Social Media Strategies Summit

MARCH 12, 2025

According to consumer behavior data, people are actively comparing solutions before buying. Seeing as these platforms have become an integral part of people’s buying journeys, that doesn’t come as much of a surprise. And they’re not afraid to dig deep. Source: instagram.com Alternatively, you may opt to go all out.

Products 147

Products Social Media Brands How To 147

Hootsuite

OCTOBER 18, 2024

Key takeaways While Reddit isn’t a fit for all brands, it offers exciting opportunities for businesses looking to build authentic connections with niche communities. As a Redditor myself, I take pride in being part of a social platform known for its often humor-driven, niche communities (called subreddits). With social listening.

Reddit 98

Reddit Tips HootSuite Marketing 98

Sprout Social

NOVEMBER 20, 2024

If brands balance highlighting their products and services with amusing content, consumers are more likely to buy from them. The network’s user base consists of professionals in the corporate workforce, making it a great place for you to share educational product information, customer support and community management.

Social Media 110

Social Media Atlassian Strategy Content 110

Sprout Social

JANUARY 15, 2025

Before January 19, communicate which other channels you will post on, introduce new accounts (if you have any) and reassure your community they will still have a relationship with your brand on social. Review your active TikTok influencer contracts Give influencers and creators permission to use their content on other channels.

Brands 124

Brands Influencer Hosting YouTube 124

Sprout Social

MARCH 12, 2025

Every network offers opportunities for finding and growing your community, because social users use every platform to meet different needs for connection and consumption. For example, Over the next three months, we will use this new platform to grow our community by X%. They just need the buy-in to make it happen.

Social Media 115

Social Media Survey Proposal Communities 115

Sprout Social

MAY 19, 2025

Feeds: Explore and pin community-curated timelines (more on these in the next section!) Custom Feeds will show you feeds built around certain keywords, post styles or communities. Want to keep up with a specific community or avoid certain content types? This choice means that users and brands cant buy reach.

Feed 83

Feed Feedly Authentication Microblogging 83

Buffer Social

DECEMBER 18, 2024

” From the rise of LinkedIn as a creator hub to the growing importance of authenticity and private communities, we’ve decided to revisit these themes to see what came to fruition and what didn’t.

Trends 58

Trends Social Media Authentication YouTube 58

Social Media Strategies Summit

MARCH 20, 2025

But, increasingly, brands are flipping the script and commenting on the posts of high-profile creators in a bid to reach new audiences and build their online community. Trend #4: Brands Prioritize Outbound Engagement Were all used to seeing brands social media comments full of influencers chasing sponsored content deals.

Trends 165

Trends Social Media Case Study Marketing 165

Convince & Convert

NOVEMBER 22, 2024

These are people who are passionate about a specific interest or community, whether it’s vegan marathon runners or eco-conscious yoga practitioners. Building Trust Through Niche Communities Trust is the cornerstone of marketing success, and niche communities are fertile ground for building it. The result?

Marketing 146

Marketing Apple Loyalty Authentication 146

Sprout Social

JANUARY 27, 2025

This is essential as your social media goals are likely serve the same purpose as your overall marketing goals: to increase brand awareness, engage your community and drive web traffic. This sparks those impulse buys. Dont be shy. Promote your products on social media.

Retail 88

Retail Social Media How To UGC 88

Oktopost

OCTOBER 8, 2024

People buy from those they trust, and thought leadership is one of the best ways to establish that trust. Invite discussion and interaction to build stronger relationships and foster a community of engaged followers. Why Thought Leadership Matters In B2B, trust is everything.

B2B 118

B2B Trends Authentication Industry 118

Hootsuite

NOVEMBER 28, 2024

Community building Pinterest Community lets Pinterest users connect with other brands and creators in their niche to discuss tips and tricks, questions, and simply connect. Pages that make sense — like a product Pin that links to buy. Ensure your pins link back to key pages.”

Marketing 120

Marketing HootSuite Affiliate marketing Price 120

Sprout Social

DECEMBER 2, 2024

Search for influencers based on their audience demographics, like: Age Gender Location Preferred social network Buying power Influencers who have strong audience affinity with your brand will lead to more successful campaigns. Partnering with influencers of different backgrounds allows you to create more varied content for multiple audiences.

