Do Content Marketers Compete?
FEBRUARY 28, 2012
If you think you’re competing with someone, you just don’t know them well enough yet. I recently realized many of the people who agree with this philosophy are also doing content marketing. I began to wonder, do content marketers compete? .
Bridging the Skills-Gap with Competency-Based Learning
SEPTEMBER 10, 2015
According to a 2014 Gallup survey , only 11% of business leaders believe that college graduates have the necessary skills and competencies to succeed in the workplace. What is competency-based learning and how would it work? Post by Jack McGrath, President of Digitec Interactive.
QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally
Techipedia: Tamar Weinberg
OCTOBER 18, 2011
For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. With the wealth of options available to digital marketers, it’s easy to become overwhelmed.
Compete Responds To Criticism
MAY 25, 2011
I was pleased to see that Compete responded, multiple times — in a comment on my post; via a tweet and then subsequently in email. Given the interest I saw from other people, I obtained Compete’s permission to publish our exchange. Compete is based on a sample of 2 million, US based panelists. Think of compete numbers as an orange – a U.S. Compete Categories are groups of domains we organize for our PRO and Enterprise Level Subscribers.
How Snapchat Discover Competes With Facebook Instant Articles and Twitter Moments
MAY 18, 2016
This level of usage has marketers frothing at the mouth and flocking to Snapchat’s dedicated publishing/ad platform, Discover.
Competing on the Field But Cooperating in the Office
Social Media Strategery
AUGUST 30, 2011
League and individual team marketing functions are hard at work thinking up all kinds of new ways to use social media to increase fan loyalty, buy tickets, buy merchandise, and watch/listen to the games via myriad devices.
Make Your Digital Marketing Matter
NOVEMBER 26, 2015
Content marketing costs 62% less than traditional marketing and generates about three times as many leads. 72% of marketers think that branded content is more effective than magazine advertisements. Similar Posts: Video is The New King of Content Marketing.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What do marketers rate as the single most valuable SEO tactic? 9 General Marketing Stats. Marketing Land ).
Facebook Blueprint Tops 1 Million Enrollments, Announces Blueprint Certification
SEPTEMBER 13, 2016
Blueprint Certification is not only the most rigorous and reliable measure of Facebook advertising competency, it’s the only one officially recognized by Facebook.
The Future of Content Marketing is Now
MARCH 3, 2015
By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. Because there is so much out there, a backlash around content marketing is building. Why do you do content marketing? No, it’s prince. No, it’s queen.
How to use Traditional Marketing Styles in Online Marketing
FEBRUARY 12, 2013
She has worked in marketing and advertising in Chicago for the last 5 years. Marketing has long since moved thoroughly into the digital age and become an entire industry unto itself within the context of the internet and worldwide web. The basics of marketing still apply.
Why Marketers Should Use Twitter (Infographic)
AUGUST 16, 2016
Twitter has 320 million monthly active users , most of whom are international and mobile, and they represent several key demographics for marketers. An infographic from WebpageFX examines the impact of marketing on Twitter.
Move Over Marketing, Here Comes PR
JUNE 16, 2015
During the past five years, there are several big signs that tell us PR has broken out of its silo and we can say, “Move over marketing, here comes PR.”. New Professional Skills and Competencies Required. Whether you’re in PR or marketing, you’re in the business of content.
Who Owns Content Marketing?
Social Media Strategery
OCTOBER 8, 2015
Rather than rushing to plant your flag in content marketing, invite others to participate. For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing. Marketing? Marketing? Who owns content marketing? Marketing?
How to Differentiate Your Content
OCTOBER 2, 2012
If you don’t, it will be difficult for you to compete. You can’t do that and compete successfully. If you want to lead your market, then you need to go beyond “me, too” thinking to beat them out. Image by Ksenia Krneychuk.
How to Cut Through Social Media Hype with Simple Math
APRIL 11, 2011
But Compete says Facebook gets 134 million unique visitors in the US each month. It is all perspective , and as a business owner or strategist you need to cut through the fluff and look at things properly so you can decide the value of every marketing channel out there.
7 Secrets of Super-Successful Video Marketing
APRIL 13, 2017
By now, it’s clear that video is an essential channel for marketers. We looked at some of our favorite examples of video marketing and uncovered some traits they have in common. This means that branded content (advertising) competes with entertainment, rather than interrupting it.
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise.
Running, Kinesiology & Marketing: The Rachel Smith Interview
JULY 20, 2015
When you hear about a student majoring in Kinesiology working at a marketing agency, you might think that’s illogical. It’s completely refreshing to work with someone with the ability to apply critical thinking, yet have no background in marketing.”.
Marketing Fit Interview: Mike Vardy of Productivityist
MAY 14, 2014
In this Marketing Fit interview, Mike discusses where his passion for productivity came from, his experiments with a virtual assistant, his deep appreciation for beer, the biggest productivity mistake he sees people make and much more.
