Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Social Media Use, Engagement and Paid Efficiency are Way Up. Having said that, it does seem to be a buyer’s market right now.

Are You Absolutely Sure Your Social Media Marketing Budget Is Ready for This Year?

agora pulse

So, is your social media marketing budget ready to go? After all, creating a marketing budget is essential for your success. Whether you’re a small business or part of a large marketing team, you need to know what you’re spending and what you need to get back.

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Best Practices for 2017 Social Media Buying

Ignite Social Media

We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying.

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7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity.

Stop Buying Followers; Why You Should Stop Paying to Grow Your Social Following

Ignite Social Media

Buying followers is one of the worst ways to spend your social media budget. Social media trends ebb and flow, and recently more and more marketers are approaching our agency asking, “Can you run a program to get me more fans on Instagram/Facebook/Twitter?”.

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Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)

The Realtime Report

According to a new report from Kenshoo, a social media advertising platform, Mexico, Turkey, India and Italy all offer very attractive opportunities for advertisers — with far more cost-effective, higher-performing Facebook ads than markets such as the United States or the UK.

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Is Social Media Strategy Required or Redundant?

Convince & Convert

But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. The goal is not to be good at social media.

Who’s Driving the Data Movement? Social Media Managers

Buffer Social

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Growth marketers. Every bit of social media data is behavioral data.

Is Social Media Strategy Required or Redundant?

Convince & Convert

But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. The goal is not to be good at social media. The goal is to be good at business because of social media. The Pyramid of Social Media Strategy. A Social Media Strategy of Denying You Have a Social Media Strategy.

3 Facebook Trends to Consider in 2020 Planning

Ignite Social Media

With initial 2020 marketing planning discussions in motion, it’s important to look at industry trends that may impact your social media marketing strategies and tactics. We believe social media marketers should be wary and keep a close eye on overall performance.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. The right data will assure executives that their investment in social is paying off.

An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

This tool is based on the tried and true method of buying traditional media which allows the advertiser to control the reach and frequency of their messaging to their audience. The cost is always CPM (cost per 1,000 impressions).

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The Future of Digital Marketing: Top Tips for a Successful Strategy

The Realtime Report

The Future of Digital Marketing: Top Tips for a Successful Strategy. Digital marketing is an ever-changing field, and you have to be constantly searching for new trends to make it work to your advantage. Audiences, especially younger ones, will listen to big names in the media.

New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media.

Is Facebook advertising worth it?

Sherrilynne Starkie

Facebook ads are radically different from mainstream media and other digital platform ads. As a result, more traditional advertising media are failing. The social network provides four ways to find and target the right people. Is Facebook advertising worth it?

Monetizing Facebook: Dollar Value of Facebook Fan

Laurel Papworth

Savvy marketers continue to invest substantial sums in building a presence on social networks like Facebook and Twitter. million in earned media annually. Example given – 2 wall posts a day will garner 60 million media impressions a month.

Influencer Marketing 201: Working With Influencers

Likeable

And it’s likely a good idea, considering that the influencer marketing industry is booming and it’s poised to reach between $5 billion and $10 billion by 2022. This goes for both influencers and marketing professionals. So, your brand wants to leverage an influencer. This is exciting!

Is Buying on Facebook More Expensive? And is it Worth it?

Ignite Social Media

Although, the change in algorithm will impact CPM (cost per 1,000 impression) Facebook shared on average users were already spending less time on the platform in Q4 2017. Based on general Q1 observations I have seem slightly higher CPM’s from year over year.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

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The Hybrids are Coming: Evolution of the Prototype Marketer

Convince & Convert

Paul Roetzer ( @paulroetzer ) is founder and CEO of PR 20/20 , a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley). Digital marketing has revolutionized the industry, and the job market.

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Seven Quick Tips for Winning Ways at Social Media on a Tight Budget

agora pulse

Need to be extra-smart with your social media budget? Social media managers rarely boast about large budgets. Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing.

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2016 Holiday Social Ad Spend; What We’ve Learned

Ignite Social Media

Typically, the last quarter of the year brings some of the highest media costs of the year; especially around the holidays. The final months of 2016 brought about a surprise to us as we saw costs relatively flat on the social front.