Influencer 111

Influencer Strategy Template Templates 111

Hootsuite

MARCH 21, 2025

users will buy via Instagram in 2025. Make sure your products are there for them to find, and easy to buy when they do. Tags Shopping Tags allow you to tag products from your catalog in your organic Instagram content and ads, so your audience can tap through to learn more or buy right from their Instagram feed.

Instagram 97

Instagram UGC How To HootSuite 97

Bill Hartzer

MARCH 27, 2025

That means decisions from creatorswhere they travel, what they buy, when they postcarry more weight than ever. That could mean TikTokers moving to YouTube, or Instagram-first creators building Discord communities. Money Matters and Major Buys Most influencers arent just looking to grow income. Theyre trying to protect it.

Brands 78

Brands Sports Travel Patterns 78

Social Media Strategies Summit

JUNE 11, 2025

People don’t move through the buying process in a straight line. Eventually, they decide to buy (if you’ve given them a reason to). From short tutorials to tool breakdowns, their videos are practical, well-edited, and clearly made for the community they serve. One day they’re curious, another day they’re comparing.

Real Estate 165

Real Estate Content UGC Comparison 165

Sprout Social

JULY 1, 2025

Compared to all other generations, they’re also most likely to say if a brand doesn’t respond on social, they’re strongly likely to buy from a competitor next time. They also sign up for new networks when they’re interested in niche communities and topics, or when influencers and creators they follow join the network.

Social Media 72

Social Media Marketing Survey Trends 72

Sprout Social

JUNE 18, 2025

Their intentional, yet arms-length, approach to social media also manifests in their buying habits. Although Gen X isn’t easily influenced to purchase things because of social media, 40% of Gen X consumers use Facebook to find and buy products. Gen X still relies on Google to search, with only 15% of Gen Xers using social for search.

Social Media 130

Social Media Survey Marketing Influencer 130

Sprout Social

JULY 24, 2024

Highly engaged customers are more likely to buy from you and stay loyal to your brand. This makes sense because when it’s easy to buy something with a company, you’ll likely be happy with that interaction. And track whether you’re building an engaged brand community based on your social media interactions.

Metrics 116

Metrics Engagement List Survey 116

Oktopost

AUGUST 21, 2024

82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns. Expands Brand Visibility and Reach UGC creators can carry the torch of your brand into the online communities and hangouts they frequent, bypassing the costs and restrictions of traditional advertising.

UGC 106

UGC B2B How To Authentication 106

Hootsuite

MAY 1, 2025

Instead of shouting Buy this! Just create a concept, pair it with a memorable hashtag, and let your community take it from there. A beauty brand might want to collab with a makeup artist, for instance, to demonstrate products for viewers to buy in real-time and then watch those conversions fly. The best ones feel natural.

Influencer 94

Influencer Examples Campaign Marketing 94

Sprout Social

JANUARY 24, 2025

This means brands need to communicate with sincerity and meaning. This has built a loyal community that aligns with their values. This approach not only entertains but also builds a strong, loyal community around the brand. Take Innocent. They haven’t just followed trends; they’ve forged their own path.

Trends 104

Trends Social Media Loyalty Authentication 104

Sprout Social

DECEMBER 12, 2024

The play: If youre getting lost in the algorithm, try cultivating community on new networks. But, if you look more closely, they also carefully reinserted themselves back into online culture and wove together a community of fanswhich was part of a larger, big-picture marketing effort. That doesnt mean strictly following platform norms.

Social Media 89

Social Media Brands Transportation Meme 89

Buffer Social

MARCH 5, 2025

— to promote your business and build a community. Achieving business objectives using social media marketing will also help you get buy-in for hiring more social media managers, investing in new social media channels, getting the budget for social media advertising , etc. What are they asking for in communities?

Social Media 119

Social Media Strategy Marketing How To 119

Buffer Social

FEBRUARY 6, 2025

Use it to tell your TikTok community about your company — mainly who you help and how. They have a clear image of their logo as the profile picture, a one-liner bio that shares their mission, and a special coupon code for their TikTok community. But you build an engaged and loyal TikTok community for the long-term.

