Jon Loomer

MAY 5, 2015

Advertisers struggle with the seemingly limitless options when optimizing Facebook campaigns. Optimized for Impressions (CPM). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Impressions (CPM). Impressions (CPM). Impressions (CPM). Mobile App Installs: Clicks (CPC) *. Mobile App Engagement: Clicks (CPC) *. Impressions (CPM). While bidding CPC or CPM, you should make sure you bid high enough.

CPM 117

CPM CPC Facebook Cost 117

Socialmedia.biz

JANUARY 14, 2020

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

Organization 90

Organization Engagement Mobile CPM 90

The Realtime Report

AUGUST 15, 2012

The resulting report includes fun stats for countries from Austria (mobile phone penetration of 146%!) to the United States (online advertising spending of $26 billion), and then compares each of those countries on three key metrics: Cost per thousand (CPM). Mexico won the gold in cost, with an average CPM of just under 7 cents, followed by Turkey at 7.3 To compete effectively in countries with high CPM and CPC rates, such as the United States and the U.K.,

Cost 191

Cost Advertising Research CPC 191

Convince & Convert

MAY 21, 2013

Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing. Promote Your App With Mobile App Install Ads.

Campaign 132

Campaign CPM CPC Facebook 132

Ignite Social Media

SEPTEMBER 14, 2020

Mobile shopping also increased, especially with some of these new-to-online shoppers. Our analytics and paid media team analyzed client CPM data from 2017-2019 and found that Q4 averaged a $6 CPM, which is about 15% higher than we typically see throughout the rest of the year.

Social Media 164

Social Media Strategy Campaign Buy 164

Ignite Social Media

FEBRUARY 18, 2019

These include utilizing the budget optimization tool, running multiple placements to increase reach and campaign goals, creating “mobile first” video, which is focused on the user experience while on their mobile device. Budget Optimization: Campaign budget optimization gives businesses an easier way to manage their ad budgets and ensure optimal results. Matching consumer’s behavior on mobile can positively impact campaign results.

Advertising 124

Advertising Facebook Social Media CPM 124

Jon Loomer

JANUARY 28, 2016

I’ve written before about how I’ll run Facebook campaigns that mimic an email funnel. The email campaign by itself may have done fine. The Facebook campaign by itself may have done fine. Today I want to provide the details of how I’m promoting my How to Create an Evergreen Facebook Campaign Workshop with both email and Facebook ads — and how they work together. By doing so, you may be added to my Facebook campaign!]. My Email Campaign.

Examples 109

Examples Campaign CPM Facebook 109

Jon Loomer

FEBRUARY 27, 2023

If you set up a Traffic campaign, there are two primary ways that you can optimize: Link Clicks or Landing Page Views. The Split Test I created a campaign with three ad sets that were identical in every way except for one thing: Optimization.

CPM 169

CPM CPC Cost Embedding 169

Twist Image

DECEMBER 18, 2015

Have consumers engaged with our mobile application? If you dig into this news item, you will see that nearly one third of the advertisers that responded to this study say that CPM was a key measurement factor. To translate that: if you paid less for a placement, it is considered a successful campaign. A cheaper CPM does not equal campaign success. What can't a brand measure in this day and age? Well, they can measure everything.

Advertising 40

Advertising Affiliate marketing Brands CPM 40

Sherrilynne Starkie

DECEMBER 18, 2017

Mobile App Custom Audience takes the same approach using SDK, Facebook’s software development kit to track an app user’s journey. Another option is the CPM (cost per thousand impressions) payment type. Facebook ads are highly controllable too thanks to easy to the easy to use Ads Manager dashboard and mobile apps. Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year.

Advertising 305

Advertising Facebook CPM CPC 305

Convince & Convert

JULY 23, 2013

Over the past year, there has been a lot of venom thrown at display ads: people are saying that they don’t work on desktop and that they won’t work on mobile devices. Let’s take a look at five mistakes that are killing many of today’s display advertising campaigns. Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. Or I see them paying over £40 a click for overpriced keywords in an SEM campaign.

