Harp Interactive

DECEMBER 18, 2009

Online retailers plan the holiday sale season months in advance; designing and executing special promotions and marketing campaigns to promote these sales events through various media channels. Businesses primarily rely on email, CPC & CPM campaigns besides traditional marketing.

Tips 290

Tips CPC CPM Retail 290

Jon Loomer

SEPTEMBER 30, 2021

Assuming you select Auction buying when creating your campaign (this is the default, and this is likely used 99.9% Competition and CPM. One important metric to monitor related to the rise and fall of competition is CPM (Cost Per 1,000 Impressions). But in Week 1, CPM was $10; in Week 2, it was $20. How the Auction Works.

Cost 216

Cost CPM Facebook Compete 216

Jon Loomer

MAY 23, 2023

While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. There are only two metrics here: Total Desired Actions Cost Per Desired Action The Desired Action is the primary goal of your campaign. If you cut that CPM down to $25, your Cost Per Desired Action would be $5, right?

Metrics 174

Metrics CPM Advertising CPC 174

The Realtime Report

AUGUST 15, 2012

to the United States (online advertising spending of $26 billion), and then compares each of those countries on three key metrics: Cost per thousand (CPM). Mexico won the gold in cost, with an average CPM of just under 7 cents, followed by Turkey at 7.3 Average cost per click (CPC). Average click-through rate (CTR).

Cost 191

Cost CPC CPM Advertising 191

The Realtime Report

APRIL 20, 2022

Understanding the target audience and knowing who your desirable user is, is key to successful marketing campaigns. As a result, these campaigns are cheaper, mind you they are much less effective. In the research, Sotrender’s analysts wanted to find out: whether higher audience saturation translates into changes in CPC or CPM costs.

CPM 172

CPM CPC Social Media Cost 172

Convince & Convert

MAY 21, 2013

Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. Don’t Let Facebook Do Your Bidding.

Campaign 149

Campaign CPM Facebook CPC 149

Jon Loomer

OCTOBER 9, 2023

When you create a new campaign, one of the first things you’ll do is select a buying type to determine how you will pay for your ads. If you selected Reach and Frequency (previously) or Reservation (now), you can plan your campaigns in advance with predictable performance. Fixed CPM means that you know what the cost will be.

Buy 195

Buy Types CPM Overview 195

Buffer Social

JANUARY 9, 2025

This type of ad is only available in the Reach & Frequency campaigns. TikTok campaign structure Your TikTok ads manager account has three parts: 1. Campaign level : This is your ad campaign's most zoomed-out version. A campaign can include multiple ad groups. It’s called a “Promote campaign.”

Advertising 101

Advertising CPA How To Campaign 101

Jon Loomer

JANUARY 20, 2020

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. It’s the engine behind my Evergreen Campaign approach. My Reach Campaign: Concept. Create a campaign using the Reach objective. My Reach Campaign: Set-up. At the campaign level, select the Reach objective.

Examples 214

Examples Conversation CPM Campaign 214

Jon Loomer

MARCH 29, 2024

Don’t spread your budget over countless campaigns and ad sets. You need to target multiple countries that have different CPM costs. This is less of an issue when optimizing for a purchase, but you should separate countries by CPM cost groups otherwise. Limiting your ad sets makes you more efficient.

CPM 166

CPM Cost Issues Groups 166

Ignite Social Media

APRIL 23, 2020

million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). To prepare for the political season, here’s what you need to know about how political ads will impact paid social campaigns. Political Ads May Impact Paid Social Campaigns by Driving Costs Higher.

Campaign 109

Campaign CPA CPM Cost 109

Jon Loomer

OCTOBER 15, 2023

Check out the Reservation buying type … If you create a campaign in Ads Manager, you may see this (rolling out in October): “Introducing reservation buying type. One benefit of Reservation is the ability to lock in fixed costs at a specific CPM. You can also use a Frequency Cap, similar to Reach campaigns when using Auction.

Buy 178

Buy Types CPM Cost 178

Hootsuite

JUNE 7, 2022

That’s where an Instagram campaign comes in. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. In a campaign, all your content is aligned and focused on one particular target. If your Instagram strategy is a slow and steady marathon, campaigns are like sprints.