SEO 115

SEO Trends Discount Organization 115

Buffer Social

JANUARY 9, 2025

Basically, you buy the first dibs on any TikTok ad that appears on your target audience’s For You page. You’re asking TikTok to maximize conversions (buying your products, installing your app, visiting your profile) by using this bidding method. But first… Should you advertise on TikTok? TikTok ads cost money.

Advertising 110

Advertising CPA How To Campaign 110

Sprout Social

MARCH 27, 2025

As a sign of true company-wide buy-in, 95% of marketing leaders plan to maintain or increase their influencer marketing budgets, per The Sprout Social Index. One of the best ways to work with creators is through Facebook Groups, where influencers speak directly to engaged niche communities that align with brand interests.

Influencer 95

Influencer Collaboration Affiliate marketing Survey 95

Sprout Social

FEBRUARY 28, 2025

Reddit statistics in the UK Reddit’s rapid growth, particularly among young adults, presents a significant opportunity for British brands to connect with engaged communities. Its unique focus on niche interests and authentic discussions requires a tailored approach that prioritises genuine interaction and community building.

Statistics 78

Statistics Social Media Reddit Authentication 78

Sprout Social

APRIL 29, 2025

And they are keeping their community updated on video best practices on the platform. Our 2024 Social Content Strategy Report found that its evolved from being strictly business to a place where users get more personal and build a community. Outside of LinkedIns video push , the platform has evolved a lot in the last few years.

LinkedIn 95

LinkedIn Video Strategy B2B 95

Buffer Social

JULY 15, 2025

The United States leads with 239 million members, followed by India with 155 million, together making up a considerable portion of LinkedIn’s global community. According to LinkedIn, members have 2x the buying power of the average online audience, making it a smart choice for companies looking to drive meaningful conversions.

LinkedIn 86

LinkedIn B2B Data Platform 86

Sprout Social

SEPTEMBER 24, 2024

Our 2024 Influencer Marketing report shows 80% of consumers prefer buying from brands with long-term influencer partnerships. Micro and nano-influencers boast higher engagement rates and authenticity within specific communities. Why is a roadmap important? Mega and macro-influencers offer wide exposure but may lack niche credibility.

Template 97

Template Templates Influencer Strategy 97

Sprout Social

NOVEMBER 25, 2024

People are much more likely to buy a product or service from someone they trust, after all. It helps social media users feel connected with influencers and the brands they promote, creating a sense of loyalty and community. The Pasinis’ social media presence revolves around their connection to Italy—it’s the area of their expertise.

Authentication 104

Authentication Influencer Marketing How To 104

Buffer Social

APRIL 21, 2025

Have a personal TikTok account in good standing (meaning you follow the platform's Community Guidelines and Terms of Service ). based TikTok account At least 50K followers To be 18 years or older Content that aligns with TikTok’s Community Guidelines 4. This is her "Buy Me a Coffee" page: Source: Buy Me a Coffee 8.

Affiliate marketing 98

Affiliate marketing How To Influencer Platform 98

Sprout Social

SEPTEMBER 18, 2024

There are also language barriers and financial buying power to consider, among other differences. People in different countries have different expectations of brands. You’ll likely have new competitors to consider, and other cultural backgrounds that impact how consumers perceive content.

Social Media 129

Social Media Strategy Marketing Influencer 129

Oktopost

OCTOBER 7, 2024

Key takeaway: LinkedIn provides a unique space to publish thought leadership content that establishes both individual and corporate expertise, which can directly influence customer perceptions and buying decisions. This direct connection allows businesses to foster a loyal community that values your expertise and insights.

LinkedIn 62

LinkedIn Reputation Journal Influencer 62

Ignite Social Media

JUNE 18, 2025

eMarketer ) Captions also play a vital role in: Driving clicks and conversions Educating consumers Encouraging community interaction Sharing brand voice and personality Turning passive viewers into active participants A static image or video thumbnail can only do so much on its own. Also me: buys three.” Me: just one pair.

Engagement 78

Engagement Social Media How To Hashtag 78

Buffer Social

MARCH 19, 2025

So, I decided to find out publicly, and my community immediately responded with helpful feedback. I have turned down many offers because I’m protective of the community I’ve built.” Brands are realizing the quality of engagement and the audience's buying power here.” ” 2.

LinkedIn 78

LinkedIn Brands Proposal Authentication 78