Social Ad Targeting to Address the Customer Journey – Phase IV : Loyalty Targeting

Ignite Social Media

The loyalty phase of the customer journey keeps your best customers coming back for more. Building your audiences: It’s important to employ a few pieces of technology into audience targeting during the loyalty phase. With the pixel in place and firing correctly, you can create custom loyalty audiences and market to them accordingly. Using your audiences: To get the most of audiences during the loyalty phase, use objectives such as reach and website conversion.

Content for the Customer Journey – Phase V: Loyalty & Advocacy

Ignite Social Media

Loyalty & Advocacy Content for the Customer Journey. If people are already using your hashtags during the buying process, be sure to reward them by sharing their photos on your channels! If you’ve built an audience who consistently buys your product, creating content that encourages repeat reviews is a great idea. The post Content for the Customer Journey – Phase V: Loyalty & Advocacy appeared first on Ignite Social Media Agency.


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Bye Bye Buy Buttons | Social You Should Know

Ignite Social Media

As we get ready to say goodbye to 2016 we’re also saying Bye Bye Buy Buttons, checking out my big 2017 Facebook “Prediction” and taking a look at Snapchat’s big move with the NFL. Bye Bye Buy Buttons. Earlier this year, Digiday reported that buy buttons weren’t taking off on platforms like Instagram and Pinterest. Instead, marketers are planning to spend more on increasing brand awareness and loyalty in 2017.

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7 Customer Loyalty Lessons from Lady Gaga

Convince & Convert

Known as much for her voice as for her over-the-top wardrobe, few recognize Lady Gaga for her stunning business acumen, giving her legions of loyal fans worldwide—fans who are eager to buy her music, concert tickets, and products. She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built around them. To anyone in the business community, this sounds like a classic case of loyalty marketing and customer cultivation.

The New Kind of Customer Loyalty Your Company Needs

Convince & Convert

These new interactions have proved to be instrumental in shaping both consumer buying behaviors and their expectations surrounding those experiences, so much so that today’s customers are no longer brand-loyal—they are experience -loyal. In order to stay competitive in the era of experience loyalty, brands must restructure their strategies and make local customer engagement a priority. Image via Unsplash.

TikTok Made Me Buy It: Use TikTok for Ecommerce Marketing


Join sunset lamps, workout sets, tiny mini fridges, and the many other products that benefit from “TikTok made me buy it.”. Encourage your influencers to use the phrase “TikTok made me buy it” in their videos as well as posts outside of TikTok.

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How to build brand loyalty that lasts

Sprout Social

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important? When people strongly favor a particular brand over all the others, that’s brand loyalty.

Building Loyalty Beyond Reason

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This combination of customer data captured at the business level and people self-identifying themselves in spaces like Facebook , Twitter , YouTube and Pinterest creates the perfect storm for brands to leverage the power of social commerce and the value of a strong loyalty program. In short, Pearson not only knows why you buy, but when, how much and how often you'll come back. Making The Loyalty Leap. loyalty. loyalty marketing. loyalty program.

TED And The Art of Loyalty

Twist Image

There is an ongoing debate about just how loyal consumers can (and should) be in such a fragmented world, but I''m here to tell you that loyalty is alive and well. Real loyalty (the stuff that transcends data sets, points accumulation and redemption strategies) is the stuff of legend. What if a brand was able to create such a sense of loyalty, that the urgency with which the consumer responds to an email is similar to the "time to device" reality outlined above?

How to Win Millennials' Brand Loyalty


Many brands focus on attracting Millennial customers but are finding it difficult to win over Millennial brand loyalty. What is brand loyalty and why is it important? Brand Loyalty Definition. Brand loyalty is the tendency of consumers to continuously purchase one brand’s products over another. Building brand loyalty is incredibly important for increasing the number of repeat purchases and lifetime value.

Shoppable content: The new way of buying online (and 3 brands doing it right)

Sprout Social

For years, consumers have had the option of buying in stores, online, via mobile apps or (in some rare cases) mail-order catalog. Shoppable content on platforms like Facebook, Instagram or TikTok that lets users buy without leaving the app is the backbone of social commerce.

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Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Goals: Awareness and loyalty, which, like with any strong UGC program, are linked. Offline connection: Recognizing the critical role that social plays in fueling brand loyalty and perpetuating the aspirational brand lifestyle, GoPro has quite literally built social sharing into its product DNA. TL;DR: Good social strategy borrows from what works, but you have to put your brand’s unique stamp on it or you won’t build the kind of equity that breeds excitement and loyalty.

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Using Social Media in a Loyalty Campaign | Shuaism

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment! Using social media in a loyalty campaign is a great way to interact with your loyal customers and build exclusive value for them. Depends on how your loyalty program is setup.

Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Support a long customer journey: B2B buying decisions are made by teams.

