You can’t buy advocates, friends, fans, evangelists, or word of mouth. It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. MORE
Is your business prepared to brand itself on tablet computers and other mobile devices? So what can small businesses do to continue to adapt to the mobile market? More and more consumers are switching to mobile devices for a majority of their needs. MORE
Originally posted here at USSCOSpeaks.com It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011). This year, more people will use their mobile phones to get online, rather than using their PCs (Gartner, 2010). MORE
Recently, we took a look at Carlsberg’s non-branded mobile app, Crowdit , which is a great example of how brands can provide their customers with a relevant service without stuffing a logo down their throats. Similar Posts: Social, Local, Mobile: The SoLoMo Revolution. MORE
Facebook Thursday announced the launch of dynamic ads for mobile application installs. Facebook said in an email to SocialTimes: App marketers will now have the ability to use dynamic ads to drive mobile app installs by targeting people who recently browsed their products. Find the right people: Businesses have already been using Facebook dynamic ads to find the people more likely to buy their products. MORE
If there’s one defining characteristic about people who use Pinterest it’s this: They are pinning things which they want to buy in the future. The post 10 Pinterest Apps for Mobile Marketing! Pinterest is the visual bookmarking tool with incredible marketing potential. MORE
That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. MORE
Facebook adds more ‘News’ to News Feed to become more Twitter-like – Facebook is now promoting more ‘real news’ posted by users; the social network’s news-feed algorithm will now expose more links to articles from media organizations — especially on mobile (AdAge). Social Media News Ticker ad retargeting Apple Facebook Google mobile ads social media analytics Tailored Audiences Topsy Tumblr Twitter MORE
This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Social networks influence buying behavior. MORE
Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. This is a guest post by Jay Baer. MORE
By your actions of buying smart phones at an alarming rate, by snapping up tablets like they’re going out of style, you have made it known to retailers that these are the new weapons of not only commerce, but online commerce as well. MORE
Luckily, your organization doesn’t have to spend years cultivating your mobile fundraising strategy the way a chef would work meticulously on his caramelizing. Not buying into multi-channel marketing. Forgetting to steward mobile donors. Mobile donation page. MORE
Mobile payments will reach $90 billion by 2017, according to Forrester. The ability to attract mobile customers isn’t just a matter of selling more products, however. Open up Your Mobile Wallet. Entice more mobile customers to buy your products with a mobile wallet option. MORE
It’s a way for consumers to respond, opt-in and buy with a social post from anywhere they encounter a brand’s message; previously that included print, in-venue and online sources. What do you think – are you ready to buy through a hashtag? MORE
” The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product ( ClickZ ). The study also revealed the efficacy of mobile ads. MORE
Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth. MORE
Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. MORE
Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. The very nature of the platform means users are in a product-oriented, maybe-even-buying mindset, which is key for driving eCommerce. MORE
Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. So how can mobile consumer data improve sales and marketing efforts? MORE
W ith the first few weeks of 2017 behind us, now feels like the best time to look at how mobile apps are going to change throughout the year. Small business owners are especially skeptical of mobile apps because of the assumed high price for these business tools. MORE
but how are we buying? As a business professional, who gets up in front of large audiences to talk about consumers and their shifting buying habits, there is some data that points to a large opportunity, wrapped in one of the biggest consumer shifts in buying that our world has ever seen. For years, I've been on a "mobile-first" rant. It also means that your mobile experience should not be a less-than experience from your desktop. buying habits. mobile. MORE
On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours. MORE
Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. The two buying types work can work hand in hand. MORE
Only a small percentage of users in the United States would see a Twitter’s Buy Now button appearing on some tweets, presenting users with the ability to purchase directly from those tweets. The company reported that the number of users seeing the Buy button would grow over time. Since the release of the Buy button, everyone from event marketers to retailers recognize the potential offered by Twitter’s latest marketing tool. MORE
Over the past year, there has been a lot of venom thrown at display ads: people are saying that they don’t work on desktop and that they won’t work on mobile devices. After all, the current capabilities of the display industry allow you to buy the exact audience that you want to reach. MORE
