article thumbnail

Everloop promises: No child left without a social graph

Socialized

Everloop, which bills itself as an e-learning social network, claims “All tweens are left out of the social graph because they must be over 13 in order to legally use services such as Facebook. Without having a centralized online community of their own, a tween’s social media experience is disparate

article thumbnail

Mapping Your Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang , Industry Analyst, The Altimeter Group. We’re social creatures. mappiing social

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mapping the Brand’s Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang , Industry Analyst, The Altimeter Group. We’re social creatures.

article thumbnail

Google+, Google Apps and Your Social Graph

Proactive Report

Google+ and Mapping Your Social Graph. When Google releases its G+ business model, Circles will address the need for clustering stakeholders and community members: employees, customers, bloggers, media people, analysts, vendors etc. You’ll have your social graph at your fingertips. Social Media Case StudiesOne of the strongest reasons emerging for businesses to take a closer look at using Google+ is the integration with their other apps.

article thumbnail

Facebook Graph Search: Why Investors Shouldn’t Worry

Mindjumpers

Much anticipated, Mark Zuckerberg unveiled this week that Facebook has built Graph Search – a search engine within Facebook that combines web search with your social graph thus making it possible to search your entire life and those of your friends. Graph Search offers an entirely new way to explore your social life by asking questions in a natural language and even very specific queries. Personally, I’m looking very much forward to experiencing Graph Search.

Facebook 170
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Science of Inequality – Finding Your Influential Customers April 28th, 2010 |Written By: Jay Baer | View Comments Tweet Does social media breed inequality?

article thumbnail

Is it That Easy?

Proactive Report

Last week I wrote that for a company to successfully integrate social media with their PR activities they have to listen, learn and respond. Building social graphs has not been part of our PR practice. They need to develop an easy-to-use vocabulary set for understanding data mining and social graphs and communicating about it. Right now ‘social network analysis’ just doesn’t trip off the average person’s tongue.&#.

Report 59
article thumbnail

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

And how totally outdated, outmoded and antique they seem compared to Big Data of social media. For members it works this way: Facebook looks at what you are putting in your status updates (say, “surfing”), what links you click on (“surfing video”), Business Pages you Like (“Ripcurl”) and what your friends also do (social graph behaviours). Want to know how 11 million Australians will vote?

article thumbnail

Tiktok’s Quest For Hyper Locality

The Realtime Report

After rising through the social media platform ranks since its explosion in popularity in 2020, TikTok has posed itself as quite the challenger to the established platforms; largely due to its innovative and unique offering of features that has revolutionized the space.

Report 91
article thumbnail

Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization

Laurel Papworth

ChompOn, a group-buying site similar to Living Social and Groupon, recently revealed that at the end of a purchase, if the customer “shares” the purchase on Facebook, it’s worth $14 to their business. Eventbrite, the social ticketing site, sold another $2.52 Undoubtedly, this is because of the closeness of the social graph (a hundred close family and friends) on Facebook, versus the relative looseness of the connections on Twitter (several thousand acquaintances).

Buy 80
article thumbnail

7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. Brands have got to listen, TikTok is staying.

Strategy 145
article thumbnail

Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Among the features Facebook has revealed: Social relevance – the new plugin uses what Facebook calls “social signals&# to prioritize comments on posts. Comments from people in your social graph, highly-liked comments and active threads rise to the top; those flagged as spam fall to the bottom.

Comments 309
article thumbnail

Time Spent Is The New Impression

Twist Image

There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it). These brands believe that they can be more transactional or direct response-driven in social media platforms. It's not a zero sum game, but it's also not something that many brands will be able to achieve, with the current flow of social media usage. Did they like it so much that they are willing to share it with their community? .

Metrics 85
article thumbnail

Your Brand Is A Learning Space

Twist Image

A brand is not something that sits outside of innovation, culture, traditions and creativity (all of of things that turn us from individuals into communities). Brands are now an important part of our communities and ecosystems. They stray to their social graph, they stray to other entities, and they might even stray to another brand. community. social graph. social media. How much more content does the world really need?

article thumbnail

7 Social Media Predictions for 2023 (according to experts)

Buffer Marketing

Keeping that in mind, we — along with experts — outline what we’ve noticed people are picking up more of in the industry and make observations about what the future might hold for social media in 2023. Share them with us on our social media @buffer !

