Mapping Your Social Graph

Proactive Report

As a direct result, markets are getting smarter—and getting smarter faster than most companies.” Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. We’re social creatures.

The Customers’ Voice, Your Social Graph and Your Reputation

Proactive Report

Social media impacts every part of your business. Understand the power of social media for positive and negative impact. Make social media a part of your risk management strategy. Understand how social content gets indexed in search results and how search affects your reputation.

The Customers’ Voice, Your Social Graph and Your Reputation

Proactive Report

Social media impacts every part of your business. Understands the power of social media for positive and negative impact. Makes social media a part of their risk management strategy. And I hope they know how to take care of this social and search content.

Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe.

Watch Out – The Apps Are Coming!

Mindjumpers

But whereas the Timeline is more relevant for user profiles, what is more interesting for businesses is Facebook’s expansion of the open graph and the possibilities in the new social apps. Social apps explained. What does social apps mean for businesses.

Why Twitter May Never Be Financially Viable

Convince & Convert

Tara Hunt , author of The Power of Social Networking: Using the Whuffie Factor to Build Your Business , joins the Social Pros Podcast this week to discuss the borderless world of the social web, monetizing Twitter, and why she unfriended her boyfriend on Pinterest.

Digital PR Tool of the Week: Newsle

Proactive Report

One of the factors you should be monitoring is who in your social graph is getting media attention. Once you sign up it connects to your social accounts and then tracks which of your followers, fans and friends is showing in the news.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Science of Inequality – Finding Your Influential Customers April 28th, 2010 |Written By: Jay Baer | View Comments Tweet Does social media breed inequality?

What Makes Audiences Trust Your Influence Marketing

Convince & Convert

While once thought of as a fading trend , influence marketing is back and hotter than ever. This white hot channel is not only the talk of the town—it’s showing its staying power with results marketers only dream of.

Why Marketers Need to Learn to Swipe Right

Convince & Convert

Much like online dating, the matchmaking of brands and customers has entered into the social space with intent to discover, engage, and find compatibility to build lasting relationships.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

How to Take an Audience-Centric Approach to Content Marketing

Convince & Convert

One of a marketer’s goals is to make meaningful connections with consumers. Content marketing is meant to be a strategic way to reach and attract a defined audience. I am a 30-something female interested in marketing, sailing, and exploring the great outdoors (so Canadian).

To Sell Is Human. To Be A Marketer Is Human

Twist Image

Marketers tend to think that they're not in sales. Our roles are to help a brand connect with a consumer so that the consumer buys a product (or service), talks about it (in a positive way) to their social graph and becomes loyal to the brand. It's not just marketers.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Trying to bring people to your Facebook Business Page that actively hate you is an option not often taken up by wussy marketers. Facebook Advertising as a Free Marketing Tool.

The Early Days of Hashtag Marketing

Twist Image

It's disruption marketing at its finest. Companies are now using hashtag marketing strategies as a way to create attention by rewarding those who are willing to shill for them (more on that here: DigiDay - Has Hashtag Marketing Arrived? ). I may very much like following you, but should you start tweeting because you're benefitting from a marketing program and I'm getting the spam , it may be grounds for a social media divorce. digital marketing.

5 Social Marketing Stories You Need To Read

Firebelly

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). How do we demonstrate the ROI of social efforts?

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The Marketing Problem Is Simple: There Are Too Many Ads

Twist Image

it's about the marketing. A Facebook ad exchange seems like a smart enough cash grab, but I'm hopeful that they will soon evolve into thinking about what the social graph means to people and how they can better connect to the companies that they care about. marketing. social graph. As a brand, do you find it hard to put your message in front of the right audience? This used to be the major challenge.

Facebook Graph Search Optimization: 5 Must-Reads

Firebelly

What should you do to optimize your Facebook page for Graph Search ? What Facebook Graph Search Means for Your Business. By Kelly Jo Horton Graph search is Facebook’s social solution for connected search. How to Optimize Your Facebook Page for Facebook Graph Search.

Great Social Media Marketing

Diva Marketing Blog

The social graph is enabling a new Web experience that will transform the way we work, learn, and interact across every aspect of our lives." Clara Shih, the Facebook Era I agree with Clara Shih, and think that the Facebook Era is one of the smartest books about social networks. However, although it is technology that proples the experience the reason social media works is actually very simple. Who in my social media network will see a post, tweet or Facebook page?

Content Optimization: How to Optimize your Content for Maximum Results

Razor Social

You put a lot of work into creating amazing content and you want it to stand out when someone shares it on social media, right? For this to happen, you need to ‘tell’ the Social Platforms (e.g. For Facebook, you can do this with the help of Open Graph protocol. Content Marketin

Social Media Strategy Template

Proactive Report

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Real-Life Instagram Project Filters In Unique View of London

Convince & Convert

Creating physical photo “stops” amid a bustling city like London is akin to the scenic vista turnoff along a highway – it prompts the person to pause, photograph the moment and share the experience with their social graph.

Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Integrating Email and Social Media with Flowtown February 10th, 2010 |Written By: Jay Baer | View Comments Tweet Aren’t social media and email more alike than they are different?

How to Stay Relevant in an Algorithmic Instagram Feed

Convince & Convert

Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. What an Algorithmic Instagram Feed Means for Marketers. Marketers need to up their game now.

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Your Constantly Evolving, Constantly Changing Social Media Plan

Stay N' Alive

In a world of "Generation Me", with Millenials being raised on the internet and using technology and social media for most of their lives, marketing, and technology is so much different! As a marketer, your audience expects change, and they expect it fast.

HR and #BigData – How LinkedIn Uses Data Research for Recruitment

Laurel Papworth

the LinkedIn Economic Graph is the equivalent of Facebook’s Social Graph and aims for these six pillars: . understand the job market in that region. measure the gap in the skills and job market vs the fastest growing job requirements.

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Realizing the Value of Time

Justin Levy

Instead of a video about how to use their service, Tungle has created a video that illicit emotion thus causing you to want to share the video with your social graph. An underlying theme of some of my recent posts have been the value of time.

16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

Recently an entrepreneur friend of mine called me long distance to pick my brain about what questions should he be asking candidates applying for Social Media Consultant’s position. I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. This blogpost is meant as a guide for HR and business owners/managers to help them hire social media contractors that will deliver real results and not just rack up billable hours.

9 Actionable Ways To Prove & Track Your Social Media

Techipedia: Tamar Weinberg

For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. Generating x% increase of website visits through social media channels.

2011 PR Trends: Email and Social Engagement

Proactive Report

ClickThroughs #2 trend is that email and social will get more integrated. “As email open rates continue to decline some marketers are left watching this powerful resource diminish, wondering how they can reignite this audience.&#. Monitor the social conversation and engage.

Why Quora Is The New Twitter | Small Business Mavericks

Small Business Mavericks

Twitter is still a good marketing tool, but spammers have exploited it to a large degree and it has only made managing Twitter more difficult for Twitter employees and for Twitter users. About Us What’s a Maverick?

Social Commerce IQ 2012 [Report]

Mindjumpers

The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce. Social Commerce Trends. Important Findings about Social Media around the World in 2012. How to Meet Your Consumers’ Social Media Expectations.

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Demystifying the Technical Side of Social Media

Razor Social

Social media is now a key part of every marketing strategy. But in order to successfully leverage social channels to promote your business, you need to be more than just creative. Open Graph. But what happens when someone shares your content on social media sites?

Social Media makes for Better Interviews

Buzz Marketing for Technology

It's true that every manager has their blind spots but I think marketing managers have it worse than other managers when it comes to hiring since most marketers are optimists by nature. Yet another use of Social Media we didn’t expect at the inception of Web 2.0.

Digital PR Tools

Proactive Report

If you are mapping your social graph , and you should be, this app can be helpful in understanding your Facebook friends. Try it out>> Social Dashboard Focused on Trends. Bottlenose is a new social dashboard now in public beta. An App to Analyze Facebook Friends.

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Digital Communications Conversations Continue To Evolve

Dave Fleet

Tweet The maturation of the conversation about social media-driven PR continues. Brian Solis published a great post yesterday, touching on a couple of important topics at the heart of the evolution of social media-focused communications from shiny objects to a serious business tool: The continued focus of the metrics conversation on conversion as an endpoint. So, the conversations on social graphs and content topics continue to converge.

The Digital PR Agency

Proactive Report

Seven years ago when we launched Social Media Club very few PR agencies were interested. Now almost every PR agency claims that they are up to speed and able to deliver digital PR and social media. Map the brand’s social graph and digital footprint.

Social Media Strategy Template

Proactive Report

Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Facebook, Sharing, Social And Me

Mindjumpers

As Facebook advertising is right now, it allows marketers to buy ads that point towards their Facebook fanpage. Brilliant marketing strategy. Social Services and Me. I was recently asked why the social aspect of this does not appeal to me. Facebook Marketing Drive Sales.

Boosting Content and Fighting Spam Using Google Author Rank

Convince & Convert

Recent examples include search plus your world and the recent inclusion of the knowledge graph. One of the overarching trends over the past 18 months in ranking factors is the increased importance of social signals. Search Marketing Advice

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How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm

Mindjumpers

He predicts that in today’s social media environment, “Context” is what will become the king. Customers form relationships in “the social graph” , from which connections, based on relevance, form the interest graph.

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