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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”. Click To Tweet The report doesn’t give a rationale for the $5 CPM. So where’s the influence?

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Quality Traffic Test #2: The Impact of Meta Ads Placement

Jon Loomer

For the first test, I created a campaign that compared the results generated by three different ad sets, each optimized differently: Link Clicks Landing Page Views Quality Visitor Custom Event ( I wrote about how I created this event here ) The targeting for each was completely broad, using only countries (US, UK, Canada, and Australia).

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Facebook Ads and the Magic Bullet

Jon Loomer

You can run drip campaigns via email and coincide those email campaigns with Facebook ad campaigns. The CPM may double or triple, meaning it costs significantly more to reach your audience. Sample Size. Run Google ads in addition to your Facebook ad campaigns. Email List. Competition. Do others trust you?

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How Brands Can Achieve Higher Engagement on TikTok

Pixlee

Think long-term: set up a partnership for more than just one campaign (i.e., a series of product launches or free samples for them to feature every month, etc.). And they start from $10 per CPM. Use Paid Ads. The TikTok crowd is more welcoming toward paid ads than you think. A study found that 72% of users enjoy ads on TikTok.

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How Much Do Facebook Fans Still Matter?

Jon Loomer

I did this by filtering for the word “Conversions” in the campaign name. Something else to keep in mind was Facebook’s structural changes to campaigns , ad sets and ads that happened last year. CPM, 48,582 Website Clicks, $.35 CPM, 15,875 Website Clicks, $.52 Look no further than the CPM.

CPA 113
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Facebook Automated Rules: Automate Ad Maintenance

Jon Loomer

Managing and monitoring Facebook advertising campaigns is a lot of manual work. Those with more clients, budgets, and campaigns are buried in this manual work. You can’t just start a campaign and let it roll. CPM (Cost per 1,000 impressions). Your options are… Turn off campaigns. Send notification only.

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Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

Additionally, by the time you have collected enough posts to have a worthwhile sample of data, the algorithm drastically changes rendering your previous data invalid. If your aim is driving impressions, pay close attention to your CPM. If you’re hungry for some benchmarks, we wrote a post analyzing 30 pages. Driving engagements?

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