How Much Do Facebook Fans Still Matter?
Jon Loomer
MAY 26, 2015
I did this by filtering for the word “Conversions” in the campaign name. Something else to keep in mind was Facebook’s structural changes to campaigns , ad sets and ads that happened last year. CPM, 48,582 Website Clicks, $.35 35 CPA, 12,060 Conversions. CPM, 15,875 Website Clicks, $.52
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