Convince and Convert Blog: Social Media Strategy and Social Media.

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Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Science of Inequality – Finding Your Influential Customers April 28th, 2010 |Written By: Jay Baer | View Comments Tweet Does social media breed inequality?

Is Facebook Home the Beginning or the End?

Convince & Convert

Social Media Controversies Addressed, Fresh Each Week. I haven’t used it personally, but from afar it seems a little bit like the Windows Mobile interface that uses live tiles and lots of photos to make the phone experience more vivid and alive.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

The Future Of Facebook And The Newsfeed

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Many were up in arms and many thought that Facebook founder, Mark Zuckerberg , was going to destroy the power and potential of the online social network. While many think that photos are the killer app of Facebook (and the reason the company paid a billion dollars to acquire Instagram ), none of that would matter had Facebook not had the insight (and the courage) to imagine, develop and deploy this personal RSS feed of our social graph. graph search. mobile.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

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Your Brand Is A Learning Space

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So, if brands are struggling with their advertising to drive business, and have turned to content, digital platforms, social media and mobile to better connect with an ever-evolving consumer, why do we have the expectation that traditional advertising on new media platforms will deliver the efficacy needed for businesses to evolve in the future? They stray to their social graph, they stray to other entities, and they might even stray to another brand. mobile.

Leaving Facebook

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So, while Facebook cumulatively is massive, it's really millions of very little connections that are primarily there to share personal and social information. The role of the advertiser is to make that little box of advertising as compelling to the user as the social content that they're really there for. They are marketing in the channel and leveraging the social graph to connect outside. mobile. social content. social media.

Apple is Creating a “Social Network” the Right Way

Stay N' Alive

Today Apple launched, quite simply , a “Social Network for Music&#. What’s so powerful is that they’re not really trying to create a social network at all. Apple realizes the Social Graph is just a complement to something bigger.

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Associations rank low in Digital IQ Index

SocialFish

The ranking is comprised of more than 350 data points across four dimensions: Site, Digital Marketing, Social Media and Mobile. Congrats to Todd Carpenter and the gang from NAR; Lorraine Wilson , Don Blake and the gang from NEA; Rin-rin Yu , Chad Davis and the gang from NAHB, and the social media teams at NFIB and AMA. Actually, low is kind. I believe the words used were “challenged&# and “feeble.&#.

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. Many (most?)

Connect with ultra-targeted audiences on and beyond Twitter

Audiense

Working with Audiense, Adecco Spain built unique audiences based on a range of criteria, including relationships, personalities, social graph and more, for a campaign focused on lead generation.

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Easy guide to the Periscope video streaming app

Janet Fouts

I still recommend it if you have a Twitter acct as Periscope can leverage the social graph to spread the word about your video stream, but if you don’t have a Twitter account you can simply sign up with just a mobile phone number.

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Is Facebook All Wrong About Our Sharing Psychology

Convince & Convert

This is an important and bold move (the technology not the robe), because as you are probably aware, SnapChat formerly was set up so that all content shared on the social network expired – forever – 10 seconds after it was initially retrieved.

The Ever-Evolving Consumer Evolves (Again)

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Prior to all of this connectivity (and yes, Social Media plays a big role in this development), Marketers led the way by creating and producing messages that no individual consumer could have ever conjured up, but things have changed. Mobile connectivity just changed everything (again). The news item, Consumer use of mobile to access retail content jumped significantly: Study , caught my attention. mobile device. mobile strategy. social graph.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews.

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To Thine Own Self Be True

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This brand's Facebook page isn't doing much to leverage the power of the social graph or use Facebook's functionality to extend the brand narrative in a unique way. When you have your brand page on Facebook (and I'm using Facebook as a euphemism for any online social network, be it Twitter , Pinterest , Instagram , LinkedIn or whatever), your brand is housed within the Facebook branded experience and there could be ancillary brands (or advertisements, whatever) in the mix as well.

