Google is refreshing mobile search

Sherrilynne Starkie

Google is launching a visual refresh of the mobile search results page designed to increase transparency on the world’s favourite search engine. Google will be adding more action buttons (buy a ticket, listen to a podcast) and previews to search results cards soon. This redesign is rolling out now on mobile search and will be ex tended to other formats in the future. The post Google is refreshing mobile search appeared first on Sherrilynne Starkie.

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Mobile First Design Make Customers Buy your Product Service

Social Media Marketing

Also read Mobile Marketing to Grow Your Business So, it is undoubtedly convincing that you should go for reseller website design agency so as to, come up with the most productive design for your business website. benefits of mobile apps for business mobile apps for business marketing mobile apps for businesses reseller website design agency web design reseller white label web design white label web designing

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Most Profitable Mobile App Marketing Strategies

Social Media Marketing

Technology has been on constant change and almost everything has been going mobile these days. People are on the move and the convenience mobile gadgets provide has made more and more people utilize it. What are Mobile Apps? What is Mobile App Marketing?

An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. Facebook defines Reach and Frequency as “an ad buying type on Facebook and Instagram that can provide powerful and predictable results.” The tool allows advertisers to serve ads in the News Feeds on desktop, mobile and Instagram.

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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. First, they should recognize the benefits of creating a mobile strategy that their best customers will respond to. What Can A Mobile Strategy Do For Me? What does mobile mean to your company?

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Mobile commerce: what it is and why you should care

Sprout Social

Mobile commerce has long been touted as the future of ecommerce itself. Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. The concept of mobile shopping is pretty universal, right? Checking reviews before buying in-store.

Half of Consumers Read Email Exclusively On Mobile

The Realtime Report

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices. billion emails sent in Q4 2013, the study showed an impressive rise in mobile stats in just one quarter: the percentage of consumers interacting with email exclusively on mobile rose to 50%.

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How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Developing an app isn’t the right solution for everyone, so how do you determine what mobile strategy makes sense for your business? Identify an issue or opportunity first, then think about how mobile may be able to solve it (highlight to tweet).

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4 Invincible Ways Mobile Apps Fuel Business Growth

Convince & Convert

Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth. Another big impetus for most businesses is the steadily decreasing cost of building a mobile app. Now, with a dedicated mobile app representing your business, you can keep your business on the top of their mind.

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5 Deadly Ad Buying Mistakes

Convince & Convert

Over the past year, there has been a lot of venom thrown at display ads: people are saying that they don’t work on desktop and that they won’t work on mobile devices. After all, the current capabilities of the display industry allow you to buy the exact audience that you want to reach. If you want to waste money, buy media. When it comes to buying media and ignoring audiences, the worst offenders are those who buy media in a place that services a very broad audience.

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Why Your Business Should Go Mobile

Cody Ward

Originally posted here at USSCOSpeaks.com It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011). This year, more people will use their mobile phones to get online, rather than using their PCs (Gartner, 2010). By 2015, there will be more than one mobile device for every person on earth (Cisco, 2011). It’s important to first understand what makes a great mobile experience. Mobile Marketing

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1/3 of Moviegoers Purchase Tickets Via Mobile Phone

The Realtime Report

Today, mobile plays a huge part in our search to find the right movie and time. Here are some of the highlights: 1/3 of moviegoers buy tickets on mobile phones. 56% of moviegoers turn to mobile for entertainment research (basically equal with TV, where 57% of respondents get their movie information). two out of three moviegoers use a movie-related app for activities like buying tickets, checking listings, and playing games based on the movies.

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7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Tablets and mobile devices are taking over the market and that makes for an exciting piece of Internet history that many are recognizing, but few are really cashing in on. Mobile users are shoppers, and we’ve got data to prove it. Mobile users are on the go.

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Shoppable content: The new way of buying online (and 3 brands doing it right)

Sprout Social

For years, consumers have had the option of buying in stores, online, via mobile apps or (in some rare cases) mail-order catalog. Shoppable content on platforms like Facebook, Instagram or TikTok that lets users buy without leaving the app is the backbone of social commerce.

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You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

You can’t buy advocates, friends, fans, evangelists, or word of mouth. It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. Results in the social world of today require more planning, integration, and money.

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What If Twitter Did Buy TweetDeck?