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Facebook Marketing: Now Available! | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! What is Facebook Marketing About? This includes anyone from the CEO to the CMO to PR, communications, and marketing.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. Author’s Note : We’ll be talking a lot about great video marketing tools in this post. 3 important video marketing takeaways.

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If This Is True, Brands Need To Rethink Everything

Twist Image

What are they saying about us in social media? From performance-based opportunities (like search engine marketing and email marketing) to affiliate marketing and, yes, even native advertising. Out of all of the traditional media channels, television is still the biggest in terms of advertising dollars spent. Brands are demanding - more than ever - efficacy, results, analytics and to pay less for their media - while getting it to perform better.

Studies Determining The Value of a Facebook Fan

Mindjumpers

Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence. Many businesses going social are not sure how to measure their social media efforts and this makes them question how much to invest online. Media value.

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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. Author’s Note : We’ll be talking a lot about great video marketing tools in this post. 3 important video marketing takeaways.

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How much is that Facebook Fan worth anyway?

Buzz Marketing for Technology

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 when it comes to a Media Equivalent Value (MEV) per year. This is the #1 stumbling block I hear from marketers over and over again.

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Blogging And Podcasting As A Business Model

Twist Image

There are many people (and media entities) that make money from Blogging and Podcasting. On top of that, many Bloggers and Podcasters use affiliate marketing as well (they are paid a percentage of the total sales that are generated through the advertising that appears within their content). Because many of these Social Media channels are relatively new, there are not that many new business models (when comparing it to traditional media). affiliate marketing.

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Which News Sites Have the Most Valuable Facebook Pages?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Have the Most Valuable Facebook Pages? by Adam Sherk on May 17, 2010 Maintaining a Facebook Page is now a fundamental part of most news organizations’ social media presence.

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Facebook gave us the last piece of the Earned Media puzzle

Buzz Marketing for Technology

A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. Which means you can now truly measure your progress daily, weekly, monthly in social media.

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Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

Buffer Social

In an effort to get to the bottom of what makes videos successful on social media, we set out to answer two not-so-simple questions: Where does video perform best? We’ll be talking a lot about great video marketing tools in this post.

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Social Networking Stats: #RLTM Scoreboard, Facebook’s Mobile Ads More Effective Than Twitter’s

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Facebook’s mobile newsfeed ads are Sponsored Stories, which have been proven to receive higher click-through rates than non-social Facebook ads (the TBG Digital report lists them as 53% more effective). Facebook: 950 million active users. via Forbes.

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How to use Quora for marketing

Sprout Social

Should you be using Quora for marketing? More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. However, just like any social marketing campaign, you’re going to need a strategy. Here’s your guide on how to use Quora for marketing. to “How to market on social media.”. Why you need a Quora marketing strategy. How Quora magnifies your marketing.

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8 Tips to Improve Online Sales During the Holiday Season

Harp Interactive

Online retailers plan the holiday sale season months in advance; designing and executing special promotions and marketing campaigns to promote these sales events through various media channels. Businesses primarily rely on email, CPC & CPM campaigns besides traditional marketing.

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Is Facebook Still the Most Effective for Social Advertising?

Ignite Social Media

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Along with businesses, Facebook continues to be a leading social media site for U.S

The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Here, I’ll distill these lessons and apply them to social ads.

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130 most important social media acronyms and slang you should know

Sprout Social

If you’ve been observing social media conversations, you might have come across a ton of lingo or acronyms that take you a while to figure out. Social media acronyms like TFW, TBH and LMK get thrown around very casually in comments, captions and conversations between people.

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Why Social Media Is a Better Investment than SEO

ProBlogger

We have reached a point in late 2010 where the work required to generate traffic for a normal blog via search engines is much greater than that required to generate an equal amount of traffic via social media. My thesis is simple: for the majority of bloggers, the time and effort invested on social media is better spent than time spent on SEO. After several months the article ranked #3 for the keyword I was targeting (behind two large media properties).

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Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. Social; however, is an entirely different story, and you’re probably measuring content performance incorrectly. Social Channels Measure Impressions Differently.

6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips. If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis.