How to Use Social Media for Event Marketing [Infographic]

Webbiquity SMM

Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Growth in searches for “social media marketing” per Google Trends.

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate.

6 Foolproof Strategies to Increase Your Facebook Event Attendance

agora pulse

Whether your business is having their grand opening in a new community or you’re hosting a conference with several thousand people, everyone wants to increase their event attendance. Facebook events can do incredible things for your business, but only if you leverage them correctly.

How to Optimize Events with Social Media [Infographic]

Webbiquity SMM

Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time. If there isn’t an event page, create one.

VIRTUAL EVENTS SURVEY – last chance to participate!

SocialFish

The learning & development experts at Tagoras have launched a new round of their popular research on virtual events. Our aim is to assess the role of virtual conferences and similar virtual events are playing in the broader events market.

Survey 197

Facebook Analytics, the Pixel, and Events

Jon Loomer

Facebook Analytics is a terrific tool that not enough marketers are using. In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Facebook Analytics, The Pixel, and Events.

Facebook Event Custom Audiences: More Targeting Power

Jon Loomer

The latest addition to the tool box: Facebook Event Custom Audiences. Facebook Events have been around for years. You’ve been able to create an Event from the Facebook publisher since 2009. About Facebook Event Custom Audiences. It never seems to stop.

Social Media Planning Around Popular Events

Ignite Social Media

In this post, we’ll discuss how you can be prepared and plan ahead for those timely events. At the beginning of the year, take some time to research big events happening that year and see where you as a brand fit.

Planning and Executing Live Event Content For Your Brand

Ignite Social Media

Assuming you already know that social media is the first way in which people follow live events they can’t attend in person…. Brand events are like weddings: important, exciting, fun, and super busy. Prepare Plan B, C, and D that still achieve the event goals.

How to Drive More Event Engagement Using Social Media

Social Media Today

Social media can be a great compliment for event marketing - here are some key tips from contributor Dhariana Lozano

Top Social Media Presentations from Fusion Marketing Experience Event

Social Media Citizens

I had a great honour to participate in Fusion Marketing Experience event organized by our friends at Social Marketing Forum. but also because of the quality of the content and experience shared during the event.

5 Luxurious Technology Events for this Autumn

Idaconcpts

In the past I have been to a lot of technology events. As you can imagine, technology events vary in their substance and style. But sometimes what you want is a truly luxurious event. Tech Mentor Events. This event is being held at the Palmer Event Center.

7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. 7 Ways To Use Social Media To Create Buzz-Worthy Events from Jay Baer. Almost all events have an official website.

How to Engage Event Attendees with Pokemon Go

Ignite Social Media

As with any craze we marketers are always left wondering, how can we get in on the action? However, one of the most fascinating topics for me has been the conversation around how to incorporate Pokémon GO into event marketing. Image Source: PC Mag.

Facebook Ads: How to Create Offline Event Custom Audiences

Jon Loomer

Late last year, Facebook added the ability for brick and mortar businesses to track the offline impact of their Facebook ads with Offline Event Sets. Now advertisers can target these customers through Offline Event Custom Audiences. Refresher: Offline Event Sets.

Best Practices For Using Social Listening During a Live Event

Ignite Social Media

With thousands of people attending live events, both in-person and online, it’s extremely important for your brand to develop good social listening techniques. Make sure you find a tool that aligns to your social media objectives and is efficient for your team to use during a live event.

Zenith Social Media Marketing Conference – An Event Not to Miss!

Webbiquity SMM

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Josh Braaten ( @jbraaten ), Director of Inbound Marketing for Collegis Educaiton and VP of the Minnesota Search Engine Marketing Association.

[DC AREA EVENT] 2015 Future of Associations

SocialFish

Following a successful “ What Got You Here ” event in March exploring themes around transformation in the association sector, Ann Yoders of AEY Marketing & Research Consulting is pleased to offer the next event in “2015 Future of Associations” event series.

Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. How best to organize for Real-Time Marketing?

Twitter January Events Calendar: Awards Season is Upon Us

Devumi

Twitter is helping marketers start 2018 right with the release of its January events calendar. Twitter January 2018 events calendar After the hectic holiday marketing rush culminating with the New Year celebrations, January is loaded with fresh events and marketing opportunities.

9 Tips for a Successful Webinar Event

Idaconcpts

If they feel the webinar isn’t worth their time, especially if they paid a registration fee, then they aren’t likely to sign up to attend future events. And if they aren’t planning to attend future events, they probably aren’t going to recommend them to other people either.

Twitter March Events Calendar: Hey, Stuff Happens in March!

Devumi

Twitter is helping brands get ready to dive in all the fun with its March Events Calendar. Twitter March events calendar: Are you not entertained? The post Twitter March Events Calendar: Hey, Stuff Happens in March! March is all about sports and entertainment.

Will Twitter Own Live Event Updates?

Ignite Social Media

Where Twitter may struggle with some of the above, they are a great source for keeping up on live events. Here’s what they’re doing to own live event coverage on social. I sure hope they expand this to other events!”? Twitter is going beyond sports with this (unless all you tweet about is sports) and will tailor the top of your timeline to events they think you’ll find relevant. The post Will Twitter Own Live Event Updates? Oh, Twitter.

