Best Practices for 2017 Social Media Buying

Ignite Social Media

We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity.

Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)

The Realtime Report

According to a new report from Kenshoo, a social media advertising platform, Mexico, Turkey, India and Italy all offer very attractive opportunities for advertisers — with far more cost-effective, higher-performing Facebook ads than markets such as the United States or the UK.

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Is Social Media Strategy Required or Redundant?

Convince & Convert

But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. The goal is not to be good at social media.

Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)

Waxing UnLyrical

On CPM : A3 It’s a step above AVE’s as it attempts to look at value & get PR on a level playing field with advertising #measurepr. MT @ wittlake : CPM takes you down the same path as AVE. CPM IS an advertising metric, comparison WILL be made #measurepr.

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Is Social Media Strategy Required or Redundant?

Convince & Convert

But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. The goal is not to be good at social media. The goal is to be good at business because of social media. The Pyramid of Social Media Strategy. A Social Media Strategy of Denying You Have a Social Media Strategy.

An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

This tool is based on the tried and true method of buying traditional media which allows the advertiser to control the reach and frequency of their messaging to their audience. The cost is always CPM (cost per 1,000 impressions).

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Monetizing Facebook: Dollar Value of Facebook Fan

Laurel Papworth

Savvy marketers continue to invest substantial sums in building a presence on social networks like Facebook and Twitter. million in earned media annually. Example given – 2 wall posts a day will garner 60 million media impressions a month.

New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media.

Is Buying on Facebook More Expensive? And is it Worth it?

Ignite Social Media

Although, the change in algorithm will impact CPM (cost per 1,000 impression) Facebook shared on average users were already spending less time on the platform in Q4 2017. Based on general Q1 observations I have seem slightly higher CPM’s from year over year.

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Is Facebook advertising worth it?

Sherrilynne Starkie

Facebook ads are radically different from mainstream media and other digital platform ads. As a result, more traditional advertising media are failing. The social network provides four ways to find and target the right people. Is Facebook advertising worth it?

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. But why is video – particularly mobile video – such an important part of your social media strategy?

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Content Types and When to Use Them

Ignite Social Media

If the ads are promoted, consider looking at the cost per engagement (CPE), cost per impression (CPM), and cost per click (CPC) depending on which measure fits best with your post objective.

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Studies Determining The Value of a Facebook Fan

Mindjumpers

Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence. Many businesses going social are not sure how to measure their social media efforts and this makes them question how much to invest online. Media value.

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2016 Holiday Social Ad Spend; What We’ve Learned

Ignite Social Media

Typically, the last quarter of the year brings some of the highest media costs of the year; especially around the holidays. The final months of 2016 brought about a surprise to us as we saw costs relatively flat on the social front.

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If This Is True, Brands Need To Rethink Everything

Twist Image

What are they saying about us in social media? Out of all of the traditional media channels, television is still the biggest in terms of advertising dollars spent. Brands are demanding - more than ever - efficacy, results, analytics and to pay less for their media - while getting it to perform better. Don't believe me, dig beneath the surface of what has happened this past year, with all of the media reviews (close to $20 billion are in play). media.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. But why is video – particularly mobile video – such an important part of your social media strategy?

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How much is that Facebook Fan worth anyway?

Buzz Marketing for Technology

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 when it comes to a Media Equivalent Value (MEV) per year.

Which News Sites Have the Most Valuable Facebook Pages?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Have the Most Valuable Facebook Pages? by Adam Sherk on May 17, 2010 Maintaining a Facebook Page is now a fundamental part of most news organizations’ social media presence.

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Blogging And Podcasting As A Business Model

Twist Image

There are many people (and media entities) that make money from Blogging and Podcasting. Because many of these Social Media channels are relatively new, there are not that many new business models (when comparing it to traditional media). Because they have the same/similar looking business models as these more traditional mass media channels (radio, print, TV, etc.), their content is compared to the media buying opportunities that currently exist. media.

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Facebook gave us the last piece of the Earned Media puzzle

Buzz Marketing for Technology

A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. Which means you can now truly measure your progress daily, weekly, monthly in social media.

