Why you need to build your Social Capital?

Buzz Marketing for Technology

A web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought. What it means is that your Social Capital will be a very important asset to you. Those that have weak Social Capital will become the equivalent of Social Outcasts – not able to get the killer job at the financial institution or accepted into Harvard because they have very low Social Capital.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

It was a fantastic illustration that you have in the book that shows your own personal media usage habits and the channels across the social Web that you used a few years ago versus the ones that you use now. So what you saw in those two graphs, my point was that I shrunk it and that I found the channels that had the greatest value to me. Brian: I’ve studied this actually, the idea of social network fatigue. (video production by my friends at Candidio.

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