Facebook Website Custom Audiences Based on Pixel Events

Jon Loomer

What Are Pixel Events? Assuming the Facebook pixel is installed on every page of your website, you can add code to specific pages to capture and track the details of an event (registration, purchase, search, etc.). Are You Using Events? The second step is to add your events.

How Not to Invite Speakers to Speak at Your Event

Bill Hartzer

Well, I was initially honored to be asked to speak at this event, but then I noticed a Facebook post by Chris Boggs: Then, other search marketers began to post that they were invited to speak, as well. However, I question their spammy tactics of appealing to speakers for their event.

How to Track Offline Events with Facebook Ads

Jon Loomer

Back in June, Facebook introduced Offline Events , a way to track purchases made in-store or offline after a customer was shown a Facebook ad. Offline Events change all of that. Create an Offline Event Set. The first thing we need to do is create an Offline Event Set.

5 Events for Busy Entrepreneurs Who Love Traveling

Idaconcpts

Luckily, there are conferences, meetups and other events aimed at people in exactly your circumstances in cities all around the world! Photo Credit: SavorTheSuccess.com.

Travel 151

5 Events for Busy Entrepreneurs Who Love Traveling

Idaconcpts

Luckily, there are conferences, meetups and other events aimed at people in exactly your circumstances in cities all around the world! Photo Credit: SavorTheSuccess.com.

Travel 151

How to Use Social Media for Event Marketing [Presentation]

Mindjumpers

This got me thinking that maybe it’s also good to use social media for reporting live events. Take look and let me know how you found it : Using social media for effective live-event reporting.

10 Proven Ways to Get People to Come to Your Online Event

Convince & Convert

In my post yesterday, I talked about how virtual conferences are the dipping dots of marketingmarketing of the future and my current favorite outreach marketing tactic.

13 Twitter Hashtags to Follow for Nonprofit and Charity Updates, Events and Inspiration

SocialFish

You can use hashtags to monitor charity and non-profit news, find new people to connect to and participate in related events without ever leaving your office. From social media campaigns aimed at ending hunger, to events for breast cancer awareness, this covers it all.

How ALL Wildly Successful People Use Social Media for Events

Rebekah Radice

Or worse yet – realize you didn’t capture any contact information, making event follow up next to impossible? Whether it’s a lack of preparation or a whirlwind event, showing up without a plan is an immediate fail. Want to get a jumpstart and use social media for your next event?

Twitter February Events Calendar: So Much Snow, So Much Fun

Devumi

February is commonly a dreary month, but the Twitter February events calendar is full of excitement. Read about all the exciting events, hashtags, and content to come! The post Twitter February Events Calendar: So Much Snow, So Much Fun appeared first on Devumi. Twitter content marketing hashtag marketing social media marketing Twitter events calendar twitter marketing

New Facebook Pixel: Audiences, Custom Conversions and Standard Events

Jon Loomer

The ability to fully understand, appreciate and utilize the new Facebook pixel is what separates the effective marketers from the struggling ones. The new pixel is confusing, and I’m speaking for the advanced marketers who have figured it out. Standard Events.

Top 10 social media conferences and events in 2018

Socialmedia.biz

Social Media Marketing World . The conference is being labeled as the largest social media marketing conference in the World. You’ll have the opportunity to interact with some of the social media industry’s top professionals and marketers. Content Marketing World .

Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Ah, events. Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Here’s the great thing: by their very nature, Twitter-peeps share something in common, making it a very powerful marketing tool.

Relevancy on Social Media: How Current Events Improve Support

SocialFish

Writing about current events and the economy is almost always tricky. There are a couple ways to use current events to improve readership and support for your social media. Real Time Marketing. You want to write about current events in a positive, constructive light.

3 Live Event Marketing Tips from Gucci’s Social Dominance at Oscars 2016

Talkwalker SM

There are few annual events that can attract a mass audience like the Oscars. For digital marketers, the road to the Oscars starts long before the nominations or the red carpet is laid out. Don’t Forget the Post Event Buzz. Don’t forget the post event buzz.

Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

Akamai Marketing

These influencers had their own set of chops as foodies and heavy social media users, but these influencers weren’t influencers to the target market either in terms of demographics, motivations or geography. Do: We kicked off the campaign with a community, family-focused event which included prizes and give-aways for social media participants. Case Study Facebook Retail case study event marketing marketing measurement social media strategy

How to Size Images for Facebook Event Cover Photos

Sprout Social

One of the easiest ways to connect your friends, family or fans is through an event. And on Facebook, it’s simple to create an event , send invites and keep the conversation going. How to Add a Facebook Event Photo. Facebook Event Photo Size & Dimensions.

Twitter December Events Calendar: Be Ready for the Holiday Rush

Devumi

The last month of 2017 is here, and Twitter is out to help brands do their holiday marketing preparations with the release of its December events calendar. Twitter December Events Calendar 2017 December has a lot of holiday celebrations and promotions.

The Big Events Law of Social Media: The More People Post, The Shorter The Message

The Realtime Report

We’re now in an age where large public events lead to a huge increase in social media activity; Oscars host Ellen DeGeneres’ selfie that ‘broke’ Twitter with the most retweets ever is just the latest example. And when there was no event, we did not find this effect.”.

What You Need to Know About Live Coverage at Sporting Events

Ignite Social Media

There are few things more exciting than covering a live sporting event on your brand’s social channels. There also are few things more complicated than covering a live sporting event on your brand’s social channels. Live event coverage is quick, in-the-moment, nonstop action.