Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Dave Fleet

SEPTEMBER 29, 2010

This is becoming more and more important as the early adopters who have built large followings become the focus of more and more attention from marketers – not only will the returns be greater from focusing on niche influencers in terms of success ratio; those people have more credibility within those communities.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Laurel Papworth

FEBRUARY 19, 2013

Trying to bring people to your Facebook Business Page that actively hate you is an option not often taken up by wussy marketers. Facebook Advertising as a Free Marketing Tool. One of the things I point out in my classes is that you don’t have to advertise to get a good grasp of your market segments keywords ie.

Research 107

Research Nielsen Sentiment Facebook 107

Convince & Convert

NOVEMBER 14, 2013

Creating physical photo “stops” amid a bustling city like London is akin to the scenic vista turnoff along a highway – it prompts the person to pause, photograph the moment and share the experience with their social graph. Bonus points for incorporating an element of whimsy or sparking creativity.

Project 153

Project Instagram Tourism Airlines 153

Convince & Convert

MARCH 9, 2016

While once thought of as a fading trend , influence marketing is back and hotter than ever. This white hot channel is not only the talk of the town—it’s showing its staying power with results marketers only dream of. Questions around authenticity and trust have long accompanied influence marketing and will continue to.

Influencer 60

Influencer Marketing Authentication Social Graph 60

Mindjumpers

NOVEMBER 20, 2012

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands.

Brands 244

Brands Social Graph Report Groups 244

Justin Levy

OCTOBER 17, 2010

Instead of a video about how to use their service, Tungle has created a video that illicit emotion thus causing you to want to share the video with your social graph. Tell a story, illicit emotion and give your community a reason to share your content. Probably not. Looking for the underlying lesson here?

Social Graph 234

Social Graph Feed Reader Meeting Video 234

Convince & Convert

APRIL 20, 2016

What an Algorithmic Instagram Feed Means for Marketers. Marketers need to up their game now. This puts the onus on us, as marketers, to produce higher quality content. To demonstrate this, let’s take a look at some of the culture-based communities I’ve identified using Affinio , the marketing intelligence platform.

Feed 60

Feed Feedly Instagram How To 60

Small Business Mavericks

MAY 10, 2011

Twitter is still a good marketing tool, but spammers have exploited it to a large degree and it has only made managing Twitter more difficult for Twitter employees and for Twitter users. Now that Google is indexing Quora in its real-time search product , marketers have a strong incentive to hit Quora with link spam.

Small Business 156

Small Business Twitter Case Study Press Release 156

Justin Levy

JULY 30, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Are Blog Comments Dead? Written on July 30, 2010 by Justin Levy in blog , community , facebook , interactions , social media , twitter 23 Comments - Leave a comment! It’s a completely understandable feeling.

Comments 220

Comments Disqus Social Graph Blogger 220

Twist Image

SEPTEMBER 20, 2011

While this could be a relic of the mass media advertising mindset, there's no doubt that being persistent (having a constant and consistent message in market) and repetition (repeating messages to ensure that everyone you connect with can see it) is key to being successful at Twitter. social graph. social media validation.

Twitter 94

Twitter Social Graph Case Study YouTube 94

Proactive Report

SEPTEMBER 5, 2012

The Cluetrain Manifesto said markets are conversations. Another interesting finding of the 2012 report is that the media is the only institution that saw a slight rise in trust and the majority of that rise is in social media. What does all this mean for your PR and marketing strategy? And people they trust have to endorse that.

Reputation 90

Reputation Sample Samples Social Graph 90

Twist Image

JUNE 26, 2015

A brand is not something that sits outside of innovation, culture, traditions and creativity (all of of things that turn us from individuals into communities). Brands are now an important part of our communities and ecosystems. They stray to their social graph, they stray to other entities, and they might even stray to another brand.

Brands 40

Brands Retail Social Graph Repository 40

Audiense

NOVEMBER 1, 2016

Working with Audiense, Adecco Spain built unique audiences based on a range of criteria, including relationships, personalities, social graph and more, for a campaign focused on lead generation. .”, according to Javier Burón, CEO and Cofounder of Audiense. 191% increase in lead generation. Audience Manager. Twitter Ads.

Twitter 89

Twitter CPA CPC Social Graph 89

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. Cause or Community.

Social Media 47

Social Media Facebook Marketing CPM 47

Twist Image

JUNE 19, 2015

It's something that marketers need to think about. There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it). These brands believe that they can be more transactional or direct response-driven in social media platforms. content marketing.

Social Graph 40

Social Graph Adwords Metrics Curation 40

Convince & Convert

JANUARY 13, 2011

You’re focusing solely on hand-raisers who are expressing need through the phrasing of their social communication. Marketing & PR. Marketing and public relations professionals spend a lot of time trying to craft and deliver the perfect message. Customer Service. And every company wants to claim innovation, right?

