Campaign CPA CPM 
Jon Loomer
NOVEMBER 27, 2022
CPM (Cost Per 1,000 Impressions) has a significant role in the performance of your ads. A dropping CPM can make a borderline campaign profitable while a rising CPM can turn a profitable campaign into a failure. While CPM is an important factor, it’s not something you should try to control.
Buffer Social
JANUARY 9, 2025
This type of ad is only available in the Reach & Frequency campaigns. TikTok campaign structure Your TikTok ads manager account has three parts: 1. Campaign level : This is your ad campaign's most zoomed-out version. A campaign can include multiple ad groups. It’s called a “Promote campaign.”
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ignite Social Media
APRIL 23, 2020
million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). To prepare for the political season, here’s what you need to know about how political ads will impact paid social campaigns. Political Ads May Impact Paid Social Campaigns by Driving Costs Higher.
Ignite Social Media
FEBRUARY 11, 2021
Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. CPL CPA CPC ROAS.
Jon Loomer
NOVEMBER 6, 2018
You’ve done so much brainstorming, preparing, and worrying about your Q4 campaigns and now you feel fried. In all honesty, probably not, but that doesn’t mean your campaigns couldn’t use some tweaking and fine-tuning. Here are the account optimization questions I ask myself on a DAILY basis: Is my CPA going up/down? CTR (Link).
Ignite Social Media
JANUARY 8, 2024
What does CPM mean? CPM is short for Cost Per Mille or the cost for every 1,000 impressions your ad receives. It’s another metric of efficiency for brand ad campaigns. What does CPA mean? CPA means Cost Per Acquisition. The lower the CPA, the more viable the business is generally. What does CTR mean?
Sprout Social
SEPTEMBER 6, 2018
Facebook advertising has its own lexicon and it’s best to become familiar with these terms before you embark on your campaign adventures. You will only pay for your campaign goal but it’s possible that an ad can be interacted with in other ways. Cost Per Mille (CPM) : Cost per 1000 impressions. You will pay in CPM.
Expert insights. Personalized for you.
202 
Let's personalize your content