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3 Ways to Build Brand Loyalty with User-Generated Content


Is there a product that you use from one brand that you would never, ever buy from another business? It’s because they’ve developed loyalty to the brand. . So how do you build brand loyalty , especially when you’re an online business without the personal interaction of brick-and-mortar stores? Using user-generated content (UGC) to tell your brand story is one of the best methods for creating brand loyalty available to e-commerce businesses. What is Brand Loyalty?

3 Ways to Build Brand Loyalty with User-Generated Content


Is there a product that you use from one brand that you would never, ever buy from another business? It’s because they’ve developed loyalty to the brand. . So how do you build brand loyalty , especially when you’re an online business without the personal interaction of brick-and-mortar stores? Using user-generated content (UGC) to tell your brand story is one of the best methods for creating brand loyalty available to e-commerce businesses. What is Brand Loyalty?

Top 5 Ways to Build Brand Loyalty


Despite the advantages of selling to existing customers, the job seems to get more difficult every day as customers divide their loyalty among the many brands that compete for their attention. Still, you can use the following top five ways to build brand loyalty and give your business the competitive edge it deserves. When you satisfy your customers with exceptional service they develop a high level of trust that naturally translates to loyalty.

You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

You can’t buy advocates, friends, fans, evangelists, or word of mouth. Importance of focusing on loyalty, not just quick wins. It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. Results in the social world of today require more planning, integration, and money.

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The Effect of Brand Loyalty in the Costco and AmEx Breakup

Convince & Convert

With Wal-Mart switching from Discover to MasterCard, and Best Buy opting for Visa over MasterCard, Costco is simply replicating moves that many others in the retail industry have recently made. Over the years, American Express has cultivated more brand loyalty than any other credit-card issuer. FBI Announces They Can Hack on Their Own. It has been a month since it became public knowledge that the FBI was locked out of an iPhone used by one of the San Bernardino killers.

Getting The Social Customer To Buy

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They're looking for customers to follow them on Twitter , but don't actually push beyond their own tweetstream to build affinity and loyalty. Then, she heads down the store (if she hasn't made the purchase online) to buy the dress. I'm often critical of brands who try to make Digital Marketing bend to their will instead of spending the time, effort and having the patience to build valuable credibility (which leads to loyalty). loyalty. Shopping is a social act.

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3 Ways to Reduce Your Facebook Ad Spend with Targeting

Ignite Social Media

Phase IV: Loyalty Targeting. Once your media buy is completed, identify the top-performing audiences and use those for upcoming campaigns for a cost-efficient start to your buy. The key to reducing costs on Facebook is strategically picking your audiences, optimizing your buys, and using your learnings for future campaigns. With so many targeting options available on Facebook, it can be difficult to know which audiences will give you the biggest bang for your buck.

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Marketers weave web of loyalty

Social Media Network Marketing

These retailers are also delving further into the connection between online customer experience and customer loyalty. In general, retailers understand that a good user experience will enhance loyalty. Companies are just starting to really explore how to merge channel behavior with loyalty programs. Retailers are looking into what are the barriers to buying online and trying to address these.

Buy Your Way To The Top

Twist Image

You can buy your way to the top. " Should I buy my way to the top for CTRL ALT Delete ? See, there is a world of difference between someone buying 10,000 books and dumping them into a landfill just to hit a bestseller's list so they can command better speaking fees or consulting gigs, from the hard working speakers who can genuinely sell a lot of books at the bulk sales level and get no recognition for it. Brands buys fans, friends and followers online, all of the time.

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What Makes Customers Loyal to Brands?

Convince & Convert

In 2016, brands should be doing everything possible to promote customer loyalty. The survey found that 75% of Americans think brands should implement better strategies in order to encourage brand loyalty. My loyalty is partially based on the fact they agree with some of my personal beliefs, in addition to other pragmatic aspects. I can only think of one brand to which I have a lot of loyalty, and it is a skin care brand. Image via

7 Roadblocks to Digital Marketing Transformation

Convince & Convert

Customers are tuning out traditional marketing methods, while consuming information and making buying decisions on mobile phones, tablets, computers, smart televisions, and wearable devices. » Digital Marketing accountability agility customer support digital marketing fans followers internal marketing support loyalty marketing departments roadblocks subscribers transformation transparency

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4 Retailer Tips for Marketing to Consumers

Convince & Convert

It is important to consider a few key things when evaluating customer loyalty strategies. Retailers need to communicate with their customers, make the purchasing process for the consumer enjoyable, go above and beyond for the consumers, and finally, provide loyalty programs to keep them coming back for more. highlight to tweet) Certain words can persuade customers to buy more than others, such as “free,” “new,” and “instantly.”

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Having a Community Means Having a Brand: Listen to Feedback!


Increase fan loyalty. Living up to the expectations from fans can then make your business increase its fan loyalty based on the closer relationship that has been built. If you manage to actually create the strong connection between your business and customers, it’s possible to increase not only fan loyalty but also user activity. When fans are given the option of buying from you or your competitor, it’s likely that they will go to the brand or product they know and trust.