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Social Networking Stats: #RLTM Scoreboard, Facebook’s Mobile Ads More Effective Than Twitter’s

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Facebook’s mobile newsfeed ads are Sponsored Stories, which have been proven to receive higher click-through rates than non-social Facebook ads (the TBG Digital report lists them as 53% more effective). Facebook: 950 million active users. via Forbes.

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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Here, I’ll distill these lessons and apply them to social ads. Social Media Strateg

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Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

Buffer Social

In an effort to get to the bottom of what makes videos successful on social media, we set out to answer two not-so-simple questions: Where does video perform best? Social media in particular is at the forefront of this monumental shift from desktop to mobile.

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The Hybrids are Coming: Evolution of the Prototype Marketer

Convince & Convert

Although specialists, connectors, and soloists can still excel with focused competencies and service offerings, disruptors are built on the versatility of social-media and tech-savvy professionals.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Great for small brands and the do it yourselfer social strategists.

Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

Social; however, is an entirely different story, and you’re probably measuring content performance incorrectly. In this post, we’ll look at some of the crucial issues with content analysis on social and talk about best practices for making sure your content is doing what it was created to do.

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8 Tips to Improve Online Sales During the Holiday Season

Harp Interactive

Online retailers plan the holiday sale season months in advance; designing and executing special promotions and marketing campaigns to promote these sales events through various media channels. Businesses primarily rely on email, CPC & CPM campaigns besides traditional marketing.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys! Everyday I provide support on the social web to customers.

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Social Networking Stats: #RLTM Scoreboard; Facebook Ad Costs Highest In Russia

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. By comparison, social media mega-user Brazil is a bargain at a CPC of only 20 cents. Social Media Statistics Facebook advertising costs social networking statsFacebook: 901 million monthly active users. via Facebook. Twitter: over 500 million users.

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5 Steps to Thinking More Socially About Communications

Dave Fleet

Here are five ways to begin to shift your thinking from traditional communications to social communications. Just as most companies invest resources in media monitoring, online monitoring should be a core component of any companies’ online activities nowadays.

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6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips. If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis.

A New Facebook Guide to Creating Video, The Shift to Instagram Stories Ads and Messenger, and 5 YouTube Facts You Can’t Miss

Buffer Social

Looking to catch up on the latest social media news, but short on time? Facebook interviewed some of the top video producers on social media media and compiled their latest tips, tricks, and helpful suggestions to move your business forward with video.

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend).

Even More Pinterest Promoted Pins Features Coming!

Devumi

Pinterest Promoted Pins have been becoming the new hot paid advertising option on social media since they were introduced last year. Pinterest advises that you use their CPM payment option for your Promoted Pins to get the most out of your advertising dollar.

Why Social Media Is a Better Investment than SEO

ProBlogger

We have reached a point in late 2010 where the work required to generate traffic for a normal blog via search engines is much greater than that required to generate an equal amount of traffic via social media. My thesis is simple: for the majority of bloggers, the time and effort invested on social media is better spent than time spent on SEO. After several months the article ranked #3 for the keyword I was targeting (behind two large media properties).

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Creating Facebook Pages Customers Will Want To Join by Outspoken Media. 9 Ways to Enhance Your Facebook Fan Page by Social Media Examiner.

Is Facebook Still the Most Effective for Social Advertising?

Ignite Social Media

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Along with businesses, Facebook continues to be a leading social media site for U.S

5 Deadly Ad Buying Mistakes

Convince & Convert

1) Purchasing Media, Not an Audience. If you want to waste money, buy media. Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. Image via BigStockPhoto.com.

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How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing

Buffer Social

Thankfully, Facebook Marketing Partners like AdEspresso , SalesForce , and Nanigans regularly analyze social media advertising spend. When it comes to Facebook Ads, there are two types of ROI to consider – financial ROI and social ROI: 1. Social ROI.

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The Complete Guide to Facebook Ads Manager: How to Create, Manage, Analyze Your Facebook Ads

Buffer Social

If you have set social media goals for your business, you’d want to see how your Facebook ads are performing against your goals. Delivery: Reach, Frequency, CPM, Impressions, etc. Advertising Social Media Marketing

Monetization: Social Network Advertising

Laurel Papworth

Social Media Monetization is becoming THE hot issue in online community chatter. Looking more closely, the ComScore data show that the average pricing for online ads exclusive of social-networking sites, namely Facebook and MySpace, would be much higher, about $2.99