Note to self: invent something people love and then buy an island). Considering UberMedia was rumored to be in the mix to buy TweetDeck for $30 million just a few weeks ago, that’s very interesting news. Will Twitter shut TweetDeck down if it buys it? Rumors ran rampant. MORE
The other side says this: We live in a mobile world, this is how consumers, primarily, connect with us, so we're in the process of developing a responsive Web experience, and looking at how we can shift some of the dollars over to mobile marketing. How many brands do you - as a consumer (not a marketing professional) - connect with on your mobile device? Before I'm interested/buying anything, I'm on my iPhone doing some form of brand reconnaissance. mobile. MORE
Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Mobile users are shoppers, and we’ve got data to prove it. Mobile users are on the go. MORE
Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S. MORE
My new obsession is the T-Mobile G2. Here’s a picture I snapped of the two phones side by side : Launching last fall to many positive early reviews , the phone runs on the open source Android operating system and is pre-installed with every mobile application in Google’s arsenal. I visited stores and felt different phones, but I really wanted a qwerty keyboard which is why I didn’t buy the iPhone; the G2 has a slide-out keyboard in addition to the screen keys. MORE
Mobile plays a significant role with this generation: 61% of millennials own smartphones. The majority – 51% – of millennial cell phone users access social networking sites via their mobile. Only 17% of millennials own a tablet, but 11% plan to buy one next year. MORE
Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices. MORE
These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” This is a ripe opportunity for mobile. MORE
Instead of the traditional engaged couple asking family and friends to purchase silverware and bedding, “ The Dodge Dart Registry ” is a new vehicle for millennials to raise funds to buy a new car. MORE
Facebook to pay $19 billion for WhatsApp – Facebook is acquiring mobile messaging service WhatsApp; the company will continue to operate separately, and co-founder Jan Koum will join Facebook’s board of directors (The Wall Street Journal). MORE
If you’ve been paying attention to the mobile revolution from a marketing point of view, you probably know that more emails are now opened on mobile devices than desktop. of all emails sent were opened on mobile in Q2 of 2015. MORE
Facebook is forcing all users to download Messenger by ripping chat out of its main apps – soon mobile users will no longer be able to send and receive messages on Facebook’s mobile app; they will have to download the Facebook Messenger app to chat on mobile (TechCrunch). MORE
While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (offices in New York, Los Angeles, Toronto, etc.), is Chair of the Mobile Entertainment Forum and Chair Emeritus of the Mobile Committee for the Internet Advertising Bureau. MORE
Estimates peg consumer expenditure on mobile apps at $50 billion for 2016. This makes the mobile app space both an opportunity and a challenge for new app developers and businesses. of the total revenue generated by mobile apps! Do you have a mobile app? MORE
If you’ve been struggling to convert on Instagram, here are eight reasons your followers aren’t buying. Your Site Isn’t Optimized for Mobile Devices. To go along with the previous tip, you need to make sure your website is fully optimized for mobile devices. MORE
If you are using a smartphone or some other mobile device to read this blog, you are part of the growing trend. According to the recent Moz article Why Mobile Matters – Now , one-fifth of North American page views are on mobile. It makes sense that more people will be using mobile as the devices get easier to buy and use. What Does Mobile Matter To Marketers? We know that websites must be responsive, and that mobile marketing is here to stay. MORE
Smartphones are everywhere, and can be used for just about everything which is why mobile marketing should be included in your internet marketing strategy. In fact, the study showed that 56% of young adults browsed product reviews before buying an item during the recent holiday season. MORE
Personally, I buy everything online, especially groceries , takeout food , homewares, electronics, and clothing. I’ll go to Best Buy or the Apple Store, but only after I’ve already bought my item online. Are you starting to buy stuff through your phone or tablet? MORE
Mindjumpers
OCTOBER 3, 2012
This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Social networks influence buying behavior.
Ignite Social Media
JUNE 23, 2016
Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. The two buying types work can work hand in hand.
Mindjumpers
NOVEMBER 9, 2012
Recently, we took a look at Carlsberg’s non-branded mobile app, Crowdit , which is a great example of how brands can provide their customers with a relevant service without stuffing a logo down their throats. Similar Posts: Social, Local, Mobile: The SoLoMo Revolution.
Webbiquity SMM
MAY 3, 2012
Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study.