Buy 111

Buy CPA CPM CPC 111

Ignite Social Media

FEBRUARY 23, 2021

Once signed up, you’ll have access to a dashboard where you can create campaigns and view the performance of your campaigns. In 2019, Reddit shifted from a CPM to a CPC buying model. Similar to other social ads platforms, advertisers can also target by device: desktop or mobile.

Reddit 78

Reddit CPM CPC Social Media 78

Ignite Social Media

JUNE 23, 2016

Rather than letting the Facebook auction determine when and where your content will appear, this method allows buyers to more accurately plan and predict the reach of brand campaigns, reach unique people across a target audience and manage the frequency of brand campaigns. This tool also allows a buyer to plan and book campaigns in advance in a sequenced way. The tool allows advertisers to serve ads in the News Feeds on desktop, mobile and Instagram.

Buy 112

Buy CPM Facebook Campaign 112

Buffer Social

MARCH 22, 2017

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. Video and mobile are on the cutting edge of social media and marketing and so we’re super excited to share this actionable research with you. Mobile content consumption is exponentially increasing.

Video 111

Video CPM Mobile Case Study 111

Social Media Strategies Summit

SEPTEMBER 12, 2019

Once confirmed, the publisher would take over running the campaign. This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details. As campaigns progress, programmatic technology can provide real-time feedback to advertisers. This allows marketers to optimize creative quickly as the software learns more about what is resonating with the campaign’s audience.

Strategy 117

Strategy Advertising CPM CPC 117

Sprout Social

AUGUST 3, 2022

When to use: These types of YouTube ads are best used for brand awareness campaigns. When to use: Use this ad for product or brand consideration campaigns. When to use: Use this type of ad for brand awareness campaigns. Start a new campaign. Optimize your campaign.

YouTube 103

YouTube Advertising CPA CPM 103

Ignite Social Media

JUNE 3, 2021

Note, these are all available on both mobile and desktop when you navigate to the appropriate analytics tabs. Campaign/Content Analytics: Cost: The estimated total amount of money spent on your ad within the business manager.

Analytics 158

Analytics Brands CPA CPM 158

agora pulse

JUNE 6, 2017

You can set automation rules at the campaign, ad set and ad level, giving you the power to automate at whatever level you require. Cost per Mobile App Install. Turn off your campaign, ad set or ad. For example, you can create rules that: Send an email notification to the person who is managing the campaign, as well as the ad account owner when your Daily Spend is greater than $500. You can apply rules to: All active campaigns.

CPM 128

CPM Facebook Cost CPC 128

Buffer Social

FEBRUARY 19, 2019

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. This research idea with Animoto all came from one simple statistic: square video takes up 78% more real estate in a person’s mobile newsfeed than does landscape video – making square video more engaging, more effective, and easier to watch. Everything from your website to the content you create for social media must focus on the mobile experience.

CPC 112

CPC CPM Case Study Cost 112

Likeable

AUGUST 13, 2019

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. With these in-feed video ads, there are three action models: CPClick, CPM, CPView (6 seconds). Food delivery service Grubhub tried this during TikTok’s testing phase to run a mobile app install ad. The rep partners with the brand for six days during the length of the campaign.

Advertising 94

Advertising CPM API UGC 94

Buffer Social

FEBRUARY 19, 2019

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. This research idea with Animoto all came from one simple statistic: square video takes up 78% more real estate in a person’s mobile newsfeed than does landscape video – making square video more engaging, more effective, and easier to watch. Everything from your website to the content you create for social media must focus on the mobile experience.

CPC 95

CPC CPM Cost Case Study 95

Hootsuite

JUNE 11, 2020

In this article we’ll take a look at your ad format options, run through how to set up a video ad campaign, list up-to-date ad specs, and leave you inspired with best practices from proven performers. Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e.,

HootSuite 145

HootSuite YouTube Campaign Video 145

Oktopost

JUNE 28, 2022

Since Twitter is primarily a mobile platform, the platform supports professionals that like to be able to take their work anywhere. You wouldn’t publish a specific marketing campaign without understanding the metrics surrounding that campaign’s success.

