Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach

Jon Loomer

Advertisers struggle with the seemingly limitless options when optimizing Facebook campaigns. Optimized for Impressions (CPM). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Impressions (CPM). Impressions (CPM). Impressions (CPM). Impressions (CPM). Let’s say, for example, that you have created a campaign with a Clicks to Website objective because your primary goal is to drive traffic to a blog post.

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How Political Ads May Impact Paid Social Campaigns

Ignite Social Media

million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). To prepare for the political season, here’s what you need to know about how political ads will impact paid social campaigns.


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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”. Click To Tweet The report doesn’t give a rationale for the $5 CPM. Getting meaningful influencer campaign measurement. The post New report resurrects AVE measurement for influencer campaigns appeared first on Sherrilynne Starkie.

How to Create a Basic Evergreen Facebook Ad Campaign

Jon Loomer

They’ll run a campaign that works great for a while, but then it suddenly stops working. The evergreen Facebook ad campaign is a technique that can help. The test campaign consisted of a series of eight ads over a period of 32 days. The truth is that this level of complexity isn’t necessary to successfully run an evergreen campaign. So the purpose of today is to provide the steps you can follow to create the most basic evergreen campaign today.

Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)

The Realtime Report

to the United States (online advertising spending of $26 billion), and then compares each of those countries on three key metrics: Cost per thousand (CPM). Mexico won the gold in cost, with an average CPM of just under 7 cents, followed by Turkey at 7.3 Italy is notable for being a cost-effective European country with high levels of user engagement, so it’s a great entry point for advertisers who want to test European campaigns.

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Strategies for a Successful Paid Search Campaign

Cody Ward

Most other advertising, up until Paid Search, was cost by impression or CPM for short. To further optimize Paid Search, campaigns can be limited down to other factors such as mobile or desktop device, keyword match (broad, phrase, or exact), geography (X miles from Zip Code), time of day and day of week, and languages. Campaigns should also intentionally direct users to the appropriate page based on their keyword.

Combine Email and Facebook Ad Campaigns for Greater Success (Example)

Jon Loomer

I’ve written before about how I’ll run Facebook campaigns that mimic an email funnel. The email campaign by itself may have done fine. The Facebook campaign by itself may have done fine. Today I want to provide the details of how I’m promoting my How to Create an Evergreen Facebook Campaign Workshop with both email and Facebook ads — and how they work together. By doing so, you may be added to my Facebook campaign!]. My Email Campaign.

5 Social Media Tactics to Enhance Your 2020 Holiday Marketing Strategy

Ignite Social Media

Our analytics and paid media team analyzed client CPM data from 2017-2019 and found that Q4 averaged a $6 CPM, which is about 15% higher than we typically see throughout the rest of the year.

6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing. Early reports suggest that campaigns running on FBX are producing jaw-dropping ROIs.

How to Manage Facebook Ad Frequency

Jon Loomer

A high Facebook ad frequency is often the culprit when a campaign stops performing. for two different campaigns, one with RHC and one without. You’re likely to see less negative feedback from the campaign that includes RHC because these ads are more easily ignored. Length of campaign. Is the campaign profitable? Is the CPM also going up? Let’s assume a CPM of $10, which would mean $10 per 1,000 impressions. Run Short Campaigns.

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Social Media Ad Objectives: Clicks vs. Conversion

Ignite Social Media

Below you can see how Facebook defines both traffic and conversion campaigns: Traffic Campaigns : Allow you to grow the number of people who visit your site, app or Messenger conversation, and increase the likelihood they’ll take a valuable action when they get there. Conversion Campaigns : Help grow overall business on your website. We can see that the clickiest 10% of users on the far right have an effective CPM of 5.5x

Online Ad Metrics & the Google Activate Initiative

Cody Ward

Marketers can immediately increase their campaign success by using metrics and a payment model that is closer toward the end of the sales funnel. On the opposite side of the spectrum is the CPM (cost per impression / view) model. In the middle of CPA and CPM is the CPC (cost per click) model. Marketers like it better than CPM because it at least follows some sort of engagement, even if it’s a quick click by a researcher or competitor.

Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy. Keep in mind that standard metrics like spend and impressions are relevant to almost any Facebook Ads campaign.