Waxing UnLyrical

Note to self: invent something people love and then buy an island). Considering UberMedia was rumored to be in the mix to buy TweetDeck for $30 million just a few weeks ago, that’s very interesting news. According to this article , 58% of tweets come from official Twitter apps; be that mobile or the homepage. Why release your API if you’re just going to buy out those services created using it and then shut them down? Rumors ran rampant.

[Sponsored] Buffalo Wild Wings Takes Finger Football Mobile And Social

SocMed Sean

The gift card was used to purchase meals for my family while we tried out the new mobile app. So when BWW reached out to me via Twitter and asked if I would be interested in checking out their new Big Kick Challenge mobile app, my curiosity was piqued. I love the Texas Hold ‘Em and trivia table games that they offer in their restaurants, so why not check out their new mobile game to see what it offers. This game is essentially the same thing in a mobile format.

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Are You Reading This On A Mobile Device?

Small Business Mavericks

If you are using a smartphone or some other mobile device to read this blog, you are part of the growing trend. According to the recent Moz article Why Mobile Matters – Now , one-fifth of North American page views are on mobile. It makes sense that more people will be using mobile as the devices get easier to buy and use. What Does Mobile Matter To Marketers? We know that websites must be responsive, and that mobile marketing is here to stay.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way. But determining where mobile will fit in is an exercise in correctly gathering and interpreting consumer data.

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Top 8 Mobile Shopping Trends in 2020

Pixlee

Mobile commerce has seen an incredible evolution over the last decade. From the original smartphones to voice commerce, and every small trend in between, staying ahead of mobile commerce trends can feel like an uphill battle. Fast Loading Mobile Apps that Work with Voice Search.

The Pinterest Buy Button Might Rock Your Ecommerce

Convince & Convert

Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. The very nature of the platform means users are in a product-oriented, maybe-even-buying mindset, which is key for driving eCommerce. The Potential of a “Buy” Button Pinterest is already a great vehicle for driving traffic to retailer (and brand) websites, and it lends itself to shopping more than any other social media network.

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T-Mobile G2: My New Mobile Obsession

Ari Herzog

My new obsession is the T-Mobile G2. Here’s a picture I snapped of the two phones side by side : Launching last fall to many positive early reviews , the phone runs on the open source Android operating system and is pre-installed with every mobile application in Google’s arsenal. I visited stores and felt different phones, but I really wanted a qwerty keyboard which is why I didn’t buy the iPhone; the G2 has a slide-out keyboard in addition to the screen keys.

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Tech Buyers: 43% Research Products After Seeing Mobile Ads

The Realtime Report

” The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product ( ClickZ ). The study also looked at mobile usage among visitors to technology news sites: 92% of tablet users seek out things like product reviews on their device; 72% do so on their smartphone. The study also revealed the efficacy of mobile ads.

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Social Media News Ticker: Facebook Launches Mobile Ad Network, Snapchat Adds Text Chat & Video

The Realtime Report

Facebook Audience Network mobile ad network launches At f8 – last week Facebook launched its new mobile ad network; as the program rolls out over the next few months, developers can sign up or talk to their ad rep about getting early access (TechCrunch). Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, YouTube, Vine and Snapchat: Facebook.

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Mobile Shopping App Shopkick Adds CVS/pharmacy To Its Lineup Of Retail Partners

The Realtime Report

Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus.

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The Power of Location Based Ads in Mobile Technology

Idaconcpts

While mobile advertising can be effective, the medium has some inherent challenges that companies have to deal with. In order to get an ad in front of someone, that person has to be on a mobile website or on a specific app while they are in a geographic region. Even if they do, they may not be on a mobile website or the right app that can show them the ad. However, if you sell furniture, not that many people are going to spontaneously buy a couch.

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#ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram

The Realtime Report

It’s a way for consumers to respond, opt-in and buy with a social post from anywhere they encounter a brand’s message; previously that included print, in-venue and online sources. Mobile accounts for a huge portion of #actiontag engagement: more than 60% of #actiontag responses so far have been via mobile devices. What do you think – are you ready to buy through a hashtag?

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Millennials On Mobile, Social Media [Report]

The Realtime Report

Mobile plays a significant role with this generation: 61% of millennials own smartphones. The majority – 51% – of millennial cell phone users access social networking sites via their mobile. Only 17% of millennials own a tablet, but 11% plan to buy one next year. Millennials (ranging from 18-29 years old) now comprise one-fifth of American adults. This age group is 53% more likely than all U.S.

