Growing Privacy Concerns Put Social Networks’ Targeting at Risk

Ignite Social Media

Advertisers on social may find themselves with fewer insights and ways to target as third-party cookies get phased out. Without cookie data, social networks lose access to valuable information. Subscribe to Social You Should Know.

Amazon.com As Social Networking

Small Business Mavericks

Buy books, read books, download Kindle files? Did you know you can use Amazon.com as a social networking tool? Amazon.com can be your niche networking space. Here are some tips to help make Amazon.com a social networking application for you: When you read a book, listen to music, or try out a new product, leave a review. Amazon can be used for social networking. It’s an online department store with social benefits.

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Top Five: social networks push new shopping features

Sherrilynne Starkie

Top Five: social networks push new shopping features. This week's top five must-know social media news come from LinkedIn, Instagram, Facebook, Google and Pinterest. LinkedIn's new Ask For A Referral too l lets you search for jobs available in your own network and, with a click, you can ask a connection to make an introduction to the person doing the hiring. The post Top Five: social networks push new shopping features appeared first on Sherrilynne Starkie.

Update on Social Media ‘Buy Buttons’

Ignite Social Media

It has been awhile since we have heard much about ‘buy buttons’, even though almost all of the social channels have their own version. Buy buttons started coming on to the scene in 2014 in response to marketers trying to better tie social media interactions to purchases. User Interest & Mindset on Social. User’s interests have remained low when it comes to buy buttons on social channels. Buy Button User Experience.

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Thoughts on Poken & Off-line Social Networking

The Marketing Blog

While, the diary still scored over cellphone in some of the features the socially conscious consumer just wanted to have a single device. Fast forward to 20 September 2010 i.e. today where I just finished reading Kapil Ohri’s latest write-up on afaqs.com which talks about Poken – a USB enabled pen drive type social business card device. The device allows users to exchange their contact details and social networking profile within a few seconds.

54% of Chinese Internet Users Will Buy a Brand Their Friends “Like” or Follow on Social Networks

The Realtime Report

The majority of internet users in China would buy a brand because a friend “liked” or followed that brand on a social network, according to March research by Ipsos. The report shows that social networks in emerging Asia-Pacific markets are more influential for consumers making brand decisions. 15% of internet users in Australia would buy a brand that a friend “liked” or followed on social media, 14% in South Korea, and just 6% in Japan.

Google Removes Commission Fees for 'Buy on Google' Product Listings

Social Media Today

With online shopping on the rise, Google's looking to ensure it doesn't lose out to the increase of on-platform buying options on social networks

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How B2B Social Network Enhance Your Business Brand

Social Media Marketing

So, if you are the one who has a great desire to do so, then B2B social network is a great place to start, especially for those who are new to the world of internet marketing. Even if you are an experienced internet marketer, then also for selling your product, the B2B social network will definitely help you to achieve a great visibility for internet with B2B networking sites. Having an internet business online is full of fun and profitable too.

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The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. Later, several other websites such as Classmates.com and Friendster contributed to the development of social networking to help reach our present day scenario, where we see the domination of Facebook, Twitter, LinkedIn, and Google+. Likewise, social networking is also subject to several stages of its own life cycle.

Social Networking Terms of Use in 2013

Firebelly

2012 didn’t end well for social networking and the ever-looming subject of online privacy. Popular social sites like Facebook have been the subject of privacy concerns for years, but users are starting to hold companies accountable for their actions – making others rethink the way they take on Internet privacy. The overwhelmingly negative feedback from Instagram users caused the social network to recant on that aspect of its changes, but the damage was done.

Fad Four: 4 Social Networks You’ve Probably Forgotten About

Ignite Social Media

New social networks pop up every now and then, leading the marketing and tech blogging world to collectively proclaim it as the next big thing. In this post, I want to pour one out for the fallen warriors of social media innovation. Beyond that, it’s hard to describe, so I’ll let this video do the talking: Social media pundits pit Peach against Facebook and Twitter, speculating the network would provide serious competition.

B2B buyers and professional social networks in the purchase decision

Social Email Marketing

In case you believed we can forget about social media in marketing and business, here’s a wake-up call: according to the latest Social Buying Study from IDC, 75% (!) of B2B buyers “studied social media” to SUPPORT purchase decisions. Even more impressive: 84% of C-level/VP executives in the research also use social media for the […]. Content marketing Research Social media marketing IDC LinkedIn Social Buying Study social networks

Social Networking Stats: 63% of Users Share Product Info on Facebook, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. via SmartBlog on Social Media. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. 63% of Facebook Users Share Product Info on the Social Network With Friends, Family. The survey asked Facebook users whether they share info about products on social media, and what (if anything) motivates them to do so.

