Ignite Social Media

MARCH 23, 2020

We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. They saw a median daily increase in page likes of 544% while the overall sample rose just 6%.

Social Media 179

Social Media CPM CPC Marketing 179

Jon Loomer

NOVEMBER 1, 2019

The CPM may double or triple, meaning it costs significantly more to reach your audience. Do you have a good reputation? Sample Size. You’re unable to generate a reasonable sample size to determine whether certain campaigns, ad sets, or ads even work. What is the method to guarantee success for your Facebook ads? How can you make changes that will turn your Facebook ad spending from a failure to a profit? There are reasons your ads aren’t succeeding.

Facebook 121

Facebook CPM Sample Samples 121

Jon Loomer

FEBRUARY 17, 2017

Your brand (logo, voice, reputation) is broken: You could have a great product, but even a great product is easy to ignore if your brand is broken. If you’re selling a $100 product, you can’t expect to spend $5 per day and get the sample size necessary to get any type of results. Or CPM?” You could have a high CPM, low CTR or high CPC and still get a good Cost Per Desired Action.

Advertising 165

Advertising Facebook CPC CPM 165

Buffer Social

JULY 25, 2019

Steve Jobs had a reputation for taking customer research with a grain of salt. Cost per thousand (CPM) / Cost per click (CPC) — These ad measures tell how efficiently your copy, creative, and call-to-action are performing. A sample social media report from Buffer Analyze. What if the most valuable data person on your team is your social media manager ? It certainly might not seem that way at first blush.

Social Media Management 70

Social Media Management Data Sentiment Social Media 70

Jon Loomer

MAY 20, 2015

While you have a reputation, these people haven’t yet used your product. When you optimize for an action, Facebook needs a decent sample size to work with. As a rule of thumb, I’ve often heard that it’s best to have at least 50 conversions per day in order to get an acceptable sample size and optimize for conversions. You can also choose to optimize for impressions (CPM) or limit impressions to once per day per user (Daily Unique Reach).

Cost 109

Cost Conversation Facebook CPM 109

Hootsuite

SEPTEMBER 17, 2020

Cost-per-mille (CPM). Google also offers helpful tips and sample ads for you to jumpstart your ad writing. Not only will it frustrate your readers but it also erodes your brand’s reputation. Using Google Ads might be the best decision you make for your business.

Adwords 145

Adwords HootSuite Google Campaign 145

Buzz Marketing for Technology

FEBRUARY 9, 2011

After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights.

Analytics 275

Analytics Crimson Hexagon Sysomos Cymfony 275