B2B 153

B2B Tips CPM Twitter 153

Ignite Social Media

DECEMBER 18, 2020

Triller launched Crosshype, a product that the platform claims allows influencer marketing to be bought with guaranteed views and a calculable CPM. Brands such as Chipotle, Boost Mobile, Pepsi, McDonald’s, and e.l.f. It’s no secret that short-form video blew up this year.

Brands 164

Brands CPM Remix Press Release 164

Sprout Social

APRIL 12, 2022

These dimensions vary between desktop and mobile views so be sure to check that both views look appropriate. Benchmarking your Facebook ad performance will depend on your industry and campaign objective. Looking at metrics like CPC and CPM will tell you if your ads are performing well.

CPM 123

CPM CPC Metrics Aggregator 123

Oktopost

JULY 15, 2020

Lead Gen Forms were designed to be easy for mobile app users to use, eliminating the need to type out a lot of information just to sign up for a newsletter, download an ebook, or whatever the CTA may be.

B2B 148

B2B LinkedIn Tips CPM 148

Jon Loomer

FEBRUARY 17, 2017

“Broken” websites include those that take forever to load, aren’t mobile friendly, have broken pages, or are impossible to navigate. You’re not testing and experimenting enough: You ran one campaign, one ad set, or one ad and you didn’t find success. Or CPM?” You could have a high CPM, low CTR or high CPC and still get a good Cost Per Desired Action. Or if you chase a good CPC, CTR or CPM, you may actually end up with a poor CPDA.

Advertising 165

Advertising Facebook CPC CPM 165

Jon Loomer

JULY 2, 2015

” All Campaigns Dropdown. By default within the main “Manage Ads” view of Ads Manager, you’ll see a report broken down by campaign. At the left you’ll see an “All Campaigns” dropdown… You have the option to view results by… This Account. All Campaigns. I also don’t believe you could previously view deleted campaigns. Settings: Campaign Name. Campaign, Ad Set or Ad: Performance.

CPA 113

CPA Facebook CPM Campaign 113

Convince & Convert

FEBRUARY 28, 2012

Hybrid professionals are trained to deliver services across search, mobile, social, content, analytics, web, PR, and email marketing. These next-generation professionals excel in the emerging core-marketing disciplines of mobile, analytics, social, web, search and content. They envision on a strategic level, building fully integrated campaigns, and they have the capabilities to execute on the tactical level, conducting activities that drive real business results.

CPM 119

CPM Compete Hubspot Marketing 119

Buffer Social

SEPTEMBER 9, 2019

They are charged by CPM – cost per thousand impressions, meaning that you pay for a bumper ad for every 1,000 impressions of your video. And according to an AdStage report, in 2018 the average CPM on YouTube was $9.68. CPM, but Instagram, Twitter, and LinkedIn benchmarks are closer to $6.00. . Think mobile-first when building your ad. They even let you optimize your campaigns while they’re happening, based on the results from this brand lift survey.

YouTube 78

YouTube CPM Survey Mobile 78

Hootsuite

AUGUST 31, 2020

This is information about who clicked your link, where, and when—information that will help you calculate the campaign’s ROI. CPM for U.S.

URL 145

URL HootSuite Google CPM 145

Sprout Social

JANUARY 27, 2021

These sources include the YouTube homepage, the platform’s embedded player and the mobile YouTube app. This report gives you information on the different devices—including PCs, mobile, tablet, game consoles and TVs—and operating systems that viewers use to watch your videos.

Analytics 141

Analytics YouTube Video Report 141

Jon Loomer

JANUARY 19, 2017

Managing and monitoring Facebook advertising campaigns is a lot of manual work. Those with more clients, budgets, and campaigns are buried in this manual work. You can’t just start a campaign and let it roll. You need to build your Automated Rules with a set of variables… Apply Rule To: Your rule can apply to specific campaigns, ad sets, or ads that you’ve selected, or all active campaigns, ad sets or ads. CPM (Cost per 1,000 impressions).

CPC 60

CPC Facebook CPM Campaign 60

Hootsuite

APRIL 8, 2021

If you’re using paid ads, conversion metrics also include cost per click and CPM. Link to your website, your latest blog post, a current campaign or a special Instagram landing page. Run an Instagram-specific campaign. Instagram campaigns can help you achieve specific goals.

