What’s Your Price?


How your organization prices its products and services is a choice. Advertising Marketing Case StudiesAs I write this, it’s not even 8:00 am on Cyber Monday and so far, I’ve received 33 special deals via email. There are even more offers on my social media feeds.

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Why Social Media Marketing Is, Actually, Fairly Priced


Social media marketing is a complex business—and its pricing is competitive. I keep hearing about social media marketing being an expensive proposition. Here’s some insight into how our model works and what factors into our pricing. Social Media Marketing

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How Netflix Could Solve its Price Increase Debacle

Waxing UnLyrical

If you’re a Netflix subscriber, you’ve probably already received a notice indicating the pricing and plan changes. There is absolutely no reason why Netflix couldn’t honor its current customers’ pricing and raise the prices for new subscribers. Guest post by Joe Hackman.

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Is being a productive marketer worth the personal price?

Convince & Convert

It ain’t easy being a productive marketer in these modern times. Marketers feel pretty darn good about being productive. In fact, 92% of marketers surveyed said that they are productive (although there may be some self-fulfilling prophesies in action there).

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Entrepreneurs: On Pricing and Discounts

Jon Loomer

Looking back on the past 5 1/2 years, possibly the most difficult and important decisions centered around pricing. How should you price your product? What if the price is too high? The price you set will attract a certain type of audience. And if you price too low, any discounting (young businesses LOVE to discount) will devalue your product — and brand — even further. I am not, and never was, an expert on pricing. The price: $97.

Overview of Twitter Ads [Prices, Screenshots, Terms]


Small businesses based in the United States will have the chance to take their Twitter marketing efforts to a new level.

Business Killer: Paying A Big Price For Inadequate Customer Support

The Realtime Report

Business Killer: Paying A Big Price For Inadequate Customer Support. Impeccable customer service can outweigh poor marketing, but exceptional marketing will struggle to replace poor customer service. It’s vital your company is getting its customer service right.

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The Future Of Personalized Pricing

Twist Image

Should every customer pay the same price for something? When, marketers finally deliver on this dream, we're told that the personalization comes off as some kind of slimy vibe that bears a whiff of privacy sketchiness. Personalization can work like a charm, only when the marketer provides such a high level of value for the experience, that this value overrides any icky feelings of privacy awkwardness. Just ask those playing in the loyalty marketing space. pricing.

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What to Consider When You Price Your Mobile App

Convince & Convert

Making your app available for free and marketing it well might give you an edge in terms of downloads, but this will obviously not generate revenue. The price tag, however, may discourage users from downloading the app. Before you decide how to price your app, consider these options.

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The Price Of Personalization

Twist Image

But, there''s a big problem with marketers today. In my second business book, CTRL ALT Delete , I delve much deeper into the problem of how marketers have done a terrible job of explaining the difference between privacy and personalization. There are a couple of things that must be better defined for everyone to understand why I (and all marketers) feel so strongly that personalization creates the best win-win scenario: Private account information must remain private.

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Only72 Review – 6 Courses for Entrepreneurs at a Low Price


If you’re still on the fence on whether it is worth the $197 price tag, then read on for some reasons why I decided to make the purchase and exactly what you will be getting. The courses included in the Only72 package are ideal for entrepreneurs, bloggers, and online marketers.

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How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing

Buffer Social

Thankfully, Facebook Marketing Partners like AdEspresso , SalesForce , and Nanigans regularly analyze social media advertising spend. When more marketers are targeting a specific audience, it becomes more expensive to reach them. Advertising Social Media Marketing

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A More Elegant Question About Pricing

Twist Image

Pricing has always been a fascinating area of interest. While many are quick to dismiss the merits of The Four Ps , and their current value in the marketing equation, I'm less quick to toss them aside. At their core I still believe that Product, Price, Promotion and Place retain their importance when trying to market a product and/or service. With that, pricing is now variable and quite elastic. Pricing is now much more dynamic than ever before. price.

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How to Price Your Services and Earn What You’re Worth


One of the things many freelancers and small businesses struggle with, myself included, is pricing. Pink (Drive), and John Jantsch (Duct Tape Marketing). Also, this book isn’t just about pricing your services. You get to name your price!

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The Frightening Ramifications Of High-Frequency Pricing

Twist Image

We have entered a new era in marketing, and it's one where marketing and IT come together (and stop residing in their respective, vertical, ghettos within the organization). The bigger, more pressing, issue is leveraging technology to optimize pricing. The speed of price.

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#107: How Do I Price My Online Course?

Amy Porterfield

I want you to price your next (or first!) Are you hitting the “sweet spot” of pricing perfection? This week I tackle these questions and give you a seven-step pricing strategy so you can determine what you should really […]. The post #107: How Do I Price My Online Course? appeared first on Amy Porterfield | Online Marketing Expert. online course with confidence. In your heart of hearts, are you getting paid what you’re worth?

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Google Hummingbird Algorithm Fail: What is the Current Twitter Stock Price?

Bill Hartzer

Let’s take a look at my search query today: What is the current Twitter stock price? On a day when Twitter is going to start trading on the stock market, Google cannot even understand a basic query. All I want is the current Twitter stock price, as in the price right now.

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Prices For Super Bowl Ads Are Little Changed This Year After Nearly Doubling

Forbes Social Media

The Law of Supply and Demand has caught up to the market for Super Bowl Ads. CMCSA:NASDAQ CBS:NYSE DIS:NYSE

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The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management.

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The 32 Best Twitter Marketing Tools

Webbiquity SMM

” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. Pricing: four levels from $8 to $120 per month. Pricing: four levels from $11 to $25 per month. Pricing: free. Pricing: free.

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Digital Marketing Trends to Watch in 2019

Webbiquity SMM

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Influencer Marketing Going Micro. Guest post by David Gutierrez.

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OptinSkin Update: 96 Hours Until Our Launch Price Disappears

Viper Chill

This isn’t a post based on any marketing tactics or insights I have to share with you, so I’m going to keep it fairly brief, since I know you’re all busy. After Sunday, we’ll be raising the price of OptinSkin from $47 to $67.

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The Nine Best Facebook Marketing Tools

Webbiquity SMM

96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. Pricing: free. Pricing: free. Pricing: free.

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#143: How Do I Know If I’m Delivering Enough Value in My Course (for the Price I Want to Charge)?

Amy Porterfield

You’re finding yourself wondering, does my course content justify my price? The post #143: How Do I Know If I’m Delivering Enough Value in My Course (for the Price I Want to Charge)? appeared first on Amy Porterfield | Online Marketing Expert. Online Courses bonuses content creation course creation engagement entrepreneur entrepreneurship funnels launch podcast pricing product creation program creation promotions sales selling

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What's More Important To A Consumer: The Price Or The Brand?

Twist Image

For many, the argument is that the lowest price wins. We see these big box stores as a way for the vast majority to access adequate products at reasonable prices. In short, e-commerce beats retail because of lowest price and efficiency, and big box/massive retailer beats out the smaller/local players because they have inventory at better prices. " At what price trust? Non-marketing professionals tend to diminish the economic value of branding.

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Six Keys to Make It With Influencer Marketing

Webbiquity SMM

Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017.

25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

This list is of free digital marketing tools for non-profits is a great place to start. Solutions: These free digital marketing tools are like an in-house design team. Lumen5 : Think you need a videographer or some high price video editing software to create compelling videos?

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The Dark Art of Product Pricing


This post was written by the Web Marketing Ninja — a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. I guess the reason I’m asked this so much is it’s one of the hardest questions to answer, but the importance of price should never be underestimated. Here’s the process I go through when I’m trying to arrive at a product price. Market perceptions. Competitive market research.

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Social Media ROI: Mythic or Measurable? Six Experts Weigh In

Webbiquity SMM

Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media marketing produce measurable ROI—and if so, how does one measure it?

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The Ultimate Guide to Pinterest Marketing 


Are you getting the most out of your Pinterest marketing strategy? . So if you’re not seeing results from your efforts, now’s the time to knuckle down and invest in your Pinterest marketing strategy. . How to Use Analytics to Tailor Your Pinterest Marketing Strategy.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity SMM

B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. Despite the tremendous growth in digital marketing , several basic old-school marketing channels remain highly effective.

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Why Similar Blogs Sell for Different Prices


FINAL SALE PRICE: $100,000 . The market has a strong opinion on what a site is worth. There may be some outlying factors that skew the data if either site were to be purchased and that is why true valuation is only represented by the final sale price and the money has been exchanged. This is used to calculate the final sale price and is reflective of the risk that the purchaser is willing to take. Why Similar Blogs Sell for Different Prices.

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5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker.

How to Grow Your Marketing Agency


In case you thought getting your marketing agency off the ground was difficult, you’re about to find out just how challenging it is to grow it. One of the most important things you can do to grow your marketing agency is to increase client retention.

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12 Market Research Software Solutions Every CMO Must Know


The art of marketing defies easy definition. Anything you do that helps build awareness of your product and brings in customers can be correctly classified as a marketing activity. Price: starts at $600 per month (standard), $1,200 per month (pro). Price: starts at $99.95

The Ultimate Guide to Instagram Influencer Marketing


If you’ve ever considered using Instagram influencer marketing for your business, now is the time to start! Adding Instagram influencer marketing into your overall strategy for Instagram can help to increase your brand awareness, grow your follower base, and drive major sales!

2019 Content Marketing Calendar Template [FREE DOWNLOAD + PODCAST]

Pam Moore

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar .