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5 influencer marketing KPIs to measure your next campaign

Sprout Social

If engagement and brand sentiment are high on your list, a micro or nano influencer with an interactive, community-centric social media presence could be a great choice. You can apply this to a specific social media network by using the CPM your brand normally pays in social ad campaigns.

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5 Steps to Thinking More Socially About Communications

Dave Fleet

Social media outposts don’t come with a built-in, ready-to-go audience – you need to build your community over time. Yes, it’s frustrating that social media seems to be held to a higher measurement standard than other forms of communications, but it’s the newest and as such people aren’t yet sold on its effectiveness.

CPM 413
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Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)

Waxing UnLyrical

This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by the IPR (Institute for Public Relations “measurati,” and whether or not PR firms should also offer measurement services. Here are a few excerpts.

CPM 226
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” CPM) or sales ($2.39 CPM) compared to brand awareness campaigns ($0.34 The economy (16%) and analytics (12%) trail considerably at second and third.

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$300 Spent to Reach 100,000 Facebook Followers in 30 Days

Jon Loomer

So, I expected to reach a lot of people early, due to low CPMs. And I assumed the number of people I reached would steadily drop while the CPM costs increased over time. The CPM was an insanely low $.56. As you can see, it was a sharp difference in number of people reached and CPM during the first few days. 7,553 ($1.22).

CPM 210
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Instagram Ads 101: A Step-by-Step Guide to Running Ads That Work

Buffer Social

As of February 2025: Metric Cost Average Instagram cost per impression (CPM) $13.66 As of February 2025: Metric Cost Average Instagram cost per impression (CPM) $13.66 For instance, you can filter for average CPM by campaign objectives. Engagement : Choose this option when you want to build a community using Instagram.

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How Sprout’s social team measures Owned Media Value (and other ROI metrics that matter)

Sprout Social

You see the engagement, the community building, the real-time conversations. These platforms allow for direct engagement with your audience through shared updates, community building and content distribution. Email marketing Email lists are valuable owned assets for direct communication with your audience.

ROI 80