More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. Or doubling your conversion rate? But the rewards of it means a lot more return traffic, and a lot more improved conversions.

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement?

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Do Agencies Care About Conversion?

Twist Image

What do you consider a conversion? Is it all about getting a consumer to buy from you? Thinking about conversion. When someone buys from you, Avinash considers this the macro-conversion. To get that to happen, many other types of micro-conversions usually take place. Analytics play a key role in conversions, because the best marketers know which flow of micro-conversions can more quickly/easily lead to that macro-conversion.

70% Of Users Visit Pinterest For Inspiration On What To Buy

The Realtime Report

Social Media Statistics Bizrate Insights conversion Pinterest social networking statisticsPinterest beats out Facebook as a destination for shopping inspiration, tracking and product discovery, according to a new study by Bizrate Insights.

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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. The two buying types work can work hand in hand.

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Update on Social Media ‘Buy Buttons’

Ignite Social Media

It has been awhile since we have heard much about ‘buy buttons’, even though almost all of the social channels have their own version. Buy buttons started coming on to the scene in 2014 in response to marketers trying to better tie social media interactions to purchases.

Content & Conversations: The MBJ Rule

Firebelly

It’s even easier to take part in conversations – comment, like, RT, MT, and share. Don’t create content or take part in conversations if you can’t… 1. It’s easy to make content (for 2-5% of most audiences).

The Pinterest Buy Button Might Rock Your Ecommerce

Convince & Convert

Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. The very nature of the platform means users are in a product-oriented, maybe-even-buying mindset, which is key for driving eCommerce.

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Best social media tools bringing conversions to your online store

SocialFish

Not to mention, the whole point of working through social media is to bring in conversions for your online store. Many social tools for boosting conversions litter the internet, so we put together a list of the options that are going to bring you results, fast.

7 Tips to Optimize Your Social Media Conversions

Sprout Social

Social media conversions are the ultimate sign of success for marketers. If you’re struggling to turn your Twitter, Facebook and Instagram followers into leads, here are seven quick tips to optimize your social media conversions: 1.

The End Of Conversation

Twist Image

Can we move beyond the notion of brands engaging consumers in a conversation? They have a deep interest in digital marketing and social media but grapple with the idea of a conversation with consumers. I don't see many people having any sort of conversation with a brand (and there isn't much conversation happening about a brand). Social media is not a conversation. Engagement is not a conversation. Brands fail at conversations. online conversation.

Facebook Ad Conversion Attribution: What You Need to Know

Jon Loomer

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? Click Conversions: 1-day: 91.

3 Quick Ways to Drive Conversions on Pinterest

Convince & Convert

This means brands that mostly target male audiences can also leverage Pinterest to drive conversions. You need to engage with customers and evoke feelings at each step of the buying process.

The 6 A/B Testing Mistakes That Stifle Conversions

Simply Measured

How to Create a Conversion-Based Social Campaign Download. You may be trying to figure out whether one color scheme is better or if a certain headline produces more conversions. In one A/B test for Highrise , the landing page version with a person on it increased conversions by 102.5

How to Optimize Your Facebook Ads for Event Conversions on Eventbrite

Stay N' Alive

In searching Google, I couldn''t find any good solution listed, but I did figure out a way to optimize your Facebook ad campaigns for when people buy, or sign up for your events on Eventbrite. So all you need to do is get your Facebook conversion pixel in there and you''re good to go.

The Best Way to Write About Your Brand to Boost Conversions

Convince & Convert

However, to substantially boost conversions, content developers must understand the benefits of what they are selling in a very detailed way—in fact, talking about benefits vaguely, or in a way that doesn’t connect with the audience, could be worse than not talking about benefits at all.

Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

One of the primary reasons marketers run Facebook ads is for conversions. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” And by “results,” note that I’m focusing on Cost Per Conversion.

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A Guide to Conversion Rate Optimization Tool Categories

Razor Social

I was looking for a post on Conversion Rate Optimization tool categories and I couldn’t find a good one so I decided to create one for you!!!!! Conversion Rate Optimization (CRO) is one of the key practices that every marketer needs to master. Ad Conversion.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media.

Brands Can Have Real Conversations

Twist Image

Are there any real conversations happening out there? Now, it''s 2014, and if you look at some of the research and data, what we''re finding is that brands (and consumers) aren''t having that much conversation online. Yes, there is a lot of quick responses to customer service issues, and tons of new and interesting memes and viral videos being pushed out, but a true conversation? It''s hard to have a conversation if the main goal is to get people to buy from you.

What If Twitter Did Buy TweetDeck?