Google+ Just Beat Facebook to the Future

Stay N' Alive

They've already been rumored to be working on a much stronger mobile strategy, bringing Facebook's powerful platform to the apps you use on the mobile devices you carry, to every place you go. It's that which has had Google scared and hinging employee bonuses on the success of their social program this year. Google has slowly been integrating a few features into search, making search a much more social experience. Technology google+ social google plus

Death To The Page View

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Facebook is bringing your social graph into the ad equation and is turning brand content into one of its primary sources of advertising. Is experiencing a web page or a mobile app the same as reading a newspaper or a magazine? Few people sit and read a web page or mobile app. Page views are an advertising model driven by the scarcity model, but the Web and mobile is a space of abundance and choice and motion. mobile app. social graph.

10 Items For Your 2013 Stategic Plan

Proactive Report

Although the majority of businesses are using social media in one form or another a report from the Society of Human Resource Managemen t (SHRM) says 72 percent of businesses don’t have a clear strategy or goals for their social media activities. A social audit.) Social Audit.

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Three New(ish) Trends In Digital Media

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There are a handful of new social media tools, channels and applications that could be giving way to newer ways in which consumers connect. As the search and the social graph becomes an area of focus for Facebook, "FaceWash finds and helps you remove profanities from your Facebook profile. If you saw The Social Network , you might remember 'Face Mash,' the product Mark Zuckerberg made before Facebook. mobile device. social graph. social media.

In The Nick Of Real-Time

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It's not all that challenging to post the story on Facebook and encourage everyone in my social graph to not do business with this brand. The Social Habit is a social media research series from Edison Research. Just last night, a friend was lamenting on Facebook that it took three phone calls and over two hours to their get their iPhone 5 activated via their mobile service provider. Right now, we're in the autobahn phase of social media. social graph.

The Social/Anti-Social Network

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Online social networking continues to change and evolve. That is mind-blowing, impressive and not all that surprising when you consider how popular platforms like Twitter and Facebook are, and how people are looking for newer/cooler social networking experiences. Google + lets you be selectively social. the most common response is the ability to segment the social graph (Google + calls them, "circles"). It's a different kind of "social."

The New Digital Experience

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It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second spot was extended, enhanced and otherwise optimized by the traction that it may (or may not) have received in the social media space. The thing could be a mobile app, a service, a publishing platform, a place to collaborate with their consumers, a true utility, a dynamic loyalty program, etc. mobile app. social graph.

Co-dependency In The Age of Facebook

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Twitter was (and still is) a much more mobile-friendly experience. What we've learned in the online social networking world of Facebook and Twitter is that there is more co-dependency between the two platforms than walled gardens that users are not allowed to cross. Our friends are there, and not being there leaves us - somewhat - out of social loop. Last week, Google launched a brand new online social network called, Google +. mobile experience. social circle.

Google Me – quick thoughts for and against…

The Way of the Web

5 million activations a month, a focus on mobile first (as said by Eric Schmidt), and working across mobiles and the merging tablet market (in terms of tablets now getting mainstream coverage and adoption post iPad).

The Next “Facebook Platform” for the Modern Web, and Why Twitter’s Running the Wrong Way

Stay N' Alive

With the advent of mobile, entire operating systems running on the browser, cloud-based personal information stores and APIs such as Kynetx to manage both user and application data for the user, we are so close to being where we want to be!

5 Social Marketing Stories You Need To Read

Firebelly

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

You Must Read This!

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From the Poynter article: "The toughest news comes in the digital chapter, where Pew researchers found that the big dogs -- Google and Facebook -- have staked out the growing ad segments of mobile and video. We are all drowning in a sea of tweets, links, status updates and more that may keep us informed of our broader social graph, but is probably not making any of us that much smarter or expanding our world view beyond our own myopic borders. social graph.

Thoughts on UK magazine ABC figures…

The Way of the Web

And all kinds of alternatives for entertainment from social networks to video sharing. Mobile – see above, although the potential of paid apps means free content might be harder to find… TV on demand – allowing you to fill up your leisure time more effectively if that’s your choice.

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Lessons Learned From the Demise of MySpace September 8th, 2010 |Written By: Jay Baer | View Comments Tweet Once the undisputed king of social media (at least in the U.S.),

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host. Before these apps, I usually do the social media, traditional text messaging and, yes, even phone calls (GASP!). We all need to extend our social media expectations timeline.

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why Influence Mining is the Next Gold Rush August 10th, 2010 |Written By: Jay Baer | View Comments Tweet Inherently, we understand influence.