Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. Or doubling your conversion rate? But the rewards of it means a lot more return traffic, and a lot more improved conversions. MORE
How to Create a Conversion-Based Social Campaign Download. You may be trying to figure out whether one color scheme is better or if a certain headline produces more conversions. In one A/B test for Highrise , the landing page version with a person on it increased conversions by 102.5 MORE
We talk a lot about how brands can find and leverage existing conversations on social — but what if you’re trying to start a whole new conversation? Here are five techniques which will help you begin a conversation on social. MORE
My analytical brain is always looking at different ways I can improve the conversions on my websites. ” When eCommerce site Shopzilla improved their average page load by four seconds, their pageviews went up by 25% and their conversion rate went up around 7-12%. MORE
Do you want to find better words that sell to maximize your conversions? Check out our list of 640+ power words that sell to maximise your conversions, which we’ve divided into different categories to make it easier for you to find what you need. MORE
What do you consider a conversion? Is it all about getting a consumer to buy from you? Thinking about conversion. When someone buys from you, Avinash considers this the macro-conversion. To get that to happen, many other types of micro-conversions usually take place. Analytics play a key role in conversions, because the best marketers know which flow of micro-conversions can more quickly/easily lead to that macro-conversion. MORE
It has been awhile since we have heard much about ‘buy buttons’, even though almost all of the social channels have their own version. Buy buttons started coming on to the scene in 2014 in response to marketers trying to better tie social media interactions to purchases. MORE
Social media conversions are the ultimate sign of success for marketers. If you’re struggling to turn your Twitter, Facebook and Instagram followers into leads, here are seven quick tips to optimize your social media conversions: 1. MORE
One of the primary reasons marketers run Facebook ads is for conversions. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” And by “results,” note that I’m focusing on Cost Per Conversion. MORE
Are there any real conversations happening out there? Now, it''s 2014, and if you look at some of the research and data, what we''re finding is that brands (and consumers) aren''t having that much conversation online. Yes, there is a lot of quick responses to customer service issues, and tons of new and interesting memes and viral videos being pushed out, but a true conversation? It''s hard to have a conversation if the main goal is to get people to buy from you. MORE
Somehow I don’t think these are the conversations consumers are looking for from brands. Amazon has 200 books in their “ social media for business ” category all using the same cliches – have two-way conversations, engage with your customers, be more human, etc. MORE
which includes News Feed ads that launch Messenger conversations and sponsored messages. This is why I’m thrilled to announce the rollout of News Feed ads that open Messenger conversations. But driving people to a Messenger conversation isn’t enough. MORE
It’s even easier to take part in conversations – comment, like, RT, MT, and share. Don’t create content or take part in conversations if you can’t… 1. It’s easy to make content (for 2-5% of most audiences). MORE
MoMA will post 6 pieces of art , representing “a wide range of work,” and then add information about each piece designed to get conversation rolling. The Museum of Modern Art wants to get more people to talk about art — and is turning to Twitter to make that happen. MORE
Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. The very nature of the platform means users are in a product-oriented, maybe-even-buying mindset, which is key for driving eCommerce. MORE
Through a mix of effective copywriting techniques and powerful conversion copywriting hacks. Using the word “get” in copy can be a powerful conversion hack, playing into one of your readers’ main weaknesses — their urge to acquire. Image source. MORE
Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. MORE
I caught up with Jesse Laffen, our principal consultant on all things conversion. As I talk to our clients and future clients on a daily basis – I’m constantly surprised at the constant avoidance when it comes to conversion. Happy conversion! MORE
One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. MORE
How to Increase Social Conversions Download. Conversely, if teams had ignored his free throw shooting and only focused on total points, the “Hack-a-Shaq” method of play (intentionally fouling him so he’d be forced to shoot free throws) would have never been developed. MORE
Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. In this post I will detail conversion rate optimization tips for publishers and media sites. Define your conversion goals. MORE
” Instead of following some guru’s best practices formula for social media content that will increase your followers, friends, and comments, try to have the conversations they actually want to have. They pull back the curtain on the brands they buy from. MORE
However, to substantially boost conversions, content developers must understand the benefits of what they are selling in a very detailed way—in fact, talking about benefits vaguely, or in a way that doesn’t connect with the audience, could be worse than not talking about benefits at all. MORE