Campaign 145

Campaign Instagram HootSuite CPC 145

The Realtime Report

JANUARY 19, 2020

During real-time bids, advertisers bid in a digital auction run by publishers on ad space based on cost-per-thousand-impressions (CPM). Social media is the backbone of many digital marketing campaigns. Consistency: The Foundation of Marketing Campaigns. Stories and Lives. Using Digital Marketing.

Strategy 204

Strategy Tips CPM Marketing 204

Jon Loomer

NOVEMBER 22, 2022

But beyond that, consider that the increased competition right now is likely to lead to an increase in CPM. Keep a close eye on the CPM. jonloomer Two ways to check whether your Facebook ads CPMs are going up over time, leading to bad results. Consider turning off one of the campaigns. Third, monitor your results.

CPM 195

CPM Discount Facebook Advertising 195

Hootsuite

FEBRUARY 23, 2023

Tip : If you’re not clear on the difference between Facebook campaigns, ad sets and ads, check out the Meta Blueprint lesson on how to structure ads. Tip : If you’re not clear on the difference between Facebook campaigns, ad sets and ads, check out the Meta Blueprint lesson on how to structure ads.

CPM 143

CPM Tools Facebook How To 143

Jon Loomer

SEPTEMBER 11, 2024

The Test I created a campaign with three ad sets. Results Surface level results (CPM, reach, impressions, and frequency) were nearly the same, though CPM for Advantage+ Audience was the lowest. I wanted to see whether targeting impacts conversion results, and how much. Each one used the following settings: 1.

CPM 147

CPM Conversation Eventful Campaign 147

Jon Loomer

JANUARY 29, 2019

A high Facebook ad frequency is often the culprit when a campaign stops performing. for two different campaigns, one with RHC and one without. You’re likely to see less negative feedback from the campaign that includes RHC because these ads are more easily ignored. Length of campaign. Is the campaign profitable?

Facebook 167

Facebook How To CPM Campaign 167

agora pulse

FEBRUARY 4, 2020

When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy. Before you can start analyzing the results from your Facebook Ads campaigns, you’ll want to understand some of the most common metrics.

Report 152

Report CPC CPM Facebook 152

Jon Loomer

SEPTEMBER 23, 2020

For a somewhat reliable test, I used the exact same settings promoting this post that I have for 11 others right now: Campaign Budget Optimization. The Facebook ad purists will be angry to know that I’m not doing any excluding of other campaigns. First, the campaign is DEFINITELY delivering. Conversions Objective.

CPM 217

CPM Advertising Campaign Price 217

Jon Loomer

FEBRUARY 27, 2023

If you set up a Traffic campaign, there are two primary ways that you can optimize: Link Clicks or Landing Page Views. The Split Test I created a campaign with three ad sets that were identical in every way except for one thing: Optimization. Once the campaign was started, I went into Experiments to set up a new test.

CPM 193

CPM CPC Eventful Cost 193

Jon Loomer

SEPTEMBER 8, 2024

They don’t obsess over secondary metrics like CTR, CPM, and CPC. Sometimes advertisers abandon campaigns that are working. They care about Cost Per Conversion, but they know how to apply appropriate context for those results. It can go both ways. Sometimes the default reporting doesn’t tell you everything.

Advertising 154

Advertising CPC CPM API 154

Jon Loomer

JANUARY 28, 2016

I’ve written before about how I’ll run Facebook campaigns that mimic an email funnel. The email campaign by itself may have done fine. The Facebook campaign by itself may have done fine. By doing so, you may be added to my Facebook campaign!]. My Email Campaign. Why not just send the email?”

Examples 114

Examples Campaign Facebook CPM 114

Ignite Social Media

FEBRUARY 11, 2021

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. Upper-Funnel: Awareness & Reach.

Social Media 179

Social Media CPC CPA Aggregator 179

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 125

ROI Analytics Influencer Campaign 125

Ignite Social Media

SEPTEMBER 9, 2024

In this blog post, we’ll delve into how this strategy led to lower Cost Per Thousand Impressions (CPM) and improved overall performance for two of our actual clients , which we’ll refer to as Client A and Client B. Prior to this shift, the campaigns were running across the entire YouTube platform. Why YouTube Shorts?

