Trending Sources

Facebook Tweaks Safety Check

SocialTimes Facebook

This allowed us to migrate our entire launch monitoring process to mobile and colocate it where the discussions are happening—in Messenger itself. And Katherine Woo , product lead for Facebook’s social good team, told Dickey: This is a really exciting time because not only is the community specifically themselves activating it, but also the ones promoting it and spreading it.

Your Brand Is A Learning Space

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So, if brands are struggling with their advertising to drive business, and have turned to content, digital platforms, social media and mobile to better connect with an ever-evolving consumer, why do we have the expectation that traditional advertising on new media platforms will deliver the efficacy needed for businesses to evolve in the future? They stray to their social graph, they stray to other entities, and they might even stray to another brand. At the retail level, on a mobile application, on Facebook or on YouTube. mobile. mobile application.

The Future Of Facebook And The Newsfeed

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Many were up in arms and many thought that Facebook founder, Mark Zuckerberg , was going to destroy the power and potential of the online social network. While many think that photos are the killer app of Facebook (and the reason the company paid a billion dollars to acquire Instagram ), none of that would matter had Facebook not had the insight (and the courage) to imagine, develop and deploy this personal RSS feed of our social graph. graph search. mobile. online social network. social graph. social insight. before newsfeed?

8 LinkedIn Tools for Business


The undisputed leader in business and career-oriented social networking, LinkedIn’s valuable demographic is sought after by marketers. You can see their photos full-screen when they call you, and you can select how you appear on their phones when you call them via the use of a mobile business card. Oktopost is designed for B2B social-media marketers. SlideShare. OFunnel.

Leaving Facebook

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So, while Facebook cumulatively is massive, it's really millions of very little connections that are primarily there to share personal and social information. The role of the advertiser is to make that little box of advertising as compelling to the user as the social content that they're really there for. They are marketing in the channel and leveraging the social graph to connect outside. mobile. social content. social media. Should you pull all of your advertising dollars out of Facebook? It's all very silly, isn't it? Media is just media.

To Thine Own Self Be True

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This brand's Facebook page isn't doing much to leverage the power of the social graph or use Facebook's functionality to extend the brand narrative in a unique way. When you have your brand page on Facebook (and I'm using Facebook as a euphemism for any online social network, be it Twitter , Pinterest , Instagram , LinkedIn or whatever), your brand is housed within the Facebook branded experience and there could be ancillary brands (or advertisements, whatever) in the mix as well. We're seeing our world become more and more mobile. mobile platform. Today.

Death To The Page View

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Facebook is bringing your social graph into the ad equation and is turning brand content into one of its primary sources of advertising. Is experiencing a web page or a mobile app the same as reading a newspaper or a magazine? Few people sit and read a web page or mobile app. Page views are an advertising model driven by the scarcity model, but the Web and mobile is a space of abundance and choice and motion. mobile app. social graph. Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end?

Easy guide to the Periscope video streaming app

Janet Fouts

I still recommend it if you have a Twitter acct as Periscope can leverage the social graph to spread the word about your video stream, but if you don’t have a Twitter account you can simply sign up with just a mobile phone number. Sign in with your Twitter acct (preferred) or your mobile phone number. What’s new. I’m not sure that one is an improvement.

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21 Fantastic Facebook Marketing Guides

Webbiquity SMM

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. by Social Media Marketing 4 Business. Among them: Does (the) mobile landing (or desktop) page stink? Many (most?)

The Social/Anti-Social Network

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Online social networking continues to change and evolve. That is mind-blowing, impressive and not all that surprising when you consider how popular platforms like Twitter and Facebook are, and how people are looking for newer/cooler social networking experiences. Google + lets you be selectively social. In tinkering with Google + and listening to what some of the cool kids have to say about it online, it's very clear that the majority of people see Google + almost like an online social networking "do-over!" It's a different kind of "social."