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If This Is True, Brands Need To Rethink Everything

Twist Image

If you dig into this news item, you will see that nearly one third of the advertisers that responded to this study say that CPM was a key measurement factor. To translate that: if you paid less for a placement, it is considered a successful campaign. A cheaper CPM does not equal campaign success. What can't a brand measure in this day and age? Well, they can measure everything.

The Future Of Display Advertising (It's Bigger Than You Think)

Twist Image

It's still too complicated to get a campaign up. Organizing a large online display advertising campaign across multiple ad serving technologies makes the job increasingly difficult. People are looking to launch a campaign and not get stuck in the same minutia and detail as an air traffic controller at LaGuardia. Banner advertising (or display advertising) has a bad rap with consumers, but it's a driving force in the advertising community.

8 Tips to Improve Online Sales During the Holiday Season

Harp Interactive

Online retailers plan the holiday sale season months in advance; designing and executing special promotions and marketing campaigns to promote these sales events through various media channels. Businesses primarily rely on email, CPC & CPM campaigns besides traditional marketing. Segmentation for email campaigns: To make your email campaigns more effective, segment your list based on customers’ shopping experience and history.

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The Future of Digital Marketing: Top Tips for a Successful Strategy

The Realtime Report

During real-time bids, advertisers bid in a digital auction run by publishers on ad space based on cost-per-thousand-impressions (CPM). Social media is the backbone of many digital marketing campaigns. Consistency: The Foundation of Marketing Campaigns.

Tips & Best Practices for Reddit Ads

Ignite Social Media

Once signed up, you’ll have access to a dashboard where you can create campaigns and view the performance of your campaigns. In 2019, Reddit shifted from a CPM to a CPC buying model. Advertisers are starting to allocate more of their marketing dollars to Reddit.

Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives.

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Example: Reach Optimization and Conversions

Jon Loomer

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. It’s the engine behind my Evergreen Campaign approach. My Reach Campaign: Concept. Create a campaign using the Reach objective. My Reach Campaign: Set-up.

Facebook’s Text in Ad Image Rule is No More: Now What?

Jon Loomer

For a somewhat reliable test, I used the exact same settings promoting this post that I have for 11 others right now: Campaign Budget Optimization. The Facebook ad purists will be angry to know that I’m not doing any excluding of other campaigns. Did you hear the news?

Is Facebook advertising worth it?

Sherrilynne Starkie

Another option is the CPM (cost per thousand impressions) payment type. The essential point is that Facebook ads have big impact no matter if the objective is awareness, consideration or conversion Click To Tweet : The recent Canada 150 celebrations campaign gained broad national awareness thanks to Facebook video ads which featured celebrations from across the nation. Is Facebook advertising worth it?

What in the World … ! Surprising Facts About Reddit Ads

agora pulse

They can be highly effective for well-structured campaigns that align with their userbase. Reddit’s minimum daily ad spend is only $5 per campaign. Many advertisers therefore will enter in the highest bid amount they’re able to pay while maintaining campaign profitability.

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Are You Absolutely Sure Your Social Media Marketing Budget Is Ready for This Year?

agora pulse

This will increase the value of your campaign and get as much ROI as possible from each piece of content. Identify the most successful content from an influencer campaign and use it to create highly-targeted ads. CPM: The average CPM across Instagram, Facebook, and YouTube is $8.26

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An Update on TikTok’s Self-Serve Ad Platform


Metrics like CPM, CPV, and CPC compete reasonably well. That rules out virtually all B2B conversion campaigns, and pretty much everything unless you’re pushing app downloads or something cheap, universally appealing, or currently trending. Need to run a campaign on TikTok?

What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Once confirmed, the publisher would take over running the campaign. This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details. As campaigns progress, programmatic technology can provide real-time feedback to advertisers. This allows marketers to optimize creative quickly as the software learns more about what is resonating with the campaign’s audience.

Facebook Marketing: Now Available! | Justin Levy

Justin Levy

I’m proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase. You learn about creating an ad, setting a budget, selecting cost-per-click (CPC) or cost-per-impressions (CPM), discovering your target audience, and using Facebook Insights (analytics). Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available!

Facebook’s Text in Ad Image Rule is No More: Now What?

Jon Loomer

For a somewhat reliable test, I used the exact same settings promoting this post that I have for 11 others right now: Campaign Budget Optimization. The Facebook ad purists will be angry to know that I’m not doing any excluding of other campaigns. Did you hear the news?