Company 140

Company Conversation Radian6 Social Graph 140

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. Cause or Community.

Social Media 28

Social Media Facebook Marketing CPM 28

Convince & Convert

FEBRUARY 10, 2010

Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. link] Michael A.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Keyhole.co

NOVEMBER 6, 2022

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform.

Tools 52

Tools Social Media Sentiment Price 52

Social Media Strategery

MARCH 3, 2011

the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. Groups are great for small groups of people to share and communicate. Created by Inigral Inc. , Pages are great for brands to push out information.

Education 130

Education Class Groups Groups 130

Proactive Report

JANUARY 29, 2013

It is a search based on your social graph. Graph search focuses on people, photos, places and interests. If it gets liked and shared and become part of that database, your brand content more discoverable to the vast Facebook community. It’s about discovering things recommended and liked by your friends.

Brands 85

Brands Social Graph Feed Feedly 85

Koka Sexton

MARCH 19, 2012

During the conference there were about a dozen breakout sessions that fell into one of three tracks; Sales, Marketing and Social Selling. They answered questions about everything from what sales managers do wrong, to how social media has changed the sales landscape forever. The idea of a social business has been evolving.

Press Release 96

Press Release Skills Yammer Social Networking 96

The Way of the Web

JUNE 30, 2010

Web Strategy Wikinomics Rankings ← The importance of experiencing your community How much to launch a new media brand or project? They might not have completely aced social search and the social graph yet, but they’re used to working with humungous data sets. Data knowledge.

Google 32

Google Adsense MySpace Social Graph 32

Justin Levy

JULY 14, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking 10 Ways to Support Charity Through Social Media Written on July 14, 2009 by Justin Levy in charity , mashable , social media 3 Comments - Leave a comment! Thanks for taking time out of your day to come hang out here!

Social Media 100

Social Media MySpace Widget Flickr 100

Laurel Papworth

FEBRUARY 18, 2016

I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. Sidenote: 10 years ago I created a patent which was a community generated coin based on activities and cross platform.

Data 40

Data Social Media Insurance Training 40

Buffer Social

JANUARY 12, 2023

Daniel Sobey-Harker , Head of Community at Windscribe , predicts that companies will mistakenly believe that they can replace writers with AI tools – leading to a deluge of mediocre content that creates an aversion to long-form articles in general. Some might turn to newsletters, others to courses, and others still to paid communities.

Social Media 124

Social Media Social Media Management Collaboration Fashion 124

Hootsuite

SEPTEMBER 23, 2022

That’s how Khartoon Weiss, TikTok’s Global Head of Agency & Accounts, described the world’s most downloaded app at The Gathering , an annual business and marketing summit held in Banff, Canada. So what does it mean for marketers? The experts within these communities share “complex information boiled down so usefully”.

How To 98

How To HootSuite Loyalty Social Graph 98

Bare Feet Studios

JUNE 9, 2010

Three years ago, when Twitter was a tight knit community of tech and communications early adopters, we literally begged them to charge for the service. As late as November, 2008, Guy Kawasaki ran a poll and over half still said they would be willing to pay – despite the usual snark attack common by internet communities.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Convince & Convert

NOVEMBER 1, 2011

You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. And to counter that law, this was a few years ago, I had come up with my own theory, and that theory was something that I called Social Graph Theory. That fosters community. ” Brian: Right.

Klout 121

Klout Social Capital Influencer Social Graph 121

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

FEBRUARY 5, 2015

Working with Insightpool, a social sales and marketing platform, they set a goal to get the word out to Atlanta influencers that the Hawks would be throwing a “Swipe Right Night” event which encourages fans to connect with each other using the dating/hookup app, Tinder. Common interests matter.

Marketing 60

Marketing Social Graph Influencer Eventful 60

Bare Feet Studios

OCTOBER 10, 2008

Uptown Uncorked : Bringing People and Business Together with New Media Digital Voodoo : Digital Voodoo is a social media strategy and intelligence firm with expertise in marketing, advertising, and operations. The Michael Schneider : Social Media technologist and groundswell evangelist. Macro results.

Social Media 40

Social Media Construction Consultant Upcoming 40

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Think Different Here’s 6 ways to differentiate agency social media services: 1.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Mindjumpers

NOVEMBER 5, 2010

This is great advertising for consumer communities on Facebook. As Facebook advertising is right now, it allows marketers to buy ads that point towards their Facebook fanpage. Brilliant marketing strategy. I was recently asked why the social aspect of this does not appeal to me. Sharing and Location Based Services (LBS).

Foursquare 208

Foursquare Facebook Social Graph Technorati 208

Keyhole.co

NOVEMBER 19, 2020

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data. Save time, as all your social media analytics are available to you in one platform. Cons: There is a steep learning-curve in getting the software running properly.

Tools 98

Tools Social Media Sentiment Price 98