Jon Loomer
MARCH 17, 2025
When it’s time to audit a new client’s ad account, the history to consider consists of everything from the account setup to the results. In between, one key element is what they’ve done on the ad side. This is part of a series of posts I’ve written about account audits. If you want to take this seriously, there’s much more to consider than the performance alone.
Sprout Social
MARCH 14, 2025
Picture this: a beauty influencer swipes on a new lipgloss shade during a livestream. She answers questions in real-time as thousands of viewers watch. Within minutes, the product sells out. Sounds too good to be true? Its not. This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide.
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Webbiquity SMM
MARCH 11, 2025
In 2015, at arguably the peak of Twitter’s (now X, yes, but definitely Twitter at the time), I compiled the thoughts of 39 marketing pros and influencers on how to make the most of the platform. To indulge in a bit of understatement, a lot has changed since then. A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn.
Social Media Strategies Summit
MARCH 12, 2025
Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. And in theory, this should make capturing their attention easier for your business. Nevertheless, they’re also interacting with more and more brands. Plus, they’re actively using these platforms for product and brand research, as well as shopping.
Advertiser: Paycor
The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!
Bill Hartzer
MARCH 13, 2025
LinkedIn isnt just for job seekers anymore. It has become the go-to platform for executives, thought leaders, and influencers looking to build their credibility and shape industry conversations. But while some leaders rack up engagement, others struggle to make an impact. So, whats the secret? A new report from Everywhere Agency (a division of MikeWorldWide) and SocialHP sheds light on the strategies that set LinkedIns top voices apart.
Ignite Social Media
MARCH 13, 2025
Admit it. Its been forever (or never) since youve gone back through your brand social accounts and done a thorough cleaning, right? While daily posting and engagement are crucial, the behind-the-scenes housekeeping often gets overlooked. This comprehensive guide will walk you through essential social media maintenance tasks that will strengthen your security, streamline your operations, and polish your brand presence across all platforms.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Jon Loomer
MARCH 11, 2025
Now, I wouldn’t generally recommend Traffic campaigns in the first place. But I understand that advertisers still use them. If youre running Traffic campaigns, do this… Breakdown by Placement Click the Breakdown dropdown menu and select Placement. This will generate separate rows for each placement used. Where is the majority of your budget spent?
Sprout Social
MARCH 12, 2025
We know that social media moves fast. And frankly, marketers don’t have time to consume the same watered down, not-so-takes about the state of the industry. That’s why we’re launching this new series, @MeNextTime, where we’ll invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends.
Bill Hartzer
MARCH 12, 2025
Social media has long been a battleground. Outrage fuels engagement. Misinformation spreads faster than facts. Bad actors thrive while reasonable voices get drowned out. Sez Us is stepping in with a different approachone that rewards thoughtful discussion and holds users accountable for how they interact. Launched today, Sez Us is a new social network built around reputation, trust, and user-driven moderation.
Ignite Social Media
MARCH 12, 2025
At Ignite Social Media, we dont just talk about great workplace culturewe live it. And now, we have two national awards to prove it! Were thrilled to share that both Ad Age and Ragan PR have named Ignite Social Media a Best Place to Work in 2025. These recognitions are especially meaningful because they highlight what makes Ignite truly special: a team-first mentality, a collaborative spirit, and a culture where great work and great people thrive.
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Buffer Social
MARCH 17, 2025
A statement that definitely won’t surprise you: TikTok’s algorithm seems to prioritize videos that keep users on the platform for longer. But here’s a follow-up that might: That means videos longer than a minute tend to get more views and watch time than their shorter counterparts. When we set out to uncover what TikTok video length performed the best, I certainly didn’t expect it to be longer videos.
Jon Loomer
MARCH 13, 2025
Running ads optimized for the top-of-the-funnel has its risks, and one is highlighted in this video. If youre running video ads that are optimized for ThruPlay views, do this… Breakdown by Placement In my example, I had a video that generated 665 ThruPlay views and 526 people reached. Thats right, more ThruPlay views than people reached. Why is that?
Hootsuite
MARCH 12, 2025
Over one billion people use LinkedIn, making it the worlds largest social media platform for professionals. And all those people want to boost professional networking, learn from content creators, and follow thought leaders wherever they go. Using LinkedIn hashtags will help those people find you and your content. But which LinkedIn hashtags do you use?
Social Media Today
MARCH 13, 2025
Meta's launching the first stage of its Community Notes program with users in the US.
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A beginner's guide to social media automation tools and getting automation right.
Oktopost
MARCH 13, 2025
If you’re a B2B social media manager or advocacy program leader, you know LinkedIn is the go-to platform for reaching your target audience. But beyond just posting content, how do you make sure your company and employees stand out as industry leaders? The first step as an advocate is to optimize your LinkedIn profile. One often-overlooked tool is LinkedIn specialisms, specific areas of expertise that help improve search visibility and credibility.
Buffer Social
MARCH 13, 2025
As a type A perfectionist, there are few things that give me more satisfaction than a good old spring clean. Come change of seasons, I’m always overcome with the urge to clear out drawers, declutter cupboards, and rearrange shelves. Doing it is a bit of a slog, of course, but that feeling you get after a good tidy-up? Worth every second I spend cursing over piles of old clothes on my bedroom floor.
Sprout Social
MARCH 13, 2025
Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Explore some of the most important social media statistics in Australia to find the data you need to stay competitive, boost ROI and build better strategies.
Keyhole.co
MARCH 12, 2025
For decades, the brand has done what most beverage companies wouldn’t dareput anti-marketing at the center of their strategy, rebellion and all. When the industry leaned into wellness perfection, Liquid Death pushed back with “Murder Your Thirst,” Greatest Hates albums, and a Super Bowl ad that made professionals appear to drink on the job.
Advertiser: Paycor
The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.
Social Media Today
MARCH 13, 2025
The U.S. Government is closing in on a deal to keep TikTok in operation for Americans.
Oktopost
MARCH 13, 2025
Employee advocacy is one of the most effective ways to expand your brands reach, build trust, and drive engagement on social media. But running a successful advocacy program isnt always straightforward. We hear a lot of the same questions from B2B social media marketers who are managing advocacy programs. Weve compiled the top employee advocacy FAQs here, with clear and actionable answers to help you get the most out of your efforts.
Audiense
MARCH 11, 2025
Sonny Angel is a tiny doll that wears nothing but a hat, retails for $17.00, and may bring you happiness, as the marketing slogan suggests. This little collectable toy might not sound like much, but to many people across the globe, he is everything.
Sprout Social
MARCH 17, 2025
With consumers spending so much time on social media, it has become a key part of our culture, both online and IRL. This also makes it an essential tool for marketers. But social media is always changing. When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind. This is especially important because according to The 2025 Sprout Social Index , 58% of social media users plan to keep using social just as much in 2025, while 24
Advertiser: Paycor
In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.
The Social Media Hat
MARCH 12, 2025
4 key aspects of a winning marketing strategy that every business leader and professional marketer should consider and integrate. The post Creating The Perfect Marketing Strategy appeared first on The Social Media Hat.
Social Media Today
MARCH 11, 2025
Social platforms are super keen to push AI options onto us - but do we really want them?
Buffer Social
MARCH 12, 2025
Have you ever wished you could just skip the Instagram algorithm altogether and guarantee your content gets seen by your target audience? Or, rather than asking folks to click over to your bio to find your products, content, or website, just include a link right in the post? Well, meet Instagram ads. They are paid posts on the platform that you can use to promote your business, product, or services and reach new people.
Bill Hartzer
MARCH 11, 2025
A group of Ontario school boards just won a big legal victory against some of the biggest names in social media. Meta, Snapchat, and TikTok tried to shut down a lawsuit that accuses them of harming students education, but the courts werent buying it. On Friday, Ontario Superior Court Justice Janet Leiper ruled that the case has merit and will move forward.
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HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?
Jon Loomer
MARCH 16, 2025
If you run lead ads , either using Instant Forms or sending people to your website , you may be experiencing low-quality leads. Why? There’s one potential explanation. Do this… Breakdown by Age Click the Breakdown dropdown menu and select Age. This will generate separate rows for each age group. Where was most of your budget spent? In this example, 44 percent of my budget went to people over 65.
Sprout Social
MARCH 11, 2025
The world wide web was a fad turned mainstay. Leaving someone out of your MySpace Top Eight created lunchroom drama. A photo of your favorite meal wasnt complete without a Sierra or Willow filter. Watching YouTube meant seeing song remixes inspired by viral news clips, laughing at unhinged skits and learning from beauty gurusthe OG influencers. The Dog Lens was a must for Snapchat selfies.
Social Media Today
MARCH 12, 2025
The latest feature update for the Twitter-clone app.
Oktopost
MARCH 16, 2025
Would you ignore a competitors playbook? Imagine this: You know exactly what your competitors next campaign will focus on. Youve seen their content roadmap, the topics they prioritize, and the messaging shifts theyre making. You even know which of their posts are driving the most engagementbefore they do. Would you still plan your content the same way?
Advertiser: Paycor
HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!
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