Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach

Jon Loomer

Advertisers struggle with the seemingly limitless options when optimizing Facebook campaigns. Optimized for Impressions (CPM). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Impressions (CPM). Impressions (CPM). Impressions (CPM).

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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. Getting meaningful influencer campaign measurement.

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How Political Ads May Impact Paid Social Campaigns

Ignite Social Media

million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). To prepare for the political season, here’s what you need to know about how political ads will impact paid social campaigns.

How to Create a Basic Evergreen Facebook Ad Campaign

Jon Loomer

They’ll run a campaign that works great for a while, but then it suddenly stops working. The evergreen Facebook ad campaign is a technique that can help. The test campaign consisted of a series of eight ads over a period of 32 days. Campaign Goal (usually a purchase).

Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)

The Realtime Report

According to a new report from Kenshoo, a social media advertising platform, Mexico, Turkey, India and Italy all offer very attractive opportunities for advertisers — with far more cost-effective, higher-performing Facebook ads than markets such as the United States or the UK.

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Strategies for a Successful Paid Search Campaign

Cody Ward

Paid Search is a marketing tactic that involves placing an advertisement for when, and only when, a user searches a specific keyword and clicks on the advertisement. Most other advertising, up until Paid Search, was cost by impression or CPM for short.

Combine Email and Facebook Ad Campaigns for Greater Success (Example)

Jon Loomer

Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. I’ve written before about how I’ll run Facebook campaigns that mimic an email funnel. My Email Campaign.

8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated.

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Facebook Marketing: Now Available! | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! What is Facebook Marketing About? Facebook Marketing is a deep dive into how Facebook can be leveraged by your company starting TODAY.

How to Manage Facebook Ad Frequency

Jon Loomer

A high Facebook ad frequency is often the culprit when a campaign stops performing. for two different campaigns, one with RHC and one without. You’re likely to see less negative feedback from the campaign that includes RHC because these ads are more easily ignored.

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6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis.

The Complete Guide to YouTube Ads for Marketers

Hootsuite

In this article we’ll take a look at your ad format options, run through how to set up a video ad campaign, list up-to-date ad specs, and leave you inspired with best practices from proven performers. Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e.,

Influencer Marketing 201: Working With Influencers

Likeable

And it’s likely a good idea, considering that the influencer marketing industry is booming and it’s poised to reach between $5 billion and $10 billion by 2022. But the best influencer campaigns have both micro and macro influencers. So, your brand wants to leverage an influencer.

Are You Absolutely Sure Your Social Media Marketing Budget Is Ready for This Year?

agora pulse

So, is your social media marketing budget ready to go? After all, creating a marketing budget is essential for your success. Whether you’re a small business or part of a large marketing team, you need to know what you’re spending and what you need to get back. Email marketing.

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Online Ad Metrics & the Google Activate Initiative

Cody Ward

Marketers can immediately increase their campaign success by using metrics and a payment model that is closer toward the end of the sales funnel. On the opposite side of the spectrum is the CPM (cost per impression / view) model.

The Future Of Display Advertising (It's Bigger Than You Think)

Twist Image

Here is Schmidt's message: "The online display market could quickly become a $200 billion ad business -- if it gets its act together. It's still too complicated to get a campaign up. Ultimately, we need to train Marketers better. marketer. marketing.

8 Tips to Improve Online Sales During the Holiday Season

Harp Interactive

Online retailers plan the holiday sale season months in advance; designing and executing special promotions and marketing campaigns to promote these sales events through various media channels. Businesses primarily rely on email, CPC & CPM campaigns besides traditional marketing.

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Is Facebook advertising worth it?

Sherrilynne Starkie

Another option is the CPM (cost per thousand impressions) payment type. times by using lookalike audiences to reach international markets. Schedule a call with me to find how to integrate Facebook advertising into your marketing and sales plans. Is Facebook advertising worth it?

If This Is True, Brands Need To Rethink Everything

Twist Image

From performance-based opportunities (like search engine marketing and email marketing) to affiliate marketing and, yes, even native advertising. With that, you would be hard-pressed to find a senior marketing professional who believes that they understand the nuances of what works with television ads, their ability to measure the impact of TV against their economic outcomes, segmenting audiences, and more. A cheaper CPM does not equal campaign success.

3 Facebook Trends to Consider in 2020 Planning

Ignite Social Media

With initial 2020 marketing planning discussions in motion, it’s important to look at industry trends that may impact your social media marketing strategies and tactics. We believe social media marketers should be wary and keep a close eye on overall performance.