Facebook Launches Flash, a Snapchat Competitor for Emerging Markets
NOVEMBER 9, 2016
Facebook revealed its latest application, Flash, which was designed to compete with Snapchat in emerging markets , Kurt Wagner of Recode reported. According to Wagner, the app was developed for users in emerging markets with poor data and WiFi availability.
Ultimate Guide to Social Media Marketing
OCTOBER 17, 2016
Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.
Social Media Marketing and Darwin: Evolution or Irrelevance
Buzz Marketing for Technology
OCTOBER 12, 2011
Have your marketing efforts evolved with them? Marketing at the peak of the television era was relatively simple. As a marketer, how do you possibly compete for attention within this constant stream of information? Competing for attention is simply no longer sustainable.
Why Digital Marketers Need to Get More Personal
Buzz Marketing for Technology
NOVEMBER 14, 2012
As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. But personalization isn’t just marketing hype.
25 Experts Share Top 3 Content Marketing Trends for 2017
JULY 5, 2016
Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? Content Marketing
Five Steps to Finding Your Best Kind of Marketing
AUGUST 21, 2012
At a recent networking event, someone me about my favorite type of marketing…and then he clarified, “What is the BEST type of marketing?” ” I’ll have to admit I’ve never thought of it that way, not even of the best type of online marketing.
19 More Outstanding Social Media Marketing Guides
JANUARY 13, 2015
While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing?
Give Your Content Marketing a Human Face
MARCH 4, 2015
Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. It’s not just marketing. Guest Post by Jeremy Miller.
Does Your Content Marketing Pass the Mom Test?
Convince & Convert
SEPTEMBER 9, 2015
Today, I had the honor of delivering a keynote address to more than 3,000 content marketers at the Content Marketing World 2015 event in Cleveland. This is the text of my keynote: Content Marketing World Keynote: Does Your Content Marketing Pass the Mom Test?
It's Time to Stop Thinking Like Marketers
Social Media Marketing
MARCH 31, 2013
It strikes me as odd that we've taken the old style of mass marketing, which itself has been competing for attention and eyeballs for years, and simply moved it over to digital marketing - and then, to make matters worse, have transferred that to social media.
4 Low Cost Online Marketing Strategies For 2012
Small Business Mavericks
MARCH 6, 2012
If your business has an online presence then you are now in a very competitive market. Unlike traditional bricks and mortar businesses, an online presence has to compete with a much wider range of entities. You are not competing with just your business competitors – you are also competing with those looking to make a quick buck through Adsense or affiliate marketing sites, and mom and dad blogs that often attract good search placements and social media attention.
Instagram Stories VS. Snapchat Stories: What It Means for Marketers
AUGUST 2, 2016
Instagram and Snapchat are competing for the hearts, minds, fingers, and eyes of the youth. Key features (and what they mean for marketers): Text and Drawing Tools Available. What it means for marketers: . What it means for marketers: . What it means for marketers: .
Video Marketing For Your Business
OCTOBER 18, 2015
This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. 3 Ways Small Businesses Can Use Video Marketing from Mashable.
12 Visual Content Marketing Ideas that Get Shared Like Mad
JANUARY 20, 2016
The days of only using textual content marketing to build your brand, attract, inspire, engage and empower your audience and customers are long gone. If you are only using textual marketing you are already falling behind. Have you tapped into the power of visual marketing?
Smart Location-Based Marketing By Home Depot
JULY 3, 2011
Smart way to reward their most loyal customer (well, the most loyal customer using Foursquare, anyway) with something that has zero cost to Home Depot but a nice benefit for the customer, all the while encouraging other people to compete for that benefit. location marketing Foursquare
No More Media Buying Specialty for Facebook Marketing Partners
NOVEMBER 22, 2016
Facebook announced that it is eliminating the media buying specialty for Facebook Marketing Partners. The social network said in a Facebook Marketing Partners post : We have found that the Blueprint Certification , which recognizes an individual buyer’s competency with Facebook and Instagram products, better suits the need of the market and of our agency partners. The current media buying partners for Facebook and Instagram are: 360i. Adaptly. AdParlor. Ampush.
7 Daunting Challenges Facing Marketers
MAY 8, 2013
Marketing today remains a great challenge, in large part because of the consistently changing technology and media landscape. 1) Technology Adoption and Automation: I’ve talked quite a bit about marketing automation and software.
How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer
APRIL 5, 2017
Before becoming a marketer, Brian sold insurance. We’re a team of eight Buffer marketers , with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose.
What Brands Get Wrong About Local Marketing Strategy
Convince & Convert
MARCH 11, 2016
For multi-location organizations, accurate and updated local data in each market where the brand has a presence is absolutely critical. However, the Google My Business API can currently only take marketers so far.
Are Google+ And Facebook Competing?
Small Business Mavericks
SEPTEMBER 25, 2013