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Social Networking Stats: #RLTM Scoreboard, Facebook’s Mobile Ads More Effective Than Twitter’s

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Mobile ads have a CPM of $9.86, 13x higher than desktop ad CPMs for the social network. via Forbes.

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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

How do you define Impressions in social media? While the various social networks have slightly different definitions, generally each time your content appears on someone’s screen, it’s counted as an impression. What does Reach mean in social media? How are Video Views defined in social media?

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Social Networking Stats: #RLTM Scoreboard; Facebook Ad Costs Highest In Russia

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. By comparison, social media mega-user Brazil is a bargain at a CPC of only 20 cents. via Facebook. via Twopcharts.

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Is Facebook advertising worth it?

Sherrilynne Starkie

The social network provides four ways to find and target the right people. The social network knows how each person uses Facebook, and the Engagement Custom Audience uses this information as targeting criteria. Another option is the CPM (cost per thousand impressions) payment type. The key is relevance.

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Monetization: Social Network Advertising

Laurel Papworth

Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 Twitter: Reputation Management in Social Networks (20). Or we can get a kiss.

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The Facebook Conversions API: Tips for Implementation

Ignite Social Media

For more, see our 2020 article, Growing Privacy Concerns Put Social Networks’ Targeting at Risk.) Facebook’s solution is the Conversions API (CAPI), with which brands can send website, offline, or CPM data directly to Facebook’s servers.

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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

How else can you properly measure success, especially on a network that’s consistently evolving to accommodate its growing audiences. While the global COVID-19 pandemic may have attributed to the spikes in downloads and usage in 2020, the social network itself has done a good job of keeping users coming back for more.

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