For instance, your community manager ensures the right voice, tone, and look is expressed in the community and the content producer uses this information to develop creative that best serves the social platform and audience. Social network ad spending isn’t going anywhere anytime soon. MORE
You can’t buy advocates, friends, fans, evangelists, or word of mouth. It requires investment in the human beings within your community. It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. MORE
» Is Link Buying Necessary? to incorporate link buying into your marketing plan. She says point blank that link buying is absolutely necessary in an “ultra-competitive&# niche. Is link buying evil? About Us What’s a Maverick? MORE
ChompOn, a group-buying site similar to Living Social and Groupon, recently revealed that at the end of a purchase, if the customer “shares” the purchase on Facebook, it’s worth $14 to their business. How much is a a Tweet worth, in dollar terms? MORE
Based in Birmingham, Alabama, Sarah advises her international clients on how to build a thriving, successful community, how to increase social media effectiveness, and how to develop a remarkable online and offline business presence. Think they’ll want to buy it? Open Community Potluc MORE
Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager? MORE
Brands don’t own the message anymore, they are part of crafting it, but the community at large has a big part to play.”. Remember this ? MORE
Ben Bateman is community manager from Square Enix. A Currently Community Manager for Codemasters, supporting all boxed titles including DiRT 3, Operation Flashpoint Red River, F1 2011, and Bodycount. G: How did you build your experience as community manager? MORE
As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. socialmedia longtailseo communities MORE
This is the second in a series of interviews we are conducting with CEO’s and senior executives about their take on the concepts in Open Community. We started our conversation with this one question: How do you think the concepts in Open Community will shape associations in the future? MORE
Socious’ Online Community Blog has a fantastic series listing a whole ton of reasons why private communities fail. My favorite: Private online communities are not about enabling members to connect and friend each other. Private online communities are about providing the content, resources, and discussions to help members or customers become more successful in their jobs and lives. Why Private Social Communities Fail & How to Avoid It? Open Communit MORE
After the influencer “graces&# everyone with their presence, the organization’s community remains. After a sales or advocacy campaign winds up, the community remains. That’s why the most important metric should always be Strength of Community. MORE
Apple buys Topsy, a social media analytics firm – last week Apple acquired Topsy Labs, a research company that analyzes tweets; Apple would not disclose the “purpose or plans” behind the acquisition (The New York Times). Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Google+, Twitter, Tumblr and Apple: Facebook. MORE
This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Social networks influence buying behavior. MORE
This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community MORE
This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. MORE
In online circles we believe a community manager is someone who cultivates and activates a group or a brand following on a social network. As a Wildlife Works community relations officer , he regularly meets with people engaged in projects throughout the region. MORE
We won’t buy a $6 latte at a café without checking out reviews first. But where do community managers go when they’re getting ready to spend $10,000 or more per year for on-domain community software? Why isn’t there a Yelp specifically for community software? MORE
Community social media Transparency Twitter Vent advice automation personal brandingWe've Moved! Please Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. MORE
Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. Interact with your community. MORE
That’s right, you can now track my sticker symbol and buy and sell shares of my stock to your heart’s content. I didn’t understand the rationale to buying and selling “stock&# in friends and websites. MORE
What Henry Ford, Espresso, And Community Have In Common. I love his approach – he thinks aloud and collaborates in the open with the members of his community, shares best practices, and relentless connects people. MORE
In short, here’s my position: I like to buy websites I can automate through outsourcing and I sell websites that I no longer enjoy running or have a desire to grow. I like communities that already have large paying audience because the income they are generating is quite safe. MORE
Brands get two major things wrongs when enlisting people from within the Social Media channels to do their bidding: Brands assume that they will be trusted because the person talking about them has a trusted community. Just because you've enlisted an evangelist, it doesn't mean that a brand has any semblance of credibility within that community. Don't expect the evangelists' community to be your community. community. MORE
Having a community such as a Facebook brand page equals engagement! The key element is not only to promote your brand or a new product launch, because if you had no community, where would your business actually be? MORE
The community was shaped to her needs and facilitated the kind of interactions, learning and development paths she needed to practice successfully. Its value was not a list of “benefits” but the community itself: a facilitated joint journey of continuous discovery. MORE
“I don’t know if I should build an online community&#. I hear this very often when I’m working with clients that are launching a community – or building the foundation of what might become a community – to be more accurate. A couple of over arching considerations: What are the marketing goals and how will building a community support them? Can your organization sustain an ongoing investment of time and money to build a community? MORE
This post originally appeared on the Online Community Results blog. ———– Recently, Ernie Smith wrote a good piece about starting online communities in Associations Now. 2 – BUILD A COMMUNITY FROM AN EXISTING BOND. What community managers? MORE
Buy it now! What is Open Community? Tags: Featured Open Community Soooo…we might have been talking your ears off about a certain little book we want you to check out… It’s finally here. We want to hear what you think about our ideas. Talk to me, Goose! on Prezi. MORE
Good luck unsubscribing from email newsletters sent by Best Buy and Hertz. If you are inspired to add a comment with your thoughts, please visit Why Best Buy and Hertz Fail in your browser. MORE
Her new book is out and I asked her to share some thoughts about community building, a topic dear to our hearts. BUY THE BOOK – FIERCE LOYALTY: UNLOCKING THE DNA OF WILDLY SUCCESSFUL COMMUNITIES. We dictate the operations of the community. MORE
Further some of the biggest names get outpaced by lesser known web-based personalities or weblebrities who activate deep ties to their communities. TwitChange, which hosts charity auctions where fans buy mentions, follows, and retweets from celebrities on Twitter. MORE
Last week, the blogosphere was on fire with reaction to a report by the Wall Street Journal that Twitter is in talks to buy TweetDeck for $50 Million (registration may be required to read the post). 4 Reasons Why Twitter Should Buy TweetDeck. MORE
I’ve been on a journey figuring out how best to provide value to Mindjumpers’ growing community of people interested and passionate about that thing called social business. Dave and I almost answered in stereo: “Get executive buy-in on your social business program”. Tweet. MORE
And of course I was excited to get a chance to talk about my favorite subject, online community, with my friend Josh Paul , in the session we presented yesterday, Using Online Community to Increase Member Retention. Two of these three can be addressed/alleviated with online community. MORE
Apart from a great how-to on starting up a site, it highlights the growing trend to buying websites rather than starting from scratch. Why Buy? By buying instead, you can get a proven website where you can focus on growing the site rather than getting than initial traction. MORE
Rachel Happe has a really important post at the Community Roundtable about the lack of support she’s seeing for community managers. And yet, most CEOs and executives probably would respond with a blank stare if you asked them about community management and/or social business. MORE
When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats. MORE
You are a community manager now. It is YOUR responsibility to keep your community safe, not Facebook or AT&T or Fedex or any other communication delivery platform. I’m still not buying their story but I have some empathy now. MORE
Companies have historically been limited in what they can buy and how they can market their brand in accordance to availability. Companies, organizations, and individuals can not buy their own domains in the name of themselves. MORE
Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. Take a look at some strong examples of community support. MORE
I was lucky to be in the right place at the right time at Microsoft Advertising on the community team. About a year ago, I remember reaching a crossroads for myself around what career path I wanted to align myself with. I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing. MORE
As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content? MORE
SocialFish
FEBRUARY 13, 2017
We won’t buy a $6 latte at a café without checking out reviews first. But where do community managers go when they’re getting ready to spend $10,000 or more per year for on-domain community software? Why isn’t there a Yelp specifically for community software?
Mindjumpers
OCTOBER 3, 2012
This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Social networks influence buying behavior.
Techipedia: Tamar Weinberg
APRIL 10, 2012
Apart from a great how-to on starting up a site, it highlights the growing trend to buying websites rather than starting from scratch. Why Buy? By buying instead, you can get a proven website where you can focus on growing the site rather than getting than initial traction.
Ari Herzog
JULY 5, 2011
Companies have historically been limited in what they can buy and how they can market their brand in accordance to availability. Companies, organizations, and individuals can not buy their own domains in the name of themselves.
Ari Herzog
JULY 2, 2011
That’s right, you can now track my sticker symbol and buy and sell shares of my stock to your heart’s content. I didn’t understand the rationale to buying and selling “stock&# in friends and websites.
Jason Yormark
MAY 5, 2011
I was lucky to be in the right place at the right time at Microsoft Advertising on the community team. About a year ago, I remember reaching a crossroads for myself around what career path I wanted to align myself with. I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing.
Twist Image
JULY 28, 2011
Brands get two major things wrongs when enlisting people from within the Social Media channels to do their bidding: Brands assume that they will be trusted because the person talking about them has a trusted community. Just because you've enlisted an evangelist, it doesn't mean that a brand has any semblance of credibility within that community. Don't expect the evangelists' community to be your community. community.
SocialFish
MAY 1, 2012
Rachel Happe has a really important post at the Community Roundtable about the lack of support she’s seeing for community managers. And yet, most CEOs and executives probably would respond with a blank stare if you asked them about community management and/or social business.
SocialFish
OCTOBER 4, 2012
Her new book is out and I asked her to share some thoughts about community building, a topic dear to our hearts. BUY THE BOOK – FIERCE LOYALTY: UNLOCKING THE DNA OF WILDLY SUCCESSFUL COMMUNITIES. We dictate the operations of the community.
SocialFish
MAY 18, 2015
This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount.
Mindjumpers
AUGUST 21, 2012
Having a community such as a Facebook brand page equals engagement! The key element is not only to promote your brand or a new product launch, because if you had no community, where would your business actually be?
Laurel Papworth
MAY 6, 2013
ChompOn, a group-buying site similar to Living Social and Groupon, recently revealed that at the end of a purchase, if the customer “shares” the purchase on Facebook, it’s worth $14 to their business. How much is a a Tweet worth, in dollar terms?
SocialFish
MARCH 28, 2012
The community was shaped to her needs and facilitated the kind of interactions, learning and development paths she needed to practice successfully. Its value was not a list of “benefits” but the community itself: a facilitated joint journey of continuous discovery.
SocialFish
NOVEMBER 1, 2010
Buy it now! What is Open Community? Tags: Featured Open Community Soooo…we might have been talking your ears off about a certain little book we want you to check out… It’s finally here. We want to hear what you think about our ideas. Talk to me, Goose! on Prezi.
Ari Herzog
JULY 6, 2011
Good luck unsubscribing from email newsletters sent by Best Buy and Hertz. If you are inspired to add a comment with your thoughts, please visit Why Best Buy and Hertz Fail in your browser.
Social Media Citizens
JANUARY 19, 2012
Ben Bateman is community manager from Square Enix. A Currently Community Manager for Codemasters, supporting all boxed titles including DiRT 3, Operation Flashpoint Red River, F1 2011, and Bodycount. G: How did you build your experience as community manager?
Social Media Strategery
MARCH 8, 2011
When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats.
Pam Moore
MAY 5, 2016
You can’t buy advocates, friends, fans, evangelists, or word of mouth. It requires investment in the human beings within your community. It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model.
Techipedia: Tamar Weinberg
JANUARY 12, 2011
Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager?
Geoff Livingston
JULY 27, 2015
In online circles we believe a community manager is someone who cultivates and activates a group or a brand following on a social network. As a Wildlife Works community relations officer , he regularly meets with people engaged in projects throughout the region.
Viper Chill
MARCH 30, 2010
In short, here’s my position: I like to buy websites I can automate through outsourcing and I sell websites that I no longer enjoy running or have a desire to grow. I like communities that already have large paying audience because the income they are generating is quite safe.