The Realtime Report
DECEMBER 6, 2012
Mobile plays a significant role with this generation: 61% of millennials own smartphones. The majority – 51% – of millennial cell phone users access social networking sites via their mobile. Only 17% of millennials own a tablet, but 11% plan to buy one next year.
Convince & Convert
APRIL 10, 2015
These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” This is a ripe opportunity for mobile.
Buzz Marketing for Technology
DECEMBER 21, 2012
Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. So how can mobile consumer data improve sales and marketing efforts?
Sprout Social
MARCH 1, 2017
If you’ve been struggling to convert on Instagram, here are eight reasons your followers aren’t buying. Your Site Isn’t Optimized for Mobile Devices. To go along with the previous tip, you need to make sure your website is fully optimized for mobile devices.
The Realtime Report
DECEMBER 4, 2012
” The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product ( ClickZ ). The study also revealed the efficacy of mobile ads.
Twist Image
NOVEMBER 30, 2016
but how are we buying? As a business professional, who gets up in front of large audiences to talk about consumers and their shifting buying habits, there is some data that points to a large opportunity, wrapped in one of the biggest consumer shifts in buying that our world has ever seen. For years, I've been on a "mobile-first" rant. It also means that your mobile experience should not be a less-than experience from your desktop. buying habits. mobile.
SocialFish
MAY 16, 2016
Luckily, your organization doesn’t have to spend years cultivating your mobile fundraising strategy the way a chef would work meticulously on his caramelizing. Not buying into multi-channel marketing. Forgetting to steward mobile donors. Mobile donation page.
Convince & Convert
JUNE 25, 2013
Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Mobile users are shoppers, and we’ve got data to prove it. Mobile users are on the go.
Convince & Convert
OCTOBER 28, 2015
Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth.
Unspoken
FEBRUARY 12, 2013
Smartphones are everywhere, and can be used for just about everything which is why mobile marketing should be included in your internet marketing strategy. In fact, the study showed that 56% of young adults browsed product reviews before buying an item during the recent holiday season.
Direct Marketing Observations
NOVEMBER 9, 2012
By your actions of buying smart phones at an alarming rate, by snapping up tablets like they’re going out of style, you have made it known to retailers that these are the new weapons of not only commerce, but online commerce as well.
Convince & Convert
FEBRUARY 20, 2015
Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. The very nature of the platform means users are in a product-oriented, maybe-even-buying mindset, which is key for driving eCommerce.
Waxing UnLyrical
APRIL 25, 2011
Note to self: invent something people love and then buy an island). Considering UberMedia was rumored to be in the mix to buy TweetDeck for $30 million just a few weeks ago, that’s very interesting news. Will Twitter shut TweetDeck down if it buys it? Rumors ran rampant.
SocialTimes Facebook
DECEMBER 8, 2016
Facebook Thursday announced the launch of dynamic ads for mobile application installs. Facebook said in an email to SocialTimes: App marketers will now have the ability to use dynamic ads to drive mobile app installs by targeting people who recently browsed their products. Find the right people: Businesses have already been using Facebook dynamic ads to find the people more likely to buy their products.
Buzz Marketing for Technology
DECEMBER 12, 2012
Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S.
Buzzlogix
MARCH 31, 2017
Only a small percentage of users in the United States would see a Twitter’s Buy Now button appearing on some tweets, presenting users with the ability to purchase directly from those tweets. The company reported that the number of users seeing the Buy button would grow over time. Since the release of the Buy button, everyone from event marketers to retailers recognize the potential offered by Twitter’s latest marketing tool.
The Realtime Report
MARCH 5, 2014
It’s a way for consumers to respond, opt-in and buy with a social post from anywhere they encounter a brand’s message; previously that included print, in-venue and online sources. What do you think – are you ready to buy through a hashtag?
Ari Herzog
MARCH 14, 2011
My new obsession is the T-Mobile G2. Here’s a picture I snapped of the two phones side by side : Launching last fall to many positive early reviews , the phone runs on the open source Android operating system and is pre-installed with every mobile application in Google’s arsenal. I visited stores and felt different phones, but I really wanted a qwerty keyboard which is why I didn’t buy the iPhone; the G2 has a slide-out keyboard in addition to the screen keys.
