Sprout Social

JUNE 18, 2025

Read on to learn Gen X’s social media habits and tips to build more effective marketing strategies that resonate with this influential (and often underestimated) demographic. Their intentional, yet arms-length, approach to social media also manifests in their buying habits. What social media does Gen X use?

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Social Media Survey Marketing Influencer 130

Sprout Social

JUNE 26, 2025

Influencer marketing has become one of the most powerful tactics for brands on social media, enabling them to leverage creators’ existing reach and credibility. If your business isn’t already embracing influencer marketing, the social media statistics in Australia may convince you of its power in elevating your strategy.

Influencer 107

Influencer Examples Marketing Affiliate marketing 107

Webbiquity SMM

JULY 30, 2024

With most of these videos, you won’t ask people to buy anything, as your goal is simply to build a relationship of trust and value. You can occasionally share content that asks people to sign up for something like an eBook or course, or even a rare video that asks people to buy something. For some ideas, check out HubSpot’s videos.

B2B 180

B2B Instagram BuzzStream Hubspot 180

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Is Reddit a good platform for marketing?

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Reddit Tips HootSuite Marketing 98

Social Media Strategies Summit

APRIL 9, 2025

That’s one thing that makes social different from other marketing tools; these changes happen, but there’s always ways for us to roll with the punches. Key Social Media Marketing Challenges Not only are there a lot of opportunities out there, but there are also a ton of challenges some operational, some ecosystem-related.

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Social Media Lurker Marketing Team 147

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

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Social Media Strategy Marketing How To 119

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

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Brands Travel Metadata Feedly 129

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

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Influencer Examples Campaign Marketing 94

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Why is a roadmap important? Poor retention?

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Template Templates Influencer Strategy 97

Convince & Convert

JUNE 19, 2025

Did you know that 61% of marketers already use AI in their strategies ? And according to Statista, 44% of those marketers say AI has saved them time on repetitive tasks. The truth is, if you’re still avoiding AI tools in your marketing game plan, you are working harder, not smarter. Human-verified facts!) Let’s gooooo.

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Marketing Tips Class Data 135

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. How can you make sure your influencer marketing methods are going to pay off? What is authenticity in influencer marketing?

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Authentication Influencer Marketing How To 104

Oktopost

JULY 22, 2024

Passionate about the impact of social on lead generation, Lena Weber-Reed walks us through how she created and launched a social selling pilot program that secured her management’s buy-in for a social selling strategy. Both marketing and sales work on revenue, that’s the same pipeline.

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Buy How To B2B Startup 87

Convince & Convert

FEBRUARY 24, 2025

The term do more with less can be enough to make marketers wince. While budgets and resources tighten but pipeline targets grow, it can feel contradictory to achieving marketing goals. But what if the solution isnt to do more but to fundamentally change how we think about data and marketings role in driving pipeline?

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Data Marketing How To Pharmaceuticals 101

Oktopost

DECEMBER 3, 2024

We’re back with a bonus episode of Behind the Post, and this time, host Alina Dallal is giving you a peek into the conversations that take place in the Oktopost marketing room! Love going Behind the Post? Catch all of the episodes here and don’t forget to leave a review !

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B2B How To Training Social Media Management 143

Oktopost

SEPTEMBER 12, 2024

CMO of TechnologyAdvice, Tyler Lessard, who has led award-winning marketing teams and created multiple B2B categories, gives a fresh perspective on why your content marketing may be missing the mark. and has been recognized as one of the most Fearless B2B Marketers by Marketo.

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B2B Loyalty Apple Buy 152

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

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Template Templates Social Media Strategy 113

Convince & Convert

NOVEMBER 22, 2024

In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. For marketing professionals, this approach is not just a tactic, but an audience research strategy that can unlock deeper brand affinity and significantly improve conversion rates. 88% of U.S. 88% of U.S.

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Marketing Apple Loyalty Authentication 146

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. You’ll also find the latest growth rate trends and preferred platforms.

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Statistics Influencer Marketing Authentication 91

Sprout Social

NOVEMBER 4, 2024

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. When it comes to shopping on social, only about 13% of all consumers buy directly from social networks. This number goes up to 21% among Gen Z.

Influencer 120

Influencer Social Media Survey Social Networking 120

Sprout Social

JULY 1, 2025

In this guide, we explain how Millennials want brands to show up on social media and how to market to them the right way. If it feels like marketing, we’re out. Compared to all other generations, they’re also most likely to say if a brand doesn’t respond on social, they’re strongly likely to buy from a competitor next time.

