Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach

Jon Loomer

Advertisers struggle with the seemingly limitless options when optimizing Facebook campaigns. Optimized for Impressions (CPM). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Impressions (CPM). Impressions (CPM). Impressions (CPM).

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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”. Getting meaningful influencer campaign measurement.

Trending Sources

How to Create a Basic Evergreen Facebook Ad Campaign

Jon Loomer

They’ll run a campaign that works great for a while, but then it suddenly stops working. The evergreen Facebook ad campaign is a technique that can help. The test campaign consisted of a series of eight ads over a period of 32 days. Campaign Goal (usually a purchase).

Strategies for a Successful Paid Search Campaign

Cody Ward

Most other advertising, up until Paid Search, was cost by impression or CPM for short. Campaigns should also intentionally direct users to the appropriate page based on their keyword. Try campaigns for a product, a product category, an industry, a brand, etc.

Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)

The Realtime Report

to the United States (online advertising spending of $26 billion), and then compares each of those countries on three key metrics: Cost per thousand (CPM). Mexico won the gold in cost, with an average CPM of just under 7 cents, followed by Turkey at 7.3

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Combine Email and Facebook Ad Campaigns for Greater Success (Example)

Jon Loomer

I’ve written before about how I’ll run Facebook campaigns that mimic an email funnel. The email campaign by itself may have done fine. The Facebook campaign by itself may have done fine. By doing so, you may be added to my Facebook campaign!].

6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis.

How to Manage Facebook Ad Frequency

Jon Loomer

A high Facebook ad frequency is often the culprit when a campaign stops performing. for two different campaigns, one with RHC and one without. You’re likely to see less negative feedback from the campaign that includes RHC because these ads are more easily ignored.

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The Future Of Display Advertising (It's Bigger Than You Think)

Twist Image

It's still too complicated to get a campaign up. Organizing a large online display advertising campaign across multiple ad serving technologies makes the job increasingly difficult.

If This Is True, Brands Need To Rethink Everything

Twist Image

If you dig into this news item, you will see that nearly one third of the advertisers that responded to this study say that CPM was a key measurement factor. To translate that: if you paid less for a placement, it is considered a successful campaign. A cheaper CPM does not equal campaign success. What can't a brand measure in this day and age? Well, they can measure everything.

8 Tips to Improve Online Sales During the Holiday Season

Harp Interactive

Online retailers plan the holiday sale season months in advance; designing and executing special promotions and marketing campaigns to promote these sales events through various media channels. Businesses primarily rely on email, CPC & CPM campaigns besides traditional marketing.

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Is Facebook advertising worth it?

Sherrilynne Starkie

Another option is the CPM (cost per thousand impressions) payment type. Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. It’s because they are more potent than most of the options.

Is Facebook Still the Most Effective for Social Advertising?

Ignite Social Media

These include utilizing the budget optimization tool, running multiple placements to increase reach and campaign goals, creating “mobile first” video, which is focused on the user experience while on their mobile device.

Facebook Marketing: Now Available! | Justin Levy

Justin Levy

I’m proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase. Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available!

5 Steps to Thinking More Socially About Communications

Dave Fleet

Marketing campaigns are often built around short-term microsites, campaign-focused landing pages and one-off ads. CPM metrics, for example, may make sense when you pay for the media and control every letter in your ad. The CPM metric would say yes.

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Follow These Facebook Ad Automation Steps (If You Dare)

agora pulse

You can set automation rules at the campaign, ad set and ad level, giving you the power to automate at whatever level you require. Turn off your campaign, ad set or ad. You can apply rules to: All active campaigns.

Facebook advertising cost: Everything you need to optimize your ROI

Sprout Social

Facebook advertising has its own lexicon and it’s best to become familiar with these terms before you embark on your campaign adventures. You will only pay for your campaign goal but it’s possible that an ad can be interacted with in other ways. You will pay in CPM.

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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Rather than letting the Facebook auction determine when and where your content will appear, this method allows buyers to more accurately plan and predict the reach of brand campaigns, reach unique people across a target audience and manage the frequency of brand campaigns.

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Facebook Account Optimization and Organization Techniques

Jon Loomer

You’ve done so much brainstorming, preparing, and worrying about your Q4 campaigns and now you feel fried. In all honesty, probably not, but that doesn’t mean your campaigns couldn’t use some tweaking and fine-tuning. It’s definitely that time of year.

Facebook Stories Hits 300 Million Users and Rolls Out Ads Globally

Buffer Social

Facebook says that both Tentree, a sustainable, eco-friendly clothing company, and Skout, a dating app, found that adding Facebook Stories to their Instagram Stories ad campaigns resulted in more customer actions at a lower cost.

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Best Practices for 2017 Social Media Buying

Ignite Social Media

This time frame might be a necessity for some but if not, avoid running your campaigns around this growingly expensive time period by moving into the summer months or the first quarter of 2017.

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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

In both the case of Buffer and Animoto, Stories consistently reduced advertising costs in regards to cost per thousand impressions (CPM) and cost per view (CPV): Animoto: Stories 57 percent less expensive for CPMs and CPCs than the feed.

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Facebook Automated Rules: Automate Ad Maintenance

Jon Loomer

Managing and monitoring Facebook advertising campaigns is a lot of manual work. Those with more clients, budgets, and campaigns are buried in this manual work. You can’t just start a campaign and let it roll. CPM (Cost per 1,000 impressions).

