Remove Campaign Remove CPM Remove Engagement Remove Samples
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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”. Click To Tweet The report doesn’t give a rationale for the $5 CPM. So where’s the influence?

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Quality Traffic Test #2: The Impact of Meta Ads Placement

Jon Loomer

For the first test, I created a campaign that compared the results generated by three different ad sets, each optimized differently: Link Clicks Landing Page Views Quality Visitor Custom Event ( I wrote about how I created this event here ) The targeting for each was completely broad, using only countries (US, UK, Canada, and Australia).

Eventful 195
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How Brands Can Achieve Higher Engagement on TikTok

Pixlee

Looking for some easy ways to improve your engagement rate and brand awareness on TikTok? TikTok influencers alone had an average engagement rate of 17.99%. They often have higher engagement rates than larger celebs! Think long-term: set up a partnership for more than just one campaign (i.e., Value Audience Participation.

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Facebook Ad Engagement: The Problem With “Too Much”

Jon Loomer

Is it possible to get “too much” Facebook ad engagement? I started asking that when ads that got great engagement received a high percentage of organic distribution. Is it possible for a Facebook ad to get ‘too much’ engagement? After those 30 days, they fall out of the campaign. My Experiment.

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Facebook Ads and the Magic Bullet

Jon Loomer

You can run drip campaigns via email and coincide those email campaigns with Facebook ad campaigns. The CPM may double or triple, meaning it costs significantly more to reach your audience. Do you optimize for a click, landing page view , conversion, engagement, or something else? Sample Size. Email List.

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Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

The ideal numerators for an engagement or click-through rate are impressions or reach. Additionally, by the time you have collected enough posts to have a worthwhile sample of data, the algorithm drastically changes rendering your previous data invalid. If your aim is driving impressions, pay close attention to your CPM.

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How Much Do Facebook Fans Still Matter?

Jon Loomer

I did this by filtering for the word “Conversions” in the campaign name. Something else to keep in mind was Facebook’s structural changes to campaigns , ad sets and ads that happened last year. CPM, 48,582 Website Clicks, $.35 CPM, 15,875 Website Clicks, $.52 Look no further than the CPM.

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