Social Media Stock Talk: Five Reasons to Buy Facebook

Waxing UnLyrical

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers. But we’re talking about one of the most powerful cultural forces of the 21st century … and you can actually buy a piece of it.

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Just Because We're Social Networking “Friends” Doesn't Mean I'll.

Almost Savvy

Why then are people and businesses promoting themselves and trying to get me to buy their stuff as soon as I connect with them? If this happened at a live networking event, the conversation would go something like this: “Hi. I most certainly do not want to click on your link to buy something or find out more about you. Related articles which may interest you: How Facebook Hurt My Feelings Social Networking Friends vs. Real Life Friends Happy Holidays!

Introducing Ello, the New Ad-Free Social Network

Bill Hartzer

Ello is a new social network that has literally exploded onto the social networking scene. Think Facebook and Twitter combined into one social media network–without all of the ads, retweets, and “likes” And there’s no algorithm behind their newsfeed or timeline. I’ve heard that you can buy them for $2.99, but honestly I wouldn’t go that route. Ello is just like a lot of other social networks.

New Social Network Called Koowie Launched

Bill Hartzer

Do we really need another social network? A new social network website called Koowie has been launched. Koowie takes a completely various approach to social networking. Unlike other social network sites, Koowie connects individuals based on a person’s ideas or interests via a effective and quick search engine. Social NetworkingPerhaps.

Which social network is best for my business?

Lucy Hall

Which social network is best for me and my business? And there are now heaps of channels and social media platforms a business can get set up on for free, some are more popular than others. Each social network has it’s advantages and of course some have disadvantages. It has to be said that you don’t necessarily have to be active on all of the networks otherwise you may find you will be spreading yourself too thin.

You have to be in social networks, but what role do they play in marketing strategy?

Audiense

Social networks are constantly evolving. From the very beginning, companies have searched for ways to use social networks as one more sales channel in their marketing strategies. This is logical, companies survive on sales and not the number of followers of their social profiles. The reality is that social networks as a social platform (I’m not talking about advertising) are not a direct conversion channel such as Adwords.

Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring

The Realtime Report

Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, Foursquare, Tumblr, YouTube and Vine: Facebook. Facebook tests new ‘buy’ button for online purchases in U.S. Any social media updates that we missed? Social Media News Ticker: Foursquare Launches Swarm, YouTube Reportedy Buying Twitch.

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Group Buying! Game Changer or Not?

Atom Thought

So how do you buy your t-shirts, or shoes? And maybe if you were buying an unbranded shoe or a t-shirt from janpath, you might want to take help from your friend in bargaining the prices won’t you? So, right from getting inspired to getting the location of product availability to feedback and then finally buying; shopping is social even in the offline world! Or Is Group buying = social shopping? What are the challenges for group buying sites?

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70% Of Users Visit Pinterest For Inspiration On What To Buy

The Realtime Report

And within these categories, the gap between the two social networks is quite large. Three of the reasons listed for using Pinterest/Facebook showed a marked gap between the two platforms, with Pinterest clearly on top: Over three-quarters (70%) of Pinterest users visit the site “to get inspiration on what to buy,” while only 17% of Facebook users visit Facebook for buying inspiration.

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Social Networking Stats: Facebook Drives More Dollars, But Twitter Drives More Traffic [Study], #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. via SmartBlog on Social Media. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. The study tracks social commerce from Eventbrite events, calculating visits per share and dollars per share on social networks across the globe. Facebook: 1 billion active users. via Facebook.

Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization

Laurel Papworth

ChompOn, a group-buying site similar to Living Social and Groupon, recently revealed that at the end of a purchase, if the customer “shares” the purchase on Facebook, it’s worth $14 to their business. Eventbrite, the social ticketing site, sold another $2.52 Once the customer reviews the product and submits it online, if they then share that review socially, their friends click on the shared link, come back and purchase the product.

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Social Network Identity: Anonymity, Pseudonymity and Accountability -Media140

Laurel Papworth

Will be the second biggest revenue earner in the Social Economy. . female demographic that may buy a magazine for one article. We take a look at the legal, social and media perspectives and ask the question is it really that important? social media accountability anonymity anonymous Facebook Google Identity profile pseudonymity real name reputation trustOne of the great mysteries of life is why Anon was such a genius in print and such an idiot online.

The Pinterest Buy Button Might Rock Your Ecommerce

Convince & Convert

Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. With more than 70 million monthly users, Pinterest is easily one of the largest and fastest-growing social networks around. In some ways, the platform serves as a social way to curate and build wish lists.

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3 Social Media Advertising Spending Trends to Consider in 2019

Ignite Social Media

Whether you are still finalizing your social media strategy or hitting the ground running with execution this year, we’ve compiled the following few social media ad spending trends to help guide and inform your social advertising spending in 2019. Social Media Ad Spending Predicted to Grow By 19% in 2019. According to eMarketer’s US Social Trends for 2019 , Social Ad Spending is predicted to increase by 19% in 2019 , an estimated total of 37B in ad spend.

Which social network is best for my business?

Lucy Hall

Which social network is best for me and my business? And there are now heaps of channels and social media platforms a business can get set up on for free, some are more popular than others. Each social network has it's advantages and of course some have disadvantages. It has to be said that you don't necessarily have to be active on all of the networks otherwise you may find you will be spreading yourself too thin.

India Strategy for Social Networking Sites!

Atom Thought

My new article on Strategies for Social Networking Sites has just been published on ‘DesiCretive’ You can view the article here: [link]. And precisely why this article becomes very relevant for Indian Social Networking Platforms! How businesses are lapping up social media? Online Reputation Management- Part 1 5 Myths about Online Social Marketing! Group Buying!

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ASIA: Malaysia MOL buys Friendster

Laurel Papworth

Hardly any surprises here – I’ve covered the popularity of Friendster in Asia in my Social Media podcasts , and the sophistication of the Malaysian social network industry in blog posts: Friendster, the social network which set things off more than half a decade ago has finally been sold after several attempts in the past years. It also holds several social networking patents which could mean an extra revenue source for the company.

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Do you know what makes your prospects buy?

Audiense

These factors are categorised by how likely the audience is to be influenced by brand name, product utility, advertising, social media and word of mouth via friends and family. Based on publicly available data about the makeup of the audiences on these social networks, the channels frequented by this audience don’t surprise us. Ariana Grande’s UK audience is heavily influenced by social proof. The post Do you know what makes your prospects buy?

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You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. Results in the social world of today require more planning, integration, and money. At the heart of social media is people. You can’t buy advocates, friends, fans, evangelists, or word of mouth. Earning brand advocates and making friends via the social networks is based on trust. Tips to nurture relationships using social media.

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Tips for Social Media Advertising this Holiday Season

Ignite Social Media

This past year many marketers struggled with their social media advertising efforts. State of Paid Media Buying in 2020. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address.

Buy and Sell Influence on Empire Avenue

Ari Herzog

That’s right, you can now track my sticker symbol and buy and sell shares of my stock to your heart’s content. I didn’t understand the rationale to buying and selling “stock&# in friends and websites. When Jane introduces herself to you and thinks you two may want to explore a business relationship, and furthermore mentions John’s name as the mutual acquaintance who told her about you, you can thank social proof.

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Internal/External buy-in to social media is tougher than you think

Direct Marketing Observations

Take for example the Forrester “social maturity&# survey which wants to know which companies are ahead of the curve in implementing social technologies for both external use (i.e., My passion and understanding of the power of social is not theirs. The rub is, they want to enjoy all that socialness has to offer externally but are not as committed as they need to be internally.

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Humanize It: 10 Tips to Make Your Tweets More Human

Pam Moore

Or maybe your tweets are all about you and it’s obvious you are only using social media and Twitter to blast noise about yourself. Newsflash: You can not fake relevancy or caring using social media. The concept of people buying from people was not invented by Facebook or any other social network. Social media is really no different if you think about it. Take a listen to episode 224 of the Social Zoom Factor podcast to learn the following: .

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Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? People buy from people. Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science. Take a listen to the 220th episode of the Social Zoom Factor podcast to learn 5 easy ways to humanize your brand utilizing data and social insights.

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5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? People buy from people. Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science. Take a listen to the 220th episode of the Social Zoom Factor podcast to learn 5 easy ways to humanize your brand utilizing data and social insights.

Data 131

Buying Friends, Followers And Likes

Twist Image

A national radio program was doing a segment on brands who buy Facebook likes and followers. They wanted to know if Twist Image buys likes, friends and followers on Facebook, Twitter or any other online social network. The first time the call came in, I was in a client meeting, so when I listened back to the voice message, I had to stop and think: "does my agency buy likes, friends and followers?" Numbers don't mean squat in social media.

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Friendgiftr Lets You Send Gift Cards on Any Social Network or Social Media Website

Bill Hartzer

If you are like me and you spend quite a bit of time hanging out on social networks and social media websites online, then you know that your friends’ and family members’ birthdays and other special occasions tend to pop up out of nowhere, and you are left to scramble and purchase something online and send it to them. You can now use the same social network or social media website that you are on all day long to buy and send gift cards online securely.