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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement


Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM).

5 Steps to Thinking More Socially About Communications

Dave Fleet

Marketing campaigns are often built around short-term microsites, campaign-focused landing pages and one-off ads. Launching a Facebook Page or Twitter account for a campaign then turning it off at the end of the campaign is akin, in traditional digital terms, to building an email list with a campaign then just deleting it once the campaign is done. CPM metrics, for example, may make sense when you pay for the media and control every letter in your ad.

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What You Need to Know About Advertising on TikTok


With these in-feed video ads, there are three action models: CPClick, CPM, CPView (6 seconds). This ad campaign heavily encourages user-generated content (UGC) by asking users to participate in a challenge, which are immensely popular on TikTok. The rep partners with the brand for six days during the length of the campaign.

Follow These Facebook Ad Automation Steps (If You Dare)

agora pulse

You can set automation rules at the campaign, ad set and ad level, giving you the power to automate at whatever level you require. Turn off your campaign, ad set or ad. For example, you can create rules that: Send an email notification to the person who is managing the campaign, as well as the ad account owner when your Daily Spend is greater than $500. You can apply rules to: All active campaigns.

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3 Facebook Trends to Consider in 2020 Planning

Ignite Social Media

While we’ve seen this move rewarded with media efficiencies in CPC or CPM, we have noticed engagement can suffer, as some placements (like Marketplace ads or right-hand rail placements) are not as conducive to engagement as the newsfeed. This move – combined with the announcement of Campaign Budget Optimization makes one trend very clear: Facebook is going to increasingly push agencies toward multiple placements and automatic buying features in the new year.

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Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

More web traffic = CTR (click-through rate) from your social media posts or campaigns. If you’re running paid campaigns, it’s good practice to track your URLs so you can tangibly show how well they performed. You can also split test campaigns and check which works best.

Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

For example, you might need to prepare quarterly summaries for upper management or create campaign reports for specific initiatives. However, if you’re concentrating on a specific campaign, you’ll only want to highlight select platforms.

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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Rather than letting the Facebook auction determine when and where your content will appear, this method allows buyers to more accurately plan and predict the reach of brand campaigns, reach unique people across a target audience and manage the frequency of brand campaigns. This tool also allows a buyer to plan and book campaigns in advance in a sequenced way. The cost is always CPM (cost per 1,000 impressions). Campaigns must be 1-30 days in length.

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Facebook advertising cost: Everything you need to optimize your ROI

Sprout Social

Facebook advertising has its own lexicon and it’s best to become familiar with these terms before you embark on your campaign adventures. You will only pay for your campaign goal but it’s possible that an ad can be interacted with in other ways. Even if your campaign goal isn’t to charge for impressions, you can still see what the average cost per 1000 impressions is. Cost Per Mille (CPM) : Cost per 1000 impressions. Your campaign objectives matter.

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Facebook Account Optimization and Organization Techniques

Jon Loomer

You’ve done so much brainstorming, preparing, and worrying about your Q4 campaigns and now you feel fried. Perhaps one or all of these thoughts races through your head: “ something doesn’t seem to be working as well as it was last week ,” “ accounts aren’t spending what they should be right now ,” or “my campaigns are tanking, the client is going to fire us.” It’s basically a quick checkup on big picture campaign components.

Facebook Stories Hits 300 Million Users and Rolls Out Ads Globally

Buffer Social

Facebook says that both Tentree, a sustainable, eco-friendly clothing company, and Skout, a dating app, found that adding Facebook Stories to their Instagram Stories ad campaigns resulted in more customer actions at a lower cost. Facebook has launched Stories Ads to help businesses reach more people and Stories Ads will be available to advertisers as an additional placement to News Feed or Instagram Stories ad campaigns.

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Is Facebook Still the Most Effective for Social Advertising?

Ignite Social Media

These include utilizing the budget optimization tool, running multiple placements to increase reach and campaign goals, creating “mobile first” video, which is focused on the user experience while on their mobile device. Budget Optimization: Campaign budget optimization gives businesses an easier way to manage their ad budgets and ensure optimal results. Campaign budget optimization is available for any campaign objective and is best suited for campaigns with multiple ad sets.