Resources 103
article thumbnail

How To Win at TikTok (According to TikTok)

Hootsuite

TikTok is not a social media platform. The experts within these communities share “complex information boiled down so usefully”. Find your place in these existing communities and contribute value that’s uniquely yours. And that community acceptance is critical.

article thumbnail

7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. Brands have got to listen, TikTok is staying.

article thumbnail

Facebook Open Graph: Washington Post and Future of Social News

Laurel Papworth

The Washington Post has implemented the Social Graph from Facebook: Use your Facebook network on the Post Web site. Note to readers: Today you will find a new home page feature, at the top right, that allows you to create a more personalized, social way to experience the news. Facebook Open Graph: Washington Post and Future of Social News is a post from: Laurel Papworth- Social Network Strategy. Social Media: Short form long form continuous DIY (2).

article thumbnail

Digital Communications Conversations Continue To Evolve

Dave Fleet

Tweet The maturation of the conversation about social media-driven PR continues. Brian Solis published a great post yesterday, touching on a couple of important topics at the heart of the evolution of social media-focused communications from shiny objects to a serious business tool: The continued focus of the metrics conversation on conversion as an endpoint. So, the conversations on social graphs and content topics continue to converge.

article thumbnail

The Value (And Waste) Of Twitter

Twist Image

It goes beyond my self-admitted social flaws (more on that here: The Gentle Art Of The Retweet ). Now, before we all run to the hills in an attempt to define "success," I'm going to say that success is defined by having an active audience (a group that not only cares about what you tweet, but interacts and shares those messages with their own social graphs). community. social graph. social media validation.

article thumbnail

Will Clubhouse be the Next Apple?

Webbiquity SMM

For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. Similarly, Clubhouse is breaking all the established “rules” of social networks.

Apple 176
article thumbnail

Realizing the Value of Time

Justin Levy

Instead of a video about how to use their service, Tungle has created a video that illicit emotion thus causing you to want to share the video with your social graph. Tell a story, illicit emotion and give your community a reason to share your content. Tags: content strategy inspiration marketing marketing strategy motivation productivity social media strategy video emotion tungle An underlying theme of some of my recent posts have been the value of time.

article thumbnail

How to Stay Relevant in an Algorithmic Instagram Feed

Convince & Convert

Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. Instagram is unique; it is not like other social platforms. To demonstrate this, let’s take a look at some of the culture-based communities I’ve identified using Affinio , the marketing intelligence platform. Below are overviews of three very different, culture-based communities on Instagram.

Feed 89
article thumbnail

How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm

Mindjumpers

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands. He predicts that in today’s social media environment, “Context” is what will become the king.

Brands 196
article thumbnail

Real-Life Instagram Project Filters In Unique View of London

Convince & Convert

Creating physical photo “stops” amid a bustling city like London is akin to the scenic vista turnoff along a highway – it prompts the person to pause, photograph the moment and share the experience with their social graph. Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management.

Project 106
article thumbnail

Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

Social media monitoring is the act of paying attention to what is being said on social media. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. Pros: Covers various social channels.

article thumbnail

How to Take an Audience-Centric Approach to Content Marketing

Convince & Convert

Briefly, Affinio is a Marketing Intelligence Platform that leverages the social graph (how people are connected) to understand the communities that exist within a defined audience through their interests, affinities, and the content they consume. Here is how Fitbit’s audience breaks out: The visualization above shows the communities within the Fitbit audience. This allows us to understand each community in the context of their interests.

Content 74
article thumbnail

Men Closing the Social Media Gap

Proactive Report

I am sure this is no big surprise, but two recent studies have found that women are more active in social media than men. But the disparity between the sexes is closing – after fairly slow growth over the past few years 2013 has seen a sudden surge in men using social networks, according to Pew Research. How they use social media is different too – there are definite preferences for certain social platforms.

Report 54
article thumbnail

Why Quora Is The New Twitter | Small Business Mavericks

Small Business Mavericks

Either way, it’s a great opportunity for marketers to increase their social graph and their search presence in one fell swoop. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? Tags: Quora , search , spam , Twitter This entry was posted on Tuesday, May 10th, 2011 at 9:44 am and is filed under Social Media. About Us What’s a Maverick?

article thumbnail

Are Blog Comments Dead? | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Are Blog Comments Dead? Written on July 30, 2010 by Justin Levy in blog , community , facebook , interactions , social media , twitter 23 Comments - Leave a comment! As engagement and sharing on Twitter, Facebook and other social tools continues to increase, many bloggers are noticing a sharp decrease in comments on their blogs.

