Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Trust = builds customer loyalty. Is Reddit a good platform for marketing? Reddit is… interesting. With social listening.

Reddit 98

Reddit Tips HootSuite Marketing 98

Convince & Convert

NOVEMBER 22, 2024

Higher engagement, more brand loyalty, and a spike in sales. Nike produces buying guides for niche audiences based on age, sport, weather, and product type Tailored Messaging: The Path to Genuine Engagement Tailored messaging is no longer optional—it’s the expectation. The result?

Marketing 146

Marketing Apple Loyalty Authentication 146

Sprout Social

SEPTEMBER 17, 2024

This sparks those impulse buys. These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand. Inspire long-term loyalty with paid social ads Of course, we can’t talk about social media for retail without discussing paid ads.

Retail 119

Retail Social Media How To UGC 119

Social Media Strategies Summit

MARCH 12, 2025

According to consumer behavior data, people are actively comparing solutions before buying. Seeing as these platforms have become an integral part of people’s buying journeys, that doesn’t come as much of a surprise. And they’re not afraid to dig deep.

Products 147

Products Social Media Brands How To 147

Sprout Social

SEPTEMBER 24, 2024

Our 2024 Influencer Marketing report shows 80% of consumers prefer buying from brands with long-term influencer partnerships. Longer partnerships matter—they build trust through repeated engagement, leading to deeper audience loyalty and more sustained sales growth than one-off posts. Why is a roadmap important? Long sales cycle?

Templates 97

Templates Template Influencer Strategy 97

Ignite Social Media

DECEMBER 9, 2024

Given the huge interest (and brand budgets), social networks responded to this follower craze by releasing Like Ads on Facebook in 2012, followed by Follower Ads on Instagram in 2015 – giving brands the direct media buying tools to increase followers at a relatively low cost. The upside? The downside?

Organization 60

Organization Social Media Strategy FeedBurner 60

Ignite Social Media

MAY 21, 2025

If youre not engaging with your audience, answering their questions, and showing up in the comments, youre leaving brand trust, loyalty, and revenue on the table. Its not just about replying to comments, its about building relationships, resolving customer issues, fostering loyalty, and increasing brand awareness. Participate.

Communities 78

Communities Loyalty FeedBurner MySpace 78

Oktopost

AUGUST 21, 2024

82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns. Authentic UGC serves as social proof that your brand delivers on its promises and creates quality products that inspire loyalty. No matter how talented your team is, nobody can create a better marketing pitch than your own customers.

UGC 106

UGC B2B How To Authentication 106

Social Media Strategies Summit

JUNE 11, 2025

People don’t move through the buying process in a straight line. Eventually, they decide to buy (if you’ve given them a reason to). Culture-Driven or Lighthearted Posts People want to buy from brands they like. When done well, this stage builds loyalty and turns happy customers into advocates who spread the word for you.

Real Estate 165

Real Estate Content UGC Comparison 165

Sprout Social

JUNE 18, 2025

Their intentional, yet arms-length, approach to social media also manifests in their buying habits. Although Gen X isn’t easily influenced to purchase things because of social media, 40% of Gen X consumers use Facebook to find and buy products. Gen X still relies on Google to search, with only 15% of Gen Xers using social for search.

Social Media 130

Social Media Survey Marketing Influencer 130

Sprout Social

NOVEMBER 25, 2024

People are much more likely to buy a product or service from someone they trust, after all. It helps social media users feel connected with influencers and the brands they promote, creating a sense of loyalty and community. The Pasinis’ social media presence revolves around their connection to Italy—it’s the area of their expertise.

Authentication 104

Authentication Influencer Marketing How To 104

Hootsuite

MAY 1, 2025

Whether you work with micro-influencers, tap into UGC, or use affiliate models, thoughtful partnerships can drive engagement, conversions, and brand loyalty. Instead of shouting Buy this! Whether they help design something new or customize an existing item, fans love the chance to buy something tied to their favorite creator.

Influencer 94

Influencer Examples Campaign Marketing 94

Sprout Social

APRIL 21, 2025

Brands can tap the power of these creators highly engaged, niche audiences to increase awareness and loyalty. This can boost loyalty over time, turning your audience into brand advocates. Platforms like Poshmark play a role, too, helping users in these spaces buy and sell used items. What is a niche community?

Communities 99

Communities Brands Reddit Travel 99

Sprout Social

OCTOBER 10, 2024

Affirm, a fintech company offering buy now, pay later services, uses the brand to connect with Millennial audiences planning their next big purchase—whether that be a bucket list trip or furnishing their first home. That number climbs even higher for Gen Z. Social media is an incredible resource for competitive intel.

Social Media 121

Social Media Brands Reddit B2B 121

Hootsuite

OCTOBER 22, 2024

” In fact, fifty-nine percent of consumers will stop buying from a company if they don’t trust the brand. Research suggests that businesses with engaged employees show higher profitability (+23%), customer loyalty (+10%), and productivity (+18%). Plus, you can extend your organic reach by 200% and increase profitability by 23%.

HootSuite 114

HootSuite Guidelines How To Sentiment 114

Social Media Strategies Summit

APRIL 9, 2025

Specifically, she wants to better understand what sorts of products US consumers are happy buying through social platforms. So I think there’s always a way to keep irons in the fire while also making sure to focus on engagement and brand loyalty as you continue to put new things out.

Social Media 147

Social Media Lurker Marketing Team 147

Sprout Social

MARCH 27, 2025

Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. As a sign of true company-wide buy-in, 95% of marketing leaders plan to maintain or increase their influencer marketing budgets, per The Sprout Social Index.

Influencer 95

Influencer Collaboration Affiliate marketing Survey 95

Sprout Social

JANUARY 27, 2025

This sparks those impulse buys. These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand. Inspire long-term loyalty with paid social ads Of course, we cant talk about social media for retail without discussing paid ads.

Retail 88

Retail Social Media How To UGC 88

Buffer Social

DECEMBER 18, 2024

An example that stands out is fashion creator Elysia Berman documenting her “no-buy” journey towards becoming debt-free on TikTok. It’ll be up to community leaders to create spaces and offer experiences that build trust and loyalty with their audience. Accurate: Long-form video cements YouTube’s No.1

Trends 58

Trends Social Media Authentication YouTube 58

Convince & Convert

JUNE 26, 2025

More recently, Qualtrics XM Institute’s 2024 Global Consumer Study found that 64% of adults globally prefer to buy from companies that tailor their experience to their wants and needs. We found that 88% of them said it was somewhat to extremely important that brands engage with them based on past interactions and shared history.

Privacy 81

Privacy Data Loyalty Survey 81

Hootsuite

OCTOBER 18, 2024

It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales. Driving web traffic, increasing e-commerce sales, and nurturing customer loyalty are all common goals of social media marketing. Social media is always changing!

Templates 113

Templates Template Social Media Strategy 113

Sprout Social

JULY 31, 2024

According to The 2022 Sprout Social Index™ , 36% of consumers will share a negative support experience with friends and family, 31% won’t complete their purchase and 30% will buy from a competitor instead. This metric can draw a direct line from the level of customer care someone receives to if they remain a loyal customer.

Knowledge Base 130

Knowledge Base How To Training Team 130

Sprout Social

FEBRUARY 28, 2025

Social media community stats: Building strong online communities is essential for fostering brand loyalty and engagement. User-generated content and online communities: contribute significantly to fostering long-term brand loyalty.

Statistics 78

Statistics Social Media Reddit Authentication 78

Sprout Social

JUNE 25, 2025

Amid the noise, social media is becoming a central force in how people discover, evaluate and buy—especially younger consumers with newfound purchasing power. Instead of bouncing between channels, they’re staying on social to explore, evaluate and buy. Nearly one in three consumers now use social to both discover and buy products.

Social Media 87

Social Media Survey Compete Influencer 87

Hootsuite

JANUARY 10, 2025

And those meaningful interactions in groups can create brand loyalty and lead to increased engagement on your Facebook Page. Eye Buy Direct, for instance, has a Shop Now button to drive traffic for its slick specs. Get active in Facebook groups Creating a Facebook group is a great way to get fans involved and engaged. More than 1.8

Engagement 119

Engagement Facebook HootSuite UGC 119

Sprout Social

MARCH 27, 2025

About 62% of consumers who regularly buy from influencers are also more likely to give the influencer product feedback. The stats show us that brands wanting to build and maintain loyalty and trust should prioritize nurturing authentic partnerships with nano influencers. But they also want authenticity.