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Social Media Marketing Survey Trends 72

Sprout Social

SEPTEMBER 12, 2024

AI social media content creation Artificial intelligence (AI) enables marketers to increase the speed of social media content creation. Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics.

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Social Media Content How To Sentiment 135

Jon Loomer

JANUARY 27, 2025

Outside of that 1-day window, you could make the argument that while your ad inspired the click, a separate marketing effort may have driven the eventual conversion. But that doesn’t mean that you got 100 people to buy the thing that you were promoting. If someone clicks your ad and buys something else, who cares?

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Conversation How To Advertising Eventful 173

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer 99

Influencer Brands Affiliate marketing Discount 99

Social Media Strategies Summit

APRIL 3, 2025

Want to know why employee-generated content is such a powerful marketing tool? United Airlines One of the biggest marketing challenges for big brands is to present a relatable, human face. And, with minimal product crossover between different markets, it can be tough for them to capture the creative assets they need.

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Examples Brands Content Airlines 147

Buffer Social

APRIL 29, 2025

I find myself wanting to buy a new product I’ve seen on Instagram at least once a week. Instagram makes those “I need this” moments easy to act on — people see something they like, and they can buy it in just a few taps. Keep your account on-brand, and feature products that people can buy from your website.

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Instagram How To Buy Influencer 116

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. The undeniable influence of social content on consumer spending underscores social media’s impact.

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ROI Statistics Social Media UGC 82

Sprout Social

SEPTEMBER 26, 2024

Swehl’s Just Add Milk campaign is a potent reminder of the opportunity influencer marketing offers for skyrocketing brand awareness when done well. It’s a sign PR and influencer marketing efforts are blurring, which begs the question: Is influencer marketing the new PR?

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Influencer Marketing Campaign Eventful 89

Social Media Strategies Summit

MARCH 12, 2025

And they’re significantly increasing their marketing budgets. According to the 2025 State of Marketing report from HubSpot, 92% of marketers plan to maintain or increase investment in brand awareness. Say why they’re different from anything else currently available in your target market.

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Products Social Media Brands How To 147

Webbiquity SMM

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

B2B 144

B2B Strategy Content Hubspot 144

Sprout Social

MAY 8, 2025

Reddit has long been a pioneer in community-driven conversationswell before social listening became a marketing staple. Since 2005, its evolved into a cultural nerve center with over 100,000 active communities and 22 billion posts and comments, influencing everything from buying behavior to political discourse.

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Reddit Trends Sentiment Analysis 123

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. Social media marketing is also about connecting with customers where they are. Its about building trust. Here are some helpful tips to get you started.

Social Media 80

Social Media Strategy Tips Banking 80

Sprout Social

JANUARY 15, 2025

The ban will require marketers to pivot quickly, adapt fast and make room for experimentation. 4 steps to take before January 19 in light of the US TikTok ban While this change may seem daunting, social marketers can successfully navigate it by doing what they do best: embracing adaptability and channeling a test-and-learn mentality.

Brands 124

Brands Influencer Hosting YouTube 124

Jon Loomer

DECEMBER 30, 2024

You may think that your target audience is women between the ages of 25 and 44, but if a 45-year-old man buys your product (possibly for their partner), that’s a good thing. Meta doesn’t care that they won’t eventually buy from you because that’s not the focus of the performance goal you chose. This is logical.

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Advertising Eventful Issues Conversation 158

Jon Loomer

MARCH 10, 2025

For everything else, your ad may have contributed, but there were likely other marketing efforts and sources that helped. While the algorithm should figure out that women are most likely to buy when optimizing for a purchase, engagement can be a much bigger problem.

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How To Report URL Eventful 183

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. This sparks those impulse buys.

Retail 119

Retail Social Media How To UGC 119

The Realtime Report

MARCH 24, 2025

How to Craft a Successful PPC Marketing Strategy Implementing PPC correctly can boost your business to top tiers of popularity, while wrong implementation can empty your funds faster than last-minute online shopping. This guide will show you how to create a PPC marketing strategy that will grow your returns while keeping your budget intact.

Strategy 91

Strategy CPC How To Marketing 91

Oktopost

OCTOBER 8, 2024

Standing out on social media is critical in the competitive B2B marketing and sales world. You’re not only an account executive, a salesperson, a marketing professional, or a customer support expert—you are a voice of authority in your field. It is more than only being a professional at your specific job.

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B2B Trends Authentication Industry 118