Comments 180
article thumbnail

Connect with ultra-targeted audiences on and beyond Twitter

Audiense

Aimed at helping brands and agencies improve the effectiveness of their advertising, these new tools allow clients to be extremely precise with ad targeting to ensure campaigns are delivered to the right people, and drive the value of paid and earned media both on Twitter and beyond the social network across thousands of mobile apps and websites.

CPA 76
article thumbnail

The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

This Social Media Monitoring Tools List has been updated as of November 2020. Social media monitoring is the act of paying attention to what is being said on social media. And this is where social media monitoring tools come into place. Social Mention 16.

Tools 83
article thumbnail

Applying Social Network Analysis to Social Media

Net-Savvy Executive

Social network analysis has been a part of social media analysis ( not the same thing ) for a long time, but it hasn't been central to the social media discussion lately. Mostly, SNA shows up in the form of link analysis, which is used to identify online communities and influencers. A recent conversation on intelligence applications of social media data got me thinking about how much more could be done with the many expressions of connections online.

article thumbnail

What Makes Audiences Trust Your Influence Marketing

Convince & Convert

To identify long-tail influencers that are ideal for your target community with speed and ease, use a social graph and affinity data. While once thought of as a fading trend , influence marketing is back and hotter than ever. It’s no wonder, with the ever-increasing amount of brand-generated content and ad-blockers making it harder to promote branded content, that brands are looking for new ways to reach their audience.

article thumbnail

Trust and Reputation – the new currency?

Proactive Report

Another interesting finding of the 2012 report is that the media is the only institution that saw a slight rise in trust and the majority of that rise is in social media. Peer-to-peer sharing “involves the re-emergence of community,” says Rachel Botsman, co-author of What’s Mine Is Yours: The Rise of Collaborative Consumption in a Time article. Know who is in your social graph and where they go to get trusted information.

article thumbnail

Facebook, Sharing, Social And Me

Mindjumpers

This is great advertising for consumer communities on Facebook. What makes Facebook doing this so special is viewing it from a marketing perspective and the 500 million active user community that lives on Facebook. Social Services and Me. I was recently asked why the social aspect of this does not appeal to me. Tweet Written by Tehneyat who currently resides in London, United Kingdom from where she is blogging for Mindjumpers.

Facebook 172
article thumbnail

The 6 Types Of Twitter Trolls

Twist Image

Wikipedia defines a "troll" as "someone who posts inflammatory, extraneous, or off-topic messages in an online community, such as an online discussion forum, chat room, or blog, with the primary intent of provoking readers into an emotional response or of otherwise disrupting normal on-topic discussion." It's amazing to see how many people retweet other people's links without even clicking on it to see if it's good and/or worthy of sharing with their own social graph.

Types 87
article thumbnail

To Thine Own Self Be True

Twist Image

This brand's Facebook page isn't doing much to leverage the power of the social graph or use Facebook's functionality to extend the brand narrative in a unique way. When you have your brand page on Facebook (and I'm using Facebook as a euphemism for any online social network, be it Twitter , Pinterest , Instagram , LinkedIn or whatever), your brand is housed within the Facebook branded experience and there could be ancillary brands (or advertisements, whatever) in the mix as well.

article thumbnail

How is Social Media Affecting Your Business Strategy?

Proactive Report

Is social media important to the future success of your business? These execs see social media as a key factor in business strategy and direction. And there is indeed value in a community – but it s not enough just to collect them. You should definitely be building and engaging a core community of loyal fans on Facbook, Twitter – and G+ as soon as they allow brands in. “ It’s not enough to be present on social networks.

Jive 73
article thumbnail

Can Greater Social Connections Improve Higher Education?

Social Media Strategery

I’ve written about my interest in the potential of social media to improve higher education before , and as one of the members of the SMCEDU Board of Advisors , I want to help increase awareness among colleges and universities in how social media can help improve the quality of education and why students should be learning the business applications of social media in college. The original SMCEDU Community proposal.

Education 103
article thumbnail

Social Media is Dead, Long Live Big Data

Laurel Papworth

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. SMH big data social media. Social Media Trained the Matrix (Big Data). ” ( AFR big data social media fitbit ).

article thumbnail

6 Parts of Your Company That Should be Listening to Social Conversations

Convince & Convert

Now, the calls are coming through online, via the social phone.”. That’s wisdom from Radian6 CEO Marcel Lebrun (disclosure: Amber’s employer ) about the changing dynamics of communication via the Web, and the importance businesses need to place on paying attention to discussions online via social media listening. Although social media is rarely a direct sales channel, it can be a fine way to uncover prospects and meet them where they are.

article thumbnail

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.

Adwords 178