMBER 8, 2024

The partnership raised a lot of questions in the digital marketing community as it obviously made Reddit an unavoidable part of buying journeys. Googles Access to Real Human Conversations For years Google has been lacking one key element: Access to real human conversations. Why Did This Partnership Even Happen?

Reddit 146

Reddit Google Strategy Content 146

Oktopost

JANUARY 22, 2025

Bans on pay or benefits discussions: Preventing these conversations can violate labor laws. Ongoing conversations: Encourage discussions about challenges related to social media. Restrictions on social connections: Avoid language that limits employees from friending or connecting with coworkers online.

Policies 132

Policies Company Social Media Guidelines 132

Hootsuite

FEBRUARY 10, 2025

It works by placing cookies to track user behavior across devices, enabling features like retargeting, audience building (Custom and Lookalike Audiences), and tracking key conversion events like purchases, sign-ups, and checkouts. Initiate checkout: Someone starts the checkout process to buy something from your site.

API 96

API HootSuite Eventful Instagram 96

Convince & Convert

NOVEMBER 22, 2024

For marketing professionals, this approach is not just a tactic, but an audience research strategy that can unlock deeper brand affinity and significantly improve conversion rates. By delivering messaging tailored to these specific lifestyles, you dramatically increase the likelihood of engagement and conversion. 88% of U.S.

Marketing 146

Marketing Apple Loyalty Authentication 146

Social Media Strategies Summit

MARCH 20, 2025

The language learning app might be best known for the unhinged antics of Duo the owl, but theyre also up there with the very best when it comes to jumping on trends and joining the conversation. Further reading: Learn more in Viral and Cultural Moments: How and When Brands Should Tap into the Conversation.

Trends 165

Trends Social Media Case Study Marketing 165

Social Media Strategies Summit

MARCH 12, 2025

According to consumer behavior data, people are actively comparing solutions before buying. Seeing as these platforms have become an integral part of people’s buying journeys, that doesn’t come as much of a surprise. And they’re not afraid to dig deep. Register for our next social media conference !

Products 147

Products Social Media Brands How To 147

Keyhole.co

NOVEMBER 1, 2024

Businesses are always looking for ways to improve their sales and conversion rates. As well as holiday seasons and other seasonal fluctuations, they will often hold impromptu sales, sometimes to reduce overstock (or slow-moving stock), sometimes because they have seen a drop in those all-important sales and conversions.

Conversation 52

Conversation Discount Marketing Loyalty 52

Sprout Social

SEPTEMBER 12, 2024

The report found consumers are most likely to buy a product on social media if a brand posts content that shows their product or service in action. By defining key performance indicators (KPIs) and tracking metrics like reach, impressions, click-through rate or conversion rate, you can identify what types of content perform best.

Social Media 135

Social Media Content How To Sentiment 135

Jon Loomer

FEBRUARY 28, 2022

Free blog content answers questions and verifies expertise, leading to registration for some free thing, leading to one of a number of ways a person might buy from me. You may not buy today. You may not buy a year from now. You may not buy ever. New Traffic Conversion Rate: 2.60%. The Surface Level Results.

Facebook 204

Facebook URL Conversation Analytics 204

Sprout Social

JANUARY 15, 2025

Stay up to date on trending conversations about new platforms, and make the case to leadership when you find a new network thats the right fit. According to Sprouts Q4 2024 Pulse Survey, most US consumers who plan to buy directly from social platforms in 2025 will do so on Facebook Shop. Sprouts AI Assist can help.

Brands 125

Brands Influencer Hosting YouTube 125

Social Media Strategies Summit

FEBRUARY 18, 2021

Features like shoppable posts and swipe up to buy make it easier for brands to direct traffic from social media directly to their product pages. Now, consumers don’t even need to leave the platform entirely but can buy directly from social media. You can simply look at a social media post and click on the product you like to buy it.

Trends 258

Trends Social Media Authentication Instagram 258

Convince & Convert

FEBRUARY 24, 2025

To drive pipeline, you might also need to improve the conversion rate of first meetings by 10%. So how do you reach that 10% conversion rate? Perhaps they are looking for greater education and detailed insights into a topic in that case, a webinar could be perfect and is likely to lead to a higher conversion rate.

Data 101

Data Marketing How To Pharmaceuticals 101

Sprout Social

SEPTEMBER 17, 2024

This sparks those impulse buys. The result is an ongoing conversation with customers that is both inspirational and squarely within the brand ethos. Monitor online conversations about your brand, products, and industry to discover trends and opportunities for improvement. Take British brands like Boots UK and ASOS for example.

Retail 120

Retail Social Media How To UGC 120

Hootsuite

JANUARY 15, 2025

Marketers see up to 2x higher conversion rates on LinkedIn LinkedIns range of tools for audience targeting means website visits originating from the platform are more likely to increase conversions on B2B sites. Conversion rates remain high this yeartake advantage of them. Ads using LinkedIns conversion tracking tool see a 13.5%

Statistics 112

Statistics LinkedIn Strategy B2B 112

Jon Loomer

NOVEMBER 30, 2021

Cost Per Conversion? Conversion Rate? If CPM is low, you can overcome a low conversion rate to get a good Cost Per Conversion. If CPM is high, a good conversion rate may not lead to profitability. Not everyone buys based on price. How likely is that lead to buy from you? What’s a good CPC?

CPM 205

CPM Facebook CPC Cost 205

Sprout Social

JUNE 25, 2025

Amid the noise, social media is becoming a central force in how people discover, evaluate and buy—especially younger consumers with newfound purchasing power. Instead of bouncing between channels, they’re staying on social to explore, evaluate and buy. Nearly one in three consumers now use social to both discover and buy products.

Social Media 86

Social Media Survey Compete Influencer 86

Social Media Strategies Summit

DECEMBER 14, 2023

So, establishing your business as a credible, customer-oriented entity could be the key to securing conversions once your prospects have moved on to the bottom stages of the sales funnel. A 2021 research study from Adobe found that: 71% of people buy more from businesses they perceive as trustworthy. But here’s the deal.

Content 276

Content Marketing Loyalty Collaboration 276

Jon Loomer

MARCH 13, 2022

You generally need to get 25-50 conversions per week to exit the learning phase and get optimal results. The low-hanging fruit here are those who are most likely to buy. Go after the people who were thinking about buying, but didn’t follow through. You will then have time to convince these people to eventually buy.

Facebook 215

Facebook Buy Discount Cost 215

Sprout Social

JANUARY 24, 2025

By knowing how to actively monitor conversations and analyse the resulting data, social media marketers can gain valuable insights into their audience, identify emerging trends and make informed decisions: Retail brands can track customer complaints and address them quickly. It drives conversions throughout the customer journey.

Trends 103

Trends Social Media Loyalty Authentication 103