Four Ways PR Can Support Event Marketing

Meltwater

Event marketing is on the rise.A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent… Read More >>>.

Three Creative Ways to Use Social Media to Promote your Event

Webbiquity SMM

The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Build Hype for your Event. Guest post by Rosemary McKee.

Google Will Live Stream its Upcoming Google Marketing Live Event

Social Media Today

Google has announced that for the first time it will live-stream its upcoming Google Marketing Live event, offering a range of new insights and tips

What You Need to Know About Facebook Automatic Events

Ignite Social Media

Facebook Automatic Events. Facebook is making it easier to track actions like add to cart, initiate checkout, and purchase on your website with Automatic Events. Here’s what you need to know about Automatic Events. Similar to Standard Events, Automatic Events lets you track actions on your site from the Facebook pixel so you can run conversion campaigns, build website custom and lookalike audiences, and report on the actions attributed to your ads.

How to Use Social Media for Event Marketing [Infographic]

Webbiquity SMM

Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Growth in searches for “social media marketing” per Google Trends.

Getting to the Heart of What Makes a Conference Amazing with #MDMC2019 Founders

Pam Moore

? ?. There is no doubt that in person events can provide incredible value. However, attending, exhibiting or sponsoring an event requires investment such as time, energy and money. What makes an event or industry conference amazing? personality and tone of the event.

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate.

6 Foolproof Strategies to Increase Your Facebook Event Attendance

agora pulse

Whether your business is having their grand opening in a new community or you’re hosting a conference with several thousand people, everyone wants to increase their event attendance. Facebook events can do incredible things for your business, but only if you leverage them correctly.

How to Optimize Events with Social Media [Infographic]

Webbiquity SMM

Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time. If there isn’t an event page, create one.

Social Media Planning Around Popular Events

Ignite Social Media

In this post, we’ll discuss how you can be prepared and plan ahead for those timely events. At the beginning of the year, take some time to research big events happening that year and see where you as a brand fit.

How to Engage Event Attendees with Pokemon Go

Ignite Social Media

As with any craze we marketers are always left wondering, how can we get in on the action? However, one of the most fascinating topics for me has been the conversation around how to incorporate Pokémon GO into event marketing. Image Source: PC Mag.

Best Practices For Using Social Listening During a Live Event

Ignite Social Media

With thousands of people attending live events, both in-person and online, it’s extremely important for your brand to develop good social listening techniques. Make sure you find a tool that aligns to your social media objectives and is efficient for your team to use during a live event.

VIRTUAL EVENTS SURVEY – last chance to participate!

SocialFish

The learning & development experts at Tagoras have launched a new round of their popular research on virtual events. Our aim is to assess the role of virtual conferences and similar virtual events are playing in the broader events market.

Survey 223

7 Tips to Creating an All-Star Event

Waxing UnLyrical

Events can be a great way to build relationships and nurture leads. Tip: make your purpose clear before the event so people don’t feel like they’ve been duped into attending. We picked a catchy name which made it possible to turn the event into a series.

[DC AREA EVENT] 2015 Future of Associations

SocialFish

Following a successful “ What Got You Here ” event in March exploring themes around transformation in the association sector, Ann Yoders of AEY Marketing & Research Consulting is pleased to offer the next event in “2015 Future of Associations” event series.

[DC AREA EVENT] 2015 Future of Associations

SocialFish

Following a successful “ What Got You Here ” event in March exploring themes around transformation in the association sector, Ann Yoders of AEY Marketing & Research Consulting is pleased to offer the next event in “2015 Future of Associations” event series.

Facebook Event Custom Audiences: More Targeting Power

Jon Loomer

The latest addition to the tool box: Facebook Event Custom Audiences. Facebook Events have been around for years. You’ve been able to create an Event from the Facebook publisher since 2009. About Facebook Event Custom Audiences. It never seems to stop.

Will Twitter Own Live Event Updates?

Ignite Social Media

Where Twitter may struggle with some of the above, they are a great source for keeping up on live events. Here’s what they’re doing to own live event coverage on social. I sure hope they expand this to other events!”? Twitter is going beyond sports with this (unless all you tweet about is sports) and will tailor the top of your timeline to events they think you’ll find relevant. The post Will Twitter Own Live Event Updates? Oh, Twitter.

Facebook Analytics, the Pixel, and Events

Jon Loomer

Facebook Analytics is a terrific tool that not enough marketers are using. In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Facebook Analytics, The Pixel, and Events.

Top Social Media Presentations from Fusion Marketing Experience Event

Social Media Citizens

I had a great honour to participate in Fusion Marketing Experience event organized by our friends at Social Marketing Forum. but also because of the quality of the content and experience shared during the event.

[DC AREA EVENT] 2015 Future of Associations

SocialFish

Following a successful “ What Got You Here ” event in March exploring themes around transformation in the association sector, Ann Yoders of AEY Marketing & Research Consulting is pleased to offer the next event in “2015 Future of Associations” event series.

Zenith Social Media Marketing Conference – An Event Not to Miss!

Webbiquity SMM

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Josh Braaten ( @jbraaten ), Director of Inbound Marketing for Collegis Educaiton and VP of the Minnesota Search Engine Marketing Association.