Mobile Shopping App Shopkick Adds CVS/pharmacy To Its Lineup Of Retail Partners

The Realtime Report

Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus. Realtime Tools Social Media Campaigns CVS CVS/pharmacy in-store mobile commerce location-based marketing loyalty programs m-commerce mobile commerce mobile shopping pharmacy rewards programs shopkick

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The Executive Series: High Level Strategy, Value Propositions and Social


The Value Propositions for social are a lot of other things like customer satisfaction, customer loyalty, product and process innovation, revenue increase, cost savings etc. The High Level Strategy for a company is often circling around objectives like increasing the revenue, the customer satisfaction/loyalty, cost savings or product innovation, both on the processes and business strategies. Similar Posts: Get Executive Buy-In on Your Social Business Program.

How to Master the Art of the Upsell

Convince & Convert

One excellent example would be a referral discount (10% off a mainframe upgrade if you refer another company to use our network security services), or perhaps a brand loyalty program, where customers can earn points to apply to upgrades. Businesses can predict what existing customers will go for and what other products or services they might desire through a variety of means, from conversations and feedback to buying preferences and analytics. Image via

How to Score the Best Clients For Your Agency

Convince & Convert

Agency Question #3: Will Clients Buy Strategy? Social Media Research agencies agency relationships audience audit best clients clients digital marketing digital marketing agency loyalty marketing research research Image via

Executive Series: Social Data Is An Important Key


One of the challenges for a lot of marketers I talk to when getting the executive buy in, is formulating a clear “that’s the value – that’s what is in it for us” Social is a new component in the business landscape. Conversations from which you can draw insights on the reputation of your company, increase your consumer loyalty with real-time proactive customer service. The Buy In! Similar Posts: Get Executive Buy-In on Your Social Business Program.

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Groupon 2.0: Deal Personalization

Jason Yormark

Consumers aren’t slammed with all kinds of things to buy every day, and businesses get one day exclusives on eyeballs and potential new customers. It’s a great opportunity to drive new customers and increase loyalty. Home About Me My Videos My Resume Contact Me Browse > Home / Deals , Social Media / Groupon 2.0: Deal Personalization | Subcribe via RSS Groupon 2.0:

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Consumer Trust Is Not What You Think It Is These Days

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Candidly, if you asked me what the number one reason might be for a customer's loyalty, I'd grapple between price and value. This morning, eMarketer published the news item, Money Can't Buy Me Love: US Consumers Loyal to Brands They Trust. According to this article (and a report conducted by Accenture ) the number one factor that influences US Internet users' loyalty to brand is: "Being trustworthy with regard to safeguarding and respecting of my personal information."

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Don't Kill Them With Kindness

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Like many of us, the process of buying or deciding on a new car is complex. Every touchpoint is an opportunity to build loyalty. brand loyalty. loyalty. brand brandbuilding brandloyalty businessblog customerservice digitalcommunications digitalmarketing digitalmarketingagency digitalmarketingblog email emailmarketing jwalterthompson jwt loyalty marketing marketingblog marketingstrategy mirum mirumagency mirumagencyblog mirumblog mitchjoel service survey wpp

Frayed Emotions When It Comes To Brands

Twist Image

Are we at the end of brand loyalty? First, let''s be clear: I am not talking about loyalty or rewards programs. It''s easy to look at these pieces of research and think that consumers are either bored or nonchalant about the brands that they buy. With that, consumers can find, buy and connect to products and services from anywhere in the world. brand loyalty. consumer loyalty. loyalty. loyalty program.

Why I Hate Black Friday

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Say what you will about Best Buy , but I love getting their newspaper flyers (FSI for those in the business) every week. Funny enough, I don''t buy much at all, but I love the experience of stores and shopping malls. Back to Best Buy: When I finally do buy something, I want to know that I got the ultimate price. So, there''s nothing more frustrating than buying something one week, only to see that it went on sale (for much cheaper) a few weeks later. loyalty.

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6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

Whether it’s big players like Foursquare inking a new loyalty rewards program with Pepsi, or niche developers like Untappd , addressing the beer drinking vertical with a mobile application that let’s you spread the word about the particular brew you are sipping upon, check-ins are on fire. Loyalty. Though deal of the day sites like are springing up everywhere, I believe a longer view approach to loyalty can be achieved via Web check-ins.

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Media's New Business Model: Surveillance Capitalism

Twist Image

From there, if these consumers buy and support the brand, there is a winning marketing and sales model. Then, the brand can support this relationship through better ads, loyalty, service and more. And, candidly, I don't buy into the ideology that these Silicon Valley revenue juggernauts are not media companies. Are we really just buying products and services online for a cheaper price, more convenience and speed of delivery? loyalty. The struggle is real.

What Do You Want Your Content To Do?

Twist Image

If you buy one of my two books ( Six Pixels of Separation or CTRL ALT Delete ), those have to be bought (unless you've stolen them). In short, they're buying ads to drive attention to content. If that works, the content will stick, and consumers will buy from the brand. become an engine of loyalty and trust. I'm seeing brands trying to get consumer to buy things by creating content without a call to action. loyalty. What do you want your content to do?

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