SocialFish
FEBRUARY 17, 2011
This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community
Techipedia: Tamar Weinberg
JUNE 19, 2012
Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. Take a look at some strong examples of community support.
Akamai Marketing
MARCH 22, 2013
Community social media Transparency Twitter Vent advice automation personal brandingWe've Moved! Please Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
Geoff Livingston
JANUARY 12, 2011
After the influencer “graces&# everyone with their presence, the organization’s community remains. After a sales or advocacy campaign winds up, the community remains. That’s why the most important metric should always be Strength of Community.
Small Business Mavericks
FEBRUARY 24, 2011
» Is Link Buying Necessary? to incorporate link buying into your marketing plan. She says point blank that link buying is absolutely necessary in an “ultra-competitive&# niche. Is link buying evil? About Us What’s a Maverick?
Laurel Papworth
FEBRUARY 15, 2017
You are a community manager now. It is YOUR responsibility to keep your community safe, not Facebook or AT&T or Fedex or any other communication delivery platform. I’m still not buying their story but I have some empathy now.
mashable.com
AUGUST 20, 2011
As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. socialmedia longtailseo communities
Laurel Papworth
OCTOBER 22, 2011
As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content?
Firebelly
SEPTEMBER 10, 2011
“I don’t know if I should build an online community&#. I hear this very often when I’m working with clients that are launching a community – or building the foundation of what might become a community – to be more accurate. A couple of over arching considerations: What are the marketing goals and how will building a community support them? Can your organization sustain an ongoing investment of time and money to build a community?
SocialFish
MARCH 10, 2011
This is the second in a series of interviews we are conducting with CEO’s and senior executives about their take on the concepts in Open Community. We started our conversation with this one question: How do you think the concepts in Open Community will shape associations in the future?
The Realtime Report
DECEMBER 9, 2013
Apple buys Topsy, a social media analytics firm – last week Apple acquired Topsy Labs, a research company that analyzes tweets; Apple would not disclose the “purpose or plans” behind the acquisition (The New York Times). Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Google+, Twitter, Tumblr and Apple: Facebook.
Ignite Social Media
SEPTEMBER 22, 2016
For instance, your community manager ensures the right voice, tone, and look is expressed in the community and the content producer uses this information to develop creative that best serves the social platform and audience. Social network ad spending isn’t going anywhere anytime soon.
Firebelly
FEBRUARY 5, 2012
What Henry Ford, Espresso, And Community Have In Common. I love his approach – he thinks aloud and collaborates in the open with the members of his community, shares best practices, and relentless connects people.
TwiTip
APRIL 28, 2011
Last week, the blogosphere was on fire with reaction to a report by the Wall Street Journal that Twitter is in talks to buy TweetDeck for $50 Million (registration may be required to read the post). 4 Reasons Why Twitter Should Buy TweetDeck.
Sprout Social
NOVEMBER 4, 2016
Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. Interact with your community.
SocialFish
JUNE 7, 2013
Brands don’t own the message anymore, they are part of crafting it, but the community at large has a big part to play.”. Remember this ?
Geoff Livingston
NOVEMBER 2, 2011
Further some of the biggest names get outpaced by lesser known web-based personalities or weblebrities who activate deep ties to their communities. TwitChange, which hosts charity auctions where fans buy mentions, follows, and retweets from celebrities on Twitter.
Mindjumpers
NOVEMBER 8, 2011
I’ve been on a journey figuring out how best to provide value to Mindjumpers’ growing community of people interested and passionate about that thing called social business. Dave and I almost answered in stereo: “Get executive buy-in on your social business program”. Tweet.
SocialFish
OCTOBER 6, 2011
Socious’ Online Community Blog has a fantastic series listing a whole ton of reasons why private communities fail. My favorite: Private online communities are not about enabling members to connect and friend each other. Private online communities are about providing the content, resources, and discussions to help members or customers become more successful in their jobs and lives. Why Private Social Communities Fail & How to Avoid It? Open Communit
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