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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention. Use A/B testing to uncover which campaigns perform best.

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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

In both the case of Buffer and Animoto, Stories consistently reduced advertising costs in regards to cost per thousand impressions (CPM) and cost per click (CPC): Animoto: Stories 57 percent less expensive for CPMs and CPCs than the feed.

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How I Used Facebook Lead Ads to Create a Quiz

Jon Loomer

Set Up a Lead Ads Quiz: Campaign. First, make sure to use the Lead Generation campaign objective… Set Up a Lead Ads Quiz: Ad. While I can also just rely on my email campaign in Infusionsoft, there’s a special trick that you can pull off in this Zapier email.

How Much Do Facebook Fans Still Matter?

Jon Loomer

I did this by filtering for the word “Conversions” in the campaign name. Something else to keep in mind was Facebook’s structural changes to campaigns , ad sets and ads that happened last year. CPM, 48,582 Website Clicks, $.35 CPM, 15,875 Website Clicks, $.52

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7 Keys to Facebook Advertising Success

Jon Loomer

You’re not testing and experimenting enough: You ran one campaign, one ad set, or one ad and you didn’t find success. Or CPM?” You could have a high CPM, low CTR or high CPC and still get a good Cost Per Desired Action.

Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

Buffer Social

When setting up our various campaigns within Facebook Ads Manager we made sure to split test on mobile vs. desktop. It also gave us more in-depth analytics on the true performance – CPM , specifically, as the industry standard in analyzing the performance of advertisement impressions.

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Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania

Bill Hartzer

– Provide strategic management of paid search campaigns against defined success metrics for various brands and categories. – Manage paid search budget and analyze marketing campaign performance to identify, prioritize and execute on opportunities for budget optimization and efficiency. – Complete detailed analysis to provide data-driven insights and weekly reporting of campaign performance via bid management and reporting tools.

New Facebook Ads Manager: A Complete Guide

Jon Loomer

” All Campaigns Dropdown. By default within the main “Manage Ads” view of Ads Manager, you’ll see a report broken down by campaign. All Campaigns. I also don’t believe you could previously view deleted campaigns. Settings: Campaign Name.

How to Use LinkedIn Ads to Find B2B Leads

agora pulse

Open LinkedIn Campaign Manager. First you’ll need to open your LinkedIn Campaign Manager. Create Your LinkedIn Sponsored Update Campaign. Now, we need to name your campaign and choose your language. Set Up Your Campaign.

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Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

If your aim is driving impressions, pay close attention to your CPM. If you have a high volume of content, it could also be worth segmenting benchmarks further by looking at content series/campaigns or featured products.

5 Deadly Ad Buying Mistakes

Convince & Convert

Let’s take a look at five mistakes that are killing many of today’s display advertising campaigns. Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. Or I see them paying over £40 a click for overpriced keywords in an SEM campaign.

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Facebook Ad Engagement: The Problem With “Too Much”

Jon Loomer

Once a person clicks on the “Advanced” image, for example, they immediately fall into a 30-day campaign. That campaign starts with a video that will be shown to them for the first three days, welcoming them. After those 30 days, they fall out of the campaign.

The Complete Guide to Facebook Ads Manager: How to Create, Manage, Analyze Your Facebook Ads

Buffer Social

But fear not, once you get below the surface Ads Manager is an amazing tool, offering everything you need to optimize your ads and deliver successful campaigns. Chapter 3 : Facebook Ads Reporting : How to find specific campaigns, ad sets, or ads and the relevant data for your reporting.

Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

Many advertisers are disappointed when they run campaigns that don’t yield the expected results. They assume that once they start the campaign, the money will roll in. Many advertisers ask me, “Why didn’t this campaign lead to conversions?”

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The Hybrids are Coming: Evolution of the Prototype Marketer

Convince & Convert

They envision on a strategic level, building fully integrated campaigns, and they have the capabilities to execute on the tactical level, conducting activities that drive real business results.

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How to use Quora for marketing

Sprout Social

However, just like any social marketing campaign, you’re going to need a strategy. Quora’s conversion optimization campaigns use a specific “conversion” pixel to allow companies to track the impact that Quora ads have on their website. You’ll also have to set a Cost Per Action (CPA) and pay on a CPM basis. In an age when customers are growing increasingly tired of traditional marketing campaigns, advertising teams need to think outside of the box.

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Facebook Ads Bidding Changes: Optimization, Charging and oCPM

Jon Loomer

” Since I frequently run Clicks to Website campaigns with Link Clicks optimization using oCPM bidding, I’m curious regarding how the new options will change things. If you optimize for Reach, you’ll manually set your CPM bid.

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A New Facebook Guide to Creating Video, The Shift to Instagram Stories Ads and Messenger, and 5 YouTube Facts You Can’t Miss

Buffer Social

Greg Allum, global head of social at Jellyfish, found that the CPM (or cost per 1,000 reach) on Stories is four to five times cheaper than Facebook’s news-feed ads. On the organic side of things, that means investing in brand awareness campaigns.

Server Melting Traffic Generation Methods


First off, to make the most out of your FB PPC campaign, you don’t want to use the “CPC” method, you’ll want to use the “CPM” method. When you go to setting up you FB Ad campaigns, you’ll have the option to choose from either CPC or CPM.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

But 65% of B2B marketers have not established lead nurturing campaigns. Online CPM rates have little correlation with actual advertiser value delivered. Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog.