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How to build and nurture brand loyalty: 7 tactics for 2025

Hootsuite

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. These tactics strengthen relationships, laying the foundation for long-term loyalty.

Loyalty 124
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Becoming your audience’s favorite follow with Tyler Lessard

Oktopost

He explains how by embracing audience empathy and putting their needs first you can help your brand build trust and lasting relationships, especially when your audience is not yet ready to buy.

B2B 152
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‘Tis the season for scrolling: 89% of consumers say social media influences their holiday shopping

Sprout Social

When it comes to shopping on social, only about 13% of all consumers buy directly from social networks. Another 39% of consumers who plan to make purchases directly from social networks in 2025 will buy those products from Facebook Shop. This number goes up to 21% among Gen Z.

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The ultimate list of customer engagement metrics to monitor

Sprout Social

Highly engaged customers are more likely to buy from you and stay loyal to your brand. This lets you put together targeted retention strategies that ultimately boost loyalty. This makes it an excellent measure of customer loyalty and brand advocacy. CES is also 40% more accurate than CSAT at predicting customer loyalty.

Metrics 116
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Brand Identity, AI, and the Human Shift No One’s Talking About

Pam Moore

Identity Alignment Is the New Loyalty Strategy Heres the unlock: When your brands evolving identity aligns with your customers aspirational identityyou create emotional resonance. Thats where: Trust is built Movements are born Loyalty becomes effortless You stop trying to market. You have a movement. You start creating meaning.

Brands 146
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10 UK social media trends for 2025

Sprout Social

This fosters loyalty and trust. By understanding and addressing the unique needs and preferences of their customers, Marks & Spencer is building lasting relationships that foster loyalty and trust. This responsiveness builds loyalty and enhances their reputation. Within minutes, they receive a helpful, personalised response.

Trends 104
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Navigating the US TikTok ban: What brands need to know

Sprout Social

According to Sprouts Q4 2024 Pulse Survey, most US consumers who plan to buy directly from social platforms in 2025 will do so on Facebook Shop. The social landscape is unpredictable, and its important to leverage different channelsincluding SEO, content marketing, loyalty programs and brand communities.

Brands 124