My goal was to not only captivate the intended audience, but also to educate them – this resulted in increased conversions. Captivate Your Audience and Get More Conversions. It’s the same with your market – never try your client’s patience if you want conversions. MORE
Brand awareness up top, conversions at the bottom – a nice, easy to understand chart that was simple to explain to the CEO. The only problem is, once you get to that conversion, you have no idea what happened pre-impression that put them in the audience segment in the first place. MORE
This means brands that mostly target male audiences can also leverage Pinterest to drive conversions. You need to engage with customers and evoke feelings at each step of the buying process. MORE
I was looking for a post on Conversion Rate Optimization tool categories and I couldn’t find a good one so I decided to create one for you!!!!! Conversion Rate Optimization (CRO) is one of the key practices that every marketer needs to master. Ad Conversion. MORE
Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. The two buying types work can work hand in hand. MORE
No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. MORE
Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? Click Conversions: 1-day: 91. MORE
Note to self: invent something people love and then buy an island). Considering UberMedia was rumored to be in the mix to buy TweetDeck for $30 million just a few weeks ago, that’s very interesting news. Will Twitter shut TweetDeck down if it buys it? Rumors ran rampant. MORE
With more than a million advertisers currently competing for users’ attention on Instagram, it’s no surprise that some businesses are struggling to get Instagram Ads conversions. If you want more Instagram ad conversions, this is absolute best tip that I can give you. MORE
Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. MORE
Not to mention, the whole point of working through social media is to bring in conversions for your online store. Many social tools for boosting conversions litter the internet, so we put together a list of the options that are going to bring you results, fast. MORE
Social Media Statistics Bizrate Insights conversion Pinterest social networking statisticsPinterest beats out Facebook as a destination for shopping inspiration, tracking and product discovery, according to a new study by Bizrate Insights. MORE
If someone asks “Why should I buy from you?” You see there is one fact that you need to recognise when it comes to getting a potential customer to choose you, one truth in increasing customer conversions and it is this… All companies believe in quality. MORE
Can we move beyond the notion of brands engaging consumers in a conversation? They have a deep interest in digital marketing and social media but grapple with the idea of a conversation with consumers. I don't see many people having any sort of conversation with a brand (and there isn't much conversation happening about a brand). Social media is not a conversation. Engagement is not a conversation. Brands fail at conversations. online conversation. MORE
For instance, a sales rep might say, “You mentioned in an earlier conversation that you’re concerned about the fact that our company takes a team approach to strategy and execution. As with bylined content, sales teams can use whitepapers at multiple points in the conversion process. MORE
In searching Google, I couldn''t find any good solution listed, but I did figure out a way to optimize your Facebook ad campaigns for when people buy, or sign up for your events on Eventbrite. So all you need to do is get your Facebook conversion pixel in there and you''re good to go. MORE
More specifically, brands struggle to put the human side first, have a hard time with two-way conversations, can’t get to the point of enabling conversations between others and rarely enable advocacy. You can accomplish a lot with conversation. MORE
Posted in Conversion Conversion Optimization. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement? MORE
This is where a content conversion funnel comes in. A content conversion funnel is where you share a piece of content that gets attention from your potential audience and then you lead them down a path to a potential sale. If they buy this, they may be offered another product. MORE
Ultimately, almost every website is about conversion rates. That blog design that you slaved over should eventually drive conversion rates where your prospects read, download, call or otherwise behave in a way that is beneficial to your company. MORE
Buzz Marketing for Technology
APRIL 10, 2013
Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. Or doubling your conversion rate? But the rewards of it means a lot more return traffic, and a lot more improved conversions.
Buzz Marketing for Technology
NOVEMBER 7, 2012
Posted in Conversion Conversion Optimization. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement?
Twist Image
SEPTEMBER 24, 2016
What do you consider a conversion? Is it all about getting a consumer to buy from you? Thinking about conversion. When someone buys from you, Avinash considers this the macro-conversion. To get that to happen, many other types of micro-conversions usually take place. Analytics play a key role in conversions, because the best marketers know which flow of micro-conversions can more quickly/easily lead to that macro-conversion.
