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5 influencer marketing KPIs to measure your next campaign

Sprout Social

If engagement and brand sentiment are high on your list, a micro or nano influencer with an interactive, community-centric social media presence could be a great choice. You can apply this to a specific social media network by using the CPM your brand normally pays in social ad campaigns.

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5 Steps to Thinking More Socially About Communications

Dave Fleet

Social media outposts don’t come with a built-in, ready-to-go audience – you need to build your community over time. Yes, it’s frustrating that social media seems to be held to a higher measurement standard than other forms of communications, but it’s the newest and as such people aren’t yet sold on its effectiveness.

CPM 413
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Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)

Waxing UnLyrical

This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by the IPR (Institute for Public Relations “measurati,” and whether or not PR firms should also offer measurement services. Here are a few excerpts.

CPM 226
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” CPM) or sales ($2.39 CPM) compared to brand awareness campaigns ($0.34 The economy (16%) and analytics (12%) trail considerably at second and third.

Research 302
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$300 Spent to Reach 100,000 Facebook Followers in 30 Days

Jon Loomer

So, I expected to reach a lot of people early, due to low CPMs. And I assumed the number of people I reached would steadily drop while the CPM costs increased over time. The CPM was an insanely low $.56. As you can see, it was a sharp difference in number of people reached and CPM during the first few days. 7,553 ($1.22).

CPM 210
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Difficult Decisions in Difficult Times

Jon Loomer

I’ve thrown around the idea of a special community for entrepreneurs and business owners during this time. That should result in a lower cost to reach people (CPM). The next course I offer will be $49, a far cry from the $197 price tag for my prior course. That price would go up later. More people to reach and less competition.

CPC 211
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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

Here are just a few examples: Client A saw a 37% decrease in CPM; Client B saw a 58% decrease in CPM, a 36% decrease in CPC and a 38% decrease in CPLPV (cost per landing page view) Client C saw a 21% decrease in CPM, a 36% decrease in CPC and a 38% decrease in CPLPV.