Ignite Social Media

MARCH 23, 2020

We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. They saw a median daily increase in page likes of 544% while the overall sample rose just 6%. Client D saw a 46% decrease in CPM, a 51% decrease in CPC and a 51% decrease in CPLPV.

CPM 175

CPM Social Media CPC Sample 175

Jon Loomer

NOVEMBER 1, 2019

The CPM may double or triple, meaning it costs significantly more to reach your audience. Do you have a good reputation? Sample Size. You’re unable to generate a reasonable sample size to determine whether certain campaigns, ad sets, or ads even work. Competition. Your choice will impact ad distribution.

Facebook 138

Facebook Sample Samples CPM 138

Jon Loomer

FEBRUARY 17, 2017

Your brand (logo, voice, reputation) is broken: You could have a great product, but even a great product is easy to ignore if your brand is broken. If you’re selling a $100 product, you can’t expect to spend $5 per day and get the sample size necessary to get any type of results. They are secondary or tertiary metrics.

Advertising 167

Advertising Facebook CPC CPM 167

Jon Loomer

MAY 20, 2015

While you have a reputation, these people haven’t yet used your product. When you optimize for an action, Facebook needs a decent sample size to work with. As a rule of thumb, I’ve often heard that it’s best to have at least 50 conversions per day in order to get an acceptable sample size and optimize for conversions.

Cost 113

Cost Conversation Facebook Sample 113

Buffer Social

JULY 25, 2019

Steve Jobs had a reputation for taking customer research with a grain of salt. Cost per thousand (CPM) / Cost per click (CPC) — These ad measures tell how efficiently your copy, creative, and call-to-action are performing. A sample social media report from Buffer Analyze. Here’s why.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Hootsuite

SEPTEMBER 17, 2020

Cost-per-mille (CPM). Google also offers helpful tips and sample ads for you to jumpstart your ad writing. Not only will it frustrate your readers but it also erodes your brand’s reputation. Marketers have three options for their bids: Cost-per-click (CPC). How much you pay when a user clicks on your ad.

Adwords 145

Adwords Google Campaign Cost 145

Buzz Marketing for Technology

FEBRUARY 9, 2011

Heartbeat is the closest to Radian6 and Alterian is that its just the most recent news and social mentions, where as MAP can operate on a much larger sample of historical data on an unlimited basis (at a higher cost than Heartbeat). They offer 2 products: Heartbeat and MAP. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275