How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. Virtual event best practices.

Best Practices for Social Media Live Events

Ignite Social Media

While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Live events provide a way for your followers to interact with your brand on a personal level and allow you to reach a larger number of people.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Facebook Pixel Events: An Introduction

Jon Loomer

To make the most of the pixel, you need to utilize Facebook pixel events on your website. Not only must you utilize events, but you must do it right. This post is your introduction to Facebook pixel events. What Pixel Events Are. Standard Events. Custom Events.

Four Ways PR Can Support Event Marketing

Meltwater

Event marketing is on the rise.A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent… Read More >>>. Marketing PR & Comms Influencer Marketing Planning & Strategy

Social Media Event Promotion | The Ultimate Course

Sociallyin Insider Blog

Promoting your event on social media: where do you start? If you feel like there’s an endless list of things to do to make sure you’re on the right track and drumming up ticket sales and attendance is becoming tedious, this social media event marketing crash course is for you.

How to Make the Most out of Virtual Events on Social Media

Ignite Social Media

Since COVID-19 hit, we’ve seen almost all major events move online and people scrambling to figure out how to make them work. By now, it’s likely you’ve sat through a conference or event yourself and have seen an array of ways these can be conducted; some informational and entertaining, some maybe not as exciting. LinkedIn has done great work in helping companies and brands host corporate events online. Time Considerations for Your Virtual Events.

Twitter Publishes 2021 Marketing Calendar to Highlight Key Events for Your Campaigns

Social Media Today

Twitter has published a new events calendar for 2021, highlighting all the key events for your campaign tie-ins

Create Facebook Pixel Events for Time Spent

Jon Loomer

In this post, I’m going to walk through how to create a custom Facebook pixel event based on time spent on your website (all pages or a section of your website). That event will help you better track, optimize, and target those who spend the most time on your website.

How to market events with audience segmentation

Audiense

This is a guest blog written by Ryan Gould, vice president of strategy and marketing services at B2B agency Elevation Marketing. Ryan brings extensive experience with a wide range of B2B clients. Connect with him on LinkedIn. Audience Intelligence

Facebook Pixel Events and Custom Conversions: Best Practices

Jon Loomer

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. When we’re done, I’ll walk through exactly how I use Facebook pixel events and custom conversions.

Where Are My Client’s Hidden Facebook Events?

Jon Loomer

As advertisers configure their Facebook web events in preparation for iOS 14, we’ve been hearing from many experiencing hidden Facebook events. As you can see in the example above, hidden events are grayed out and won’t allow you to see or configure them.

Socialize World : An Online Event in Digital Marketing and Social Media in 6 countries

Digimind

Socialize World is a fresh frontier for Digimind, as we embark on our first-ever one-day online event spanning 14 timezones, broadcasting across 6 countries, namely Singapore, Amsterdam, Paris, Madrid, New York, Mexico. Events Marketing Digital social media

Facebook Pixel Events: An Introduction

Jon Loomer

To make the most of the pixel, you need to utilize Facebook pixel events on your website. Not only must you utilize events, but you must do it right. This post is your introduction to Facebook pixel events. What Pixel Events Are. Standard Events. Custom Events.

How to Use the Facebook Pixel Event Setup Tool

Jon Loomer

But getting the pixel and events installed correctly has been a chore, particularly for those who are less technical or lack the staff and resources to handle some basic code. That changes with the Facebook pixel Event Setup Tool. A refresher on pixel events. Test Your Event.

How to Create Facebook Pixel Events and Parameters Manually

Jon Loomer

Facebook pixel events are critical for conversion tracking, optimization, and retargeting. The Pixel Event Setup Tool may not be sufficient (it’s not for me). The Problems with the Pixel Event Setup Tool. Pixel Event Code. The Easy Solution: Pixel Event Generator.

How to Optimize for a Client’s Configured Facebook Events

Jon Loomer

Now that we’re in the world of iOS 14 , Aggregated Event Measurement, and the 8-event limit , one of the biggest issues I’ve heard from consultants and agencies is an inability to access and optimize for a client’s configured Facebook events.

What You Need to Know About Facebook Automatic Events

Ignite Social Media

Facebook Automatic Events. Facebook is making it easier to track actions like add to cart, initiate checkout, and purchase on your website with Automatic Events. Here’s what you need to know about Automatic Events. Similar to Standard Events, Automatic Events lets you track actions on your site from the Facebook pixel so you can run conversion campaigns, build website custom and lookalike audiences, and report on the actions attributed to your ads.

You Can Now Charge for Access to Live Facebook Events

Later

Live Facebook Events just got a whole lot more profitable for small businesses and creators! . Soon brands and businesses will be able to charge a fee to attend a virtual Facebook Event, which can create a new revenue stream for many during the COVID-19 pandemic. .

5 Key Benefits to Hosting Virtual Events

WebInKnow

Business events have been a long-time staple in company calendars since who knows when. Public Speaking Marketing Virtual Events

Announcing My New Book Available Now: Standout Virtual Events

WebInKnow

Everyone wonders what the future holds for events if people are unable to travel or gather in large groups in the short term, and how the industry may be impacted in the long term. One thing we know for sure: Whether you are an event organizer or speaker, your business is changing.

How to Create a Facebook Event Custom Audience

Jon Loomer

If you create and promote a Facebook event from your page, it’s important to engage, remind, and re-engage those who showed interest in it. One way to do this is by running ads targeting Facebook event custom audiences. Let’s take a closer look… Overview of Events.