7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. 7 Ways To Use Social Media To Create Buzz-Worthy Events from Jay Baer. Almost all events have an official website.

Facebook Ads: How to Create Offline Event Custom Audiences

Jon Loomer

Late last year, Facebook added the ability for brick and mortar businesses to track the offline impact of their Facebook ads with Offline Event Sets. Now advertisers can target these customers through Offline Event Custom Audiences. Refresher: Offline Event Sets.

Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. How best to organize for Real-Time Marketing?

What You Need to Know About Live Coverage at Sporting Events

Ignite Social Media

There are few things more exciting than covering a live sporting event on your brand’s social channels. There also are few things more complicated than covering a live sporting event on your brand’s social channels. Live event coverage is quick, in-the-moment, nonstop action.

How to Drive More Event Engagement Using Social Media

Social Media Today

Social media can be a great compliment for event marketing - here are some key tips from contributor Dhariana Lozano

Is Your Event’s Success Tied to Your Industry’s Performance?

SocialFish

If you run a trade association event or series of events, there’s a good chance that a portion of your event success is dependent on the success of your industry. How is your sector performing relative to the overall market?

Twitter January Events Calendar: Awards Season is Upon Us

Devumi

Twitter is helping marketers start 2018 right with the release of its January events calendar. Twitter January 2018 events calendar After the hectic holiday marketing rush culminating with the New Year celebrations, January is loaded with fresh events and marketing opportunities.

How Not to Invite Speakers to Speak at Your Event

Bill Hartzer

Well, I was initially honored to be asked to speak at this event, but then I noticed a Facebook post by Chris Boggs: Then, other search marketers began to post that they were invited to speak, as well. However, I question their spammy tactics of appealing to speakers for their event.

5 Luxurious Technology Events for this Autumn

Idaconcpts

In the past I have been to a lot of technology events. As you can imagine, technology events vary in their substance and style. But sometimes what you want is a truly luxurious event. Tech Mentor Events. This event is being held at the Palmer Event Center.

Twitter March Events Calendar: Hey, Stuff Happens in March!

Devumi

Twitter is helping brands get ready to dive in all the fun with its March Events Calendar. Twitter March events calendar: Are you not entertained? The post Twitter March Events Calendar: Hey, Stuff Happens in March! March is all about sports and entertainment.

5 Facebook Page Tips for Event Planners and Conference Organisers

Laurel Papworth

What are the 5 main tips for Facebook Page algorithms, hashtags, cover photos, target audiences etc for event managers and conference organisers? This lecture (series) is for EventProfs: Work for NonProfit, Gov, Business as a marketing event coordinator or similar. Work for a Conference or Event Management Company organising conferences. Social Media Professional managing Pages for clients with events and festivals etc.

Facebook Website Custom Audiences Based on Pixel Events

Jon Loomer

What Are Pixel Events? Assuming the Facebook pixel is installed on every page of your website, you can add code to specific pages to capture and track the details of an event (registration, purchase, search, etc.). Are You Using Events? The second step is to add your events.

How to Track Offline Events with Facebook Ads

Jon Loomer

Back in June, Facebook introduced Offline Events , a way to track purchases made in-store or offline after a customer was shown a Facebook ad. Offline Events change all of that. Create an Offline Event Set. The first thing we need to do is create an Offline Event Set.

Relevancy on Social Media: How Current Events Improve Support

SocialFish

Writing about current events and the economy is almost always tricky. There are a couple ways to use current events to improve readership and support for your social media. Real Time Marketing. You want to write about current events in a positive, constructive light.

10 Proven Ways to Get People to Come to Your Online Event

Convince & Convert

In my post yesterday, I talked about how virtual conferences are the dipping dots of marketingmarketing of the future and my current favorite outreach marketing tactic.

How to Use Social Media for Event Marketing [Presentation]

Mindjumpers

This got me thinking that maybe it’s also good to use social media for reporting live events. Take look and let me know how you found it : Using social media for effective live-event reporting.

Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Ah, events. Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Here’s the great thing: by their very nature, Twitter-peeps share something in common, making it a very powerful marketing tool.

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. Like a real-world event, it’s noisy.

Team 184

How to Leverage Events on Social Media: 6 Easy Tactics

Oktopost

Social Media Marketing Social Engagement Social Media Strategy Video MarketingWondering how you can amplify your attendance in an industry conference with social media? From employee advocacy to live video, we have assembled a guide with all the tricks you need.

3 Live Event Marketing Tips from Gucci’s Social Dominance at Oscars 2016

Talkwalker SM

There are few annual events that can attract a mass audience like the Oscars. For digital marketers, the road to the Oscars starts long before the nominations or the red carpet is laid out. Don’t Forget the Post Event Buzz. Don’t forget the post event buzz.

New Facebook Pixel: Audiences, Custom Conversions and Standard Events

Jon Loomer

The ability to fully understand, appreciate and utilize the new Facebook pixel is what separates the effective marketers from the struggling ones. The new pixel is confusing, and I’m speaking for the advanced marketers who have figured it out. Standard Events.