Three New(ish) Trends In Digital Media

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There are a handful of new social media tools, channels and applications that could be giving way to newer ways in which consumers connect. As the search and the social graph becomes an area of focus for Facebook, "FaceWash finds and helps you remove profanities from your Facebook profile. The ability to manage and cleanse your social media profile is going to continue to be an area of importance for consumers as they both mature and better understand the ramifications of their ability to be a media channel unto themselves. mobile device. social graph.

Google+ Just Beat Facebook to the Future

Stay N' Alive

They've already been rumored to be working on a much stronger mobile strategy, bringing Facebook's powerful platform to the apps you use on the mobile devices you carry, to every place you go. It's that which has had Google scared and hinging employee bonuses on the success of their social program this year. Google has slowly been integrating a few features into search, making search a much more social experience. Lastly, Google has Android - the largest mobile experience on the planet right now. Technology google+ social google plusHere's why.

The Ever-Evolving Consumer Evolves (Again)

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Prior to all of this connectivity (and yes, Social Media plays a big role in this development), Marketers led the way by creating and producing messages that no individual consumer could have ever conjured up, but things have changed. Mobile connectivity just changed everything (again). The news item, Consumer use of mobile to access retail content jumped significantly: Study , caught my attention. to what they're doing in the mobile realm (mobile-friendly website, apps, txt, QR codes, etc.). mobile device. mobile strategy. social graph.

10 Items For Your 2013 Stategic Plan

Proactive Report

Although the majority of businesses are using social media in one form or another a report from the Society of Human Resource Managemen t (SHRM) says 72 percent of businesses don’t have a clear strategy or goals for their social media activities. A social audit.) Social Audit. Yet when it comes to social media this seems to be overlooked. Risk Assessment.

20 Top Twitter Monitoring and Analytics Tools


pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. How social are they? Wide reach. Share URLs?

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Storefront Social. Inefegy Social Radar. PingTags.

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In The Nick Of Real-Time

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It's not all that challenging to post the story on Facebook and encourage everyone in my social graph to not do business with this brand. The Social Habit is a social media research series from Edison Research. Just last night, a friend was lamenting on Facebook that it took three phone calls and over two hours to their get their iPhone 5 activated via their mobile service provider. Brands are racing to capture as many fans as possible in as many social media channels as possible. Right now, we're in the autobahn phase of social media. apple.

22 Social Media Marketing Management Software & Services Reviewed - Online Marketing Blog

Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement. Also includes access to 7 white-labeled, best practice social networking applications.

Open Research: A Framework for Social Analytics

Why are social analytics so important? Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. link] Dan Whitehouse Social analysis. Wowza! Wowza! Wowza! Wowza!

The New Digital Experience

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It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second spot was extended, enhanced and otherwise optimized by the traction that it may (or may not) have received in the social media space. When marketing professionals talk up the merits of digital marketing and/or social media, there is a common trend to regress back to the traditional metrics that advertisers have been leaning on for far too long. mobile app. social graph. social media. Any idea?

Content vs. Community: How Online Publishers Can Nurture Both

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Sorry, This is Not the End of the PC Era [OPINION] 11 How Are People Using Twitter? As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Used it?

100+ Social Media Monitoring Tools


From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts. There are countless ways to track and manage your brand’s engagement and reputation on the social Web.

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Co-dependency In The Age of Facebook

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Twitter was (and still is) a much more mobile-friendly experience. What we've learned in the online social networking world of Facebook and Twitter is that there is more co-dependency between the two platforms than walled gardens that users are not allowed to cross. People like you and I have created our social circles within Facebook, we've spent time nurturing our profiles, updating our status, linking our social graphs together, uploading pictures, tagging them, following events and more. mobile experience. online social network. social graph.

100+ Social Media Monitoring Tools

pamorama marketing, life, social media Home About Bookshelf Links Contact 100+ Social Media Monitoring Tools by Pam Dyer on October 12, 2010 Share From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Greetz!