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Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

Facebook adds more ‘News’ to News Feed to become more Twitter-like – Facebook is now promoting more ‘real news’ posted by users; the social network’s news-feed algorithm will now expose more links to articles from media organizations — especially on mobile (AdAge). Social Media News Ticker ad retargeting Apple Facebook Google mobile ads social media analytics Tailored Audiences Topsy Tumblr Twitter

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Social Media News Ticker: Facebook To Buy WhatsApp, LinkedIn Opens Publishing To All Members

The Realtime Report

Facebook to pay $19 billion for WhatsApp – Facebook is acquiring mobile messaging service WhatsApp; the company will continue to operate separately, and co-founder Jan Koum will join Facebook’s board of directors (The Wall Street Journal). Facebook tests mobile “Highlights”, a cheat sheet to your friends’ lives – last week Facebook released its 7.0

What to Consider When You Price Your Mobile App

Convince & Convert

Estimates peg consumer expenditure on mobile apps at $50 billion for 2016. This makes the mobile app space both an opportunity and a challenge for new app developers and businesses. of the total revenue generated by mobile apps! A classic example of an annoying ad is a pre-roll video that plays soon as an app is launched, or ads that keep popping up each time you hit the back button on the mobile device. Do you have a mobile app?

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Using Mobile Technology To Build A Better Brick-And-Mortar

The Realtime Report

Using Mobile Technology to Build a Better Brick-And-Mortar . However, it is also important to note that 53% of the purchases are impacted by things such as the Internet and mobile technology. Where Mobile Technology and Brick-And-Mortar Meet. How to Use Mobile Technology for the Betterment of Your Store. To increase sales while bettering the experience for your shoppers, there are various steps that you can take to fuse mobile technology within your physical store.

Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S. If we put two and two together, it’s safe to say it’s going to be a busy holiday season for eTailers, and their mobile sites will be no exception. Are you planning the same for your mobile site?

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Mobile: Give Your Customers That Something Extra

Mindjumpers

Recently, we took a look at Carlsberg’s non-branded mobile app, Crowdit , which is a great example of how brands can provide their customers with a relevant service without stuffing a logo down their throats. In this case: When they are deciding on which bar to visit, which beer to buy, who to drink it with etc. Similar Posts: Social, Local, Mobile: The SoLoMo Revolution. The SoLoMo revolution within social media interaction has previously been covered here on the blog.

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Tips for Social Media Advertising this Holiday Season

Ignite Social Media

In an effort to help brand marketers gear up for the final push of 2020, our team at Ignite Social Media has prepared the following breakdown of the social media ad buying space, tips for the upcoming holidays, and answers to top questions marketers have about the social media buying landscape.

10 Pinterest Apps for Mobile Marketing!

Devumi

If there’s one defining characteristic about people who use Pinterest it’s this: They are pinning things which they want to buy in the future. The post 10 Pinterest Apps for Mobile Marketing! Pinterest is the visual bookmarking tool with incredible marketing potential. It’s a daydreamers social media platform. A true Pinterest marketer needs to be familiar with all of the vast number of […]. appeared first on Devumi. Beginners Pinterest

I’ll Never Buy a Smartwatch and Neither Will You

Convince & Convert

I’ll Never Buy a Smartwatch and Neither Will You is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. baer facts exacttarget galaxy gear kyle lacy mobile samsung smartwatch wearable computing In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the new Samsung Galaxy Gear , a smartwatch that hopes to popularize a new consumer device category in the way the iPad did a few years ago. Wrist Factors.

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From Social to Local to Mobile

Direct Marketing Observations

By your actions of buying smart phones at an alarming rate, by snapping up tablets like they’re going out of style, you have made it known to retailers that these are the new weapons of not only commerce, but online commerce as well. Because of social, mobile and local, the pressure to woo us, to incentivize us and to convert us, has never been greater. Theese social tools and platforms and these mobile devices have combined to strike fear into retailers far and wide.

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The Mobile Commerce Chicken And Egg Conundrum

Twist Image

but how are we buying? As a business professional, who gets up in front of large audiences to talk about consumers and their shifting buying habits, there is some data that points to a large opportunity, wrapped in one of the biggest consumer shifts in buying that our world has ever seen. For years, I've been on a "mobile-first" rant. It also means that your mobile experience should not be a less-than experience from your desktop. buying habits. mobile.

Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.