HootSuite 145

HootSuite Hashtag Metrics CPM 145

Buffer Social

SEPTEMBER 4, 2018

Greg Allum, global head of social at Jellyfish, found that the CPM (or cost per 1,000 reach) on Stories is four to five times cheaper than Facebook’s news-feed ads. On the organic side of things, that means investing in brand awareness campaigns. Once you’ve got your brand awareness campaigns running, that’s when you can begin to focus your efforts on moving people down the funnel. A score of 8,9 or 10 is great for top of the funnel campaigns.

CPM 83

CPM YouTube Feed Feedly 83

Jon Loomer

NOVEMBER 23, 2015

” Since I frequently run Clicks to Website campaigns with Link Clicks optimization using oCPM bidding, I’m curious regarding how the new options will change things. If you optimize for Reach, you’ll manually set your CPM bid. Mobile App Engagement Objective. Choose this objective when your primary goal is to encourage engagement with your mobile application. Mobile App Installs Objective. The bottom line is that Optimized CPM is not dead.

CPC 113

CPC Facebook CPM Price 113

Buffer Social

JANUARY 11, 2017

But fear not, once you get below the surface Ads Manager is an amazing tool, offering everything you need to optimize your ads and deliver successful campaigns. Chapter 3 : Facebook Ads Reporting : How to find specific campaigns, ad sets, or ads and the relevant data for your reporting. Chapter 4 : Understanding the performance of each Facebook ad : How to take a more in-depth look at each of your campaign, ad set, or ad and find out how each of them performing. Campaign ID.

Campaign 40

Campaign Overview Report CPM 40

Hootsuite

SEPTEMBER 17, 2020

You’ll never spend more than a specific amount for that ad per day, helping you get a better sense of how much you should budget for your digital ad campaign. Cost-per-mille (CPM). Google offers a variety of different campaign types that you can use: Search campaign.

Adwords 145

Adwords HootSuite Google Campaign 145

Jon Loomer

MAY 20, 2015

Many advertisers are disappointed when they run campaigns that don’t yield the expected results. They assume that once they start the campaign, the money will roll in. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” There is a long list of reasons why that campaign didn’t work out. You could create the perfect campaign. The perfect campaign can’t fix a flawed product.

Cost 109

Cost Conversation Facebook CPM 109

Hootsuite

SEPTEMBER 9, 2020

This is an obvious choice for your first social ad campaigns. Facebook ads help you achieve one of three broad types of campaign objectives: Awareness: Build brand awareness or increase reach. Facebook Playables are mobile-only interactive previews of your game or apps.

HootSuite 145

HootSuite Advertising CPC Instagram 145

ProBlogger

AUGUST 7, 2014

Both Jen and Jon shared similar insight to me about how to approach my campaigns which I’ll cover more later, but one thing they both said to me clearly was to spend the time getting to know the power editor , as that’s where the gold lives. Since then the general Facebook ads manager has got a lot better, but I still tend to spend most of my time managing our campaigns in the power editor. Campaigns: Campaigns are the starting point of your advertisement.

Advertising 52

Advertising Campaign CPC CPM 52

ProBlogger

AUGUST 7, 2014

Both Jen and Jon shared similar insight to me about how to approach my campaigns which I’ll cover more later, but one thing they both said to me clearly was to spend the time getting to know the power editor , as that’s where the gold lives. Since then the general Facebook ads manager has got a lot better, but I still tend to spend most of my time managing our campaigns in the power editor. Campaigns: Campaigns are the starting point of your advertisement.

Advertising 50

Advertising Campaign CPC CPM 50

Buffer Social

JANUARY 10, 2017

While the benchmarks will not tell you precisely how much your Facebook ad campaign will cost, they might be great reference points for your consideration. When you think about how much to bid, it’s worth keeping in mind these couple of tips from AdEspresso : If you try to bid too low, your campaign may not get the exposure it deserves, and you won’t reach your goals. Facebook’s mobile News Feed. Instagram’s mobile News Feed.

Price 40

Price Cost Advertising ROI 40