The Realtime Report
OCTOBER 23, 2012
Social Media Statistics Bizrate Insights conversion Pinterest social networking statisticsPinterest beats out Facebook as a destination for shopping inspiration, tracking and product discovery, according to a new study by Bizrate Insights.
Ignite Social Media
JUNE 23, 2016
Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. The two buying types work can work hand in hand.
Ignite Social Media
FEBRUARY 23, 2017
It has been awhile since we have heard much about ‘buy buttons’, even though almost all of the social channels have their own version. Buy buttons started coming on to the scene in 2014 in response to marketers trying to better tie social media interactions to purchases.
Firebelly
SEPTEMBER 30, 2011
It’s even easier to take part in conversations – comment, like, RT, MT, and share. Don’t create content or take part in conversations if you can’t… 1. It’s easy to make content (for 2-5% of most audiences).
Convince & Convert
FEBRUARY 20, 2015
Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. The very nature of the platform means users are in a product-oriented, maybe-even-buying mindset, which is key for driving eCommerce.
SocialFish
MARCH 16, 2016
Not to mention, the whole point of working through social media is to bring in conversions for your online store. Many social tools for boosting conversions litter the internet, so we put together a list of the options that are going to bring you results, fast.
Sprout Social
NOVEMBER 22, 2016
Social media conversions are the ultimate sign of success for marketers. If you’re struggling to turn your Twitter, Facebook and Instagram followers into leads, here are seven quick tips to optimize your social media conversions: 1.
Twist Image
OCTOBER 4, 2012
Can we move beyond the notion of brands engaging consumers in a conversation? They have a deep interest in digital marketing and social media but grapple with the idea of a conversation with consumers. I don't see many people having any sort of conversation with a brand (and there isn't much conversation happening about a brand). Social media is not a conversation. Engagement is not a conversation. Brands fail at conversations. online conversation.
Jon Loomer
MAY 11, 2017
Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? Click Conversions: 1-day: 91.
Convince & Convert
FEBRUARY 4, 2016
This means brands that mostly target male audiences can also leverage Pinterest to drive conversions. You need to engage with customers and evoke feelings at each step of the buying process.
Simply Measured
MARCH 2, 2017
How to Create a Conversion-Based Social Campaign Download. You may be trying to figure out whether one color scheme is better or if a certain headline produces more conversions. In one A/B test for Highrise , the landing page version with a person on it increased conversions by 102.5
Stay N' Alive
SEPTEMBER 24, 2013
In searching Google, I couldn''t find any good solution listed, but I did figure out a way to optimize your Facebook ad campaigns for when people buy, or sign up for your events on Eventbrite. So all you need to do is get your Facebook conversion pixel in there and you''re good to go.
Convince & Convert
MARCH 11, 2016
However, to substantially boost conversions, content developers must understand the benefits of what they are selling in a very detailed way—in fact, talking about benefits vaguely, or in a way that doesn’t connect with the audience, could be worse than not talking about benefits at all.
Jon Loomer
MAY 20, 2015
One of the primary reasons marketers run Facebook ads is for conversions. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” And by “results,” note that I’m focusing on Cost Per Conversion.
Razor Social
MARCH 16, 2017
I was looking for a post on Conversion Rate Optimization tool categories and I couldn’t find a good one so I decided to create one for you!!!!! Conversion Rate Optimization (CRO) is one of the key practices that every marketer needs to master. Ad Conversion.
Buzz Marketing for Technology
NOVEMBER 1, 2013
No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media.
Twist Image
JULY 25, 2014
Are there any real conversations happening out there? Now, it''s 2014, and if you look at some of the research and data, what we''re finding is that brands (and consumers) aren''t having that much conversation online. Yes, there is a lot of quick responses to customer service issues, and tons of new and interesting memes and viral videos being pushed out, but a true conversation? It''s hard to have a conversation if the main goal is to get people to buy from you.
Waxing UnLyrical
APRIL 25, 2011
Note to self: invent something people love and then buy an island). Considering UberMedia was rumored to be in the mix to buy TweetDeck for $30 million just a few weeks ago, that’s very interesting news. Will Twitter shut TweetDeck down if it buys it? Rumors ran rampant.
Social Media Strategery
APRIL 1, 2013
Somehow I don’t think these are the conversations consumers are looking for from brands. Amazon has 200 books in their “ social media for business ” category all using the same cliches – have two-way conversations, engage with your customers, be more human, etc.
Firebelly
OCTOBER 22, 2015
I caught up with Jesse Laffen, our principal consultant on all things conversion. As I talk to our clients and future clients on a daily basis – I’m constantly surprised at the constant avoidance when it comes to conversion. Happy conversion!
SocialTimes Facebook
NOVEMBER 8, 2016
which includes News Feed ads that launch Messenger conversations and sponsored messages. This is why I’m thrilled to announce the rollout of News Feed ads that open Messenger conversations. But driving people to a Messenger conversation isn’t enough.
Simply Measured
MAY 19, 2016
We talk a lot about how brands can find and leverage existing conversations on social — but what if you’re trying to start a whole new conversation? Here are five techniques which will help you begin a conversation on social.
Kikolani
JANUARY 26, 2016
My goal was to not only captivate the intended audience, but also to educate them – this resulted in increased conversions. Captivate Your Audience and Get More Conversions. It’s the same with your market – never try your client’s patience if you want conversions.
Convince & Convert
JANUARY 3, 2014
Brand awareness up top, conversions at the bottom – a nice, easy to understand chart that was simple to explain to the CEO. The only problem is, once you get to that conversion, you have no idea what happened pre-impression that put them in the audience segment in the first place.
Engaging Brand
JULY 23, 2014
If someone asks “Why should I buy from you?” You see there is one fact that you need to recognise when it comes to getting a potential customer to choose you, one truth in increasing customer conversions and it is this… All companies believe in quality.
Social Media Strategery
APRIL 14, 2013
” Instead of following some guru’s best practices formula for social media content that will increase your followers, friends, and comments, try to have the conversations they actually want to have. They pull back the curtain on the brands they buy from.
Convince & Convert
AUGUST 16, 2011
Ultimately, almost every website is about conversion rates. That blog design that you slaved over should eventually drive conversion rates where your prospects read, download, call or otherwise behave in a way that is beneficial to your company.
Adam Sherk
NOVEMBER 16, 2010
Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. In this post I will detail conversion rate optimization tips for publishers and media sites. Define your conversion goals.
The Realtime Report
MARCH 11, 2014
MoMA will post 6 pieces of art , representing “a wide range of work,” and then add information about each piece designed to get conversation rolling. The Museum of Modern Art wants to get more people to talk about art — and is turning to Twitter to make that happen.
Writtent Blog
JULY 12, 2016
Do you want to find better words that sell to maximize your conversions? Check out our list of 640+ power words that sell to maximise your conversions, which we’ve divided into different categories to make it easier for you to find what you need.
Writtent Blog
JULY 28, 2014
Through a mix of effective copywriting techniques and powerful conversion copywriting hacks. Using the word “get” in copy can be a powerful conversion hack, playing into one of your readers’ main weaknesses — their urge to acquire. Image source.
Firebelly
JANUARY 20, 2011
More specifically, brands struggle to put the human side first, have a hard time with two-way conversations, can’t get to the point of enabling conversations between others and rarely enable advocacy. You can accomplish a lot with conversation.
Jon Loomer
JULY 21, 2016
One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1.
agora pulse
MAY 24, 2017
With more than a million advertisers currently competing for users’ attention on Instagram, it’s no surprise that some businesses are struggling to get Instagram Ads conversions. If you want more Instagram ad conversions, this is absolute best tip that I can give you.
Buzz Marketing for Technology
NOVEMBER 21, 2012
Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase.
Convince & Convert
OCTOBER 19, 2015
For instance, a sales rep might say, “You mentioned in an earlier conversation that you’re concerned about the fact that our company takes a team approach to strategy and execution. As with bylined content, sales teams can use whitepapers at multiple points in the conversion process.
Viper Chill
AUGUST 16, 2012
My analytical brain is always looking at different ways I can improve the conversions on my websites. ” When eCommerce site Shopzilla improved their average page load by four seconds, their pageviews went up by 25% and their conversion rate went up around 7-12%.
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