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Science of Inequality – Finding Your Influential Customers April 28th, 2010 |Written By: Jay Baer | View Comments Tweet Does social media breed inequality? online population access the Internet from a mobile device. million followers on Twitter?

The future of publishing: Social News Curation

iMedia Connection - ad:tech blog Articles Blog iMedia Blog ad:tech Blog Videos Events People Connection Resource Connection Jobs iMedia UK Home › iMedia Connection Blog › Opinions Opinions The future of publishing: Social News Curation Posted by Uwe Hook on September 27th, 2010 at 6:50 pm By now, you should have heard about (If If you never experienced a real

The State of the Blogosphere 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? general, Social Media Optimization (SMO) remains underestimated.

List of Social Media Management Systems (SMMS)

The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. This is one component of Social CRM, which if you haven’t heard about, please read the report on the 18 use cases of Social CRM. ah, the power of social media! Can Social Media really be managed in this way???

The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

The Techcrunch acquisition dispels those myths 4 days ago « Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? The social software space has ballooned into a disparate set of technologies, data types, and over 1000 vendors confusing buyers. Social Media Management Systems. Read the Social CRM report to learn more.

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Is Facebook All Wrong About Our Sharing Psychology

Convince & Convert

This is an important and bold move (the technology not the robe), because as you are probably aware, SnapChat formerly was set up so that all content shared on the social network expired – forever – 10 seconds after it was initially retrieved. Put differently: many of us desire social media that is less like the mall and more like a park. It’s like GONE gone?

You Must Read This!

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From the Poynter article: "The toughest news comes in the digital chapter, where Pew researchers found that the big dogs -- Google and Facebook -- have staked out the growing ad segments of mobile and video. We are all drowning in a sea of tweets, links, status updates and more that may keep us informed of our broader social graph, but is probably not making any of us that much smarter or expanding our world view beyond our own myopic borders. social graph. What has become of the words that we read? She's so heavy. Welcome to Digital Narcissism. article.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests.

Brand Monitoring, Social Analytics, Social Insights

Social data is overwhelming. Earlier this year, I made clear investments in researching the Social CRM space and Mobile+Social space (report forthcoming), it’s clear that Social CRM is starting to get wind under it’s wings, and mobile/social is certainly happening at consumer level. Social Analytics Intelligent. Not here, yet.

Real-Time News Curation - The Complete Guide Part 6: The Tools Universe

The key difference between the news curation technologies I have been using until today and most of these new ones, is the fact that these new tool leverage quite smartly the power of social media, to identify valuable content, trustworthy links and breaking stories in ways that were not even thinkable back in 2005. can the curated collection be easily shared on one or more social networks?

Mix of Social Media Trends 2011

Digital Influence Mapping Project Home About John Speaking & Events Papers Contact Archives Links Useful Tools December 28, 2010 My Mix of Social Media Trends 2011 It's trendy to write a "trends" post at the end of the year. 2011 will be a big year for brands who have gotten serious in social media. "Half a billion people accessed mobile Internet worldwide in 2009.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Or do I interpret this wrong?

50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Yet remember email is a social network. Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers? Of course, the first thing to do is to first understand how your community uses social technologies, start by using this free social technographics profile generator. Collect case studies of social media success. Can you reach more potential buyers/users/customers on social networks. Vote them up at social sites.

Connect with ultra-targeted audiences on and beyond Twitter


Aimed at helping brands and agencies improve the effectiveness of their advertising, these new tools allow clients to be extremely precise with ad targeting to ensure campaigns are delivered to the right people, and drive the value of paid and earned media both on Twitter and beyond the social network across thousands of mobile apps and websites. 191% increase in lead generation.

Apple is Creating a “Social Network” the Right Way

Stay N' Alive

Today Apple launched, quite simply , a “Social Network for Music&#. What’s so powerful is that they’re not really trying to create a social network at all. Apple realizes the Social Graph is just a complement to something bigger. Instead, Apple focused on one of the biggest strengths they have – their music, and made it social.