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Example: Reach Optimization and Conversions

Jon Loomer

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. It’s the engine behind my Evergreen Campaign approach. My Reach Campaign: Concept. Create a campaign using the Reach objective. My Reach Campaign: Set-up.

The Hybrids are Coming: Evolution of the Prototype Marketer

Convince & Convert

Paul Roetzer ( @paulroetzer ) is founder and CEO of PR 20/20 , a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley). Digital marketing has revolutionized the industry, and the job market.

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How to use Quora for marketing

Sprout Social

Should you be using Quora for marketing? More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. However, just like any social marketing campaign, you’re going to need a strategy. Here’s your guide on how to use Quora for marketing. to “How to market on social media.”. Why you need a Quora marketing strategy. How Quora magnifies your marketing.

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7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity.

Is Facebook Still the Most Effective for Social Advertising?

Ignite Social Media

According to a Social Media Marketing Industry Report from Social Media Examiner, small and medium sized businesses continue to focus their social media marketing on Facebook, which is being used by 94% of those surveyed.

Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania

Bill Hartzer

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. – Administer daily operational tasks associated with search engine marketing. Search Engine Marketing Jobs

An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Rather than letting the Facebook auction determine when and where your content will appear, this method allows buyers to more accurately plan and predict the reach of brand campaigns, reach unique people across a target audience and manage the frequency of brand campaigns.

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Follow These Facebook Ad Automation Steps (If You Dare)

agora pulse

You can set automation rules at the campaign, ad set and ad level, giving you the power to automate at whatever level you require. Turn off your campaign, ad set or ad. You can apply rules to: All active campaigns. Facebook Advertising Facebook marketing tips

Facebook Account Optimization and Organization Techniques

Jon Loomer

You’ve done so much brainstorming, preparing, and worrying about your Q4 campaigns and now you feel fried. In all honesty, probably not, but that doesn’t mean your campaigns couldn’t use some tweaking and fine-tuning. It’s definitely that time of year.

Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM).

What You Need to Know About Advertising on TikTok

Likeable

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. With these in-feed video ads, there are three action models: CPClick, CPM, CPView (6 seconds).

Facebook Automated Rules: Automate Ad Maintenance

Jon Loomer

Managing and monitoring Facebook advertising campaigns is a lot of manual work. Those with more clients, budgets, and campaigns are buried in this manual work. You can’t just start a campaign and let it roll. CPM (Cost per 1,000 impressions).

Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Social-savvy marketers. In-the-know marketers can easily understand in-depth information. For example, you might need to prepare quarterly summaries for upper management or create campaign reports for specific initiatives.

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Facebook Ads and the Magic Bullet

Jon Loomer

You can run drip campaigns via email and coincide those email campaigns with Facebook ad campaigns. The CPM may double or triple, meaning it costs significantly more to reach your audience. Run Google ads in addition to your Facebook ad campaigns.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019. Author’s Note : We’ll be talking a lot about great video marketing tools in this post.

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How I Used Facebook Lead Ads to Create a Quiz

Jon Loomer

While I do run ads to promote products, my email marketing is then mostly responsible for the heavy lifting. Set Up a Lead Ads Quiz: Campaign. First, make sure to use the Lead Generation campaign objective… Set Up a Lead Ads Quiz: Ad.

5 Steps to Thinking More Socially About Communications

Dave Fleet

Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. It’s a marketer’s dream – in the past we’ve had to use a shotgun to do a rifle’s job. Marketing campaigns are often built around short-term microsites, campaign-focused landing pages and one-off ads.

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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019. Author’s Note : We’ll be talking a lot about great video marketing tools in this post.

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7 Keys to Facebook Advertising Success

Jon Loomer

You’re not testing and experimenting enough: You ran one campaign, one ad set, or one ad and you didn’t find success. Or CPM?” You could have a high CPM, low CTR or high CPC and still get a good Cost Per Desired Action.

Facebook Stories Hits 300 Million Users and Rolls Out Ads Globally

Buffer Social

Facebook says that both Tentree, a sustainable, eco-friendly clothing company, and Skout, a dating app, found that adding Facebook Stories to their Instagram Stories ad campaigns resulted in more customer actions at a lower cost.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

The most important social media metrics for marketers. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. Doing so attaches the lead to a campaign. Cost Per Thousand Impressions (CPM).

How Much Do Facebook Fans Still Matter?

Jon Loomer

I did this by filtering for the word “Conversions” in the campaign name. Something else to keep in mind was Facebook’s structural changes to campaigns , ad sets and ads that happened last year. CPM, 48,582 Website Clicks, $.35 CPM, 15,875 Website Clicks, $.52

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