Monetizing Facebook: Dollar Value of Facebook Fan
APRIL 21, 2010
Vitrue “manages 45 million fans, so sampled that data to look at wall post impression to fan ratio. They then assumed companies would pay at least $5 per CPM ( cost per 1000 impression s). There ya go- that’s how they came up with an interaction/engagement CPM based on Facebook fanpage numbers. Technorati Tags: Australia , cpm , Facebook , Marketing , Monetization , revenue , ROI , social media , social networks , value.