Statistics 91

Statistics Influencer Marketing Authentication 91

Hootsuite

APRIL 2, 2025

Instead of simple promotion (for example, a billboard saying, Buy This Product !), brand storytelling uses emotion to encourage audiences to engage (like, say, a funny video that illustrates why you should buy this product). Brand storytelling uses a narrative to communicate a message.

Hotels 68

Hotels Brands Travel Authentication 68

Bill Hartzer

OCTOBER 30, 2024

Longer content gives creators a chance to connect on a deeper level—boosting loyalty and trust.” Traackr’s report indicates a rise in consumer willingness to purchase directly from creators they trust, with 58% open to buying a creator’s brand. They’re more than brand partners; they’re potential brand advisors and ambassadors.

Report 78

Report YouTube Trends Content 78

Sprout Social

APRIL 8, 2025

Thanks to their vibrant storytelling powers and rich visuals, Pinterest videos dont just catch the eyethey get people to buy. Consistent messaging across social media accounts builds brand recognition, conveys authenticity and fosters customer loyalty. Repurposing content also saves time.

Video 103

Video Templates Template Mobile 103

Oktopost

APRIL 27, 2025

This helps you gauge preferences, satisfaction, and even brand loyalty. Net Promoter Score (NPS) : This metric is a simple measure of customer loyalty. Web analytics : Tools like Google Analytics can tell you how many people are visiting your site, where theyre coming from, and what actions they take there.

Marketing 91

Marketing Sentiment Analysis Metrics 91

The Realtime Report

NOVEMBER 26, 2024

People love to share what they’re buying, seek recommendations, and feel as though they’re part of a tribe. The challenge for marketers is to leverage this behavior to increase sales and create brand loyalty. People are already in a buying mood, so a timely nudge might be all they need to click “Buy Now.”

Strategy 91

Strategy Brands UGC Survey 91

Sprout Social

MARCH 17, 2025

Leaning into that helps build community and brand loyalty. A whopping 73% of social users agree that if a brand doesn’t respond to customer service questions on social media, they will buy from that brand’s competitor next time. And authenticity is key to a brand’s success onlinemore on that later.

Trends 74

Trends Social Media Authentication Skills 74

Buffer Social

JUNE 17, 2025

Budget for warm-up content — cold audiences rarely buy on day one. Panels on pay revealed deals cancelled after a single post didn’t “move numbers,” ignoring that community buy-in takes time. Track loyalty through returning viewers, repeat buyers, thoughtful DMs — alongside reach.

Exercises 64

Exercises Film Energy Authentication 64

Sprout Social

JANUARY 21, 2025

Some worry success in organic growth is being tainted by buying followers or engaging with bots. Brand loyalty isnt built overnightit stems from great products, strong customer service, authentic values and sustained engagement. Yet, many seasoned social marketers believe organic growth is still achievable, albeit challenging.

Organization 126

Organization Social Media UGC How To 126

Oktopost

JUNE 20, 2025

Meet your B2B Social’s Rising 30 Alvin Gunputh leads content and social at Thredd, where he’s turning followers into fanatics and likes into lasting loyalty. Whether she’s poking fun at cross-functional content approvals or making a case for why social deserves more internal buy-in, she delivers truth with a wink and impeccable timing.

B2B 77

B2B Class Meeting Meme 77

Sprout Social

FEBRUARY 11, 2025

The affirmation they need that their strategy actually succeeded at building loyalty and evangelizing their mission. Brand love describes the positive sentiment consumers feel toward your brand that inspires them to engage with your content, buy your products or services, pick you over a competitor and spread the word about your company.

Brands 79

Brands Sentiment UGC How To 79

The Realtime Report

DECEMBER 10, 2024

People love to share what theyre buying, seek recommendations, and feel as though theyre part of a tribe. The challenge for marketers is to leverage this behavior to increase sales and create brand loyalty. People are already in a buying mood, so a timely nudge might be all they need to click “Buy Now.”

Strategy 91

Strategy Brands Survey UGC 91