Waxing UnLyrical

Note to self: invent something people love and then buy an island). Considering UberMedia was rumored to be in the mix to buy TweetDeck for $30 million just a few weeks ago, that’s very interesting news. Will Twitter shut TweetDeck down if it buys it? Rumors ran rampant.

Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Somehow I don’t think these are the conversations consumers are looking for from brands. Amazon has 200 books in their “ social media for business ” category all using the same cliches – have two-way conversations, engage with your customers, be more human, etc.

Insider Interview: 3 Critical Things You Must Know About Conversion

Firebelly

I caught up with Jesse Laffen, our principal consultant on all things conversion. As I talk to our clients and future clients on a daily basis – I’m constantly surprised at the constant avoidance when it comes to conversion. Happy conversion!

Messenger Platform v1.3: News Feed Ads Launch Messenger Conversations; Sponsored Messages Debut

SocialTimes Facebook

which includes News Feed ads that launch Messenger conversations and sponsored messages. This is why I’m thrilled to announce the rollout of News Feed ads that open Messenger conversations. But driving people to a Messenger conversation isn’t enough.

How to Start a Conversation on Social

Simply Measured

We talk a lot about how brands can find and leverage existing conversations on social — but what if you’re trying to start a whole new conversation? Here are five techniques which will help you begin a conversation on social.

How to Create More Conversions From Your Content Through Call To Action

Kikolani

My goal was to not only captivate the intended audience, but also to educate them – this resulted in increased conversions. Captivate Your Audience and Get More Conversions. It’s the same with your market – never try your client’s patience if you want conversions.

Don’t Buy Your Programmatic Audience, Build It

Convince & Convert

Brand awareness up top, conversions at the bottom – a nice, easy to understand chart that was simple to explain to the CEO. The only problem is, once you get to that conversion, you have no idea what happened pre-impression that put them in the audience segment in the first place.

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4 Ways to Increase Customer Conversions

Engaging Brand

If someone asks “Why should I buy from you?” You see there is one fact that you need to recognise when it comes to getting a potential customer to choose you, one truth in increasing customer conversions and it is this… All companies believe in quality.

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

” Instead of following some guru’s best practices formula for social media content that will increase your followers, friends, and comments, try to have the conversations they actually want to have. They pull back the curtain on the brands they buy from.

Conversion Optimization School is in Session

Convince & Convert

Ultimately, almost every website is about conversion rates. That blog design that you slaved over should eventually drive conversion rates where your prospects read, download, call or otherwise behave in a way that is beneficial to your company.

7 Conversion Rate Optimization Tips for Publishers

Adam Sherk

Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. In this post I will detail conversion rate optimization tips for publishers and media sites. Define your conversion goals.

MoMA Creates @Art140 To Stir Up Conversation

The Realtime Report

MoMA will post 6 pieces of art , representing “a wide range of work,” and then add information about each piece designed to get conversation rolling. The Museum of Modern Art wants to get more people to talk about art — and is turning to Twitter to make that happen.

640+ Power Words That Sell to Maximize Your Conversions

Writtent Blog

Do you want to find better words that sell to maximize your conversions? Check out our list of 640+ power words that sell to maximise your conversions, which we’ve divided into different categories to make it easier for you to find what you need.

17 Must-Know Conversion Copywriting Hacks

Writtent Blog

Through a mix of effective copywriting techniques and powerful conversion copywriting hacks. Using the word “get” in copy can be a powerful conversion hack, playing into one of your readers’ main weaknesses — their urge to acquire. Image source.

5 Reasons Why Conversations Matter to Your Brand

Firebelly

More specifically, brands struggle to put the human side first, have a hard time with two-way conversations, can’t get to the point of enabling conversations between others and rarely enable advocacy. You can accomplish a lot with conversation.

4 Reasons Why Your Facebook Conversion Numbers Are Wrong

Jon Loomer

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1.

How to Set Your Instagram Ads for Better Website Conversion

agora pulse

With more than a million advertisers currently competing for users’ attention on Instagram, it’s no surprise that some businesses are struggling to get Instagram Ads conversions. If you want more Instagram ad conversions, this is absolute best tip that I can give you.

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase.

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Drive Sales and Increase Conversions With These Types of Content

Convince & Convert

For instance, a sales rep might say, “You mentioned in an earlier conversation that you’re concerned about the fact that our company takes a team approach to strategy and execution. As with bylined content, sales teams can use whitepapers at multiple points in the conversion process.

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Supercharge WordPress: A Little Known Way to Increase Pageviews & Conversions

Viper Chill

My analytical brain is always looking at different ways I can improve the conversions on my websites. ” When eCommerce site Shopzilla improved their average page load by four seconds, their pageviews went up by 25% and their conversion rate went up around 7-12%.