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Does your brand take bloggers seriously?

Sherrilynne Starkie

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers.

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Are Brands Confusing Advertising With Marketing?

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It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. advertising. advertising campaign.

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The Marketing Problem Is Simple: There Are Too Many Ads

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Beyond the politics and business of Google , the untethering of their advertising model and creation of a veritable advertising network was impressive. Google didn't invent the advertising network and many other media companies have jumped on that train and turned it into a significant business in the online spaces.

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Chitika Settles with FTC Over Behavioral Ad Targeting

Bill Hartzer

The company believes the agreement will help it continue to place a premium on privacy as its advertising network continues to expand. Its advertising network is built on the idea that you can protect privacy by never collecting PII and actually have a better, more efficient ad product.

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The Future Of Display Advertising (It's Bigger Than You Think)

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For every person that claims to hate display advertising and for the millions of ad-blocking software downloads that happen annually, there's still a major and brisk business being done in the selling and placement of banner ads. What do you think needs to happen for this to turn into a $200 billion piece of advertising business?

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Free Content Is Killing Media (And Advertising)

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advertising agency. advertising conferences. advertising network. online advertising. Tags: advertising. Whether we're talking about iPads , websites, Blogs or the future of newspapers and television, Sorrell knows and understands the landscape like few others. Free content isn't killing media. free content.

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Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.

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