Mapping Your Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. We’re social creatures. mappiing social

Is Facebook’s Social Graph Beacon 2.0?

Socialized

The most far reaching announcement is the introduction of what is called the Social Graph API, a convention that allows developers (anyone with a Web site or a blog) to easily embed “Like” buttons and other functions on their sites, allowing users to “bring” their Faceboook identities wherever they go on the Web, outside of Facebook’s walled garden. Social plugins like the Like button and the activity feed enable you to offer social experiences with just a line of HTML.

Mapping the Brand’s Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. We’re social creatures.

Everloop promises: No child left without a social graph

Socialized

Everloop, which bills itself as an e-learning social network, claims “All tweens are left out of the social graph because they must be over 13 in order to legally use services such as Facebook. Without having a centralized online community of their own, a tween’s social media experience is disparate

Apple is Creating a “Social Network” the Right Way

Stay N' Alive

Today Apple launched, quite simply , a “Social Network for Music&#. What’s so powerful is that they’re not really trying to create a social network at all. Apple realizes the Social Graph is just a complement to something bigger.

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Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe.

The Social/Anti-Social Network

Twist Image

Online social networking continues to change and evolve. That is mind-blowing, impressive and not all that surprising when you consider how popular platforms like Twitter and Facebook are, and how people are looking for newer/cooler social networking experiences. Google + lets you be selectively social. the most common response is the ability to segment the social graph (Google + calls them, "circles"). anti-social network.

Anatomy of Facebook: The World is Getting Smaller! [Study]

Mindjumpers

Both of the studies show that Facebook, as a social network is both global and local – it connects people who are far apart, but also enables connections locally. More details on the study can be found on: > The Anatomy of the Facebook Social Graph , J.

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Social Branded Applications – build it once and leverage on several social networks

Buzz Marketing for Technology

Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens). The new ad model will be about creating social brand loyalty by creating Social Branded Applications that allow users to interact with your brand attributes.

Why Twitter May Never Be Financially Viable

Convince & Convert

Tara Hunt , author of The Power of Social Networking: Using the Whuffie Factor to Build Your Business , joins the Social Pros Podcast this week to discuss the borderless world of the social web, monetizing Twitter, and why she unfriended her boyfriend on Pinterest.

Is it That Easy?

Proactive Report

Last week I wrote that for a company to successfully integrate social media with their PR activities they have to listen, learn and respond. Building social graphs has not been part of our PR practice. What does their social graph look like?

Is Facebook All Wrong About Our Sharing Psychology

Convince & Convert

This is an important and bold move (the technology not the robe), because as you are probably aware, SnapChat formerly was set up so that all content shared on the social network expired – forever – 10 seconds after it was initially retrieved.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Science of Inequality – Finding Your Influential Customers April 28th, 2010 |Written By: Jay Baer | View Comments Tweet Does social media breed inequality?

Men Closing the Social Media Gap

Proactive Report

I am sure this is no big surprise, but two recent studies have found that women are more active in social media than men. How they use social media is different too – there are definite preferences for certain social platforms.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Online Communities Politics social media Social Media Australia social networks Advertising analysis big data Facebook sentiment

What Websites Are You the One True Fan of?

Justin Levy

The service leverages your Twitter social graph so there’s no need to go out and seek followers all over again, which is always an annoying feature of many new social networks. Tags: location-based services nmtv onetruefan social networks nmltv

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Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization

Laurel Papworth

ChompOn, a group-buying site similar to Living Social and Groupon, recently revealed that at the end of a purchase, if the customer “shares” the purchase on Facebook, it’s worth $14 to their business. Eventbrite, the social ticketing site, sold another $2.52

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

Building a Social Business

Koka Sexton

During the conference there were about a dozen breakout sessions that fell into one of three tracks; Sales, Marketing and Social Selling. They answered questions about everything from what sales managers do wrong, to how social media has changed the sales landscape forever.

Facebook Open Graph: Washington Post and Future of Social News

Laurel Papworth

The Washington Post has implemented the Social Graph from Facebook: Use your Facebook network on the Post Web site. Note to readers: Today you will find a new home page feature, at the top right, that allows you to create a more personalized, social way to experience the news.

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Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

Laurel Papworth

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system.

The Next “Facebook Platform” for the Modern Web, and Why Twitter’s Running the Wrong Way

Stay N' Alive

The hurdle we’ve got to get around is that of allowing a user’s social connections to also follow them wherever they go, uninhibited by any single corporation.

Social Commerce IQ 2012 [Report]

Mindjumpers

The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce. Social Commerce Trends. Important Findings about Social Media around the World in 2012. How to Meet Your Consumers’ Social Media Expectations.

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). How do we demonstrate the ROI of social efforts?

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How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm

Mindjumpers

He predicts that in today’s social media environment, “Context” is what will become the king. Customers form relationships in “the social graph” , from which connections, based on relevance, form the interest graph.

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Demystifying the Technical Side of Social Media

Razor Social

Social media is now a key part of every marketing strategy. But in order to successfully leverage social channels to promote your business, you need to be more than just creative. Open Graph. But what happens when someone shares your content on social media sites?

Why you need to build your Social Capital?

Buzz Marketing for Technology

A web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought. What it means is that your Social Capital will be a very important asset to you.

Stop Producing Noise

Ari Herzog

Mike Beauchamp elaborated this in 2011 : I think a major issue going forward for Facebook, and other social sites, will be finding a better way to sift out relevant posts from noise.

Your Constantly Evolving, Constantly Changing Social Media Plan

Stay N' Alive

In a world of "Generation Me", with Millenials being raised on the internet and using technology and social media for most of their lives, marketing, and technology is so much different! It''s for this reason that social networks evolve so quickly.

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. Many (most?)

2011 PR Trends: Email and Social Engagement

Proactive Report

ClickThroughs #2 trend is that email and social will get more integrated. They have added many social components to their email service. Marketers rate social media as the online marketing channel with the greatest positive effect when integrated with email.

Connect with ultra-targeted audiences on and beyond Twitter

Audiense

Working with Audiense, Adecco Spain built unique audiences based on a range of criteria, including relationships, personalities, social graph and more, for a campaign focused on lead generation.

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Stop Producing Noise

Ari Herzog

Mike Beauchamp elaborates : I think a major issue going forward for Facebook, and other social sites, will be finding a better way to sift out relevant posts from noise. 8 Social Media Tips to Memorize Now.

The Future Of Facebook And The Newsfeed

Twist Image

Many were up in arms and many thought that Facebook founder, Mark Zuckerberg , was going to destroy the power and potential of the online social network. While many think that photos are the killer app of Facebook (and the reason the company paid a billion dollars to acquire Instagram ), none of that would matter had Facebook not had the insight (and the courage) to imagine, develop and deploy this personal RSS feed of our social graph. graph search.

Trends for 2012: Social Media Intelligence

Proactive Report

I saw one today in the Huffington Post that caught my eye because I agree with the 4 trends Beverly Macy highlighted: The rise of Social Intelligence. Social media education and training. Social Intelligence. Map your brand’s social graph.

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The Power of Google+: Privacy "Circles" the Entire Experience

Stay N' Alive

Facebook has always had one strength that no other social network (other than perhaps FriendFeed ) has seemed to fully get: The fact that you could add friends to lists, and target your updates so only those lists, and specific people you chose, can see the updates you post. I have to let everyone into my network, and as a result, they have to let me into theirs. The biggest thing Google did right this time around is they did what no other social network was doing.

The LinkedIn Meme that Went Viral

Koka Sexton

LinkedIn is the professional network. Most people understand that LinkedIn is no longer just an online resume but a robust social network where professionals are able to connect, share and gather insights from others in their industry. Liking it and sharing it to their network.

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38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews.

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How is Social Media Affecting Your Business Strategy?

Proactive Report

Is social media important to the future success of your business? These execs see social media as a key factor in business strategy and direction. “ It’s not enough to be present on social networks. Social Media Strategy social media strategy strategy

The Intersection of Search and Social Media

Proactive Report

Titled The Future of Search she spoke about where the web is going, how search and social will intersect and how we can prepare for what’s ahead. User engagement in social networks is the new relevance. Social networks will be like air – everywhere.

Is Google+ About To Make Facebook Frown?

Twist Image

Back in July, I Blogged about Google 's foray into online social networking, Google+ (more here: Co-dependency In The Age of Facebook ). This new social integration means a whole lot for businesses. online social networking. social graph.

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The Intersection of Search and Social Media

Proactive Report

Titled The Future of Search she spoke about where the web is going, how search and social will intersect and how we can prepare for what’s ahead. User engagement in social networks is the new relevance. Social networks will be like air – everywhere.