YouTube 97

YouTube CPM FeedBurner Cost 97

Jon Loomer

NOVEMBER 6, 2018

You’ve done so much brainstorming, preparing, and worrying about your Q4 campaigns and now you feel fried. In all honesty, probably not, but that doesn’t mean your campaigns couldn’t use some tweaking and fine-tuning. It’s basically a quick checkup on big picture campaign components. ” . ” . Cost Per Result.

Organization 167

Organization CPA Facebook CPM 167

Jon Loomer

JANUARY 17, 2024

Whether it’s due to the streamlining of Meta ad campaigns through the Advantage+ products or the assistance of AI, these rumblings were inevitable. Some companies misjudge the impact of Meta’s streamlining of campaign creation. Each campaign required several ad sets and plenty of customized settings.

Advertising 193

Advertising API Skills CPC 193

Ignite Social Media

JUNE 20, 2019

Below you can see how Facebook defines both traffic and conversion campaigns: Traffic Campaigns : Allow you to grow the number of people who visit your site, app or Messenger conversation, and increase the likelihood they’ll take a valuable action when they get there. Conversion Campaigns : Help grow overall business on your website.

Conversation 137

Conversation Social Media CPM Metrics 137

Jon Loomer

SEPTEMBER 23, 2020

For a somewhat reliable test, I used the exact same settings promoting this post that I have for 11 others right now: Campaign Budget Optimization. The Facebook ad purists will be angry to know that I’m not doing any excluding of other campaigns. First, the campaign is DEFINITELY delivering. Conversions Objective.

CPM 174

CPM Advertising Campaign Price 174

Jon Loomer

NOVEMBER 20, 2023

If a campaign hasn’t been running for very long, you may want to breakdown by day to get a sense of how performance is trending. For longer running campaigns, you can breakdown by week, two weeks, or month. Audience Type is specific to Advantage+ Shopping Campaigns ( new vs. existing customers ).

CPM 187

CPM Types Campaign Examples 187

Sprout Social

SEPTEMBER 6, 2018

Facebook advertising has its own lexicon and it’s best to become familiar with these terms before you embark on your campaign adventures. You will only pay for your campaign goal but it’s possible that an ad can be interacted with in other ways. Cost Per Mille (CPM) : Cost per 1000 impressions. You will pay in CPM.

Cost 111

Cost ROI Advertising CPC 111

Jon Loomer

OCTOBER 10, 2022

And if you get increased engagement, that often leads to lower CPM costs in ad spend. I’m using a Reach campaign with a 3:1 frequency cap. Because of that known priority, this can be an advantage for marketers — both organically and with ads. Let’s dig into how you might take advantage of the Reels format with ads.

Instagram 203

Instagram Facebook CPM Feed 203

Ignite Social Media

JUNE 23, 2016

Rather than letting the Facebook auction determine when and where your content will appear, this method allows buyers to more accurately plan and predict the reach of brand campaigns, reach unique people across a target audience and manage the frequency of brand campaigns. The cost is always CPM (cost per 1,000 impressions).

Buy 112

Buy CPM Facebook Advertising 112

agora pulse

JUNE 6, 2017

You can set automation rules at the campaign, ad set and ad level, giving you the power to automate at whatever level you require. Turn off your campaign, ad set or ad. You can apply rules to: All active campaigns. Cost per Website Initiate Checkout. Cost per Website Lead. Cost per Mobile App Install. Cost per Website Purchase.

Facebook 128

Facebook CPM Cost Notification 128

Ignite Social Media

SEPTEMBER 4, 2019

While we’ve seen this move rewarded with media efficiencies in CPC or CPM, we have noticed engagement can suffer, as some placements (like Marketplace ads or right-hand rail placements) are not as conducive to engagement as the newsfeed.

Trends 148

Trends Facebook CPC CPM 148

Convince & Convert

MARCH 19, 2018

The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention. Save your custom audiences to optimize settings and recycle for future campaigns.

CPM 145

CPM CPA ROI Campaign 145