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How to Uncover the Truth Behind Conversion Results

Jon Loomer

One of my biggest pet peeves is when advertisers share amazing conversion results while omitting important context. When advertisers share their results, it’s typically very basic: Number of Conversions Cost Per Conversion Return On Ad Spend But this doesn’t tell the entire story. Some are worthless.

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Meta Ads Conversion Results: A Guide

Jon Loomer

Meta ads conversion results are central to the job of an advertiser. But conversion results can be misleading, if not outright lie. Let’s get to it… Conversion Events Conversion data is pointless if you don’t have the infrastructure in place that allows Meta to attribute conversions.

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How to Get Management Buy-In for a Social Selling Program

Oktopost

Passionate about the impact of social on lead generation, Lena Weber-Reed walks us through how she created and launched a social selling pilot program that secured her management’s buy-in for a social selling strategy. I always build strong relationships with sales because I need my sales colleagues to buy into social media to make it work.”

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Reservation Buying Type Replaces Reach and Frequency

Jon Loomer

Meta is rolling out a change to buying types, replacing Reach and Frequency with Reservation. In this post, we’ll cover the basic impact of this change and an overview of how the Reservation buying type works. What Are Buying Types? The minimum reach for the Reservation buying type is 200,000.

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Conversion Leads CRM Ingegration

Jon Loomer

Has anyone managed to set up Meta’s Conversion Leads CRM integration ? Conversion Leads is an awesome option that allows you to optimize for leads that ultimately convert. This shifts focus from the quantity of leads, which could be low-quality, to conversion leads. To use this, an absolutely brutal setup process is required.

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7 Ways Your Company Blog Can Contribute to Sales and Conversions

Social Media Strategies Summit

Treat your blog as more than just a content hub to boost conversion rates. We’ll discuss how your blog impacts conversions and sales by creating content that resonates with your audience, boosts their engagement, and ultimately influences their purchasing decisions. Source: Careersidekick.com Another example is UnscrambleX.

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9 Ways Meta Can Improve Advertising in 2025

Jon Loomer

Advantage Detailed Targeting is now on by default and can’t be turned off when the performance goal is to maximize conversions, link clicks, or landing page views. Advantage Lookalike will expand your lookalike audience when maximizing conversions. Incremental conversions. Someone you did not pay to reach may buy from you.