The Realtime Report
APRIL 14, 2014
Facebook is forcing all users to download Messenger by ripping chat out of its main apps – soon mobile users will no longer be able to send and receive messages on Facebook’s mobile app; they will have to download the Facebook Messenger app to chat on mobile (TechCrunch).
The Realtime Report
DECEMBER 20, 2012
On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours.
Techipedia: Tamar Weinberg
OCTOBER 18, 2011
That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base.
Small Business Mavericks
JULY 9, 2014
If you are using a smartphone or some other mobile device to read this blog, you are part of the growing trend. According to the recent Moz article Why Mobile Matters – Now , one-fifth of North American page views are on mobile. It makes sense that more people will be using mobile as the devices get easier to buy and use. What Does Mobile Matter To Marketers? We know that websites must be responsive, and that mobile marketing is here to stay.
The Realtime Report
JANUARY 22, 2013
Instead of the traditional engaged couple asking family and friends to purchase silverware and bedding, “ The Dodge Dart Registry ” is a new vehicle for millennials to raise funds to buy a new car.
Pam Moore
MAY 5, 2016
You can’t buy advocates, friends, fans, evangelists, or word of mouth. It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model.
Socialmedia.biz
JANUARY 25, 2017
W ith the first few weeks of 2017 behind us, now feels like the best time to look at how mobile apps are going to change throughout the year. Small business owners are especially skeptical of mobile apps because of the assumed high price for these business tools.
Convince & Convert
JULY 23, 2013
Over the past year, there has been a lot of venom thrown at display ads: people are saying that they don’t work on desktop and that they won’t work on mobile devices. After all, the current capabilities of the display industry allow you to buy the exact audience that you want to reach.
The Realtime Report
DECEMBER 9, 2013
Facebook adds more ‘News’ to News Feed to become more Twitter-like – Facebook is now promoting more ‘real news’ posted by users; the social network’s news-feed algorithm will now expose more links to articles from media organizations — especially on mobile (AdAge). Social Media News Ticker ad retargeting Apple Facebook Google mobile ads social media analytics Tailored Audiences Topsy Tumblr Twitter
Puzzle Marketer
FEBRUARY 18, 2013
Originally posted here at USSCOSpeaks.com It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011). This year, more people will use their mobile phones to get online, rather than using their PCs (Gartner, 2010).
The Social Media Incubator
MAY 31, 2013
Is your business prepared to brand itself on tablet computers and other mobile devices? So what can small businesses do to continue to adapt to the mobile market? More and more consumers are switching to mobile devices for a majority of their needs.
Convince & Convert
APRIL 22, 2016
Estimates peg consumer expenditure on mobile apps at $50 billion for 2016. This makes the mobile app space both an opportunity and a challenge for new app developers and businesses. of the total revenue generated by mobile apps! Do you have a mobile app?
SocialFish
MAY 19, 2015
Mobile payments will reach $90 billion by 2017, according to Forrester. The ability to attract mobile customers isn’t just a matter of selling more products, however. Open up Your Mobile Wallet. Entice more mobile customers to buy your products with a mobile wallet option.
Twist Image
MARCH 4, 2012
While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (offices in New York, Los Angeles, Toronto, etc.), is Chair of the Mobile Entertainment Forum and Chair Emeritus of the Mobile Committee for the Internet Advertising Bureau.
SocialFish
MARCH 1, 2013
Personally, I buy everything online, especially groceries , takeout food , homewares, electronics, and clothing. I’ll go to Best Buy or the Apple Store, but only after I’ve already bought my item online. Are you starting to buy stuff through your phone or tablet?
Socialmouths
AUGUST 7, 2015
If you’ve been paying attention to the mobile revolution from a marketing point of view, you probably know that more emails are now opened on mobile devices than desktop. of all emails sent were opened on mobile in Q2 of 2015.
The Realtime Report
FEBRUARY 24, 2014
Facebook to pay $19 billion for WhatsApp – Facebook is acquiring mobile messaging service WhatsApp; the company will continue to operate separately, and co-founder Jan Koum will join Facebook’s board of directors (The Wall Street Journal).
Devumi
MARCH 4, 2016
If there’s one defining characteristic about people who use Pinterest it’s this: They are pinning things which they want to buy in the future. The post 10 Pinterest Apps for Mobile Marketing! Pinterest is the visual bookmarking tool with incredible marketing potential.
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