How to Use the Facebook Pixel Event Setup Tool

Jon Loomer

But getting the pixel and events installed correctly has been a chore, particularly for those who are less technical or lack the staff and resources to handle some basic code. That changes with the Facebook pixel Event Setup Tool. A refresher on pixel events. Test Your Event.

The Complete Guide to LinkedIn Events

Oktopost

Stating that now is a tough time to be planning events would be a wild understatement. In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives.

Twitter Provides Listing of Major Events for Marketers to Note in July 2020

Social Media Today

Twitter's July 2020 major events calendar looks a bit more bare than in years past, but there are still some kay dates of note for your planning

Google Will Live Stream its Upcoming Google Marketing Live Event

Social Media Today

Google has announced that for the first time it will live-stream its upcoming Google Marketing Live event, offering a range of new insights and tips

6 Foolproof Strategies to Increase Your Facebook Event Attendance

agora pulse

Whether your business is having their grand opening in a new community or you’re hosting a conference with several thousand people, everyone wants to increase their event attendance. Where many businesses fall flat, in my experience, is that they think that just creating the event on Facebook will send event registration and attendance skyrocketing on its own. Facebook events can do incredible things for your business, but only if you leverage them correctly.

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. What advice do you have for extending an event’s longevity?

Planning and Executing Live Event Content For Your Brand

Ignite Social Media

Assuming you already know that social media is the first way in which people follow live events they can’t attend in person…. Brand events are like weddings: important, exciting, fun, and super busy. Having traveled for social media live events since 2010, I’ve seen some things and want to help you prepare and execute a successful event for your brands and your audiences. For some events, final event details may not be solidified until minutes before the doors open.

Facebook Image Dimensions: Page, Group, Event

Jon Loomer

In particular, the images for our page, group, and event. Let’s take a closer look at the image dimensions to use for your cover images (for page, group, and event) as well as your page profile image. Facebook Event Cover Image.

Groups 143

ERROR: “This event hasn’t been set up on any of your domains”

Jon Loomer

This event hasn’t been set up on any of your domains. Once Apple begins enforcing their new iOS 14 requirements, ad sets optimizing for **EVENT NAME** will be paused unless you change your available events in Events Manager. Configure Your Eight Events.

How to Engage Event Attendees with Pokemon Go

Ignite Social Media

As with any craze we marketers are always left wondering, how can we get in on the action? However, one of the most fascinating topics for me has been the conversation around how to incorporate Pokémon GO into event marketing. Meaning, how can conference and event planners incorporate the game into their meetings to keep attendees engaged? Side note, in order for this to work your event does need to happen at a current Pokestop. Image Source: PC Mag.

How to Maximize and Humanize Your Investment in Professional Speakers for Your Next Event

Pam Moore

Hiring the perfect keynote speaker, breakout speaker, emcee, or workshop trainer for your event or conference is not an easy task. You are preparing for your big event and really want to ensure it is a huge success. I know what it's like to be on both sides of the professional speaking and event conference contract. I've hired, fired and trained speakers and have also worked with amazing event professionals that knocked it out of the ball park with servant leadership.

Create Facebook Pixel Events for Scroll Depth

Jon Loomer

A week ago, we discussed how to create Facebook pixel events for time spent on a page. This week, let’s create Facebook pixel events for scroll depth. As discussed a week ago, the foundation of my marketing strategy is driving traffic to my website. Test Your Event.

Best Practices For Using Social Listening During a Live Event

Ignite Social Media

With thousands of people attending live events, both in-person and online, it’s extremely important for your brand to develop good social listening techniques. The social conversation exists whether your brand chooses to participate or not, so it’s critical to be able to listen to the conversations occurring around your event before, during, and even weeks after. There are several tools out there that you can use even if your event is small and your budget is low.

Three Creative Ways to Use Social Media to Promote your Event

Webbiquity SMM

The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. No matter the size of the event, encouraging and simplifying social media sharing is a low-cost, high-return strategy for maximizing exposure and increasing attendance. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event.

5 STEPS TO ADDING AN EVENT ON LINKEDIN: HOW TO USE THE NEW LINKEDIN EVENTS FEATURE

Social Media with Romona

Read to stay up-to-date on the best practices of social media marketing, email marketing, online marketing, affiliate marketing, and personal branding. I just got wind of the fact that LinkedIn launched LinkedIn Events, which according to AdWeek has been a pilot program since last November. Social Media Workshops | Washington DC, Maryland & Virginia | Social Media How To's with Romona - Bringing Social Media Marketing & Training Solutions To You.

13 Ways to Boost Your Event Marketing Efforts with Video

Social Media Today

Ensure you get the most out of your live events by utilizing your various digital video options and tools

The Value of Facebook Pixel Events

Jon Loomer

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events? How can events benefit your marketing? But, if you add events to your pixel, you can also c reate Website Custom Audiences based on these actions.

How to Use the Facebook Pixel Event Setup Tool

Jon Loomer

But getting the pixel and events installed correctly has been a chore, particularly for those who are less technical or lack the staff and resources to handle some basic code. That changes with the Facebook pixel Event Setup Tool. While you will still need to add the base pixel code to your website, the Event Setup Tool is a codeless, seamless method to integrate pixel events. A refresher on pixel events. How to use the Event Setup Tool. Test Your Event.

Social Media Planning Around Popular Events

Ignite Social Media

In this post, we’ll discuss how you can be prepared and plan ahead for those timely events. At the beginning of the year, take some time to research big events happening that year and see where you as a brand fit. A great way to do this is looking at past social media posts or interactions to see which events were most successful when talking about them on your channels. Event Marketing Social Media Marketing Social Media Strategy social media Social media event marketing