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Trust in business is the catalyst for change

Sherrilynne Starkie

Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government organizations. Here’s an excellent interview with Richard Edelman at last month’s World Economic Forum in Davos, Switzerland.

Survey 259
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Effective Online Marketing with Forums and Message Boards

Kikolani

Today’s companies are quickly recognizing the power that social media tools such as forums and message boards can have for finding new customers and spreading the word about products and services. Among these social media platforms, forums and message boards are the most popular for discussing products and services.

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TENCompetence | Building The European Network for Lifelong Competence Development

Buzz Marketing for Technology

It is developing and using infrastructure to support individuals, groups and organisations in lifelong competence development. Find out more about Tencompetence and participate in our public forums. TENCompetence Frequently Asked Questions (16 Mar) The TENCompetence Personal Competence Manager (12 Mar). PCM forums.

Compete 100
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4 Low Cost Online Marketing Strategies For 2012

Small Business Mavericks

Unlike traditional bricks and mortar businesses, an online presence has to compete with a much wider range of entities. The news is not all bad however, you can compete, and these four low cost online marketing strategies can help you to increase traffic, market awareness, and hopefully, profits.

Cost 173
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How to analyze customer reviews for brand insights

Sprout Social

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too.

Review 126
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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Analyze the positive feedback your competing brands get to see what customers might want from your brand. Holger Sindbaek, the founder of Online Solitaire , said: We began to monitor conversations in gaming forums and social communities, where players often discussed what they loved and lacked in other games.

Sentiment 142
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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Run a search and then refine that search to find a specific keyword or phrase that your site can compete for. The more times it’s searched, the more difficult it is to compete for that phrase. Competitor websites, blogs and industry forums. Pay close attention to the monthly searches and the competition level.

Adwords 278