The Realtime Report

DECEMBER 28, 2012

The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. 63% of Facebook Users Share Product Info on the Social Network With Friends, Family. via Facebook. via Yahoo.

Social Networking 180

Social Networking Products Posterous Tumblr 180

Direct Marketing Observations

NOVEMBER 23, 2010

10 years ago seems so 10 years ago in the world of search, social and mobile. Online social networks are redefining our offline relationships both casual and personal. Social networks are not what they used to be. In the world of mobile, the evolution has been nothing short of dramatic.

Mobile 177

Mobile MySpace SMS Yahoo 177

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours. It consisted of 50 million ads which showed up in the Facebook mobile news feeds of tens millions of people. ” The result?

Mobile 149

Mobile Team Retail Journal 149

The Realtime Report

FEBRUARY 24, 2014

Facebook to pay $19 billion for WhatsApp – Facebook is acquiring mobile messaging service WhatsApp; the company will continue to operate separately, and co-founder Jan Koum will join Facebook’s board of directors (The Wall Street Journal).

News 164

News Publishing LinkedIn Social Media 164

Pam Moore

MAY 5, 2016

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. Results in the social world of today require more planning, integration, and money. You can’t buy advocates, friends, fans, evangelists, or word of mouth.

Buy 113

Buy Social Media Brands Loyalty 113

Convince & Convert

FEBRUARY 20, 2015

Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. With more than 70 million monthly users, Pinterest is easily one of the largest and fastest-growing social networks around. More than 75% of Pinterest traffic comes from the mobile app.

Buy 60

Buy Retail Price Widget 60

Twist Image

MARCH 4, 2012

While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (offices in New York, Los Angeles, Toronto, etc.),

Mobile 85

Mobile Committee Marketing Forums 85

Social Media Strategies Summit

NOVEMBER 7, 2018

According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. Whether you’ve noticed or not, Gen-Z has also already made its mark social media. A Social Media Platform to Embrace Messaging: Kik.

Platform 272

Platform Social Media Influencer Trends 272

yMarketingMatters

JUNE 4, 2013

Here we go: Social Business Has Risen. You cannot afford to ignore social media. Consumers rely on social media to research and make buying decisions and for customer service issues. Mobile Has Arrived. This follows the point above: Mobile Internet usage is rising exponentially, and it is here to stay.

Trends 277

Trends Smart Phone Marketing Mobile 277

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Is TikTok Emerging as a Powerhouse Social Network? A common way to do this is by buying TikTok followers.

Trends 147

Trends Strategy Marketing Authentication 147

Mindjumpers

DECEMBER 11, 2012

They prefer services that have a good mobile interface, services like Sina Weibo & Weixin (WeChat). They mainly access the Internet through their mobile phone, either a local branded phone or a low-end Android smartphone. They will often buy virtual goods and services. Web-based social networks. com, hao123.com

Social Media 254

Social Media Privacy Nielsen Social Networking 254

The Realtime Report

APRIL 21, 2014

Twitter agrees to buy data partner Gnip – Twitter has acquired Gnip, a startup the micro-blogging platform has been working with for years; plans are to offer more sophisticated data sets and better data enrichments for businesses using the data from Twitter’s “Firehose” (re/code).

News 173

News Adsense Social Media Facebook 173

Hootsuite

JANUARY 30, 2020

Here are the top three stats from the report: 321 million new people joined social media in 2019, which brought the total from 3.48 billion social media users (an increase of 9%) in 2020. billion mobile phone users , up 2.4% We spend an average of two hours and 24 minutes per day using social media. billion to 3.8

Social Media 145

Social Media HootSuite Report Advertising 145

Pam Moore

NOVEMBER 23, 2017

You don't have to be Wal-Mart, Best Buy, Amazon, Apple or Target. By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog.

Social Media 165

Social Media How To Marketing ROI 165

Firebelly

MARCH 17, 2010

51% of Facebook fans said they are more likely to purchase from at least a few brands they are fans of on Facebook. 60% said that being a Facebook fan of a brand would cause them to be more likely to recommend that brand to a friend. Your comment has not yet been posted. Your comment could not be posted. Error type: Your comment has been saved.

Buy 100

Buy Facebook Paid Search SMS 100

Ignite Social Media

JANUARY 6, 2020

Social networking as we know it was born in the 00s, but the last decade has seen the rise of social media’s true potential. As we look forward and wonder what’s in store for the next 10 years, let’s take a look back at what our favorite social media networks looked like in 2010. Facebook – 2010.

MySpace 134

MySpace Instagram Social Networking YouTube 134

yMarketingMatters

JANUARY 19, 2012

With your subscribers having access to their own circle of influence on Facebook, Twitter, LinkedIn and Google+, they are becoming your evangelists to spread your content across social networks even more seamlessly. It’s a fact: People buy from people they know, like and trust. Make sure your webiste is optimized for mobile.

Trends 279

Trends Marketing Mobile Wireless 279

Mindjumpers

MARCH 5, 2014

Japan’s social status quo. Japan is one of the few countries that managed to actually keep its local social networks more popular than the media giant Facebook. The population is extremely mobile-centric, which has lead brands to focus their energy on engaging consumers through social media on mobile devices.

Social Media 200

Social Media Mobile MySpace Trends 200

Webbiquity SMM

JUNE 6, 2017

Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. Video content is also easier to consume, particularly on mobile devices. You Can’t Buy Love, But You Can Buy Reach: Use Social Media Advertising. You’re not alone.

