Bridging the Skills-Gap with Competency-Based Learning

SocialFish

According to a 2014 Gallup survey , only 11% of business leaders believe that college graduates have the necessary skills and competencies to succeed in the workplace. What is competency-based learning and how would it work? Post by Jack McGrath, President of Digitec Interactive.

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. With the wealth of options available to digital marketers, it’s easy to become overwhelmed.

Trending Sources

Compete Responds To Criticism

Dave Fleet

I was pleased to see that Compete responded, multiple times — in a comment on my post; via a tweet and then subsequently in email. Given the interest I saw from other people, I obtained Compete’s permission to publish our exchange. Compete is based on a sample of 2 million, US based panelists. Think of compete numbers as an orange – a U.S. Compete Categories are groups of domains we organize for our PRO and Enterprise Level Subscribers.

How Snapchat Discover Competes With Facebook Instant Articles and Twitter Moments

Simply Measured

This level of usage has marketers frothing at the mouth and flocking to Snapchat’s dedicated publishing/ad platform, Discover.

Competing with Free

Direct Marketing Observations

Every day we’re faced with free and I hate it… Marketers throw free around like it’s confetti. How do other companies compete when Nike, Gatorade and AE give stuff away for free? I think part of the reason why case studies on organizations that do it differently are written is because the majority of marketers and companies do it the same way over and over with predictably average results. So how do you compete? SEO/SEM content marketing Marketing

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What do marketers rate as the single most valuable SEO tactic? 9 General Marketing Stats. Marketing Land ).

Facebook Blueprint Tops 1 Million Enrollments, Announces Blueprint Certification

SocialTimes Facebook

Blueprint Certification is not only the most rigorous and reliable measure of Facebook advertising competency, it’s the only one officially recognized by Facebook.

Why Marketers Should Use Twitter (Infographic)

SocialTimes Twitter

Twitter has 320 million monthly active users , most of whom are international and mobile, and they represent several key demographics for marketers. An infographic from WebpageFX examines the impact of marketing on Twitter.

How to Cut Through Social Media Hype with Simple Math

Waxing UnLyrical

But Compete says Facebook gets 134 million unique visitors in the US each month. It is all perspective , and as a business owner or strategist you need to cut through the fluff and look at things properly so you can decide the value of every marketing channel out there.

How to Differentiate Your Content

Geoff Livingston

If you don’t, it will be difficult for you to compete. You can’t do that and compete successfully. If you want to lead your market, then you need to go beyond “me, too” thinking to beat them out. Image by Ksenia Krneychuk.

Make Your Digital Marketing Matter

Mindjumpers

Content marketing costs 62% less than traditional marketing and generates about three times as many leads. 72% of marketers think that branded content is more effective than magazine advertisements. Similar Posts: Video is The New King of Content Marketing.

Who Owns Content Marketing?

Social Media Strategery

Rather than rushing to plant your flag in content marketing, invite others to participate. For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing. Marketing? Marketing? Who owns content marketing? Marketing?

How to use Traditional Marketing Styles in Online Marketing

Mindjumpers

She has worked in marketing and advertising in Chicago for the last 5 years. Marketing has long since moved thoroughly into the digital age and become an entire industry unto itself within the context of the internet and worldwide web. The basics of marketing still apply.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise.

B2B 70

Running, Kinesiology & Marketing: The Rachel Smith Interview

Firebelly

When you hear about a student majoring in Kinesiology working at a marketing agency, you might think that’s illogical. It’s completely refreshing to work with someone with the ability to apply critical thinking, yet have no background in marketing.”.

Class 87

Marketing Fit Interview: Mike Vardy of Productivityist

Justin Levy

In this Marketing Fit interview, Mike discusses where his passion for productivity came from, his experiments with a virtual assistant, his deep appreciation for beer, the biggest productivity mistake he sees people make and much more.

7 Secrets of Super-Successful Video Marketing

Buffer Social

By now, it’s clear that video is an essential channel for marketers. We looked at some of our favorite examples of video marketing and uncovered some traits they have in common. This means that branded content (advertising) competes with entertainment, rather than interrupting it.

Video 48

Facebook Launches Flash, a Snapchat Competitor for Emerging Markets

SocialTimes Facebook

Facebook revealed its latest application, Flash, which was designed to compete with Snapchat in emerging markets , Kurt Wagner of Recode reported. According to Wagner, the app was developed for users in emerging markets with poor data and WiFi availability.

Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

Have your marketing efforts evolved with them? Marketing at the peak of the television era was relatively simple. As a marketer, how do you possibly compete for attention within this constant stream of information? Competing for attention is simply no longer sustainable.

6 Social Media Marketing Lessons That Samurai Can Teach You

agora pulse

For marketers, especially, this inspiration can come from the most unsuspecting corners, like the Samurai. Whether on the battlefield or in marketing, success and failure depend on this knowledge as much as it depends on the skills of the warrior.

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. But personalization isn’t just marketing hype.

19 More Outstanding Social Media Marketing Guides

Webbiquity SMM

While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing?

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? Content Marketing

4 Low Cost Online Marketing Strategies For 2012

Small Business Mavericks

If your business has an online presence then you are now in a very competitive market. Unlike traditional bricks and mortar businesses, an online presence has to compete with a much wider range of entities. You are not competing with just your business competitors – you are also competing with those looking to make a quick buck through Adsense or affiliate marketing sites, and mom and dad blogs that often attract good search placements and social media attention.

Cost 84

Give Your Content Marketing a Human Face

Waxing UnLyrical

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. It’s not just marketing. Guest Post by Jeremy Miller.

Does Your Content Marketing Pass the Mom Test?

Convince & Convert

Today, I had the honor of delivering a keynote address to more than 3,000 content marketers at the Content Marketing World 2015 event in Cleveland. This is the text of my keynote: Content Marketing World Keynote: Does Your Content Marketing Pass the Mom Test?

Smart Location-Based Marketing By Home Depot

Dave Fleet

Smart way to reward their most loyal customer (well, the most loyal customer using Foursquare, anyway) with something that has zero cost to Home Depot but a nice benefit for the customer, all the while encouraging other people to compete for that benefit. location marketing Foursquare

The Underrated Role of Analytics in Dental and Medical Marketing

Idaconcpts

So what is the most effective way to market a new medical or dental practice online using the tools that are currently available? While there are several answers to this question, there is no doubt that analytics are an essential source of information to market your business.

The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results

Buffer Social

Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven social media psychological research. The use of social proof can be found in many areas of both offline and online marketing.

Instagram Stories VS. Snapchat Stories: What It Means for Marketers

Simply Measured

Instagram and Snapchat are competing for the hearts, minds, fingers, and eyes of the youth. Key features (and what they mean for marketers): Text and Drawing Tools Available. What it means for marketers: . What it means for marketers: . What it means for marketers: .

Video Marketing For Your Business

yMarketingMatters

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. 3 Ways Small Businesses Can Use Video Marketing from Mashable.

Video 31

12 Visual Content Marketing Ideas that Get Shared Like Mad

Pam Moore

The days of only using textual content marketing to build your brand, attract, inspire, engage and empower your audience and customers are long gone. If you are only using textual marketing you are already falling behind. Have you tapped into the power of visual marketing?

How To Choose The Best Digital Marketing Agency

The Realtime Report

How To Choose The Best Digital Marketing Agency. However, before you choose a digital marketing agency , you need to carefully consider which company to hire. The agency you select should have experienced staff that are competent and have an excellent reputation.

Are Google+ And Facebook Competing?

Small Business Mavericks

The fact is, both Google+ and Facebook offer marketers a lot of value. Google+ has been making some great changes lately. One author says it is allowing the social network to catch up with Facebook, but is it? Should we care? The problem with this thinking is the “so what” factor. If Google+ did catch up to Facebook in terms of users, traffic, etc., would it matter? Would you use it more?

7 Daunting Challenges Facing Marketers

Geoff Livingston

Marketing today remains a great challenge, in large part because of the consistently changing technology and media landscape. 1) Technology Adoption and Automation: I’ve talked quite a bit about marketing automation and software.

Vocus 51

No More Media Buying Specialty for Facebook Marketing Partners

SocialTimes Facebook

Facebook announced that it is eliminating the media buying specialty for Facebook Marketing Partners. The social network said in a Facebook Marketing Partners post : We have found that the Blueprint Certification , which recognizes an individual buyer’s competency with Facebook and Instagram products, better suits the need of the market and of our agency partners. The current media buying partners for Facebook and Instagram are: 360i. Adaptly. AdParlor. Ampush.

Badge 24

Here’s the Difference Between Content Marketing and Social Media

Convince & Convert

What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term? The goals of content marketing are consumption, then behavior. Content marketing is the new brochure.

What Brands Get Wrong About Local Marketing Strategy

Convince & Convert

For multi-location organizations, accurate and updated local data in each market where the brand has a presence is absolutely critical. However, the Google My Business API can currently only take marketers so far.

API 45

Why I’m Competing With You. And You. And You. And You.

Convince & Convert

Now, you’re competing with Coke. 43% of people have unliked a brand on Facebook because their wall was becoming too crowded with marketing messages and they needed to get rid of some (2nd most common reason). Are you spending enough on digital marketing?