Content 190

Content Tips How To Video 190

Pam Moore

OCTOBER 9, 2017

It's not news that people buy from people or that business and life are about personal, human relationships. People have been buying from other people, communicating with other people and connecting with other people for years, decades and centuries. Using different communication mediums and social networks to tell brand stories.

Brands 166

Brands Small Business Communities Authentication 166

Mindjumpers

DECEMBER 9, 2015

It’s a network of very talented people who possess great knowledge of social media in their local context – one of them being Nishanth Krish from India who shares his insights into the social media trends, prospects and challenges in India right now. 95 per cent of these users are ‘mobile-also’ users.

Social Media 100

Social Media Trends Mobile Social Networking 100

The Social Media Incubator

DECEMBER 22, 2014

If you haven’t heard of the new social media site, there’s a good chance you will in 2015. The site offers a simple, easy, ad-free social network for its users to share information and status updates, and stresses that user information will not be shared with third party sites. Actually, it’s Ello. Pay to play.

Marketing 182

Marketing B2B Engineering LinkedIn 182

Sprout Social

MARCH 1, 2017

If you’ve been struggling to convert on Instagram, here are eight reasons your followers aren’t buying. Nothing turns people off more than the pushy salesperson, especially on social media. Your Site Isn’t Optimized for Mobile Devices. You’re Hard Selling. Passing this test in the minimum you can do.

Buy 40

Buy Instagram Mobile Features 40

Mindjumpers

JUNE 5, 2012

Tweet Instantaneous mobile photo sharing is becoming increasingly popular. The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. How Threadless Engages its Community on Instagram.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

The Realtime Report

DECEMBER 30, 2013

Twitter appears to be testing app store links and other customized links within promoted tweets – Twitter is testing out a new type of ad unit on mobile; promoted app installs on the Twitter mobile app (The Next Web).

News 150

News Review Google Social Media 150

The Realtime Report

AUGUST 1, 2014

This media fragmentation has also affected business buying behavior. Easier access to more information brings new decision-making functions into focus and adds layers to the buying process. Find true B2B decision makers who are actively involved in the buying journey. Shifting the B2B Media Research Model.

Strategy 178

Strategy B2B Marketing Research 178

Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.

Brands 130

Brands Facebook Influencer Campaign 130

The Realtime Report

AUGUST 20, 2012

Rule’s assignment was to travel across the country – from Boston to San Francisco - without spending any money (ok, there was a $100 emergency fund) by using social media to coordinate free rides and places to stay. The trip was completely unplanned, relying on digital networks and the kindness of strangers.

CSR 180

CSR Social Media Travel Patterns 180

Likeable

AUGUST 23, 2021

In fact, 53 percent of social network users are mobile-only. So, when creating social media content, you should be thinking and designing mobile-first. seconds to consume mobile content on Facebook (vs. The next step is determining why you are creating a social media post in the first place.

Social Media 81

Social Media Content Module Mobile 81

Direct Marketing Observations

JUNE 2, 2011

I was reading an article on MSNBC recently about Groupon and the tag line to the piece was the following: “When everything’s social, nothing is.&#. What happens when you have so many options to do something or buy something or say something or share something in social? social networks) then demand goes down right?

Social Media 244

Social Media MySpace Social Networking Mobile 244

Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Pam Moore

MARCH 31, 2017

Overwhelmed with constantly changing social networks and technology? Unclear what social networks to focus on? Difficulty obtaining funding, budget or stakeholder buy-in? Tired of wasting money on social media training only to find 50 random videos thrown at you that make no sense? We have answers!

Training 165

Training Social Media Brands Small Business 165

Hootsuite

DECEMBER 17, 2019

Sidebar: We’re guessing Pew doesn’t classify YouTube as a ‘social’ platform because it’s a bit of a chimera: is it video platform or a search engine or a social network? YouTube itself likes to quote a stat from a study it commissioned a few years ago that says on mobile alone it reaches more 18–34 year-olds than any TV network.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Ari Herzog

AUGUST 11, 2013

T-Mobile introduced the 768 this year. I wouldn’t use the phone for facebooking, tweeting, instagramming, or other social networking — but I’m doing that less and less on my current HTC phone so I’m not worried. This is about not needing social networking or cloud applications 24/7.

iPad 147

iPad Mobile Applications iPhone 147

Social Media Strategies Summit

APRIL 22, 2019

According to a recent report from Statista , more than 50% of digital videos are now viewed on mobile in vertical format. And it’s this same trend that will make 2019 the year of social TV. By 2021, Instagram reports that mobile video will account for 78% of total mobile data traffic. The move to Private Groups.

Trends 143

Trends Social Media Instagram Influencer 143

Direct Marketing Observations

JANUARY 8, 2010

When defining the next big think, I am never surprised how much mobile, search and social continue to loom on the horizon. Three-quarters of Japanese social network users access the sites only from their mobile phones. In fact, if you look at what’s happening in Japan it would boggle your mind.

Mobile 162

Mobile SEO Social Networking Buy 162

Firebelly

OCTOBER 1, 2012

By Jon Swartz Facebook is hoping social-gift giving will be a revenue gift that keeps on giving. The social-networking giant unwrapped Facebook Gifts, a new service that will eventually let its more than 950 million members exchange gifts from their profiles. Say Hello to Gifts, Facebook’s New Mobile Revenue Stream.

Social Networking 161

Social Networking Mobile Buy Advertising 161